All4Comms

Background

Our client is a meat distributor for a top Polish cold meat brand.

Challenge

Increasing sales figures in the British market, in a very competitive product category.

What did we do?

We planned and executed a year-long communications campaign that included the following:

• Proactive PR activities in consumer media, mainly press releases, a Facebook campaign, including a paid campaign
• A number of consumer competitions
• Managed seven event sponsorships and all the exhibiting activities
• Planned and ran all grassroots distribution for two consumer competitions in collaboration with Polish media and schools in the UK. We also produced all of the merchandise and marketing literature
• Market research
• Organised a foodie photo session

Outcomes

The client reported a noticeable increase in sales figures, although they were unwilling to share final numbers.

Background

The game was free to play so there was a need to communicate this fact to the Polish gaming community and the gaming media.

Challenge

The gaming market is very competitive in Poland.

What did we do?

We planned a PR campaign that consisted of the following:

• press releases,
• interviews with developers,
• previews,
• beta tests,
• competitions,
• re-reviews,
• meetings with journalists during Gamescome

Outcomes

We secured over 150 PR publications in Polish national, gaming and lifestyle media. After a three-month PR campaign, Poland ranked third in Europe with the biggest number of sign-ups to a game.

Background

Our client is northern Europe’s largest shipping and logistics company.

Challenge

To increase the number of tickets purchased from within the Polish community.

What did we do?

We planned and executed several ethnic marketing campaigns during three years of co-operation that included the following:

• Planned and managed the distribution of Polish-language scratch cards to the Polish community in the UK during June and July 2013. In total 100,000 cards were distributed
• Managed sponsorships of several Polish community events, which included creating engagement
  and communications programmes, producing Polish-language promotional literature and merchandise and providing Polish-language brand ambassadors to staff promotional stalls
• Grass roots distribution of Polish-language flyers to shops serving Polish customers in south England during June and July 2014 and January 2015.

Outcomes

The client reported an increase in sales figures, however those numbers cannot be disclosed.

Background

Our client is a national health service offering a wide range of medical services, including a national immunisation programme.

Challenge

To raise the level of safety awareness about the flu vaccine and its preventative importance within the Polish community; to increase the
volume of flu vaccine distributed throughout the Polish community, with particular emphasis on pregnant women and children aged 2 – 7.

What did we do?

We planned a PR campaign that consisted of the following:

• Translating and localising press releases supplied by the client
• Researching
  and engaging relevant influencers and ambassadors
• Interviewing a highly qualified flu vaccine ambassador for the purpose of the campaign
  Preparing and placing a sponsored article in the highest penetration of Polish media outlets
• Placing press releases and interview in Polish
  media outlets
• Preparing and managing voiceover for localised Facebook Video Ads
• Translating creative assets consisting of promo wording
  and localising for the purpose of the campaign
• Engaging and interacting with social media discussion groups
• Gathering social insights in order to adapt future marketing communication for the Polish ethnic group.

During the campaign we learned that the Polish community was strongly resistant to the national Flu Vaccine programme, so we had to adjust the communication plan accordingly to address all the emerging issues and concerns. We found a pertinent, respected, medical influencer who was able to deal with all issues and concerns, and thus, fit content into context.

Outcomes

The campaign was a great success. We secured multiple PR publications in over 35 media Polish outlets in the UK, including print. We generated
a lot of social engagement, resulting in over 20 discussions on Facebook groups. The Flu Vaccine programme has been widely commented on,
and considerably more Poles took part in it throughout the duration of the campaign. We managed to gather valuable insights in order
to tailor future campaigns more effectively.

Background

Our client is a start-up coffee shop chain.

Challenge

The objective of the campaign was to launch this new coffee shop chain on the Polish market and give the brand a very Polish and slightly nostalgic, artistic, feel.

What did we do?

We planned and executed a launch PR campaign that included the following:

• strategy planning (key messages, target audiences, USP)
• local and national proactive and reactive PR activities
  in women’s, lifestyle, consumer and business media
• sourcing a celebrity chef for cooperation
• press releases
  interviews
• advisory articles
• producing content for sponsored radio programmes
• Facebook campaign
  competitions in the media and on blogs
• blogger relations
• promotion of a tasting event
• marketing consultancy.

