Catchword Brand Naming

Award-winning strategic naming
5.0 (1 Reviews) Write a Review
Overview
NA
2 - 9
1998
Catchword is a trusted leader in naming and branding that’s been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area, New York, and Denver, Catchword helps clients express who, what, and why they are. Industry-leading brands such as TikTok, Intel, Allergan, Boston Scientific, Starbucks, HBO, and VW turn to Catchword for creativity and strategic insight delivered with expert guidance. Whether a quick-turnarou

Catchword is a trusted leader in naming and branding that’s been creating impactful identities for clients worldwide since 1998. From offices in the San Francisco Bay Area, New York, and Denver, Catchword helps clients express who, what, and why they are. Industry-leading brands such as TikTok, Intel, Allergan, Boston Scientific, Starbucks, HBO, and VW turn to Catchword for creativity and strategic insight delivered with expert guidance.

Whether a quick-turnaround startup project or a Fortune 500 retainer, Catchword helps clients develop a timeless brand that resonates with target audiences.

Catchword has received more awards for naming work than any other agency, including Top Honors at the London International Awards and multiple awards from Transform Magazine, Hermes Creative, MarCom, and MUSE.

"The Catchword team members that I have worked with are truly experts in the field of naming and have a passion for linguistics, naming, and marketing that is evidenced by every interaction I have with them." – Corporate Marketing & Branding Director, Corning 

"What keeps us coming back to Catchword is the ease of working with them. … I wish I could have somebody at Catchword on call at all times.” Brand Director, PwC

"They provide incredible insights into the branding process. Instead of coming in with preconceived notions, they listened to what we wanted and took it to the next level." – Content Lead, Stanford Center for Global Health

us
United States
Catchword Brand Naming
409 13th Street, 12th Floor, Tribune Tower, Oakland, California 94612
510.628.0080
us
United States
Catchword Brand Naming
33 West 19th Street, 4th Floor, NYC, New York 10011
212.475.8936
us
United States
Catchword Brand Naming
1801 Briarwood Avenue, Littleton, Colorado 80120
617.755.1904
Focus Area
Service Focus
  • Advertising
100%
Client Focus
  • Large Business(> $1B)
  • Medium Business($10M - $1B)
  • Small Business(< $10M)
55%
35%
10%
Industries Focus
  • Business Services
  • Consumer Products
  • Financial & Payments
  • Healthcare & Medical
  • Information Technology
  • Art, Entertainment & Music
  • Automotive
  • Food & Beverages
  • Hospitality
  • Industrial
  • Insurance
  • NGOs
  • Retail
  • Telecommunication
  • Other
10%
10%
10%
10%
10%
5%
5%
5%
5%
5%
5%
5%
5%
5%
5%
Customer Reviews
5.0 (1 Reviews)

What's In a Name?

Eric Seifert
posted on 21/1/21
I’m the founder and President of Good Hope Advisors, a specialized M&A firm providing prospecting, consulting, and process management support throughout the M&A lifecycle. My team and I engaged Catchword to assist with brand positioning and to help us identify a meaningful and compelling brand name for our firm. We decided to work with Catchword because of their stellar reputation in the space, and because we felt their process was more thorough and creative than other agencies we considered. The Catchword team did a fantastic job. Every aspect of the engagement was a success, from the creative name solutions they proposed to the friendly and effective project management. First rate naming agency and we wouldn’t hesitate to recommend them to any company looking for a new company name or in the process of renaming.

What is it about the company that you appreciate the most?

After we initially decided to go with Catchword they had the ability to get the best out of us and then run with it. The result was just what we needed. Our team felt Catchword coupled a "get it done" attitude with a "this can also be a fun process" vibe.

What was it about the company that you didn't like which they should do better?

Nothing comes to mind. We were happy with all aspects.

Project Details
Advertising
$10001 to $50000
posted on 21/1/21
  • Quality of deliverable
  • Value for money
  • Customer support
  • Overall ratings
Clients & Portfolios
Key Clients
  • Asana
  • Starbucks
  • VW
  • Allergan
  • UpWork
  • PwC
  • Intel
  • Fitbit
  • Vudu
  • Aetna
  • Thermo Fisher
  • Boston Scientific
  • HBO
  • Amazon
  • Corning
  • TikTok
  • Unilever
  • Indeed
  • Hitachi
Portfolios
Asana
Volkswagen Atlas
Fitbit
Vudu
Upwork
Ursa
Team Members
M
Mark Skoultchi
P
Payal Jambusaria