1 At Bat Media

ANS Performance: Unleashing eCommerce Potential

The Challenge:

ANS Performance, a leader in Health & Fitness supplements since 2012, faced a major hurdle: their digital and Direct-to-Consumer (DTC) presence was minimal, leaving significant online revenue potential untapped despite strong global retail success.

The Solution:

1 At Bat Media stepped in with a multifaceted digital strategy, focusing on Paid Media, Email Marketing, Influencer Marketing, and Shopify Web Development. Collaborations with industry giants like Meta, Google, Klaviyo, and Shopify were key in this transformation.

The Outcome:

• Year-over-Year Revenue Growth: Over 50% for four consecutive years.
• Customer Acquisition Cost (CAC): Decreased by 32%.
• Lifetime Value (LTV): Increased by 21%.
• Brand Affiliates: Grew to over 4000.

This strategy not only boosted online sales but also led to increased retail sales and SKU awareness across Canada and the US.

Lessons & Future Endeavors:

The collaboration highlights the untapped potential in retail-centric brands adopting a comprehensive DTC eCommerce strategy, underlining the power of an omni-channel approach.

Conclusion:

The partnership between ANS Performance and 1 At Bat Media showcases the transformative impact of a well-executed digital strategy, marking a journey of growth, recognition, and success.

Nicholas Rupcich, Owner & VP of ANS Performance, remarks: "Our eCommerce sales have significantly grown with 1 At Bat Media. They remain at the forefront of advertising trends, algorithms, and ROI."

Rovux Footwear: Stepping Up Their eCommerce Game

The Challenge:

Rovux, a unique streetwear footwear brand, faced declining sales and ad performance. Challenges included sub-optimal website performance, poor ad results post-iOS14 update, and inefficient email marketing.

The Solution:

1 At Bat Media developed a comprehensive strategy to rejuvenate Rovux's digital presence:

• Paid Media: Overhauling social and search ad campaigns.
• Email Marketing: Revamping segmentation, leading to an 87% increase in open rates.
• Influencer Marketing: Engaging influencers to strengthen brand affinity.
• Web Development: Redesigning the website, doubling the conversion rate.

Partnerships with Meta, Google, TikTok, Klaviyo, Gorgias, and Triple Whale were instrumental in this transformation.

The Outcome:

• 103% increase in on-site conversion rate.
• 32% decrease in Customer Acquisition Costs (CAC).
• 18% increase in Average Order Value (AOV).
• 87% increase in email open rates.

Additionally, Rovux experienced enhanced customer service, over 100k Instagram followers, and a better grasp of order profitability.

Lessons & Future Endeavors:

The journey underscores the importance of understanding order profitability and stellar customer service in scaling up. Rovux continues its partnership with 1 At Bat Media, focusing on bolstering global DTC sales.

Conclusion:

The collaboration between Rovux and 1 At Bat Media highlights the power of tailored digital strategies in overcoming challenges and spurring growth. This case demonstrates how customized solutions can reinvigorate a brand, evidencing a significant turnaround in Rovux's digital journey.

Sports Vault: Unlocking eCommerce Glory

The Challenge:

Since 1996, Sports Vault, a leader in Autographed Sports Memorabilia, achieved over $100 million in sales but lacked a strong digital presence. Key challenges included no eCommerce platform, absence of a digital marketing strategy, and in-house resource constraints.

The Solution:

1 At Bat Media implemented a comprehensive strategy, focusing on:

• Web Development: Creating an online storefront for their memorabilia.
• Paid Media (Social): Utilizing dynamic catalogue ads to attract sports fans.
• Email Marketing: Engaging a loyal customer community with updates on new collections.

Collaborations with Meta, Shopify, and Klaviyo were crucial for the strategy's success.

The Outcome:

• Year-over-Year Revenue Growth: 331%.
• Customer Acquisition Cost (CAC): Reduced by 65%.
• Email Subscriber Growth: Doubled.

The brand expanded beyond Pennsylvania, leading to new opportunities and increased customer satisfaction. Sales tripled annually, exceeding expectations.

“1 At Bat Media helped us develop our eCommerce site from scratch using Shopify then shifted into ongoing marketing. Our sales have been 3x higher since we started working with them. They stayed within budget and led a strong communicative process to ensure a solid project management experience. We love their flexibility and commitment to learning about our business.”

- Pat Waters, President & CEO, Sports Vault

Lessons & Future Endeavors:

The case highlights the importance of a robust digital presence for traditional retail brands and the impact of a strong retention strategy on paid media campaigns.

Conclusion:

Sports Vault's digital transformation by 1 At Bat Media exemplifies the impact of a well-designed digital strategy in boosting revenue and brand recognition for traditional retail brands.

