AAA Agency

Drive client growth with an authentic Brand Story

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AAA Agency is an international influencer marketing and special projects agency. We create authentic brand stories through collaborations with the best influencers, and build audience trust with our clients. We will create brand advocates and level up your engagement game. We go beyond traditional influencer marketing, believe in the power of creativity, and produce fantastic brand stories.

We specialize in crafting and implementing profitable Influencer Marketing initiatives tailored for various industries. Our experience is proven by 100+ successful cases from satisfied clients: Wargaming, NCSoft, Lilith Games, Ubisoft, Exness, etc. And for 2023, the total reach of our campaigns in the Gaming vertical was about 11,000,000.

$50 - $99/hr
250 - 999
2016
Locations
Serbia
Ulica Kneza Mihailova 1 Zgrada Zepter, ulaz kroz Zepter radnju ili Zepter office, 4 sprat, Belgrade, Belgrade 11000
+381611005062

Focus Areas

Service Focus

70%
20%
10%
  • Digital Marketing
  • Other Services
  • Advertising

Industry Focus

55%
15%
15%
15%
  • Gaming
  • Financial & Payments
  • E-commerce

AAA Agency Clients & Portfolios

Key Clients

  • Lilith Games
  • Wargaming
  • Exness

Micro-influencers Campaign for a Fintech Company
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Micro-influencers Campaign for a Fintech Company
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Financial & Payments

Background

Capital.com — an international fintech company offering a unique CFD trading and investment platform.

Goal:

  • Europeans are very cautious with their finances: most have reliable investment plans, work with brokers, and are not inclined to take risks investing on their own.
  • We needed to present Capital.com as a reliable online trading tool and platform, and increase brand recognition in Europe.

Strategy

  • Engage local micro-influencers with an engaged target audience.
  • Place advertisements on channels with a male audience and strictly financial content (trading, investments, cryptocurrency).
  • Ensure precise targeting.

Influencers:

  1. Juan Two Three (30k subscribers) - https://www.youtube.com/watch?v=NI4UUi9_Vvk 
  2. Charlie Seddine (42k subscribers) - https://www.youtube.com/watch?v=hgxfC4hqZMc
  3. Investi sul Web (30k subscribers) - https://www.youtube.com/watch?v=Q6pM7Cprdqo

Target Markets:

  • France (FR), Italy (IT), Germany (DE)
  • Males, 25+ years old

Platforms and Content:

  • YouTube
  • Integrated video: 90-120 seconds
  • Dedicated video: 5-7 minutes
  • Content focus: Trading, investments, cryptocurrency

Result

  • Number of placements: 6
  • Views: over 310k
Ambassador Project for Exness
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Ambassador Project for Exness
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Financial & Payments

Background

Exness — a global Forex and CFD broker focused on new technologies.

Goal:

  • Increase brand recognition in the Arab region.
  • Build a loyal professional community.
  • Foster trust and respect for the brand among the audience.

Strategy

Ambassador Program:

  • Brand Ambassador: Momen Medhat — entrepreneur, professional online trader with 6 years of experience in financial markets, and mentor to thousands of students worldwide.
  • YouTube Channel: Momen Medhat (125k subscribers) - https://www.youtube.com/@Momen.Medhat.Official/videos.

Ambassador Tasks:

  1. Present the brand in a positive light.
  2. Embody corporate identity through appearance, behavior, values, and ethics.
  3. Create stories and content dedicated to the broker’s products, unique features, and authority.

Result

  • Expanded reach of the target audience.
  • Conveyed Exness’s interests through personal success stories, testimonials, and trading experience.
Call of Dragons Influencer Marketing Campaign
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Call of Dragons Influencer Marketing Campaign
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Gaming

Call of Dragons is an MMO fantasy conquest game from the creators of Rise of Kingdoms, offering an incredible strategic combat experience.  

The goal: 

  • Brand awareness
  • New players

Strategy:

  • To collaborate with top gaming streamers

Formats: 

  • Twitch Stream
  • YouTube Live

Results: 

  • 7 placements
    • DreadzTV – https://www.twitch.tv/videos/2073208024?t=02h24m19s
    • VooDooSh – https://www.twitch.tv/videos/2072584998?t=03h11m19s
    • Веля – https://www.youtube.com/live/DY349Ku7VGI?feature=shared&t=3867
    • Holdik – https://www.youtube.com/live/2skIBNrK1eo?si=VpNgysZZ77XpMMnZ&t=6913`
  • More than 500,000 views
Warpath Influencer Campaigns on Social Media
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Warpath Influencer Campaigns on Social Media
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Gaming

Warpath is a thrilling modern military real-time strategy game that can be played on both PC and mobile for free.