Outcomes

The brand was successfully launched onto the Polish market. We generated over 60 articles within the first 3 months of the campaign.

Background

Our client is an insurance company.

Challenge

Promote the opening of a new branch located in Peterborough and invite a minimum 100 Polish visitors for the opening event.

What did we do?

We planned and implemented an advertising campaign consisting of four sponsor articles and four top banners in prime locations on local
Polish community websites:

• We planned and ran an insertion of leaflets into Polish press titles imported from Poland and sold in grocery
  stores selling Polish products located in Peterborough area
• We planned and ran outreach activities in close proximity to the branch and also to various Polish hot spots, such as shops, churches and businesses located in Peterborough
• We planned and ran a distribution of flyers and
  merchandise in a Polish school located in Peterborough. The promotional items were given away by the teachers to the parents a few days
  before the event
• We planned and ran a distribution of leaflets and posters in 15 Polish hot spots, such as shops and businesses, located in
  Peterborough.
• We produced two press releases and sent them to approximately 40 Polish media, targeting Poles living in the Peterborough
  area. We followed them up and negotiated publication in the news and events sections
• We produced an invitation to the event for Polish
  media and influencers. We sent it out and followed up to confirm who would be present
• We produced a sponsor article for the community
  websites and also flyers, merchandise and posters.

Outcomes

The event attracted approximately 200 people on the day, so the number of participants was double what was expected. We secured coverage in 18 publications in Polish media, which was three more than expected – The client informed us that the awareness
of the new branch had increased significantly

Background

Our client was a startup educational brand operating in the personal development business sector targeting Polish businesses in Britain. The company organises conferences and workshops in London and provides other digital products and services for Polish businesses in England.

Challenge

The company was funded eight months before the first event that was planned for 450 people. We needed to create a new brand, build engaged communities online and as a result, sell tickets to the first event.

What did we do?

• We were responsible for creating an overall comms strategy and ongoing strategic advice.
• We created the brand name and corporate identity and all branding materials.
• We created and updated their website, including their blog.
• We created their social media channels such as: Facebook, Instagram, Twitter, YouTube and LinkedIn and managed comms on them, including paid campaigns on Facebook and Instagram, and social assets production.
• We selected the most relevant Polish media in Britain and Poland for media partnerships, and managed the cooperation with them.
• We ran the Polish media relations campaign in Polish media in the UK and Poland.
• We also produced and sent out newsletters a few times a week.

Outcomes

We generated over 100 publications in Polish media in Britain and Poland, including press releases, interviews and events’ announcements. We also gathered over three thousand fans on the Facebook page and quickly created an engaged community, which was providing very positive user-generated content. As a result of our communications efforts the client sold over 600 tickets to the first event, and it was the biggest Polish educational and business event in Britain to date.

Challenge

The client wanted to leverage their media presence in Polish food processing media and other relevant trade media to be able to secure more business clients in this market, with the help of their local Polish distributor. The biggest challenge was production of textual and photographic case studies based on experience of the local Polish clients who utilise Ishida multihead weighers, quality control and other packaging equipment.

What did we do?

• We created a database of various local Polish media that was key to our client.
• We started translations and localisations of our client’s various PR materials, mainly case studies and press releases, and distributed them to the local media.
• We negotiated with Polish trade media coverage for our client.
• We also approached our client’s customers in Poland to obtain their consent for a case study production. We arranged interviews that formed the basis for case study production, and photo sessions in factories.
• We also regularly placed sponsored content on the biggest Polish food websites.
• Our responsibilities also included proofreading Polish-language ads and sponsored articles copy, plus ad hoc translations. 

Outcomes

We secured 100+ PR publications and a minimum of two case studies per year, which means we exceeded the yearly point target we had agreed with the client at the onset of our cooperation a few years previously.

Background

Our client was an organisation responsible for the management of European .eu domains.

Challenge

Eu. domains were not very popular in the Polish market at that time. Poles most often chose .pl and .com domains.

What did we do?

We ran proactive media relations activities on the Polish market between 2013 and 2015. We translated, localised and distributed to the local media, press releases and expert comments regarding e-commerce and the domains market space. The client also trusted us to manage similar activities in the Slovak and Latvian markets.

