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Alex Arvanetes, the owner of Total Plumbing, reached out to us with a clear goal in mind: to establish Total Plumbing as the go-to plumbing service provider in Seattle and its surrounding areas. His primary objectives included increasing organic website traffic, achieving high rankings on Google for key plumbing-related keywords, and enhancing the overall online presence of his business.

Our Strategy: Our journey with Total Plumbing began with a thorough understanding of their business, values, and goals. We conducted a comprehensive analysis to identify profitable keywords specific to the plumbing industry in Seattle. This involved in-depth competitor analysis to gain insights into what was working in the local market.

With a solid foundation in place, we began crafting a strategy that covered every aspect of SEO. First, we developed keyword-rich content for the home page and services page, ensuring that Total Plumbing's online presence aligned with the most relevant and searched-for terms in the industry. This content was not only optimized for search engines but also designed to engage and inform potential customers.

Next, we delved into the technical side of SEO, addressing factors like website speed, mobile responsiveness, and schema markup to improve both user experience and search engine visibility.

Finally, we implemented a comprehensive off-page strategy, creating a targeted backlink campaign that would enhance Total Plumbing's authority in the plumbing niche.

This campaign underscored the importance of customizing SEO strategies for local businesses, emphasizing the synergy of keyword optimization, content creation, technical improvements, and off-page efforts.