comOn

User marketing Agency

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comOn group is an ecosystem of creative and innovation companies that understand the way people live, and what it takes to make their lives better. comOn group is composed by: - comOn, the user marketing agency - Build Up Labs, a startup studio - HOOD, a coworking and ...
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$100 - $149/hr
50 - 249
2001
Portugal
comOn
User marketing Agency
0.00/5 (0 Reviews)
Virtual Reality has been prevailing since the '80s, and this technology today has integrated with the conventional modes. It is something the public can access and use in general. Nowadays VR is mainly utilized in games. VR consoles and handhelds set the connection between game and player far closer as gamers are entirely immersed in their gaming world. The advancement in virtual reality technology is beginning to transform other industries such as real estate, training modules for corporates, retail, and entertainment. These VR applications are helping tasks in other sectors as well; from aiding patients with anxiety to relax to assisting students to learn things practically by experiencing it. Let's see how VR will impact some of the industries: Shopping:-Virtual reality technology can transform the shopping experience. The phenomenon of going to a store to shop or browse online may short-lived as VR glasses will directly transport you to a virtual shop specially customized for you. You can have the experience of walking up and down the aisles of your favorite products just by putting your VR glasses on. Imagine having an incredible experience of shopping at a virtual mall simply from the comforts of your home itself! Real Estate:-There is a huge opportunity to utilize virtual reality in a multitrillion-dollar market- real estate. VR can prove to be very effective in reducing operational costs and improving the quality of leads. Interior designing, virtual tours of the neighborhood, rental websites, home upgrade solutions, furnishing solutions, and DIY applications are some of the most common uses of VR in real estate. Medical and Healthcare:-The pharmaceutical industry is focused on implementing the latest VR technology. These implementations would be done majorly on private clinics that would help the patients by leveraging the real benefits behind virtual reality. From creating life-saving techniques to providing training to interns, VR has a variety of applications for the healthcare industry. Training Module:-VR can be very useful in the corporate world as well. Training programs for fresher technicians who have risky job profiles can be beneficial. It helps in introducing a person to intense situations from the safety of a conference room before they would ever encounter the exact condition in real life. An immersive and realistic new training method can assist the companies in weeding out the employees that are not well suited for the work. Education Industry:-In the education industry, virtual reality can grease the wheels by bringing any curriculum to life. VR opens new and limitless doors for the students to explore from the millions of topics that would help them progress towards an immersive learning experience. Many organizations ranging from elementary schools to universities to technical colleges have integrated VR and still, seek different ways to expand it further. VR has emerged as an attractive path to deliver content that provides an avenue to an immersive learning experience. VR Content Creation:-Virtual reality is evolving by leaps and bounds every other day, and its applications prove to be a head-turner. So, to make VR a commonplace, there has to be enough useful VR content out there in the market. Considering an example of Airbnb, it is driven by technology and is progressively increasing real-world connections while creating more authentic and immersive travel experiences. Virtual reality allows Airbnb to take travel planning to the next level by enabling users to connect with their destination, host, and co-travelers. Airbnb also provides 360 photos and 3D scans that help travelers to step inside a home or city and explore what to expect and how to settle with the surroundings before they leave for the vacation. Talking about the future, technological advancements with VR will lead to allowing guests to share more than a spreadsheet or email chain when planning a vacation together. They could also share a virtual world by perusing and touring destinations and stay options while interacting more naturally. Conclusion: The advancements in the Virtual Sector explained here would be prevalent in the future. The evolution of this technology is not only limited to these sectors mentioned above but to many other diversified regions as well. Virtual Reality and its applications would make our lives a lot easier than at present.
Virtual Reality has been prevailing since the '80s, and this technology today has integrated with the conventional modes. It is something the public can access and use in general. Nowadays VR is mainly utilized in games. VR consoles and handhelds set the connection between game and player far closer as gamers are entirely immersed in their gaming world. The advancement in virtual reality technology is beginning to transform other industries such as real estate, training modules for corporates, retail, and entertainment. These VR applications are helping tasks in other sectors as well; from aiding patients with anxiety to relax to assisting students to learn things practically by experiencing it. Let's see how VR will impact some of the industries: Shopping:-Virtual reality technology can transform the shopping experience. The phenomenon of going to a store to shop or browse online may short-lived as VR glasses will directly transport you to a virtual shop specially customized for you. You can have the experience of walking up and down the aisles of your favorite products just by putting your VR glasses on. Imagine having an incredible experience of shopping at a virtual mall simply from the comforts of your home itself! Real Estate:-There is a huge opportunity to utilize virtual reality in a multitrillion-dollar market- real estate. VR can prove to be very effective in reducing operational costs and improving the quality of leads. Interior designing, virtual tours of the neighborhood, rental websites, home upgrade solutions, furnishing solutions, and DIY applications are some of the most common uses of VR in real estate. Medical and Healthcare:-The pharmaceutical industry is focused on implementing the latest VR technology. These implementations would be done majorly on private clinics that would help the patients by leveraging the real benefits behind virtual reality. From creating life-saving techniques to providing training to interns, VR has a variety of applications for the healthcare industry. Training Module:-VR can be very useful in the corporate world as well. Training programs for fresher technicians who have risky job profiles can be beneficial. It helps in introducing a person to intense situations from the safety of a conference room before they would ever encounter the exact condition in real life. An immersive and realistic new training method can assist the companies in weeding out the employees that are not well suited for the work. Education Industry:-In the education industry, virtual reality can grease the wheels by bringing any curriculum to life. VR opens new and limitless doors for the students to explore from the millions of topics that would help them progress towards an immersive learning experience. Many organizations ranging from elementary schools to universities to technical colleges have integrated VR and still, seek different ways to expand it further. VR has emerged as an attractive path to deliver content that provides an avenue to an immersive learning experience. VR Content Creation:-Virtual reality is evolving by leaps and bounds every other day, and its applications prove to be a head-turner. So, to make VR a commonplace, there has to be enough useful VR content out there in the market. Considering an example of Airbnb, it is driven by technology and is progressively increasing real-world connections while creating more authentic and immersive travel experiences. Virtual reality allows Airbnb to take travel planning to the next level by enabling users to connect with their destination, host, and co-travelers. Airbnb also provides 360 photos and 3D scans that help travelers to step inside a home or city and explore what to expect and how to settle with the surroundings before they leave for the vacation. Talking about the future, technological advancements with VR will lead to allowing guests to share more than a spreadsheet or email chain when planning a vacation together. They could also share a virtual world by perusing and touring destinations and stay options while interacting more naturally. Conclusion: The advancements in the Virtual Sector explained here would be prevalent in the future. The evolution of this technology is not only limited to these sectors mentioned above but to many other diversified regions as well. Virtual Reality and its applications would make our lives a lot easier than at present.

