Branding Records

Branding Records has spent 13+ years helping brands enter and scale across Greater China, working from offices in Hong Kong, Shanghai, and Milan. The agency has delivered 350+ client engagements across 8+ markets and 30+ industries.

Our long-term partnerships speak to retention as much as reach: we manage an ongoing WeChat presence for a leading global financial institution, have run Tiffany & Co.'s China travel marketing since 2023, and have supported Moschino's China social media and influencer strategy on an ongoing basis. We've also worked with Dior, Cartier, lululemon, and Cassina across brand, creative, and digital projects. For CHUBB Life Hong Kong, a full social media revamp drove strong double-digit follower growth and millions of video views within the first year. For Nespresso Hong Kong, localized content strategy multiplied Meta engagement on lifestyle content several times over.

We work across strategy, branding and creative, digital marketing and PR, and offline experience — with particular depth in luxury fashion, finance and insurance, F&B, and design.