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Overview

About Codup

We’re a full-service development agency with 100+ developers, QA engineers, and business experts who all work together to make your project successful. With 10 years of expertise and 1500+ projects under our belt, we’ve efficient processes in place that allow usto get the job done right, on time consistentlye, and within budget.

We’ve been trusted by leading global brands like Unilever, Dyson, Steelcase, Stitch Fix, Harrods, and more.

Why Work With Us?

  • 100+ developers, QAs, and technology experts on our team
  • Effective communication
  • Agile project management processes
  • Flexible pricing models
  • Minimal language & time-zone barriers

Our Achievements

  • 5-star reviews from 1500+ clients
  • Increased revenues and efficiencies for clients

Our Expertise:

  • WordPress + WooCommerce
  • Shopify
  • BigCommerce
  • MEAN/MERN
  • PHP/Laravel/LAMP
  • AWS

We offer our clients choices in several pricing models, such as:

  • Fixed Price
  • Time and Material
  • Retainers
  • Dedicated Teams

At Codup, our biggest motivation is to create value for our clients and partners - and, in the process, for ourselves, too! We do this by creating mutually beneficial relationships that last years andallowingw us to grow together with the peoplewe work withk.

Are you looking for a team that is highly skilled, punctual, and communicates with you throughout the process? Please get in touch.

What clients say

Review Analytics of Codup

Every review is verified through Goodfirms before it's published.

5.06 Verified Reviews
Quality5.0
Schedule & Timing5.0
Communication5.0
Overall5.0
Review Summary
Summarized from 6 verified reviews · Updated August 2026
Clients consistently praise Codup for skilled technical work, responsive communication, and professional service delivery. The team is noted for being fast, organized, and attentive to issues, with strong project management and a focus on alignment with client needs. Long-term clients highlight the company's reliability and accommodating approach to urgent requests.
✦ AI-generated summary. May not reflect every review.
Detailed Reviews of Codup
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What reviewers mention most

Paul Impellizeri
Paul Impellizeri, VP of Digital Services at Great Big DigitalVerified Review
Posted on Sep 29, 2022

“Zaheer, Raheelm and the codup team were great to work with on our large Wordpress migration project. ”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

We worked with codup on a large project involving migrating 20+ websites to wordpress over the course of 8+ months. The team was thorough, easy to communicate with, and built pages fast and efficiently. Zaheer and Raheel stayed with us from start to finish making sure each site was exactly how we needed it.

Dean Coccaro, Vice President at Zendex ToolsVerified Review
Posted on Aug 22, 2022

“codup makes sure every time that they and the client are on the same page”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

Codup.co’s very skillful work on enhancing the UX of the website has led to a Google Ads success rate up from 1% to 5%–6%.our customers have been able to make more purchases, which in turn has led to increasing in web sales. The team is highly communicative, organized, and flexible.

Amy Seitz, CEO at CyberizeItVerified Review
Posted on Aug 22, 2022

“They are always very accommodating and create unique opportunities for solutions to be made”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Software Development

Codup.co goes above and beyond to meet the product’s specifications. They are organized project managers with an accommodating and very transparent approach. Codup's team takes ownership of the project — they are responsive, flexible, and have a high level of customer support.

Christie Case, Grant Assistant at Province of British Columbia Local GovernmentVerified Review
Posted on Jul 21, 2022

“The team at Codup are knowledgeable, fast, professional and personable - highly recommended!”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web DevelopmentWeb DesignE-commerce Development

We needed help debugging and customizing some plug ins on our website. Codup understood our needs in record time, made recommendations, supported us through the development process and exceeded our expectations with the finished product. The team at Codup is skilled, flexible, dependable and a pleasure to work with. Before we started working with Codup, our website wasn't supporting our business needs and the user experience was less than ideal. Codup understood our challenges and created solutions. Our updated site will offer an excellent user experience and will save us time and money in administration. If you are looking for a team that will listen to your needs and act upon them with integrity, look no further than Codup!