Virtual Reality has been prevailing since the '80s, and this technology today has integrated with the conventional modes. It is something the public can access and use in general. Nowadays VR is mainly utilized in games. VR consoles and handhelds set the connection between game and player far closer as gamers are entirely immersed in their gaming world.

The advancement in virtual reality technology is beginning to transform other industries such as real estate, training modules for corporates, retail, and entertainment. These VR applications are helping tasks in other sectors as well; from aiding patients with anxiety to relax to assisting students to learn things practically by experiencing it.

Let's see how VR will impact some of the industries:

  • Shopping:-
    Virtual reality technology can transform the shopping experience. The phenomenon of going to a store to shop or browse online may short-lived as VR glasses will directly transport you to a virtual shop specially customized for you. You can have the experience of walking up and down the aisles of your favorite products just by putting your VR glasses on. Imagine having an incredible experience of shopping at a virtual mall simply from the comforts of your home itself!
  • Real Estate:-
    There is a huge opportunity to utilize virtual reality in a multitrillion-dollar market- real estate. VR can prove to be very effective in reducing operational costs and improving the quality of leads. Interior designing, virtual tours of the neighborhood, rental websites, home upgrade solutions, furnishing solutions, and DIY applications are some of the most common uses of VR in real estate.
  • Medical and Healthcare:-
    The pharmaceutical industry is focused on implementing the latest VR technology. These implementations would be done majorly on private clinics that would help the patients by leveraging the real benefits behind virtual reality. From creating life-saving techniques to providing training to interns, VR has a variety of applications for the healthcare industry.
  • Training Module:-
    VR can be very useful in the corporate world as well. Training programs for fresher technicians who have risky job profiles can be beneficial. It helps in introducing a person to intense situations from the safety of a conference room before they would ever encounter the exact condition in real life. An immersive and realistic new training method can assist the companies in weeding out the employees that are not well suited for the work.
  • Education Industry:-
    In the education industry, virtual reality can grease the wheels by bringing any curriculum to life. VR opens new and limitless doors for the students to explore from the millions of topics that would help them progress towards an immersive learning experience. Many organizations ranging from elementary schools to universities to technical colleges have integrated VR and still, seek different ways to expand it further. VR has emerged as an attractive path to deliver content that provides an avenue to an immersive learning experience.
  • VR Content Creation:-
    Virtual reality is evolving by leaps and bounds every other day, and its applications prove to be a head-turner. So, to make VR a commonplace, there has to be enough useful VR content out there in the market. Considering an example of Airbnb, it is driven by technology and is progressively increasing real-world connections while creating more authentic and immersive travel experiences. Virtual reality allows Airbnb to take travel planning to the next level by enabling users to connect with their destination, host, and co-travelers. Airbnb also provides 360 photos and 3D scans that help travelers to step inside a home or city and explore what to expect and how to settle with the surroundings before they leave for the vacation. Talking about the future, technological advancements with VR will lead to allowing guests to share more than a spreadsheet or email chain when planning a vacation together. They could also share a virtual world by perusing and touring destinations and stay options while interacting more naturally.

