Brick Marketing

Education Learning Platform: Client Case Study

Case Study Type: B2C
Industry: Education
Company Type: Online learning platform
Company Size: 85 Employees
Digital Marketing Services Provided: SEO Management, PPC Management, Content Marketing, Social Media Management
 

The Clients Challenge:

The company offered premium online courses but wasn’t ranking at all for any relevant learning or certification keywords. Their ad campaigns were extremely expensive and attracted traffic that wasn’t interested in what they were offering. With growing competition from far larger e-learning brands, this company needed to build brand authority, reduce acquisition costs and grow student enrollments organically.
 

Brick Marketing Strategy:

Brick Marketing developed a brand new SEO roadmap focused on keywords like “professional certificate” and “online business course”, things that people who were looking for education would search for. We completely restructured ad campaigns for better targeting, created educational blog content around industry trends and implemented tracking to see which traffic sources created the most conversions.
 

Client Results Achieved:

We facilitated a 210% increase in organic traffic which helped aid a 50% lower cost per acquisition. We found that there was a 3x growth in course sign-ups. The new content created an 80% increase in blog engagement. There was a 35% improvement in lead-to-enrollment conversion rate for this company.
 

Why it worked:

This campaign worked because Brick Marketing was able to unify SEO, content and paid strategy around user intent. By showing up in the exact moments and the right spots when learners were researching course options, we built trust and visibility at the same time. Educational content built the company’s awareness while optimized Pay Per Click captured immediate conversions. This was all resulting in sustainable and scalable student acquisition.

More Info:
https://www.brickmarketing.com/case-study-education-online-learning-platform

Manufacturing & Logistics Company: Case Study

Case Study Type: B2B
Industry: Manufacturing & Logistics
Company Type: Manufacturing and logistics company
Company Size: 183 Employees
Digital Marketing Services Provided: SEO Management, PPC Management, Content Marketing, AI Marketing Services
 

The Clients Challenge:

The company had a consistent flow of clients but that hid the fact that their online presence was lacking. Triffic to their website was flat, paid performance was inconsistent because of too-broad targeting and competitors that had far larger budgets were winning. The team needed a new plan to cut ad spend waste and generate qualified industrial leads.
 

Brick Marketing Strategy:

We used AI-powered keyword clustering to identify different niches and high-intent opportunities. We rebuilt pay per click campaigns with smaller ad groups that were more focused on conversion. We aligned SEO to long-tail logistics and supply-chain terms. We published educational pieces on OTIF, route optimization and tech integration. This helped to attract evaluators. Then we implemented lead scoring and attribution to prioritize follow ups for sales.
 

Client Results Achieved:

Our client had a 190% increase in organic traffic and that created a 2 time growth inbound leads. Adding to this there was a 38% drop in cost per click and we saw first-page rankings for 15 new industrial terms. All of this resulted in a 32% decrease in cost per lead. The new educational writing has a 45% higher engagement and clearer visibility into channel-level ROI.
 

Why it worked:

The win came from long term precision. By using AI insights to find the strongest areas of demand, we were able to align paid and organic efforts driving far more efficient reach. The educational assets set up credibility and improved attribution let the client focus on what worked the best. This delivered immediate CPL gains and built lasting search equity.

More Info:
https://www.brickmarketing.com/case-study-manufacturing-logistics-company

IT Services Company: Case Study

Case Study Type: B2B
Industry: Technology and IT Services
Company Type: Managed IT Service Provider
Company Size: 21 Employees
Digital Marketing Services Provided: SEO Management, Content Marketing, Conversion Optimization, Social media Management
 

The Clients Challenge:

This MSP had a solid list of long-term clients but was failing to attract business online. The company website lacked core IT keywords for visibility and they weren’t using their social channels. Underuse of their socials lead to weak engagement and lead flow.
 

