CGI Furniture

Prudential Lighting is a family lighting company from Los Angeles that started back in 1955. It has grown through four generations but still keeps the same careful approach to making lights. You can see their fixtures in schools, offices, and public buildings across the United States. Each one is made with attention to detail and a focus on energy efficiency and good design.

Benefits of CGI for the Market

3D Visualization services have become the leading tools for lighting industry marketing. They solve many of the challenges that come with traditional photography and video production.

1. Speed. When marketing materials are needed before prototypes exist, LED lighting 3D rendering save the day. It allows promotion and pre-sales long before production begins.
2. Accuracy. Lighting fixtures are designed to create light, which makes them very hard to photograph. Real photos often fail to show the true glow, intensity, or beam spread of a luminaire. Even with HDR photography, glare and reflections can distort the result. Lighting product visualization gives full control over brightness, diffusion, and reflection. As a result, the fixtures appear exactly as intended.
3. Consistency. Different photographers or studios often produce varying tones and colors. With 3D rendering for lighting products, every image follows the same lighting logic and style. It creates a cohesive visual identity across catalogs, websites, and promotional videos.
4. Creative control. You can get any environment or weather condition, from soft daylight to rain or moody skies. There is no need to wait for the perfect moment. Every detail is adjustable in CGI, and every scene supports the story you want to tell.

Product Rendering Deliverables

During our cooperation with the client, we provided a full set of lighting CGI services:

• 3D models of lighting fixtures
• 3D modeling, texturing, and imagery for design and color variants
• Photorealistic product renders on a white background
• Lifestyle 3D renders showing lights in interior and exterior spaces
• A short 3D animation showing light spread and glow

The materials were used on the client’s website, social media, product launch press releases, and an online BIM model marketplace.