AAA Agency

Background

Capital.com — an international fintech company offering a unique CFD trading and investment platform.

Goal:

• Europeans are very cautious with their finances: most have reliable investment plans, work with brokers, and are not inclined to take risks investing on their own.
• We needed to present Capital.com as a reliable online trading tool and platform, and increase brand recognition in Europe.

Strategy

• Engage local micro-influencers with an engaged target audience.
• Place advertisements on channels with a male audience and strictly financial content (trading, investments, cryptocurrency).
• Ensure precise targeting.

Influencers:

1. Juan Two Three (30k subscribers) - https://www.youtube.com/watch?v=NI4UUi9_Vvk 
2. Charlie Seddine (42k subscribers) - https://www.youtube.com/watch?v=hgxfC4hqZMc
3. Investi sul Web (30k subscribers) - https://www.youtube.com/watch?v=Q6pM7Cprdqo

Target Markets:

• France (FR), Italy (IT), Germany (DE)
• Males, 25+ years old

Platforms and Content:

• YouTube
• Integrated video: 90-120 seconds
• Dedicated video: 5-7 minutes
• Content focus: Trading, investments, cryptocurrency

Result

• Number of placements: 6
• Views: over 310k

Background

Exness — a global Forex and CFD broker focused on new technologies.

Goal:

• Increase brand recognition in the Arab region.
• Build a loyal professional community.
• Foster trust and respect for the brand among the audience.

Strategy

Ambassador Program:

• Brand Ambassador: Momen Medhat — entrepreneur, professional online trader with 6 years of experience in financial markets, and mentor to thousands of students worldwide.
• YouTube Channel: Momen Medhat (125k subscribers) - https://www.youtube.com/@Momen.Medhat.Official/videos.

Ambassador Tasks:

1. Present the brand in a positive light.
2. Embody corporate identity through appearance, behavior, values, and ethics.
3. Create stories and content dedicated to the broker’s products, unique features, and authority.

Result

• Expanded reach of the target audience.
• Conveyed Exness’s interests through personal success stories, testimonials, and trading experience.

Call of Dragons is an MMO fantasy conquest game from the creators of Rise of Kingdoms, offering an incredible strategic combat experience.  

The goal: 

• Brand awareness
• New players

Strategy:

• To collaborate with top gaming streamers

Formats: 

• Twitch Stream
• YouTube Live

Results: 

• 7 placements
  • DreadzTV – https://www.twitch.tv/videos/2073208024?t=02h24m19s
  • VooDooSh – https://www.twitch.tv/videos/2072584998?t=03h11m19s
  • Веля – https://www.youtube.com/live/DY349Ku7VGI?feature=shared&t=3867
  • Holdik – https://www.youtube.com/live/2skIBNrK1eo?si=VpNgysZZ77XpMMnZ&t=6913`
• More than 500,000 views

Warpath is a thrilling modern military real-time strategy game that can be played on both PC and mobile for free.

The goal:

• Brand awareness
• New players

Strategy:

• To attract the most relevant influencers whose content is directly related to military technology
• Placements in the channels with a male audience
• Collaborations with top gaming streamers

Formats: 

• YouTube Integrated video
• Twitch Stream
• YouTube Live

Results: 

• 8 placements:

  • Amway921

  • Gerand 

  • PoleznyiBes 

  • NewMultiShow

  • Jove

  • Amway921

• More than 3 mln views

Introducing "Hiding In The Shadows" — our Influencer Marketing Case that truly embodies our passion for creativity 💡🚀

Background

On March 9, 2023, Lineage 2 Essence scheduled the release of a new character class — Assassins.

Challenges

• to promote a new character class — Assassins
• to reach new audiences
• to retain current players

At the same time, there was the promotion campaign of the Assassins Creed. So we needed to stand out from the competitors!

Strategy

Bring a fictional character to reality

We:

• collaborated with a famous cosplay artist Angie Arrow (@roga_na_noge)
• designed the costume in detail so that it 100% matches the image of the Assassin
• shot a breathtaking OLV in which the Assassin is embodied in reality

Result

Total number of views: 323,000

We:

• outshined competitors
• reached new audiences
• retained current players
• got additional ad coverage because the blogger posted the video on her social media

Influencer Marketing Case

HOT CALENDAR

LINEAGE II

15 years

A Special Project

КАРТОЧКА 2.

BACKGROUND

In December 2023, Lineage II turned 15 years old.

CHALLENGE

Make a large-scale and memorable special project to honor the Lineage II anniversary

A project that would leave no one indifferent
 

STRATEGY

Lineage II is beautiful with its characters — elves and other magical races

That's why we decided to make a WALL CALENDAR with 12 unique monthly pages — photos of girls in the style of the game

WALL CALENDAR

One page — One girl 

in the style of Lineage II 

with various game attributes

WE

- developed the concept of each page, set design and artwork

- found professional cosplayers for various characters

- organized and executed the shooting

- developed the design and made the layout of the printed version of the calendar

- printed a large print run
 

We also shot an incredibly beautiful and spectacular backstage video of the shooting process and interviews with the project participants.

The girls told personal touching stories related to the game.

Ahoy, everybody! ⚓️

We're thrilled to share our latest Influencer Marketing case “Welcome to the real Warship”.

This time, we embarked on a journey to promote the epic game ‘World of Warships: Legend’ (WoWS) by Wargaming.

🐚 Background

WoWS: Legends is the revived history of the fleet:

- Flotillas of legendary warships of the first half of the XX century converge in battles

- Players command, fight and upgrade new ships, create their clans, and conquer the seas
 

🌊 Challenge

Attract new audiences to the game
 

🦈 Strategy: Go beyond standard integration and tell a story

• We found a YouTube creator called Squire (592K followers), who makes historical sketches

• Then we went to a real C-class cruiser of the Royal Navy that took part in the fighting in World War I

• And shot a little comedy story about a captain and his hapless mate fighting on the ship

⛵ Result

• 402,000 views
• 14,000 likes
• 775 comments

We showed the gameplay of WoWS: Legends in reality. History has come to life!