Conclusion: The advancements in the Virtual Sector explained here would be prevalent in the future. The evolution of this technology is not only limited to these sectors mentioned above but to many other diversified regions as well. Virtual Reality and its applications would make our lives a lot easier than at present.

Coronavirus is at high-rise today. China, Italy, Spain, the USA, and many other countries are devastated due to this deadly disease. When the World Health Organization (WHO) has declared it as a global emergency, governments of all affected nations have requested their citizens to stay at home and quarantine. Lockdowns are imposed in almost all the affecting countries. Special measures are undertaken to supply food and essential services to the homes, hospitals and, other needy ones if they are stuck somewhere. As per the news channels reports, the epicenter of Corona, Wuhan, is opening soon for all of its routine workflows. Things are gradually resuming there, but Italy, Spain, and America are still suffering nations reporting hundreds of deaths every day. Their economies are thrashed brutally, and their supreme heads have declared their inability to cope up with the situation. India is under an observation these days. When all significant nations have locked down their main cities due to the coronavirus pandemic, brands across the globe are worried as to how the entire situation will affect ecommerce as a whole. According to Technomic, a global consulting and research firm reports that the stock market has become increasingly volatile. More than 52% of the consumers are maintaining self-distancing and avoiding crowds, and 32% are not leaving their homes unless there is an emergency. Coronavirus is affecting eCommerce Business. How? 1. Severe disruption to supply chains is the most apparent and immediate business impact of the corona virus pandemic on the businesses. People are forced into self-quarantine, and this led to a partial and full shutdown of some companies, plants, and factories. For example, Foxconn, a primary manufacturer of Apple iPhones has shut down its production in China, and thus, Apple experienced shortages of its iPhone supply in the country. 2. Due to the Coronavirus pandemic, several of the most important tech-conferences got to cancel, and it is likely to result in numerous missed partnership opportunities for the businesses. For example, Facebook canceled its F8 developer conference and Global Marketing Summit. Google has also rescheduled the Google Cloud Next event to online only. As per PredictHQ, the cancellation of the tech events has incurred more than $1billion of direct economic losses. 3. The need for remote interactions has increased during Coronavirus pandemic, and it has highlighted the need for 5G technology to improve connection density. Many organizations have given the ‘Work From Home’ facility to their employees. Hence, telehealth and teleconferencing facilities should be given high importance. 4. WHO has suggested consumers use contactless payment options considering the pandemic. People in rural areas still lack operating such facilities and thus, altering their shopping options or minimizing their usages that is further affecting the ecommerce businesses. 5. Due to coronavirus outbreak, up to 85% of the brick-and-mortar retail shopping turned into digital shopping, leading to creating the logistic challenges to the companies. The delays in supplies due to over-crowding demand has also become a challenge for the businesses these days. 6. Delivery services across the board for on-demand goods, food delivery, and grocery are observing an increase in new customers. Still, contactless supply, minimized risk of infection have become a challenge to the businesses to maintain consumer’s trust. 7. National Retail Federation in the US noted a downfall in the business due to falling consumer spending. The payment companies like PayPal, Visa, and Mastercard are revising their revenue estimates downward. How can you protect your business during Coronavirus Pandemic? If you have an ecommerce business, you can still protect yourself from this pandemic. Due to the progression of COVID-19, here is what the experts suggest for the best of your business’s survival. 1. Be wise and transparent. Do not alienate your audience. 2. Do not over-communicate. The consumer confidence level is quite low these days. 3. Diversify your supply chain. 4. Keep advertising. 5. Focus on virtual products. 6. Get social connections with consumers. Build the trust of your customers. All the above-given tips have the same essence i.e. build your customer’s trust. It will turn back to you positively when the situation improves.
