BrandPeg is a group of professional IT experts. We are one of the best Digital Marketing Agency in Pakistan. We understand the science of web indexing and digital marketing. Our unique specialty to SEO services in Karachi allows us the capability to take your business to alm...
BrandPeg is a group of professional IT experts. We are one of the best Digital Marketing Agency in Pakistan. We understand the science of web indexing and digital marketing. Our unique specialty to SEO services in Karachi allows us the capability to take your business to almost all the top of major search engines and social platforms. We provide a complete digital solution for growing your business day by day and we also maintain it with best practices to manage your brands' online reputation, because we believe in online reputation management. We always create best UI/UX and responsive websites for our clients because this gives high ranking quickly on search engines with no compromise on quality. Our experts use the best inbound marketing tactics to convert your leads into customers. We work hard for our clients to transform their businesses into brands.
Saanvi SinghContent Writer and Social Media Strategist
Answered on Saturday December 26, 2020 07:19 AM
Instagram rolled out a new feature “Guides” - a scrollable functionality for sharing authentic recommendations, providing relevant information and tips on a variety of topics, brands and organizations. The introduction of these guides has allowed marketers to create content around the major topics and events that occur around the world. It will primarily be utilized by creators, organisations, celebrities and publishers to share resources. Earlier this year, in the wake of the pandemic, it was only debuted for a particular segment i.e. wellness. Now, it is available for all the users and presents endless possibilities for everyone. Especially, when Instagram is going all-in to become an e-commerce powerhouse, these “guides” will be of value for retailers to display detailed product demonstrations to global audiences. Here, marketers can collaborate with influencers and promote certain collections, top picks and bestsellers. Through “guides to places”, it will also give a much-needed revival to the travel and hospitality industry - businesses can collaborate with photographers, travellers and creators to create stunning long-form travel guides for the users covering the hotel, itinerary, flights and popular sights with high-quality imagery and videos. Also, you can creatively put a spotlight on a “local” business and grow its revenue.The final edition i.e guides to posts can be a compilation of curated posts. You could either insert the favourite content from your feed, or items you’ve saved. This guide is valuable for sharing advice, suggestions and information on a specific subject from across Instagram. This format is quite dynamic - it can be employed by bloggers and storytellers to share guidance, inspiration and advice.Instead of redirecting the traffic to outside interfaces or platforms, brands can create a content hub within the Instagram feed. Organisations can share information related to health, wellness and current affairs in more engaging ways, while businesses with creators can also reinforce their affiliations and revenue by navigating more users to sponsored content through “Guides”.Over to youAll in all, the new functionality in Instagram allows you to use the platform to its fullest extent. If you want to know how the Instagram new feature guides can enhance branding for your company, you should start by using it to share information between different parts of your business. Staying up to date and offering your followers real information is important. Make sure that you take care of this so that you can truly help your brand grow.
Instagram rolled out a new feature “Guides” - a scrollable functionality for sharing authentic recommendations, providing relevant information and tips on a variety of topics, brands and organizations. The introduction of these guides has allowed marketers to create content around the major topics and events that occur around the world. It will primarily be utilized by creators, organisations, celebrities and publishers to share resources. Earlier this year, in the wake of the pandemic, it was only debuted for a particular segment i.e. wellness. Now, it is available for all the users and presents endless possibilities for everyone. Especially, when Instagram is going all-in to become an e-commerce powerhouse, these “guides” will be of value for retailers to display detailed product demonstrations to global audiences. Here, marketers can collaborate with influencers and promote certain collections, top picks and bestsellers. Through “guides to places”, it will also give a much-needed revival to the travel and hospitality industry - businesses can collaborate with photographers, travellers and creators to create stunning long-form travel guides for the users covering the hotel, itinerary, flights and popular sights with high-quality imagery and videos. Also, you can creatively put a spotlight on a “local” business and grow its revenue.The final edition i.e guides to posts can be a compilation of curated posts. You could either insert the favourite content from your feed, or items you’ve saved. This guide is valuable for sharing advice, suggestions and information on a specific subject from across Instagram. This format is quite dynamic - it can be employed by bloggers and storytellers to share guidance, inspiration and advice.Instead of redirecting the traffic to outside interfaces or platforms, brands can create a content hub within the Instagram feed. Organisations can share information related to health, wellness and current affairs in more engaging ways, while businesses with creators can also reinforce their affiliations and revenue by navigating more users to sponsored content through “Guides”.Over to youAll in all, the new functionality in Instagram allows you to use the platform to its fullest extent. If you want to know how the Instagram new feature guides can enhance branding for your company, you should start by using it to share information between different parts of your business. Staying up to date and offering your followers real information is important. Make sure that you take care of this so that you can truly help your brand grow.
Instagram rolled out a new feature “Guides” - a scrollable functionality for sharing authentic recommendations, providing relevant information and tips on a variety of topics, brands and organizations. The introduction of these guides has allowed marketers to create content around the major topics and events that occur around the world. It will primarily be utilized by creators, organisations, celebrities and publishers to share resources.
Earlier this year, in the wake of the pandemic, it was only debuted for a particular segment i.e. wellness. Now, it is available for all the users and presents endless possibilities for everyone. Especially, when Instagram is going all-in to become an e-commerce powerhouse, these “guides” will be of value for retailers to display detailedproduct demonstrations to global audiences. Here, marketers can collaborate with influencers and promote certain collections, top picks and bestsellers.
Through “guides to places”, it will also give a much-needed revival to the travel and hospitality industry - businesses can collaborate with photographers, travellers and creators to create stunning long-form travel guides for the users covering the hotel, itinerary, flights and popular sights with high-quality imagery and videos. Also, you can creatively put a spotlight on a “local” business and grow its revenue.
The final edition i.e guides to posts can be a compilation of curated posts. You could either insert the favourite content from your feed, or items you’ve saved. This guide is valuable for sharing advice, suggestions and information on a specific subject from across Instagram. This format is quite dynamic - it can be employed by bloggers and storytellers to share guidance, inspiration and advice.
Instead of redirecting the traffic to outside interfaces or platforms, brands can create a content hub within the Instagram feed. Organisations can share information related to health, wellness and current affairs in more engaging ways, while businesses with creators can also reinforce their affiliations and revenue by navigating more users to sponsored content through “Guides”.
Over to you
All in all, the new functionality in Instagram allows you to use the platform to its fullest extent. If you want to know how the Instagram new feature guides can enhance branding for your company, you should start by using it to share information between different parts of your business. Staying up to date and offering your followers real information is important. Make sure that you take care of this so that you can truly help your brand grow.