Outcomes

Within 3 years of the cooperation, we secured over 660 PR publications in Polish new technology, marketing, consumer and business print and online media.

Background

Our client is the international company Tractable, which specialises in artificial intelligence solutions to help people recover from accidents and disasters. Our client’s priority was development in Central and Eastern Europe, especially on the Polish market. In our opinion it was:

• Distribution of the press release in Polish, follow up, media monitoring

• Arranging interviews with company representatives

• Reporting to the client

Challenge

To introduce Tractable’s world-leading technology to the Polish market, and outline its current and potential impact for customers and consumers. 

What did we do?

We got acquainted with the client’s communication strategy for the Polish market. We prepared a map of adequate media, distributed press materials, and set up interviews and case studies. 

The results

During 4 weeks of cooperation with the client, we generated 19 media publications, including 10 in top-tier media. We estimate that we reached 80% of relevant media.

What did we do?

We prepared a map of adequate media, we got acquainted with the client’s strategy and began to distribute materials to the media, had talks with the media about interviews and the publication of a nostalgic, story-telling article about the stories of several Polish families living in exile; how they coped with the challenge of transferring their native language and culture to a culturally alien environment in exile.

The results

In approximately 5 weeks of cooperation with the client, we generated about 10 media publications in top tier media and over 500 publications in second tier media. These were both media addressed to Polish parents in Poland and those living all over the world. As one of the Polish media published the article on local editions, of which there are 400, we obtained a colossal number of publications. A large part of the publications contained active links to the client’s website; we always asked the editorial offices to put an active link.

Background

Our client, the Scandinavian brand Desenio from Sweden, specialises in home decor, i.e. in stylish posters and wall frames. They started cooperation with us because they wanted to scale their activities on the Polish market.

Challenge

The client was already very active on the Polish market, so finding new influencers who had not previously promoted this brand was a real task. Our objective was to identify a wide variety of influencers from YouTube and Instagram, size 100k-500k, with audiences aged 25-35, who would like to do product placement publications with rebate code information, swipe up, and foster brand awareness. 

What did we do?

Thanks to the special platform that we purchased for our agency, which enables research and audit of influencers, we identified influencers in many categories, not only home decor, but also photography, lifestyle, travel, cooking, parenting and related categories. We also searched for influencers using many other methods: influencer lists, other applications for this, by hashtags. Three team members were responsible for research and outreach. We proposed about 50 talents each month. 

We thoroughly briefed influencers and accepted the client’s content. We monitored publications and provided reports. We also suggested the client implement the so-called countdown labels so that people who click on the sticker would be notified when the promotion was coming to an end.

The results

We implemented 30 collaborations in about 8 months, most of which brought the expected results that were covered and exceeded the investment in promotional activities. Only a few collaborations brought image-only related results. 
One of the collaborations resulted in over 6000 visits in the Polish language online shop. The client was so pleased with her that he decided to repeat the cooperation with this influencer every three months.
Thanks to the successful influencer marketing activities the client continues cooperation with us, which has been on-going for 8 months.

Background

Our client is a global IT company from the USA, who is a digital business enablement company. With offices across the globe and 4000+ energised practitioners, Altimetrik partners with Fortune 500 and mid-size companies alike to enhance their agility, empowerment, and success. In 2021, this IT company established its site in Wrocław, Poland, to strengthen its brand reputation in Europe and attract employees from the Central and Eastern European region.

Challenge

When Altimetrik opened a new office in Poland to support growth and expansion in Europe in 2021, its biggest challenge was brand visibility and recognition in the Polish market. This was extremely important because of the need to attract IT-related talents.

What did we do?

Aligned with Altimetrik’s global strategy, we created a communication roadmap in order to plan, activate and execute the brand’s operations in three major spheres: media relations, influencer relations and social media (especially LinkedIn). Moreover, we were responsible for exploring events and initiatives relevant to the brand and support it in additional projects by organising a mini-campaign to promote webinars.

The results

Within just four months, we have generated over 100 publications in the media. We supported the building of a LinkedIn Page as a first source when it comes to “what’s going on” at Altimetrik Poland. After 6 months, Altimetrik Poland’s LinkedIn Page has a community of over 1000 people. Our webinars are attended by 60 people. A podcast in which our client’s representative was interviewed was listed to by over 1200 industry insiders.