Cilque: Beautifying Sleep & eCommerce Growth

The Challenge:

CILQUE, a luxury silk bedding brand, partnered with 1 At Bat Media to overcome stagnant sales and lackluster digital marketing performance. They faced challenges in agency ad performance, sales growth, and clarity around advertising metrics.

The Solution:

1 At Bat Media developed a holistic strategy, integrating advanced technology with expert marketing tactics to revitalize CILQUE's digital presence. The plan included:

• Paid Media: Revamping social and search ad campaigns for improved engagement and conversion.
• Email Marketing: Enhancing audience segmentation, boosting engagement, and conversion rates.

Partnerships with Meta, Google, and Klaviyo were key in this digital overhaul.

The Outcome:

• 32% reduction in Blended CPA (Cost Per Acquisition).
• 45% increase in email marketing revenue.
• 10x Return on Ad Spend (ROAS) on branded search.

Qualitatively, CILQUE expanded its brand recognition in the US and refined its brand image through improved marketing creatives, aligning with its luxury appeal.

Lessons & Future Endeavors:

The case underscores the effectiveness of a cross-channel marketing strategy in enhancing overall digital presence, especially in the context of post-iOS14 advertising challenges.

Conclusion:

CILQUE’s digital transformation, led by 1 At Bat Media, demonstrates the impact of a well-executed digital strategy in navigating evolving digital landscapes. From revitalizing ad campaigns to restructuring email marketing, the case study illustrates how customized digital solutions can drive significant growth for luxury brands in the digital realm.

Maker's Clean: A Sparkling eCommerce Success

The Challenge:

Maker’s Clean, known for its high-quality microfiber cloths and the popular Clean My Space YouTube channel, faced stagnating revenue growth and underperformance in digital marketing channels, including email and paid social media.

The Solution:

1 At Bat Media intervened with a multifaceted digital strategy:

• Email Marketing: Switched from Mailchimp to Klaviyo for better alignment with their marketing needs in their US and CA Shopify stores.
• Paid Media (Social): Launched re-engagement campaigns and implemented strategies like on-site popups and social media giveaways to grow their audience.
• Comprehensive Email Flows: Developed new, optimized email flows, tailored to specific lists and segments.

Collaborations with Meta, Klaviyo, and Shopify were integral to these initiatives.

The Outcome:

• 114% increase in revenue within the first 45 days.
• Six figures in additional revenue generated through email marketing.
• 23% increase in Average Order Value (AOV).

Additionally, the brand saw improved email engagement, reduced unsubscribe rates, and enhanced customer satisfaction.

Lessons & Future Endeavors:

• Highlighting the importance of diversifying marketing channels to reduce dependency on a single platform.
• Emphasizing the role of a structured email marketing strategy in nurturing customer relationships.
• Demonstrating the need to integrate Paid Media into the overall marketing mix for comprehensive growth.

Conclusion:

Maker’s Clean's collaboration with 1 At Bat Media exemplifies how an adeptly crafted digital strategy can revitalize a brand’s digital presence. The strategic overhaul in email marketing and paid social channels led to increased revenue, better customer engagement, and a strengthened digital foundation for Maker's Clean.

Brian Dawkins: Tackling eCommerce Frontiers

The Challenge:

Brian Dawkins, NFL Hall of Famer and a legend in the football world, faced challenges in translating his massive fan base into a strategic digital marketing and eCommerce presence.

The Solution:

1 At Bat Media developed a targeted social media marketing strategy, in collaboration with Meta, to tap into Dawkins' fan base. The strategy included:

• Interest Targeting: Focused on Dawkins’ tenure with the Philadelphia Eagles and Denver Broncos, aiming at these specific fan bases.
• Geo-targeting: Localized ads for Philadelphia and Denver, enhancing personal connection.
• Custom Audience Retargeting: Leveraged Brian’s Facebook and Instagram followers for retargeting campaigns, focusing on memorabilia.

The Outcome:

• 58% increase in Q4 sales.
• 32% decrease in Cost Per Acquisition (CPA).
• 113% boost in social reach.
• 87% increase in on-site conversion rate.

The strategy also improved engagement and reach on Dawkins’ organic social media content.

Lessons & Future Endeavors:

This case illustrates the power of retargeting and geo-targeting, particularly for established personal brands. It shows how a well-devised digital strategy can unlock potential and deepen fan connections, enhancing eCommerce success.

Conclusion:

Brian Dawkins' journey with 1 At Bat Media showcases the transition of a sports icon's brand from the physical to the digital realm. The strategy not only opened new revenue streams but also strengthened fan relationships, exemplifying the impact of a well-planned digital marketing approach.

