Analytics Liv Digital LLP

CHALLENGE:

Black Friday and Cyber Monday are the biggest Sale days of the year. The challenge was to find ways to scale up the spends without compromising on the performance parameters.

APPROACH:

Being the biggest sale days of the year around, the plan needed a data-driven touch by watching trends of each category’s sales, and their consistency in the last year.

OUT-TURN:

Generated 131% higher revenue and 10% increase in ROAS with 2x spends for the boots category in this Black Friday and Cyber Monday Month.

CHALLENGE:

The challenge was to properly set up in-app purchase and subscription event tracking specifically for the iOS platform.

APPROACH:

We provided the client with a detailed analysis of the pros and cons for each method, enabling them to make an informed decision based on their specific needs and technical capabilities.

RESULTS:

Our implementation of the chosen method enabled the client to effectively track and receive in-app purchase and subscription events in their iOS and Android apps. The event rate skyrocketed from 10% to an impressive 90%, ensuring comprehensive data for analysis.

CHALLENGE:

Understand the reasons behind reduction in spends and ROAS for PMAX campaigns, & lead the path to improve the campaign performance.

SOLUTION:

We identified the issues like the landing page not working, GTIN missing etc. & fixed the same.

OUT-TURN:

Achieved 80% higher ROAS at 71% lower cost/conv compared to the previous month was delivered by approaching the challenge in an organised and conclusive manner.

CLIENT:

Shoebacca is an online retailer of footwear, clothing, and accessories for men, women, and children. Founded in 2002 on the principles of philanthropy and community. A Texas-based company that offers one of the largest assortments of footwear and apparel, a perfect fit for all.

CHALLENGE:

The challenge was to improve the ROAS.

APPROACH:

Accurate Measurement, Smart Bidding and Data first for any decision making.

RESULTS:

ROAS Improved from 2.4x to 7.8x.

DESCRIPTION

Washington Examiner provides top-notch breaking news and political analysis, keeping readers informed about Washington's latest developments through thorough coverage and insightful commentary.

CHALLENGE:

Limited User Engagement: The website experienced a challenge with retaining users for prolonged durations, negatively affecting both overall user satisfaction and potential ad revenue.

APPROACH:

To assist our client, we conducted an in-depth analysis of their previous campaigns and GA4 data. We generated a detailed report to determine areas where ads were not clicked or, if clicked, why users were not engaging with the content. . Our main goal was to reach people who were regularly looking for news that matched their interests.

RESULTS:

Avg. Session Duration increased by 55%.

Washington Examiner provides top-notch breaking news and political analysis, keeping readers informed about Washington's latest developments through thorough coverage and insightful commentary.

CHALLENGE: The initial challenge revolved around the high CPC rates, which indicated inefficient ad targeting. A detailed examination revealed that a significant portion of the audience was not engaging with the content, leading to wasted ad spend. The primary goal was to identify and exclude non-performing segments while focusing on a more receptive audience.

APPROACH: Our team conducted an in-depth analysis of the client's existing audience segments. We utilised data analytics tools to identify patterns, behaviours, and demographics associated with low engagement.

RESULTS: The CPC experienced a substantial 78% decrease in September compared to February

Auxi is tailored for professionals who design intricate presentations, catering to leading global consulting and investment banking firms. Utilising the robust capabilities of Microsoft Azure, it is trusted by over 350 institutions, including 8 of the top 10 consulting firms as ranked by Vault.com.

Challenge:

The main objective was to increase conversions while reducing the cost per conversion, as well as identifying the appropriate keywords and target audience to generate more leads for the campaign.

Approach:

Our approach to Crafting campaigns is rooted in detailed analysis and precision targeting. We began by delving deep into our client's existing campaign to extract valuable insights. we pinpointed intent-based keywords, behaviours, demographics, and geographic indicators associated with high engagement.

Conclusion:

The CPA experienced a substantial 27% decrease in two months. [April 2024 compared to March 2024].

CHALLENGE: Our client, a leading e-commerce brand, was struggling to keep track of their email campaign performance on Klaviyo, their email marketing platform. Despite having a wealth of data, they were unable to efficiently analyse and visualise their email campaign data to make informed business decisions.

APPROACH: Our team developed a customised data pipeline using Klaviyo API, Google Sheets, app script, and bigquery to capture all the required metrics of each campaign on a daily basis. The data was stored in Google Sheets, and technical queries were run daily to move the data to BigQuery and delete the Google Sheets to avoid storage limitations.

RESULTS: The dashboard enabled our client to make data-driven decisions and optimise their email marketing campaigns, resulting in increased engagement, higher conversion rates, and improved ROI. Our solution not only saved time and effort but also provided the client with valuable insights that helped them achieve their marketing goals.

The Washington Examiner brings the best in breaking news and analysis on politics. With in-depth news coverage, diligent investigative reporting and thoughtful commentary, we'll make sure you're always in the know about Washington's latest exploits.

The Challenge:

Session Duration of the users decreased drastically especially with DSA Campaigns. The client faced increasing CPC, requiring action to maintain cost-effectiveness and improve ROI.