Brick Marketing Strategy:

Brick Marketing launched an in depth digital strategy method. This included combining SEO, content marketing, conversion optimization and social media. First, we had to optimize the MSPs website architecture to emphasize service-based searches. Then developed an educational blog which addressed cybersecurity and remote IT pain points. We also refined call to actions. While we were working on this, we also used company LinkedIn and Facebook pages. We started posting value-driven, engaging posts consistently. These posts showed the company’s expertise and drove traffic to the newly optimized landing pages.
 

Client Results Achieved:

The MSP had 160% growth in organic traffic within the first six months. Their lead volume doubled from the better on-page conversions and consistent publishing of content. Social media engagement also increased by 180% during this time which drove referral traffic from LinkedIn posts. Organic traffic also increased through adding 50+ keywords covering both local and niche IT services
 

Why it worked:

This campaign worked from unifying every digital channel around two goals, building authority and better lead generation. By aligning website search visibility and content strategy, we were able to build a consistent presence that built trust and guided potential clients from only awareness to conversions. This approach helped the MSP compete against larger firms that were competitors and also maintained an expert-driven voice.

More Info:
https://www.brickmarketing.com/case-study-technology-it-services-msp

Healthcare Technology Supplier: Client Case Study

Case Study Type: B2B
Industry: Healthcare Technology
Company Type: Healthcare technology supplier
Company Size: 208 Employees
Digital Marketing Services Provided: SEO Management, Content Marketing, Website Development, PPC Management, Social Media Management
 

The Clients Challenge:

This company had credible products but unfortunately no visibility for solution-based or compliance-oriented searches. The content they had up wasn’t resonating with either clinical or administrative audiences which they were catering towards. The launch of their new data-integration module had no digital demand plan to go along with it. Leadership needed a multi-channel approach to win an online audience. Then they also needed demo requests from hospital decision-makers.
 

Brick Marketing Strategy:

Brick Marketing had to optimize the company’s site architecture and copy to be based around buyer-centric searches (such as interoperability, HIPAA, data exchange). We built case-study blogs and then solution pages that translated their technical features into clinical and operational outcomes. We launched PPC for high-intent terms. We developed LinkedIn programs that target admins and IT directors. Then, we refreshed key templates and forms to help with their conversion paths.
 

Client Results Achieved:

Our client received a 140% rise in qualified leads and an 85% increase in traffic growth within four months. Then, a 50% increase in their lead-to-demo conversion rate. They also now had first-page visibility for many core product terms. They also saw 3 times growth in LinkedIn referral traffic and stronger engagement on solution pages and case studies.
 

Why it worked:

Our plan worked because we showed the companies technical credibility and stakeholder relevance. By combining SEO with outcome-focused content and channel targeting, we were able to target both IT and clinical ops. The integrated web and social motions created an immediate lift in demos while the educational posts established an authority in an incredibly cautious market.

More Info:
https://www.brickmarketing.com/case-study-healthcare-technology-supplier

SaaS & Technology Company: Client Case Study

Case Study Type: B2B
Industry: SaaS / Technology
Company Type: Mid-sized SaaS company
Company Size: 122 Employees
Digital Marketing Services Provided: SEO Management, Content Marketing, PPC Management
 

The Clients Challenge:

This client had a strong product but was struggling to generate consistent inbound leads. Online traffic was skewed toward branded searches and expensive PPC. This was driving up acquisition costs and created an unpredictable pipeline. They also had a small content library which failed to attract decision-makers earlier in the buying cycle. They needed a scalable inbound engine to reduce the reliance on ads and improve lead quality.

Brick Marketing Strategy:

Brick Marketing built a buyer-intent SEO roadmap which restructured the product and feature pages on the site around mid-funnel queries. We also produced long-form guides, use-case pages and case studies in order to answer pain point questions and earn authority. Then, realigned PPC to mirror more organic themes and rebuilt landing pages for message matches. Finally, implemented clearer demo CTAs, lead capture, and funnel analytics to attribute wins.
 