JackJaw: Leveraging Digital For eCommerce Success

The Challenge:

JackJaw, specializing in stake and post pullers, faced digital challenges impacting their growth. Key issues included an inefficient eCommerce platform, sporadic email marketing, poor list segmentation, and underperforming ad campaigns, hindering their ability to effectively reach their niche market.

The Solution:

1 At Bat Media’s comprehensive approach encompassed:

• Paid Media: Revitalizing social and search ad campaigns.
• Email Marketing: Switching to Klaviyo, refining list segmentation, and setting up automated email flows.
• Influencer Marketing: Engaging with influencers to broaden market reach.
• Web Development: Migrating to Shopify and building a new website from scratch.

Collaborations with Meta, Google, Klaviyo, and Shopify were key in executing these strategies.

The Outcome:

• 105% increase in Year-over-Year (YoY) Revenue.
• 21% decrease in Customer Acquisition Cost (CAC).
• 87% increase in Conversion Rate.

Additionally, JackJaw saw improved brand awareness and customer satisfaction at both retail and distribution levels.

Lessons & Future Endeavors:

The importance of retargeting and email marketing strategies, especially for higher-priced products.

Building trust as a key factor in converting visitors to buyers in high-value item markets.

The ongoing partnership with 1 At Bat Media is set to mark its 5th year, reflecting a successful and growing relationship.

Conclusion:

JackJaw’s transformation, driven by 1 At Bat Media, showcases the impact of a well-implemented digital strategy in revitalizing an eCommerce business in a niche market. By integrating optimized advertising, targeted email marketing, and a revamped eCommerce platform, JackJaw now boasts a dynamic digital presence aligned with their growth objectives.

DAWK FIT: Flexing Their eCommerce Muscle

The Challenge:

DAWK FIT, an emerging athleisure apparel brand, faced hurdles in gaining market exposure and optimizing digital channels. Their main challenges included limited brand visibility, unoptimized advertising, no email marketing strategy, a conversion-inefficient website, and the difficulty of establishing a distinct brand identity in a saturated market.

The Solution:

1 At Bat Media crafted a comprehensive digital strategy for DAWK FIT, focusing on:

• Paid Media: Customized ad campaigns across social and search platforms.
• Email Marketing: Development and optimization for enhanced engagement.
• Influencer Marketing: Collaboration with fitness influencers to bolster brand resonance.
• Web Development: Website revamp for improved user experience and conversions.

Partnerships with Meta, Google, Klaviyo, Shopify, and Triple Whale were pivotal in this transformation.

The Outcome:

• 72% reduction in Blended CPA.
• 87% surge in revenue.
• 213% growth in email marketing sales.
• Gain of 10k Instagram followers.

Qualitatively, DAWK FIT achieved enhanced brand recognition, successful new product launches, and a stronger position in the fitness apparel market.

Lessons & Future Endeavors:

Emphasizing the importance of accurate inventory forecasting and the effectiveness of hype campaigns for new product launches.

The partnership continues, with DAWK FIT and 1 At Bat Media working together towards sustained growth and brand loyalty.

Conclusion:

DAWK FIT’s collaboration with 1 At Bat Media illustrates the transformative power of a well-orchestrated digital strategy in the competitive fitness apparel industry. The approach not only strengthened DAWK FIT’s market presence but also established a loyal customer base, setting the stage for ongoing growth and success.

Raw Support: Nurturing eCommerce Growth

The Challenge:

RAW Support, known for its pet supplements, faced obstacles in launching a new product line online. The primary challenges were transitioning the success of their existing line to the new one and gaining online traction for it, impacting both retail and e-commerce channels.

The Solution:

1 At Bat Media devised a strategy centered around Paid Media, specifically targeting pet owners through:

• Paid Media (Social): Developing campaigns that highlighted the benefits of the new products for pet health, in collaboration with Meta.

The Outcome:

• 32% increase in conversions.
• 15% rise in Average Order Value (AOV).
• 29% reduction in Customer Acquisition Cost (CAC).

Additionally, the brand experienced enhanced recognition in both retail and Direct-To-Consumer (DTC) markets.

Lessons & Future Endeavors:

Demonstrated the impact of integrating a strong go-to-market strategy for retail brands to boost DTC sales.

Conclusion:

RAW Support’s digital strategy, powered by 1 At Bat Media, highlights the effectiveness of targeted paid media in launching new product lines. The increase in conversions and decrease in acquisition costs signify the success of the strategy in navigating the digital landscape, setting a promising precedent for brands expanding their product offerings.