Catchword is a trusted leader in naming and branding that’s been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area, New York, and Denver, Catchword helps clients express who, what, and why they are. Industry-leading brands such as TikTok, Intel, Allergan, Boston Scientific, Starbucks, HBO, and VW turn to Catchword for creativity and strategic insight delivered with expert guidance.
Whether a quick-turnaround startup project or a Fortune 500 retainer, Catchword helps clients develop a timeless brand that resonates with target audiences.
Catchword has received more awards for naming work than any other agency, including Top Honors at the London International Awards and multiple awards from Transform Magazine, Hermes Creative, MarCom, and MUSE.
"The Catchword team members that I have worked with are truly experts in the field of naming and have a passion for linguistics, naming, and marketing that is evidenced by every interaction I have with them." – Corporate Marketing & Branding Director, Corning
"What keeps us coming back to Catchword is the ease of working with them. … I wish I could have somebody at Catchword on call at all times.” – Brand Director, PwC
"They provide incredible insights into the branding process. Instead of coming in with preconceived notions, they listened to what we wanted and took it to the next level." – Content Lead, Stanford Center for Global Health
- Large Business(> $1B)
- Medium Business($10M - $1B)
- Small Business(< $10M)
- Business Services
- Consumer Products
- Financial & Payments
- Healthcare & Medical
- Information Technology
- Art, Entertainment & Music
- Food & Beverages
What's In a Name?
What is it about the company that you appreciate the most?
After we initially decided to go with Catchword they had the ability to get the best out of us and then run with it. The result was just what we needed. Our team felt Catchword coupled a "get it done" attitude with a "this can also be a fun process" vibe.
What was it about the company that you didn't like which they should do better?
Nothing comes to mind. We were happy with all aspects.
- Thermo Fisher
- Boston Scientific