Beyond Your Brand

Beyond Your Brand

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Beyond Your Brand was incorporated with the goal of making digital marketing accessible to everyone. We want to work with charities and small businesses, all the way up to internationally-known brands, and we don't think that cost should be the reason for not being able to get visible online. From PPC to SEO, our ultimate aim is to get our clients' phones ringing more with high quality leads. It's easy to spend money and get clicks. What's not so easy is ensuring those clicks are from the right target audience with the right intent for the service or product being provided.

Our approach is different to a lot of agencies. We don't take work on unless we believe we can deliver results. We charge by the hour and we time track all client time in order to ensure that each and every one of our clients is getting their allocated time. We shout about the great stuff, but we don't hide the metrics that aren't so great. Doing so makes it difficult to learn and improve, so instead, we aim to be seen as the digital marketing arm of the team and we are as transparent about results and performance as any in-house team would be. That's how we learn, and that's how we help businesses grow. It's essential.

Our team are all in-house in our West Oxfordshire-based office. We don't outsource as we've seen how this can be detrimental to communication and performance; two things that we are not willing to compromise on. We are a friendly bunch with heaps of experience across a range of digital services. We don't have a one size fits all approach, but tailor each and every strategy to the client and their objectives.

We encourage our clients to come in if they're close, or to jump on regular video calls if they're further away, because communication is key to success. Our clients know their business better than anyone and we never assume anything when it comes to who they want to target and how. Our approach is to nurture all of our clients in order to retain them. A significant proportion of our new customers come from referrals from existing customers, and this is incredibly important for us. Not only does it prove that the job we do is great, but it also means we can focus on digital marketing for others.

$50 - $99/hr
2 - 9
2018
Locations
United Kingdom
New Yatt Road, Oxford, Oxford OX28 1PB
01993 835432

Focus Areas

Service Focus

50%
50%
  • Web Development
  • Digital Marketing

Client Focus

95%
5%
  • Small Business
  • Medium Business

Industry Focus

18%
10%
10%
8%
54%
  • Public Sector
  • Business Services
  • E-commerce

Beyond Your Brand Clients & Portfolios

Key Clients

  • Smeg
  • National Garden Scheme
  • CIGI
  • The Maggie Oliver Foundation
  • Education Support
  • Active Camps
  • Prisoners of Conscience
  • Royce Lingerie
  • UK Business Mentoring
  • William Green Architects

Achieving a 17:1 Return on Ad Spend
View Portfolio
Achieving a 17:1 Return on Ad Spend
  • Achieving a 17:1 Return on Ad Spend screenshot 1
Not Disclosed
Ongoing
E-commerce

Well-known for their domestic home appliances, Smeg has become a prestigious company that exudes design and taste.

When it came to working with the established family-owned Italian business, one of their core values was to work with an agency local to their UK Head Office, based in Oxfordshire. Smeg wanted to begin the process of paid advertising to sell directly to their customers, prior to which they had sold their products through a network of resellers such as John Lewis and AO. Smeg invested in a brand new e-commerce website and Beyond Your Brand’s primary objective was to promote the website to their target audience and increase direct sales through the Google Ads platform.

After a comprehensive consultation, Beyond Your Brand started working with Smeg on their paid advertising in November 2020 specifically for their Christmas campaign; initially a short-term series of ads that lasted from 3rd December 2020 - 11th January 2021. Due to the success of this initial campaign, Beyond Your Brand were asked to continue to work with Smeg, managing their online paid marketing and other digital marketing campaigns.

Our ongoing work with them led to a 17:1 ROAS within the first six months.

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