Red Bull Mobile - case study
What is the "most energetic" mobile operator in the world? It is definitely Red Bull Mobile, which offers solutions for customers who are not afraid of challenges and love an active lifestyle. Concise Software is proud to be partnering with Red Bull Mobile - the company has benefited from our experience in order to provide its customers with the best solutions in terms of sales and more. This is how we "added wings" to Red Bull Mobile!
The Red Bull brand does not need to be introduced to anyone: it is an Austrian energy drink known all over the world and a pioneer of this type of product. In Poland, the first Red Bull can was sold in 1995 and today the brand is by far the most recognized representative of the market.
Red Bull is also present in sports: especially in extreme sports. Poles best associate the close cooperation of the best Polish ski jumper in history - Adam Malysz with the Red Bull brand. Every time this competitor sat on the starting beam, the viewers could watch the logo of the beverage manufacturer on TV. Moreover, Red Bull was present in Formula 1, where it currently functions as one of the teams (Aston Martin Red Bull Racing).
Red Bull Mobile at a glance
Red Bull Mobile is an international brand of mobile telephony services. The offer of this operator includes "pre-paid" and post-paid solutions. Red Bull Mobile was created for active customers who love an energetic lifestyle and strong impressions. A customer who purchases a prepaid starter can count on a free beverage can as a gift. It is worth noting that the Red Bull brand partner Sebastian Vettel (one of the leaders of Formula 1 races) became the face of Red Bull Mobile's advertising campaign in Poland. In addition, the brand is also present in Austria and Belgium. In our country, Red Bull Mobile uses the infrastructure of the P4 (Play) operator.
Concise Software received the task of preparing the Red Bull Mobile website for the Polish market (redbullmobile.pl). According to the client's specifications, the website was supposed to be informative with a description of the operator's offer. In addition, it was to include data on tariffs, telephones and packages (both in the prepaid and postpaid versions). The presented list of available products was to be downloaded from the provider's server. On the other hand, the stock was to be refreshed periodically on the basis of a feed.
Results & technologies used
The Red Bull Mobile website was created in accordance with the design provided by the customer and the agreed specification. What is more, everything was completed within the set deadline. We managed to create a solution that combines a very high level of security with the latest available standards, including UX/UI. This, among other things, allows our client to achieve satisfactory sales results: the Red Bull Mobile website allows to make purchases.
The site was written in PHP, based on Drupal CMS. The database was based on MySQL, while the cyclical tasks were developed in Cron. Feed import was constructed in PHP and PERL. Thanks to the use of the latest versions of the above mentioned technologies and excellent optimization, we have achieved a fast-acting project that was generating a negligible amount of technical problems. In addition to that, it scales very well depending on customer needs.
Red Bull Mobile & Concise Software - what's next?
Our involvement in the Red Bull Mobile project did not end with the development of a website for the customer. Such a responsible sales platform requires constant care: Concise Software is responsible for the SLA service for the operator. Our dedicated team carries out all tasks related to website updates, implementation of new functionalities, implementation of new information subpages, landing pages and content updates.
It is a great honour for us and an incredible success that we can cooperate with such an excellent brand that’s active in the telecommunications market. Thanks to the tasks performed for Red Bull Mobile, we have gained the necessary know-how in terms of customers from this market: we are definitely not afraid of such challenges!