Confetti - Digital Marketing Agency

Project Description: We helped Real Portuguese Wine propel their brand to new heights through our dynamic Facebook and Instagram Ads campaigns. Our primary objective was to elevate the brand's visibility and awareness, addressing a key challenge the brand faced.

Project Idea: After thriving in the natural wine industry for three years, Real Portuguese Wine encountered a growth plateau—a point where momentum slowed considerably. Upon careful analysis, we identified a significant bottleneck: insufficient brand visibility and awareness. In response, we initiated an awareness campaign, leveraging the expansive reach of meta ads to connect with a broad audience.

Execution: Prior to launching our Meta Ads, we undertook a comprehensive research and analysis phase to obtain a better understanding of the target audience.Following this groundwork, the campaign creation phase ensued. This included first and foremost, the creation of the actual ads - ad visuals and copies. We took a great care in this process, as the ads themselves lay the groundwork of the entire campaign performance.

Ongoing optimizations: Subsequently, we delved into the campaign setup. Leveraging insights learned from our seasonality analysis, we narrowed in on specific geographic targets. This targeting strategy underwent further optimisation as campaign results and data began to accumulate.Looking ahead, the coming weeks will witness ongoing refinements, including A/B testing to fine-tune both the copies and visual components of the ads, ensuring an increasingly effective and resonant campaign.

Impact: After our Instagram and Facebook ad account management, several notable benefits emerged, including :

• 2.23 ROAS Achieved
• 1.02% CTR Achieved
• Enhanced Brand Awareness and Recognition
• Targeted Audience Reach
• Increased Volume of Sales
• 1600+ in Traffic

Client Testimonial: Confetti exceeded all expectations. Professionalism, transparency and good results

A fresh take on RPW brand.

We collaborated with Real Portuguese Wine, leveraging our digital marketing expertise. Together, we rebranded their business, conducted in-depth client and market research, and crafted a tailored marketing strategy. Our approach helped them better understand their identity, goals, and how to enhance their marketing performance.

• Brand kit developed
• In-depth external analysis, market and client research
• Overall marketing strategy and campaign plan

IDEA /

Reshaping Real Portuguese Wine.

Real Portuguese Wine approached us after having operated in the natural wine industry for three years, seeking assistance in refining their brand image to authentically reflect their identity.

Our objective was to capture the essence of who they truly are, refine their approach in effectively reaching their target audience, while also guiding them in understanding their direction. This would not only elevate their overall marketing performance but also guarantee a cohesive and impactful brand presence.

EXECUTION /

Good-looking learnings & brand-kit.

In the rebranding process for Real Portuguese Wine (RPW), we conducted thorough research and analysis into the market dynamics, exploring the seasonality of the wine industry, studying competitors, and closely examining their target audience.

Armed with valuable insights, we crafted a comprehensive brand kit, and delved into articulating their core values and weaving a compelling narrative that authentically portrays their true identity.

Creating a strategy.

Having laid the groundwork, we proceeded to devise a comprehensive marketing strategy and mix, accompanied by a finely detailed 6-month campaign plan. This involved establishing goals, Key Performance Indicators (KPIs), budget allocations, channel-specific strategies to guide our efforts and more.

IMPACT /

Following our research, analysis, brand kit creation, and development of the marketing and campaign plans, several notable benefits emerged, including:

• Consistent Messaging and Positioning
• Strategic Market Understanding
• Optimised Overall Marketing Performance
• Enhanced Brand Identity and Recognition
• Targeted Audience Engagement
• Measurable Results and Analytics

CLIENT TESTIMONIAL /

"Confetti exceeded all expectations. Professionalism, transparency and good results."

Antonio Filipe Teixeira
Owner of Real Portuguese Wine

Discovering the voice of RPW's brand.

In partnership with Real Portuguese Wine, we leveraged their industry knowledge and our marketing expertise. Based on the brand kit crafted together, we found the brand's voice, created engaging content and communicated this to our target audience. Our focus: drive awareness, increase visibility, and foster an authentic community on chosen social platforms.

• 6-month content calendar
• Optimised RPW social media accounts
• 5+ content posted per week

IDEA /

Transmitting the RPW message.

