Catchword specializes in all things related to brand naming:
- company, service, and product name development
- naming strategy and architecture
- tagline, name story, and brand copy development
- trademark screening
- linguistics and research
- domain name services
These days, in addition to creatively expressing brand essence in a way that’s magnetic, distinctive, concise, and long-lasting, name candidates must be ownable as a trademark, domain name, and social media handle; be acceptable in multiple linguistic and cultural contexts; and satisfy a large number of decision-makers. To ensure our clients clear these hurdles, Catchword has developed a naming process of best practices at every step—immersion through creative to screening and next steps.
From the moment you engage Catchword to final name selection our team is focused on guiding you toward creative solutions that surprise and excite you and that are ownable and protectable as trademarks. Whether we’re developing a product name, a company name, a tagline, or brand copy, we want you to be wowed. As in, wow! that’s an awesome idea! and wow! that’s available as a trademark?!