Coronavirus is at high-rise today. China, Italy, Spain, the USA, and many other countries are devastated due to this deadly disease. When the World Health Organization (WHO) has declared it as a global emergency, governments of all affected nations have requested their citizens to stay at home and quarantine. Lockdowns are imposed in almost all the affecting countries. Special measures are undertaken to supply food and essential services to the homes, hospitals and, other needy ones if they are stuck somewhere. As per the news channels reports, the epicenter of Corona, Wuhan, is opening soon for all of its routine workflows. Things are gradually resuming there, but Italy, Spain, and America are still suffering nations reporting hundreds of deaths every day. Their economies are thrashed brutally, and their supreme heads have declared their inability to cope up with the situation. India is under an observation these days. When all significant nations have locked down their main cities due to the coronavirus pandemic, brands across the globe are worried as to how the entire situation will affect ecommerce as a whole. According to Technomic, a global consulting and research firm reports that the stock market has become increasingly volatile. More than 52% of the consumers are maintaining self-distancing and avoiding crowds, and 32% are not leaving their homes unless there is an emergency. Coronavirus is affecting eCommerce Business. How? 1. Severe disruption to supply chains is the most apparent and immediate business impact of the corona virus pandemic on the businesses. People are forced into self-quarantine, and this led to a partial and full shutdown of some companies, plants, and factories. For example, Foxconn, a primary manufacturer of Apple iPhones has shut down its production in China, and thus, Apple experienced shortages of its iPhone supply in the country. 2. Due to the Coronavirus pandemic, several of the most important tech-conferences got to cancel, and it is likely to result in numerous missed partnership opportunities for the businesses. For example, Facebook canceled its F8 developer conference and Global Marketing Summit. Google has also rescheduled the Google Cloud Next event to online only. As per PredictHQ, the cancellation of the tech events has incurred more than $1billion of direct economic losses. 3. The need for remote interactions has increased during Coronavirus pandemic, and it has highlighted the need for 5G technology to improve connection density. Many organizations have given the ‘Work From Home’ facility to their employees. Hence, telehealth and teleconferencing facilities should be given high importance. 4. WHO has suggested consumers use contactless payment options considering the pandemic. People in rural areas still lack operating such facilities and thus, altering their shopping options or minimizing their usages that is further affecting the ecommerce businesses. 5. Due to coronavirus outbreak, up to 85% of the brick-and-mortar retail shopping turned into digital shopping, leading to creating the logistic challenges to the companies. The delays in supplies due to over-crowding demand has also become a challenge for the businesses these days. 6. Delivery services across the board for on-demand goods, food delivery, and grocery are observing an increase in new customers. Still, contactless supply, minimized risk of infection have become a challenge to the businesses to maintain consumer’s trust. 7. National Retail Federation in the US noted a downfall in the business due to falling consumer spending. The payment companies like PayPal, Visa, and Mastercard are revising their revenue estimates downward. How can you protect your business during Coronavirus Pandemic? If you have an ecommerce business, you can still protect yourself from this pandemic. Due to the progression of COVID-19, here is what the experts suggest for the best of your business’s survival. 1. Be wise and transparent. Do not alienate your audience. 2. Do not over-communicate. The consumer confidence level is quite low these days. 3. Diversify your supply chain. 4. Keep advertising. 5. Focus on virtual products. 6. Get social connections with consumers. Build the trust of your customers. All the above-given tips have the same essence i.e. build your customer’s trust. It will turn back to you positively when the situation improves.

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Coronavirus is at high-rise today. China, Italy, Spain, the USA, and many other countries are devastated due to this deadly disease. When the World Health Organization (WHO) has declared it as a global emergency, governments of all affected nations have requested their citizens to stay at home and quarantine.

Lockdowns are imposed in almost all the affecting countries. Special measures are undertaken to supply food and essential services to the homes, hospitals and, other needy ones if they are stuck somewhere.

As per the news channels reports, the epicenter of Corona, Wuhan, is opening soon for all of its routine workflows. Things are gradually resuming there, but Italy, Spain, and America are still suffering nations reporting hundreds of deaths every day. Their economies are thrashed brutally, and their supreme heads have declared their inability to cope up with the situation. India is under an observation these days.

When all significant nations have locked down their main cities due to the coronavirus pandemic, brands across the globe are worried as to how the entire situation will affect ecommerce as a whole. According to Technomic, a global consulting and research firm reports that the stock market has become increasingly volatile. More than 52% of the consumers are maintaining self-distancing and avoiding crowds, and 32% are not leaving their homes unless there is an emergency.

