Beyond Content

Geraldine Roy started bNurture in 2006 to help clients solve the challenges of low-quality leads, sales opportunity leakage and unpredictable sales pipelines.

Her expertise in B2B lead generation and lead nurturing stems from working for IT companies such as Microsoft Canada, Great Plains, and ERP, BI and CRM system integrators.

bNurture’s services are primarily aimed at organizations in the IT, banking and manufacturing sectors with long and complex sales cycles. Our clients typically have a growth mindset* and enjoy the journey as much as arriving at the destination. Together, we’ve been able to drive more predictable and repeatable revenue, increase the company’s valuation, and free them to work on the business, not in it.