The goal:

  • Brand awareness
  • New players

Strategy:

  • To attract the most relevant influencers whose content is directly related to military technology
  • Placements in the channels with a male audience
  • Collaborations with top gaming streamers

Formats: 

  • YouTube Integrated video
  • Twitch Stream
  • YouTube Live

Results: 

Special Project: Lineage II Essence
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Special Project: Lineage II Essence
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Gaming

Introducing "Hiding In The Shadows" — our Influencer Marketing Case that truly embodies our passion for creativity 💡🚀

Background

On March 9, 2023, Lineage 2 Essence scheduled the release of a new character class — Assassins.

Challenges

  • to promote a new character class — Assassins
  • to reach new audiences
  • to retain current players

At the same time, there was the promotion campaign of the Assassins Creed. So we needed to stand out from the competitors!

Strategy

Bring a fictional character to reality

We:

  • collaborated with a famous cosplay artist Angie Arrow (@roga_na_noge)
  • designed the costume in detail so that it 100% matches the image of the Assassin
  • shot a breathtaking OLV in which the Assassin is embodied in reality

Result

Total number of views: 323,000

We:

  • outshined competitors
  • reached new audiences
  • retained current players
  • got additional ad coverage because the blogger posted the video on her social media
LINEAGE II Hot Calendar - Special Project
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LINEAGE II Hot Calendar - Special Project
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4 weeks
Gaming

Influencer Marketing Case

HOT CALENDAR

LINEAGE II

15 years

A Special Project

КАРТОЧКА 2.

BACKGROUND

In December 2023, Lineage II turned 15 years old.

CHALLENGE

Make a large-scale and memorable special project to honor the Lineage II anniversary

A project that would leave no one indifferent
 

STRATEGY

Lineage II is beautiful with its characters — elves and other magical races

That's why we decided to make a WALL CALENDAR with 12 unique monthly pages — photos of girls in the style of the game

WALL CALENDAR

One page — One girl 

in the style of Lineage II 

with various game attributes

WE

- developed the concept of each page, set design and artwork

- found professional cosplayers for various characters

- organized and executed the shooting

- developed the design and made the layout of the printed version of the calendar

- printed a large print run
 

We also shot an incredibly beautiful and spectacular backstage video of the shooting process and interviews with the project participants.

The girls told personal touching stories related to the game.

Announcement of WoWs: Legends on mobile devices
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Announcement of WoWs: Legends on mobile devices
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2 weeks
Gaming

Ahoy, everybody! ⚓️

We're thrilled to share our latest Influencer Marketing case “Welcome to the real Warship”.

This time, we embarked on a journey to promote the epic game ‘World of Warships: Legend’ (WoWS) by Wargaming.

🐚 Background

WoWS: Legends is the revived history of the fleet:

- Flotillas of legendary warships of the first half of the XX century converge in battles

- Players command, fight and upgrade new ships, create their clans, and conquer the seas
 

🌊 Challenge

Attract new audiences to the game
 

🦈 Strategy: Go beyond standard integration and tell a story

• We found a YouTube creator called Squire (592K followers), who makes historical sketches

• Then we went to a real C-class cruiser of the Royal Navy that took part in the fighting in World War I

• And shot a little comedy story about a captain and his hapless mate fighting on the ship

⛵ Result

  • 402,000 views
  • 14,000 likes
  • 775 comments

We showed the gameplay of WoWS: Legends in reality. History has come to life!

AAA Agency Reviews

5.0 1 Reviews
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Pavel Lomachenko

The agency helped us run an influencer campaign aimed at attracting new players to our game.

Rating Breakdown

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  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

Other Industries

Review Summary

My experience with AAA Agency was nothing short of exceptional. Their team integrated seamlessly with our data science team, setting up dashboards for business intelligence and monitoring. They advised us on integrating and processing data from heterogeneous sources, enabling us to react more quickly and appropriately to signals and improve our day-to-day operational outcomes. We especially appreciated their robust approach to eliciting our requirements and iterating on these, as well as their understanding of our need to deploy intermediate solutions quickly. They always had an ace up their sleeve for tackling any snags, such as handling inconsistencies and optimizing load times. The constant communication and transparency throughout the campaign were what I enjoyed the most. We sincerely look forward to further collaboration with such an excellent team.

What service was provided as part of the project?

Digital Marketing

Describe your project in brief

The agency helped us run an influencer campaign aimed at attracting new players to our game.

What is it about the company that you appreciate the most?

We appreciate AAA Agency's robust approach to eliciting our requirements, their quick deployment of intermediate solutions, and their constant communication and transparency throughout the campaign.

What was it about the company that you didn't like which they should do better?

There were no areas of dissatisfaction; AAA Agency has exceeded our expectations, and we look forward to continuing working with them.