Coronavirus is affecting eCommerce Business. How?

1. Severe disruption to supply chains is the most apparent and immediate business impact of the corona virus pandemic on the businesses. People are forced into self-quarantine, and this led to a partial and full shutdown of some companies, plants, and factories. For example, Foxconn, a primary manufacturer of Apple iPhones has shut down its production in China, and thus, Apple experienced shortages of its iPhone supply in the country.

2. Due to the Coronavirus pandemic, several of the most important tech-conferences got to cancel, and it is likely to result in numerous missed partnership opportunities for the businesses. For example, Facebook canceled its F8 developer conference and Global Marketing Summit. Google has also rescheduled the Google Cloud Next event to online only. As per PredictHQ, the cancellation of the tech events has incurred more than $1billion of direct economic losses.

3. The need for remote interactions has increased during Coronavirus pandemic, and it has highlighted the need for 5G technology to improve connection density. Many organizations have given the ‘Work From Home’ facility to their employees. Hence, telehealth and teleconferencing facilities should be given high importance.

4. WHO has suggested consumers use contactless payment options considering the pandemic. People in rural areas still lack operating such facilities and thus, altering their shopping options or minimizing their usages that is further affecting the ecommerce businesses.

5. Due to coronavirus outbreak, up to 85% of the brick-and-mortar retail shopping turned into digital shopping, leading to creating the logistic challenges to the companies. The delays in supplies due to over-crowding demand has also become a challenge for the businesses these days.

6. Delivery services across the board for on-demand goods, food delivery, and grocery are observing an increase in new customers. Still, contactless supply, minimized risk of infection have become a challenge to the businesses to maintain consumer’s trust.

7. National Retail Federation in the US noted a downfall in the business due to falling consumer spending. The payment companies like PayPal, Visa, and Mastercard are revising their revenue estimates downward.

How can you protect your business during Coronavirus Pandemic?

If you have an ecommerce business, you can still protect yourself from this pandemic. Due to the progression of COVID-19, here is what the experts suggest for the best of your business’s survival.

1. Be wise and transparent. Do not alienate your audience.

2. Do not over-communicate. The consumer confidence level is quite low these days.

3. Diversify your supply chain.

4. Keep advertising.

5. Focus on virtual products.

6. Get social connections with consumers.

Build the trust of your customers. All the above-given tips have the same essence i.e. build your customer’s trust. It will turn back to you positively when the situation improves.

