Advance

We create customised solutions

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About Advance
Grupo Advance Latam is a technology firm that conceptualizes, design, and build highly scalable and transactional solutions; Using latest technology on messaging, persistence, big data analysis and mobile.
$25 - $49/hr
10 - 49
2008
Ecuador
Advance
We create customised solutions
0.0 (0 Reviews)
Services

Mobile - Cloud - Multichannel, Integration, Microservices, ESB, EAI, Agile Development, and Java Developers

Focus
Service Focus
Discussions
  • Marketing Automation
  • Online marketing
  • Ecommerce business
2 Answers
Every day, modern marketing and sales are evolving with the shifting demands and behaviour of customers. More than 51% of marketers and businesses now believe that marketing automation plays a pivotal role in A/B testing, customer analytics, predictive study, lead scoring and customer acquisition. It assists the modern sales team in managing the workflows, tracking sales funnel and order processing as well. Integration of these tools enhance the transparency between the marketing and sales teams, help them follow a more coherent approach and nurture leads. By including customers’ behavioral triggers into a campaign, they can get desired results and accelerate their revenues. These triggers aid in delivering hyper-personalized marketing campaigns that get businesses' response. It facilitates businesses in myriad ways, some of which are as follows; Track customer behavior in real-timeMarketing Automation enables your business to monitor the behavior of your qualified leads in real-time. It entails tracking all the interactions on every touch-point of a customer - be it your website, social media channels, emails, apps, e-commerce platform and more. All the data is then stored in the CRM for future references. It also highlights the trigger events where a salesperson can jump in and address the query raised by visitors in time. Enhance conversion rateIt specifies guidelines for lead scoring while aggregating their behaviors and actions. If a lead reaches a certain threshold, your sales team will be instantly alerted so that they can target them at the right moment. If someone has added a product in the cart but did not complete the purchase, through automation that leads will be requested to complete it by offering discounts and codes. This way, it mitigates the unqualified leads from the funnel and reinforces the qualified ones to maximize the conversion rates. Highly-personalised email marketingThrough the power of A/B testing of email automation, you can segment your customers and design campaigns for them. A/B testing helps in generating more personalised marketing campaigns and check the response in real-time. With that, you can also craft email templates for festivals and sale seasons. It attracts more customers to your website, helps you reduce the cart abandonment rate and boosts the ROI. Map out the buyer journeyThese new-age tools help you get into the shoes of your prospects. It enables you to create customer profiles, their touch-points, pain points, goals, expectations and more. They provide a consolidated view of the customer journey map so that you can pivot and strategize better. Final wordsMarketing automation tools are the holy grail for modern businesses and a sure shot way to ensure productivity and profitability.
Every day, modern marketing and sales are evolving with the shifting demands and behaviour of customers. More than 51% of marketers and businesses now believe that marketing automation plays a pivotal role in A/B testing, customer analytics, predictive study, lead scoring and customer acquisition. It assists the modern sales team in managing the workflows, tracking sales funnel and order processing as well. Integration of these tools enhance the transparency between the marketing and sales teams, help them follow a more coherent approach and nurture leads. By including customers’ behavioral triggers into a campaign, they can get desired results and accelerate their revenues. These triggers aid in delivering hyper-personalized marketing campaigns that get businesses' response. It facilitates businesses in myriad ways, some of which are as follows; Track customer behavior in real-timeMarketing Automation enables your business to monitor the behavior of your qualified leads in real-time. It entails tracking all the interactions on every touch-point of a customer - be it your website, social media channels, emails, apps, e-commerce platform and more. All the data is then stored in the CRM for future references. It also highlights the trigger events where a salesperson can jump in and address the query raised by visitors in time. Enhance conversion rateIt specifies guidelines for lead scoring while aggregating their behaviors and actions. If a lead reaches a certain threshold, your sales team will be instantly alerted so that they can target them at the right moment. If someone has added a product in the cart but did not complete the purchase, through automation that leads will be requested to complete it by offering discounts and codes. This way, it mitigates the unqualified leads from the funnel and reinforces the qualified ones to maximize the conversion rates. Highly-personalised email marketingThrough the power of A/B testing of email automation, you can segment your customers and design campaigns for them. A/B testing helps in generating more personalised marketing campaigns and check the response in real-time. With that, you can also craft email templates for festivals and sale seasons. It attracts more customers to your website, helps you reduce the cart abandonment rate and boosts the ROI. Map out the buyer journeyThese new-age tools help you get into the shoes of your prospects. It enables you to create customer profiles, their touch-points, pain points, goals, expectations and more. They provide a consolidated view of the customer journey map so that you can pivot and strategize better. Final wordsMarketing automation tools are the holy grail for modern businesses and a sure shot way to ensure productivity and profitability.

Every day, modern marketing and sales are evolving with the shifting demands and behaviour of customers. More than 51% of marketers and businesses now believe that marketing automation plays a pivotal role in A/B testing, customer analytics, predictive study, lead scoring and customer acquisition. It assists the modern sales team in managing the workflows, tracking sales funnel and order processing as well. 

Integration of these tools enhance the transparency between the marketing and sales teams, help them follow a more coherent approach and nurture leads. By including customers’ behavioral triggers into a campaign, they can get desired results and accelerate their revenues. These triggers aid in delivering hyper-personalized marketing campaigns that get businesses' response. 

It facilitates businesses in myriad ways, some of which are as follows; 

Track customer behavior in real-time

Marketing Automation enables your business to monitor the behavior of your qualified leads in real-time. It entails tracking all the interactions on every touch-point of a customer - be it your website, social media channels, emails, apps, e-commerce platform and more. All the data is then stored in the CRM for future references. It also highlights the trigger events where a salesperson can jump in and address the query raised by visitors in time. 

Enhance conversion rate

It specifies guidelines for lead scoring while aggregating their behaviors and actions. If a lead reaches a certain threshold, your sales team will be instantly alerted so that they can target them at the right moment. If someone has added a product in the cart but did not complete the purchase, through automation that leads will be requested to complete it by offering discounts and codes. This way, it mitigates the unqualified leads from the funnel and reinforces the qualified ones to maximize the conversion rates. 

Highly-personalised email marketing

Through the power of A/B testing of email automation, you can segment your customers and design campaigns for them. A/B testing helps in generating more personalised marketing campaigns and check the response in real-time. With that, you can also craft email templates for festivals and sale seasons. It attracts more customers to your website, helps you reduce the cart abandonment rate and boosts the ROI. 

Map out the buyer journey

These new-age tools help you get into the shoes of your prospects. It enables you to create customer profiles, their touch-points, pain points, goals, expectations and more. They provide a consolidated view of the customer journey map so that you can pivot and strategize better. 

Final words

Marketing automation tools are the holy grail for modern businesses and a sure shot way to ensure productivity and profitability.

Contact information
ec
Advance
Ed Metropolitan, Office 1007 Of. United Nations E2-30, Quito, Pichincha -
Ecuador
dk
Advance
Landemærket 29, Copenhagen, Copenhagen 1119
Denmark
4533939920
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