Calma

Calma is a performance lead generation company for the US insurance, home services and financial verticals, founded in 2024.

We build and run acquisition campaigns end to end: paid social and video on Meta, Google and TikTok, creative production, landing pages and tracking. The high-intent leads and calls they produce go to carriers, agencies, aggregators and service providers who can serve them.

Verticals: auto insurance, home insurance, health insurance, home improvement and home services, financial services.

By the numbers: 400K+ leads delivered, 10K+ creatives tested, 3 days from idea to launch, no cap on scaling budgets. We optimize for downstream performance (contact rate, cost per acquired lead, buyer conversion), not traffic volume.