Mobile marketing is a part of a digital marketing strategy that is incorporated for structuring the promotional activity for cell phones, smartphones, tablets, and other handheld devices. Mobile Marketing encompasses several areas such as responsive designing template, mobile advertising, mobile analytics, mobile app creation and a lot more. Additionally, with the advancement of new technologies every other day, digital marketers must stay updated and include those technologies into the marketing strategy.   These commonly used Mobile Marketing tools mentioned below will help you to leverage the right mobile marketing strategy for your campaign. 1. BUFFER  Buffer is explicitly designed to help you manage your varied social accounts on a single platform. This tool enables its users to schedule text posts, image posts, and other media posts on multiple social media platforms such as Facebook, Instagram, and Twitter. Moreover, it also provides comprehensive analytics reports. Pricing Structure: With Buffer, users get to select a plan as per their requirements. The pricing of each plan/project is done as per the features offered and its usability.   For Individuals:  Free plan   $10 per month     For Companies:  $99 per month   $199 per month   $399 per month     2. AdMob by GOOGLE  AdMob is a Google company for mobile app marketing services. The tool basically helps you monetize your app by targeting the right audience with in-app advertising. AdMob also offers comprehensive analytics that helps the entrepreneur in monitoring their ad’s performances. Pricing Structure: The pricing structure of AdMob varies. It depends on parameters like country, type of ad and the specific industry of the ad. Standard Rates: Ranging from $0.5 to $3 per 1000 impressions 3. Boostfy  Boostfy is an Artificial Intelligence tool for Instagram that follows accounts and likes posts based on hashtags used in posts. This tool also helps connects different people of the same industry; this feature could be beneficial to forge partnerships.   Pricing Structure:  Begins with seven days of a free trial   Lifetime plan: $200 4. GetResponse  GetResponse is a tool that is explicitly designed for planning marketing strategies. These strategies revolve around responses depending on user actions. For instance, when a user abandons the cart, an e-mail will be automatically directed towards you. GetResponse can track different data flowing in and out of your website. Additionally, the app also enables its users to edit responses and even send personalized messages. Pricing Structure: GetResponse provides mainly three monthly plans for users with different requirements.   Pro: $49  Max: $165  Enterprise: $1199 5. SEMRush  SEMrush is a browser extension that is primarily an SEO tool. This tool provides information about website audit, traffic details, lead generation, keywords, and other SEO related data.   Pricing Structure:  SEMRush offers three different monthly plans:  Pro: $99.95 per month   Guru: $199.95 per month   Business: $399.95 per month 6. SlickText  SlickText tool is explicitly designed to send text messages as a part of mobile marketing to your loyal and potential customers. This tool authorizes you to set a keyword, thereby allowing your users to subscribe. These users are further added to the messaging list where all the marketing text messages are directed. Pricing Structure:  Pricing varies according to the texts per month and the reserved keyword statistics. The plans are ranging from free per month to $139 per month     Free to $139 per month 7. Localytics  Localytics is a mobile marketing app that forges stronger user experiences and upscales its client’s engagement rate. This app provides all the relevant information about its client’s audience. The data thus collected helps the clients get a broad perspective on how to target their audience with marketing strategies. Localytics utilizes messaging and notifications as a means to engage with their audience. Pricing Structure: The basic pricing structure helps target only a specific group of users. You can go for the updated version if you need to add the number of users to be monitored.   Basic: $200 per month   Updated: $1200 per month  8. Kiip  Kiip is a mobile marketing app that helps its client’s business to strengthen its bonds with its customers by setting up a rewards program for its client’s audience. This tool can be a perfect partner to your mobile app as it supports all the tasks taking place while using the app.   Pricing Structure: $0.25 to $3 per interaction 9. Banana Splash  Banana Splash is a mobile marketing tool that helps boosts lead metrics and overall sales. The initiation process requires you to start by typing in the URL of your site and other details. In the following steps, you need to click "splash", which will open up any call-to-action. You can start designing this call-to-action and select a location for it on your site. Banana Splash provides real-time results for the site owner, along with real-time experience for your audience.   Pricing Structure: The complete plan for this tool with different features for small companies rounds about to $79 per month. 10. Facebook Mobile Ads  Facebook Mobile Ads is a mobile marketing tool that comes with a built-in ad creator and manager on Facebook. Facebook Ads can bring you increased client engagement since a lot of people are actively using this platform. This tool exhibits a variety of ads, and some of them are explained below: A sponsored page ad which can be used to get increased engagement from users. A promoted post that is targeted only to page's followers. The mobile app installs an ad that is perfect if you need more conversion rates from the app.    Pricing Structure:  The cost of each ad is determined by the runtime of the ad and the number of targeted audiences. A perfect quotation for Facebook ads does not exist as the prices vary according to the user’s requirements. All the tools mentioned above are most commonly used while planning mobile marketing strategies. If you want to implement mobile marketing for your business, you can leverage any of the tools mentioned above. Picking the right tool will make your marketing journey smooth and easy. OpenXcell Technolabs implements a majority of these tools for mobile app marketing.