Bruce Martin
Bruce Martin, Managing Director at Travel GossipVerified Review
Posted on Jun 8, 2022

“Professional company, good quality web development - we are happy with the results.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web Development

We are very happy with the work carried out by Codup. Our new website works very well, fixes are quickly attended to and the build process is well organised.

Lea Cauet, Marketing Manager at InsTenT IndustriesVerified Review
Posted on May 26, 2022

“I've been working with Codup for 5+ years now and they are a great team of skilled developers.”

Overall rating5.0
Quality5.0
Communication5.0
Schedule & Timing5.0
Web DevelopmentWeb DesignE-commerce Development

I've worked with Codup on various development projects (from simple to complex) for my wordpress e-commerce websites. They are always reactive, knowledgeable and go above and beyond to meet my expectations. I highly recommend them if you are looking for wordpress and woocommerce development experts.

Focus

Service Focus of Codup

How the team's effort is distributed across services.

30%30%20%5%5%5%

Industries Focus

10%10%10%10%10%10%10%10%10%
Selected Work

Client Portfolio of Codup

Where their work concentrates - by industry, budget, and timeline.

Project Industry

eCommerce11%
Retail11%
Healthcare22%
Food & Beverage11%
Other11%
Automotive11%
Consumer22%
Major industry focus
Healthcare

Project Cost

Not Disclosed100%
Common project cost
Not Disclosed

Project Timeline

1 to 25 Weeks100%
Typical timeline
1 to 25 Weeks

Clients: 14

DysonStitch FixSteelcaseIngram MicroCyberizeItBreezUnileverFogaInstentInovelliPayDotComWhite KnightAireBeamMultiply Eye Wear

Portfolios: 9

Executive Interview

Executive Interview of Codup

Asim Bawany
Asim Bawany
CEO
Visit Profile

Please introduce your company and give a brief about your role within the organization.

Located in the business hub of Texas, US with an outclass engineering team in Pakistan, we’re an award-winning software development company with a team of 150+ that includes developers, QA engineers, project managers, and business consultants who all work together to help you accelerate digital transformation.

I am the co-founder and CEO at Codup.

What is the story behind starting this company?

My brother and I hailed from 2 different backgrounds.

Adam is an artist at heart with a flair for design. He ventured into graphic design and started Bawany Media. I am a problem solver, entrepreneur, and marketer. I started Big Moose Marketing in 2010. In 2012, however, we both joined forces and started Codup with the mission to revolutionize software development delivery and create a workplace our people could call home.

Our first year as partners was very difficult due to us being brothers barely 2 years apart in age. However, we quickly realized that we make a great team because we both bring unique and complementary skills to the table.  Adam has very strong focus and organizational skills. That made him a great operator and project manager. I on the other hand with my diverse background in sales, and marketing and a natural aptitude for problem-solving, was able to bring in the right type of clients, partners, and team.
Together, we’ve grown the company from scratch to a team of 150+ professionals and growing.

What are your company’s business model–in-house team or third party vendors/ outsourcing?

We have a team of 150+ and growing. Our core services include Staff Augmentation and End-to-End Project Development. While we have a network of partners, the bulk of our work is done in-house in the heart of Karachi.

Our clients are small and medium-sized businesses and startups to large enterprises. This gives us the opportunity to bring in fresh blood from the best local universities and give them a solid path to growth where they can grow their careers with us. This also means that many of our clients grow with us because we are able to offer unmatched reliability and stability to their long-term projects that most others in our industry promise but are unable to deliver.

We work on all 4 major engagement models that the industry uses with FIxed Bid Projects, Time and Material Projects, Dev Retainers, and Staff Augmentation. Clients are able to use any and all that fulfill their business needs.

Due to this, many of our clients literally grow with us and over time our relationships evolve into “partnerships” in the truest sense of the word.