Client Results Achieved:

We created a 175% increase in organic leads and 45% reduction in cost per acquisition. Then we saw 120% growth in demo requests. With 30+ new page-one keyword rankings there was a 25% improvement in lead quality and a higher time-on-page and engagement across feature content.
 

Why it worked:

This campaign worked because we balanced brand awareness and conversion intent through our unified search strategy. By mapping keywords to reflect actual buyer questions and syncing PPC with organic messaging. We turned education into demand. The technical SEO and content depth built up our clients visibility while the CRO improvements turned that attention into qualified demos.

More Info:
https://www.brickmarketing.com/case-study-saas-technology-company

Creative Services Design Agency: Case Study

Case Study Type: B2B
Industry: Marketing and Creative Services
Company Type: Design Agency Partner
Company Size: 25 Employees
Digital Marketing Services Provided: SEO Management, Content Marketing
 

The Clients Challenge:

This design agency had a strong creative reputation but they lacked any sort of in-house SEO and content expertise. This factor was limiting its ability to compete for high-value projects. Their client websites looked beautiful but unfortunately, they failed to rank in search. Without a real SEO process, they couldn’t differentiate themselves from their competitors. This company needed a partnership that could deliver technical SEO precision without compromising any of the creative quality that made them special.

Brick Marketing Strategy:

Brick Marketing acted as a white-label SEO and content partner. We performed detailed audits, optimized their copy, metadata and image structures. Then, we developed reusable templates for future launches. Afterwards, we created keyword-targeted landing pages and had training sessions for the agency’s team to make sure they knew how to keep the SEO properly maintained.

Client Results Achieved:

We saw a 130% improvement in this agency’s organic reach and 40% faster project delivery using Brick’s SEO templates. The mentioned strategy resulted in a 2 times increase for their average client satisfaction scores. Then, we were able to generate consistent inbound leads from improved client website results, enhanced credibility in competitive landscapes and ongoing referrals through proven client outcomes.
 

Why it worked:

This was successful because Brick Marketing was able to integrate into the agency’s creative ecosystem. This was done by providing complete, structured SEO templates, optimizing content frameworks and training resources. We enabled the agency to deliver work that looked exceptional and performed in search. Our white-label partnership approach also strengthened the agency’s credibility, improved their client retention and created a simple, repeatable SEO process that scaled across all future projects. Over time, the agency’s enhanced results became a major part of their competitive edge. They were now positioned not only as a creative studio but as a comprehensive digital partner that was completely capable of delivering measurable marketing ROI.

More Info:
https://www.brickmarketing.com/case-study-marketing-creative-services-design-agency

Architecture Management Company: Case Study

Case Study Type: B2B
Industry: Architecture, Engineering & Construction
Company Type: Construction project management company
Company Size: 13 Employees
Digital Marketing Services Provided: SEO Management, Content Marketing, Social Media Management
 

The Clients Challenge:

This company had a fantastic track record in successfully managing multimillion-dollar construction projects. But, they had no digital visibility online. They had an outdated website that only ranked for branded searches and failed to show their expertise in cost control, scheduling, and risk management. Their competing firms that had optimized online portfolios were getting far more inbound project inquiries. This company needed a strategy to show their credibility so they could attract opportunities. They also needed to position themselves as leaders in construction project delivery.
 

Brick Marketing Strategy:

Brick Marketing’s project was to redesign the company’s website to focus on SEO and user experience. This was done by optimizing different service pages for “construction project management” and “commercial development” related terms. We created educational blogs on topics their customers cared about. Project efficiency, cost-saving practices and industry regulations. PPC campaigns now targeted developers and commercial builders. On the other hand, LinkedIn posts were focused thought leadership.
 

Client Results Achieved:

The company saw a 75% increase in organic traffic and 2 times growth in request for proposal submissions. Because of our SEO campaign, the company was able to achieve first-page rankings for over 20 industry specific keywords. They had a 40% higher engagement rate and 25% increase in time-on-page. Then, 3 times more LinkedIn impressions and clicks.
 