Mobile marketing is a part of a digital marketing strategy that is incorporated for structuring the promotional activity for cell phones, smartphones, tablets, and other handheld devices. Mobile Marketing encompasses several areas such as responsive designing template, mobile advertising, mobile analytics, mobile app creation and a lot more. Additionally, with the advancement of new technologies every other day, digital marketers must stay updated and include those technologies into the marketing strategy.   These commonly used Mobile Marketing tools mentioned below will help you to leverage the right mobile marketing strategy for your campaign. 1. BUFFER  Buffer is explicitly designed to help you manage your varied social accounts on a single platform. This tool enables its users to schedule text posts, image posts, and other media posts on multiple social media platforms such as Facebook, Instagram, and Twitter. Moreover, it also provides comprehensive analytics reports. Pricing Structure: With Buffer, users get to select a plan as per their requirements. The pricing of each plan/project is done as per the features offered and its usability.   For Individuals:  Free plan   $10 per month     For Companies:  $99 per month   $199 per month   $399 per month     2. AdMob by GOOGLE  AdMob is a Google company for mobile app marketing services. The tool basically helps you monetize your app by targeting the right audience with in-app advertising. AdMob also offers comprehensive analytics that helps the entrepreneur in monitoring their ad’s performances. Pricing Structure: The pricing structure of AdMob varies. It depends on parameters like country, type of ad and the specific industry of the ad. Standard Rates: Ranging from $0.5 to $3 per 1000 impressions 3. Boostfy  Boostfy is an Artificial Intelligence tool for Instagram that follows accounts and likes posts based on hashtags used in posts. This tool also helps connects different people of the same industry; this feature could be beneficial to forge partnerships.   Pricing Structure:  Begins with seven days of a free trial   Lifetime plan: $200 4. GetResponse  GetResponse is a tool that is explicitly designed for planning marketing strategies. These strategies revolve around responses depending on user actions. For instance, when a user abandons the cart, an e-mail will be automatically directed towards you. GetResponse can track different data flowing in and out of your website. Additionally, the app also enables its users to edit responses and even send personalized messages. Pricing Structure: GetResponse provides mainly three monthly plans for users with different requirements.   Pro: $49  Max: $165  Enterprise: $1199 5. SEMRush  SEMrush is a browser extension that is primarily an SEO tool. This tool provides information about website audit, traffic details, lead generation, keywords, and other SEO related data.   Pricing Structure:  SEMRush offers three different monthly plans:  Pro: $99.95 per month   Guru: $199.95 per month   Business: $399.95 per month 6. SlickText  SlickText tool is explicitly designed to send text messages as a part of mobile marketing to your loyal and potential customers. This tool authorizes you to set a keyword, thereby allowing your users to subscribe. These users are further added to the messaging list where all the marketing text messages are directed. Pricing Structure:  Pricing varies according to the texts per month and the reserved keyword statistics. The plans are ranging from free per month to $139 per month     Free to $139 per month 7. Localytics  Localytics is a mobile marketing app that forges stronger user experiences and upscales its client’s engagement rate. This app provides all the relevant information about its client’s audience. The data thus collected helps the clients get a broad perspective on how to target their audience with marketing strategies. Localytics utilizes messaging and notifications as a means to engage with their audience. Pricing Structure: The basic pricing structure helps target only a specific group of users. You can go for the updated version if you need to add the number of users to be monitored.   Basic: $200 per month   Updated: $1200 per month  8. Kiip  Kiip is a mobile marketing app that helps its client’s business to strengthen its bonds with its customers by setting up a rewards program for its client’s audience. This tool can be a perfect partner to your mobile app as it supports all the tasks taking place while using the app.   Pricing Structure: $0.25 to $3 per interaction 9. Banana Splash  Banana Splash is a mobile marketing tool that helps boosts lead metrics and overall sales. The initiation process requires you to start by typing in the URL of your site and other details. In the following steps, you need to click "splash", which will open up any call-to-action. You can start designing this call-to-action and select a location for it on your site. Banana Splash provides real-time results for the site owner, along with real-time experience for your audience.   Pricing Structure: The complete plan for this tool with different features for small companies rounds about to $79 per month. 10. Facebook Mobile Ads  Facebook Mobile Ads is a mobile marketing tool that comes with a built-in ad creator and manager on Facebook. Facebook Ads can bring you increased client engagement since a lot of people are actively using this platform. This tool exhibits a variety of ads, and some of them are explained below: A sponsored page ad which can be used to get increased engagement from users. A promoted post that is targeted only to page's followers. The mobile app installs an ad that is perfect if you need more conversion rates from the app.    Pricing Structure:  The cost of each ad is determined by the runtime of the ad and the number of targeted audiences. A perfect quotation for Facebook ads does not exist as the prices vary according to the user’s requirements. All the tools mentioned above are most commonly used while planning mobile marketing strategies. If you want to implement mobile marketing for your business, you can leverage any of the tools mentioned above. Picking the right tool will make your marketing journey smooth and easy. OpenXcell Technolabs implements a majority of these tools for mobile app marketing.