The Approach:

To address this issue, we conducted a thorough analysis of our campaigns and GA4 data. We found that the campaign's CTR consistently declined, while the CPA significantly increased. Our primary goal was to improve the CTR and, secondarily, to target an audience actively seeking interest-based news daily.

The Conclusion:

Cost/Conv. Is decreased by 37%. CTR is Increased by 15%. CPC is decreased by 20%.

Our client operates a motivational content website featuring auto-play videos. The primary goal is to drive relevant traffic to the website. Emphasizing measurable outcomes over generic metrics, such as Click-through-rate (CTR) and Ad Interactions, became a key focus.

CHALLENGE:

The challenge was to drive website traffic and boost the video engagement. The emphasis was on concrete outcomes rather than traditional performance metrics.

APPROACH:

To tackle this challenge, a comprehensive A/B testing strategy was implemented. Tests were conducted on creative size, audience category, device, and environment type. The objective of the a/b tests was to narrow down targeting, and create separate entities which will help to engage the most relevant and interested users.

RESULTS:

The campaigns exceeded expectations, achieving a Click-through Rate 4X above the market average. Notably, there was a substantial increase in traffic to the landing page, indicating the success of the targeted engagement strategies.

OBJECTIVE:

To create near real-time data analysis and visualisation dashboard for multiple platforms performance review at one place.

SOLUTION:

Connected multiple data sources with the dashboard : Google analytics, Google ads, Facebook ads, Bing ads, Criteo. Each page in the report is dedicated to a particular platform.

CONCLUSION:

Data available at the right time in the right format helps the marketing team take informed decisions while visualising the trends and movement of performance.

A lead generation client with a high ticket size product and a limited budget for paid advertising whose qualified leads are close to 1% of the dashboard leads.

The Challenge:

The client was facing the following problems - Decrease in relevant clicks, Decreased Qualified Lead Volume, Elevated Cost Per Acquisition (CPA)

The Approach:

To resolve this issue, we analyzed the account as well as coordinated with the client to provide data on qualified leads and compared the data with the previous month’s performance.

The Conclusion:

The optimizations led to a 25% reduction in CPA, despite a 25% decrease in ad spend compared to pre-optimization levels.

We Sort It, a New Zealand-based brand offering professional cleaning and lawn mowing services for both residential and commercial clients. The services include regular cleaning, deep cleaning, garden maintenance, lawn care, and more. With a focus on quality, reliability, and sustainability, they ensure your space remains clean, neat, and well-maintained

The Challenge:

We Sort It faced two key challenges: low overall lead volume, resulting in fewer qualified leads, and an unsustainable cost per lead that hindered profitability due to the business's low-cost service model.

The Approach:

To tackle low lead volume and high costs, we analyzed account data and refined audience targeting strategies. By replacing limited region-based and interest-based targeting with Facebook’s Advantage Detailed Targeting, powered by machine learning, we expanded reach and improved performance.

The Conclusion:

This approach resulted in a 180% increase in lead volume and a 60% decrease in cost per lead, aligning results with the client’s business objectives.

Challenge:

he existing consent mode implementation failed to address the unique requirements of different data privacy regulations across regions, such as GDPR in the EU and CCPA in the US.

Approach:

We began by implementing dynamic banners that automatically adapted based on the user’s geographical location. We also redesigned call-to-action buttons.

Results:

We achieved improved conversion rate by 12% and reduced bounce rates by 10%.

The client specializes exclusively in providing visitors from across-the-borders protection, as driving a car across the border areas will require the mandatory Insurance acceptable to the south of the border in Mexico. We were thrown with a grim challenge to go for a targeting that will bring in the most relevant audiences at a lower spend per click. Our team developed a targeted search advertising strategy for the insurance company using Google Ads to reach users searching for keywords related to travel insurance in Mexico. We ended up generating 41% more clicks with a reduced cost per click of 44% as compared to previous duration.

Shoebacca is an online retailer of footwear, clothing, and accessories for men, women, and children. Founded in 2002 on the principles of philanthropy and community. A Texas-based company that offers one of the largest assortments of footwear and apparel, a perfect fit for all. In the shopping season of black Friday and cyber Monday, our objective was to increase the reach of brand and drive huge amount of relevant traffic to the website by expanding the audience size in top of the funnel with the help of discovery campaigns. We gathered the data of top-50 selling products from the website and created a new Feed Discovery campaign layered with google audiences. We observed 17% higher CTR compared to Pmax and outstanding increase in conversions

The client was unable to track data for resale products put on the upsell products bought through third-party interfaces in Shopify. AnalyticsLiv's cutting-edge approach was to develop a custom library that integrates seamlessly with Shopify's liquid files. The custom library includes Enhanced Ecommerce dataLayers and snippets to fetch product values dynamically on Shopify product pages, providing the client with more accurate purchase tracking and enabling in-depth data analysis. We successfully implemented 90% of purchase events, with the exception of UA, which is at 70% and all GA4 enhanced ecommerce events and Shopify parameters are being successfully sent to GA4