Why it worked:

This project worked for our client because Brick Marketing was able to transform the firm’s technical credibility into a digital authority. This was done through the new content and SEO-focused site structure. By combining keyword precision with storytelling through case studies and educational posts, we were able to make their expertise visible to potential clients. The LinkedIn campaigns were able to connect with decision-makers, while the better optimized service pages captured high-intent traffic. This resulted in creating both short-term lead volume and long-term positioning as a trusted industry partner.

More Info:
https://www.brickmarketing.com/case-study-architecture-project-management-company

Industrial Equipment Manufacturing: Case Study

Case Study Type: B2B
Industry: Industrial and Niche Manufacturing
Company Type: Industrial equipment parts supplier
Company Size: 43 Employees
Digital Marketing Services Provided: SEO Management, Content Marketing, PPC Management, Conversion Optimization
 

The Clients Challenge:

This supplier offered high-quality industrial parts, but wasn’t appearing in search results for the specific parts they sold. Competitors with larger inventories and ad budgets overtook the space. This left the client relying solely on repeat customers and offline referrals. The supplier needed a way to generate higher quality leads online and expand reach into untapped industrial areas.
 

Brick Marketing Strategy:

Brick Marketing created an in depth SEO audit and entirely rebuilt the site’s product categorizations to improve visibility for online searches. We developed optimized landing pages and blog content that focused on topics that aligned with what their customers needed. These included maintenance, equipment performance and equipment replacement cycles. A well managed PPC campaign helped the organic strategy by capturing immediate demand for their high-margin product categories. Conversion optimization made sure that every visitor could quickly find and request a quote for the right parts.
 

Client Results Achieved:

A 95% increase in organic search traffic within six months. We tripled the number of quote requests from new buyers and were able to achieve first-page rankings for over 20 high-intent product keywords. We also managed to reduce cost per lead by 35% through more structured paid search targeting.
 

Why it worked:

This campaign succeeded because Brick Marketing synced keyword optimization and paid campaigns with the client’s buyer intent. By rebuilding the site around how engineers and purchasing managers actually search for their most needed parts and services. Then, supporting it with industrial equipment educational content, the supplier became more discoverable and credible. This dual SEO–PPC approach helped visibility while building long-term authority in the companies industry.

More Info:
https://www.brickmarketing.com/case-study-industrial-equipment-manufacturing-supplier

Custom Software Company: Client Case Study

Case Study Type: B2B
Industry: Custom Software
Company Type: Custom Software Solutions Company
Company Size: 190 Employees
Digital Marketing Services Provided: SEO Management, Content Marketing, PPC Management, Social Media Management, Website Development
 

The Clients Challenge:

Despite the business having extremely strong technical capabilities, the client was having a hard time marketing their business outcomes. The website focused on coding expertise instead of solutions that other business owners would understand. Traffic from paid search wasn’t converting. They needed a content and visibility strategy that would attract businesses that were seeking digital transformation partners.
 

Brick Marketing Strategy:

Brick Marketing completely repositioned the company’s messaging. We swapped technical detail over to ROI-driven solutions. We overhauled all of the service page SEO, created content that targeted CTOs and CEOs. Then we launched social campaigns highlighting successful deployments. Pay Per Click ads were rewritten to align with business problem-solving rather than features.
 

Client Results Achieved:

We helped gain a 185% growth in organic sessions. This resulted in a 60% reduction in cost per conversion. There was also a 2 times increase in inbound demo requests. We expanded keyword footprint across digital transformation and app modernization categories. The company improved it’s visibility for leadership-targeted content.
 

Why it worked:

This campaign was successful because Brick Marketing turned the technical storytelling that was previously on the website into executive relevance. We changed the narrative from code to business outcomes. We aligned every channel around the problems clients actually searched to solve. Better message clarity that was also supported by SEO and paid precision, positioned the company as a strategic transformation partner, not just a vendor.

More info:
https://www.brickmarketing.com/case-study-custom-software-solutions-company