Catchword Brand Naming

Catchword Brand Naming

Award-winning strategic naming

5.0 (1 Reviews)
About Catchword Brand Naming
Catchword is a trusted leader in brand name development, creating impactful names for clients worldwide in every sector since 1998. With offices in the San Francisco Bay Area and New York City, Catchword helps companies—from startups to Fortune 50s—find that most...
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2 - 9
United States
Catchword Brand Naming
Award-winning strategic naming
5.0 (1 Reviews)
1 Review
Client Reviews
Eric SeifertReviewed 8 months ago
What's In a Name?
Reviewed 8 months ago by Eric Seifert
What's In a Name?
I’m the founder and President of Good Hope Advisors, a specialized M&A firm providing prospecting, consulting, and process management support throughout the M&A lifecycle. My team and I engaged Catchword to assist with brand positioning and to help us identify a meaningful and compelling brand name for our firm. We decided to work with Catchword because of their stellar reputation in the space, and because we felt their process was more thorough and creative than other agencies we considered. The Catchword team did a fantastic job. Every aspect of the engagement was a success, from the creative name solutions they proposed to the friendly and effective project management. First rate naming agency and we wouldn’t hesitate to recommend them to any company looking for a new company name or in the process of renaming.

What do you like most about the company?

After we initially decided to go with Catchword they had the ability to get the best out of us and then run with it. The result was just what we needed. Our team felt Catchword coupled a "get it done" attitude with a "this can also be a fun process" vibe.

What they should improve on?

Nothing comes to mind. We were happy with all aspects.

Rating breakdown
Other details
Project Budget:
$10001 to $50000
Project Duration:
6 Weeks
Project Status:

Catchword specializes in all things related to brand naming:

  • company, service, and product name development
  • naming strategy and architecture
  • tagline, name story, and brand copy development
  • trademark screening
  • linguistics and research
  • domain name services


These days, in addition to creatively expressing brand essence in a way that’s magnetic, distinctive, concise, and long-lasting, name candidates must be ownable as a trademark, domain name, and social media handle; be acceptable in multiple linguistic and cultural contexts; and satisfy a large number of decision-makers. To ensure our clients clear these hurdles, Catchword has developed a naming process of best practices at every step—immersion through creative to screening and next steps.

From the moment you engage Catchword to final name selection our team is focused on guiding you toward creative solutions that surprise and excite you and that are ownable and protectable as trademarks. Whether we’re developing a product name, a company name, a tagline, or brand copy, we want you to be wowed. As in, wow! that’s an awesome idea! and wow! that’s available as a trademark?!

Service Focus
Company Video
6 Videos
How to Trademark a Company or Product Name
6 Portfolios
A software company formed by Facebook co-founder Dustin Moskovitz and programming whiz Justin Rosenstein is clearly not ordinary. So, the company’s name also needed to stand out from the IT herd. Asana, a Sanskrit word conveying “yoga pose,” reflect...
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Not Disclosed 6 weeks Productivity
Contact information
Catchword Brand Naming
409 13th Street, 12th Floor, Tribune Tower, Oakland, California 94612
United States
Catchword Brand Naming
33 West 19th Street, 4th Floor, NYC, New York 10011
United States
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