Axiom Performance

While considering career choices, Greg listened intently to the conversations of his parents’ friends, hoping to discover which jobs were the most exciting. Instead, what he heard was a lot of frustration and disenchantment with the daily grind.

Perplexed that people would spend most of their adult lives in unfulfilling situations, Greg sought to understand a career path where he could help make peoples’ working lives more enjoyable and more meaningful. Though he was still in high school, this was the start of Greg’s passion for creating great workplaces.

Greg finished his Bachelor’s degree (for which he studied employee satisfaction) and then his Master’s degree (his research on employee commitment was published by Queen’s University), and then started his career in earnest.

Today, Greg Pinks is a Certified Human Resources Executive, has earned a Master of Industrial Relations degree from Queen’s University, holds a Master’s level designation as a Certified Executive Coach, and is the Chief Leadership Officer at Axiom Performance Inc. Greg has over 20 years’ experience in business strategy, leadership coaching, and employee engagement, much of which was gained as a Vice President for two publicly traded Canadian companies.