How does your company differentiate itself from the competition?

Our company is built on 3 core values: Excellence, Integrity, and Dignity. These three values essentially set us apart from our competitors. Everything that we promise: top-notch communication, superior expectation setting, high coding standards, mature processes, efficient project management, and an agile environment all boil down to the three core values.  As we grow our team, we ensure that each employee we onboard share these values with us and feels strongly about them. Each one of our team members is a high-integrity individual who strives to create value for our clients, themselves, and Codup.

What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?

Retail and Manufacturing is one of our top niche markets where we have strong expertise. We have a proven track record of building, SaaS, PaaS, Custom eCommerce Solutions, and Travel Tech. We also support seed-stage startups with their engineering needs and help them hire Silicon Valley caliber engineers for a fraction of the cost.  Our Customer Lifetime Value is high. Almost 80% of our clients are repetitive. We have served most industries: Manufacturing, Retail, eCommerce, Marketing, and Travel Tech.

Please share some of the services that you offer for which clients approach you the most for?

eCommerce Development (B2B and B2C), Web Application Development, and Staff Augmentation are our most popular services. One of our largest channels for these services is small US agencies (generally less than 10 person teams) that need a solid dev partner to be able to go out and sell with confidence.

What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?

We have a 4.9 rating on review platforms like Goodfirms. Based on that, our customer satisfaction looks good. Perhaps the biggest contributor to these ratings is indeed our insistence on our 3 core values; Excellence, Integrity, and Dignity. With these, we are able to instill the right mindset in our team which motivates and enables them to deliver at a very high level.

In addition to this, we have very mature processes around client qualification, expectation setting, and delivery. Its starts with finding the right type of clients to partner with. That sets us up for mutual success. From there it's just making sure we only commit to what we can absolutely deliver and then follow the process to final delivery. We consistently over-deliver on all our projects.

What kind of support system do you offer to your clients for catering to their queries and issues?

I do not believe in a ticketing system for the kind of work we do. I realized early on that clients hate a ticketing system for the kind of service we provide. We do complex work and it takes multiple types of communication to ensure that nothing gets lost in translation, especially when most of our work happens across multiple timezones. 
We have open lines of communication through multiple channels like Slack, Email, Whatsapp, and Phone. Whenever the customer faces any issue, they simply reach out via any channel they prefer and our project managers ensure that their issues are resolved promptly. We have our teams working multiple shifts throughout the day so your issue doesn’t wait until the next day. We ensure our clients’ experiences aren’t affected by time zone differences.

What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)

We have multiple and flexible modes of engagement: Fixed Price, Monthly Retainer, Time and Material, and Staff Augmentation. When a client approaches us, we spend the time and energy to determine which pricing model will work best for their needs and make suggestions accordingly. Ultimately, they choose how they wish to engage with us.

Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?

Our best work has been done with clients who started out very small with us. Many have quite literally grown with us. Clients who started with a couple of thousand dollar projects went on to partner with us on large, million-dollar projects! For that reason, we have kept our minimum quite low to this day. We take on projects with a minimum budget of $5000. Although most of our projects tend to start around $20,000 and go up from there.

Where do you see your company in the next 10 years?

We’ve been in business for 10 years. We started with 2 people (one of whom is with us today) and employ 150+ people today. We already have a strong reputation in the markets we operate within. In the next 10 years, I see Codup as a global leader in the IT Services industry with a strong sales and pre-sales presence in the US, UK, Nordics, and Middle East with strong back offices in Pakistan, Eastern Europe, and LATAM.

Where we are

Locations (2)

Offices where Codup operates.

Headquarter
United States

United States

7322 Southwest Fwy Suite #1-1132, Houston, Texas
Houston, Texas 77036
+12815958169
Pakistan

Pakistan

Plot #75-J, Al-Falah Rd, Block 2 PECHS
Karachi, Sindh 75400
+1 (281) 595 8169