Mobile marketing is a part of a digital marketing strategy that is incorporated for structuring the promotional activity for cell phones, smartphones, tablets, and other handheld devices. Mobile Marketing encompasses several areas such as responsive designing template, mobile advertising, mobile analytics, mobile app creation and a lot more. Additionally, with the advancement of new technologies every other day, digital marketers must stay updated and include those technologies into the marketing strategy.  

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These commonly used Mobile Marketing tools mentioned below will help you to leverage the right mobile marketing strategy for your campaign.

1. BUFFER 

Buffer is explicitly designed to help you manage your varied social accounts on a single platform. This tool enables its users to schedule text posts, image posts, and other media posts on multiple social media platforms such as Facebook, Instagram, and Twitter. Moreover, it also provides comprehensive analytics reports.

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Pricing Structure: With Buffer, users get to select a plan as per their requirements. The pricing of each plan/project is done as per the features offered and its usability.  

For Individuals: 

  1. Free plan  
  2. $10 per month    

For Companies: 

  1. $99 per month  
  2. $199 per month  
  3. $399 per month

   

2. AdMob by GOOGLE 

AdMob is a Google company for mobile app marketing services. The tool basically helps you monetize your app by targeting the right audience with in-app advertising. AdMob also offers comprehensive analytics that helps the entrepreneur in monitoring their ad’s performances.

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Pricing Structure: The pricing structure of AdMob varies. It depends on parameters like country, type of ad and the specific industry of the ad.

Standard Rates: Ranging from $0.5 to $3 per 1000 impressions

3. Boostfy 

Boostfy is an Artificial Intelligence tool for Instagram that follows accounts and likes posts based on hashtags used in posts. This tool also helps connects different people of the same industry; this feature could be beneficial to forge partnerships.  

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Pricing Structure: 

  • Begins with seven days of a free trial  
  • Lifetime plan: $200

4. GetResponse 

GetResponse is a tool that is explicitly designed for planning marketing strategies. These strategies revolve around responses depending on user actions. For instance, when a user abandons the cart, an e-mail will be automatically directed towards you. GetResponse can track different data flowing in and out of your website. Additionally, the app also enables its users to edit responses and even send personalized messages.

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Pricing Structure: GetResponse provides mainly three monthly plans for users with different requirements.  

Pro: $49 

Max: $165 

Enterprise: $1199

5. SEMRush 

SEMrush is a browser extension that is primarily an SEO tool. This tool provides information about website audit, traffic details, lead generation, keywords, and other SEO related data.  

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Pricing Structure: 

SEMRush offers three different monthly plans: 

Pro: $99.95 per month  

Guru: $199.95 per month  

Business: $399.95 per month

6. SlickText 

SlickText tool is explicitly designed to send text messages as a part of mobile marketing to your loyal and potential customers. This tool authorizes you to set a keyword, thereby allowing your users to subscribe. These users are further added to the messaging list where all the marketing text messages are directed.

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Pricing Structure: 

Pricing varies according to the texts per month and the reserved keyword statistics. The plans are ranging from free per month to $139 per month    

  • Free to $139 per month

7. Localytics 

Localytics is a mobile marketing app that forges stronger user experiences and upscales its client’s engagement rate. This app provides all the relevant information about its client’s audience. The data thus collected helps the clients get a broad perspective on how to target their audience with marketing strategies. Localytics utilizes messaging and notifications as a means to engage with their audience.

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Pricing Structure: The basic pricing structure helps target only a specific group of users. You can go for the updated version if you need to add the number of users to be monitored.  

Basic: $200 per month  

Updated: $1200 per month 

8. Kiip 

Kiip is a mobile marketing app that helps its client’s business to strengthen its bonds with its customers by setting up a rewards program for its client’s audience. This tool can be a perfect partner to your mobile app as it supports all the tasks taking place while using the app.  

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Pricing Structure: $0.25 to $3 per interaction

9. Banana Splash 

Banana Splash is a mobile marketing tool that helps boosts lead metrics and overall sales. The initiation process requires you to start by typing in the URL of your site and other details. In the following steps, you need to click "splash", which will open up any call-to-action. You can start designing this call-to-action and select a location for it on your site. Banana Splash provides real-time results for the site owner, along with real-time experience for your audience.  

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Pricing Structure: The complete plan for this tool with different features for small companies rounds about to $79 per month.

10. Facebook Mobile Ads 

Facebook Mobile Ads is a mobile marketing tool that comes with a built-in ad creator and manager on Facebook. Facebook Ads can bring you increased client engagement since a lot of people are actively using this platform. This tool exhibits a variety of ads, and some of them are explained below:

  • A sponsored page ad which can be used to get increased engagement from users.
  • A promoted post that is targeted only to page's followers.
  • The mobile app installs an ad that is perfect if you need more conversion rates from the app.   

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Pricing Structure: 

The cost of each ad is determined by the runtime of the ad and the number of targeted audiences. A perfect quotation for Facebook ads does not exist as the prices vary according to the user’s requirements.

All the tools mentioned above are most commonly used while planning mobile marketing strategies. If you want to implement mobile marketing for your business, you can leverage any of the tools mentioned above. Picking the right tool will make your marketing journey smooth and easy. OpenXcell Technolabs implements a majority of these tools for mobile app marketing.

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