Real Portuguese Wine approached us after three years in the natural wine industry, seeking assistance in effectively communicating their brand identity in a more consistent matter, through a to-be-found brand voice. With their collaboration, we pinpointed RPW's authentic voice and began engaging directly with the target audience, now in a way that resonated with them and represented the brand.

The idea was to communicate more than just wine offerings, but also the experience and the feeling which the wines bring to the table - the "why" behind the brand.

EXECUTION /

Good-looking feed & engagement.

After laying the foundation, we dove into the transformative phase. First things first, the profiles themselves needed to be optimised and redone for the brand voice recently discovered, this included logo updates, tone adjustments, bio link additions, IG highlight alignment, and bio SEO enhancements.

To properly communicate the brand story, we then proceeded to create a campaign and content calendar. For this we had to keep in mind important dates for the wine industry, sales periods for the company, and general seasonality patterns, and marketing funnel phase focus for the different campaigns. This was subsequently translated into a more visually cohesive content plan.

True lasting results...

... means going beyond the campaign and content creation, but also diving into the ongoing management of the social media accounts. For RPW, this includes reputation upkeep, content scheduling, continuous insights gathering, and iterative optimisation.

All of this to achieve an ongoing and continuous improvement of performance, to successfully communicate the essence behind RPW and resonate with the right target audience.

IMPACT /

As result of our social media efforts, several notable benefits emerged, including:

• 93% Growth in Reach
• 125% Growth in Engagement
• 8% Growth in Followers

CLIENT TESTIMONIAL /

"Confetti exceeded all expectations. Professionalism, transparency and good results."

Antonio Filipe Teixeira
Owner of Real Portuguese Wine

A steady revenue stream to RPW.

In partnership with Real Portuguese Wine, we leveraged our digital marketing expertise and their wine knowledge. Through our collaborative efforts, we created impactful email journeys, compelling newsletters and efficiently managed email campaigns. The outcome? A recurring income derived from email, heightened brand loyalty, and enhanced engagement — all achieved with minimal costs.

• Created and optimised 5 automation journeys
• Comprehensive Analysis and Research
• Email Strategy and Campaigns Management

IDEA /

Designing distinctive email experiences.

After three years in the natural wine industry, Real Portuguese Wine (RPW) reached out to us, seeking support in overcoming a plateau and elevating their business to new heights.

To build a recurring revenue stream, there were a couple things we needed to achieve first. We needed to first get an understanding of our launch point, meaning, the industry and its dynamics, the business itself, competitors and, most importantly, the audience.

Secondly, we needed to create a strategy so we could begin impacting RPW's revenue. Following that, we then began our process of creating the email journeys that made the most sense to the business, optimised the email form on the website and managed email campaigns.

EXECUTION /

Where every message tells a story.

Following the groundwork, we proceeded to create five distinct automation journeys and concurrent weekly email campaigns on a 6-month period.

We determined that the most suitable automation journeys for the business were:

• Welcome
• Abandoned Cart
• Cross-selling
• Birthday
• Review

Simultaneously, our weekly email send-out campaigns took shape:

• Awareness
• Christmas anticipation
• Christmas
• Post-Christmas

IMPACT /

Following our automation journeys creation, and campaigns managed, several notable benefits emerged, including:

• 49% Open Rate Achieved
• 1263% ROI Attained
• 19% Revenue Channel Share

CLIENT TESTIMONIAL /

"Confetti exceeded all expectations. Professionalism, transparency and good results."

Antonio Filipe Teixeira
Owner of Real Portuguese Wine

Growing RPW brand.

We helped Real Portuguese Wine propel their brand to new heights through our dynamic Facebook and Instagram Ads campaigns. Our primary objective was to elevate the brand's visibility and awareness, addressing a key challenge the brand faced.

• Built awareness campaign

• Optimised ad targeting

• 6 compelling ad copies and visuals

IDEA /

Moving RWP from 0 to 1

After thriving in the natural wine industry for three years, Real Portuguese Wine encountered a growth plateau—a point where momentum slowed considerably. Upon careful analysis, we identified a significant bottleneck: insufficient brand visibility and awareness. In response, we initiated an awareness campaign, leveraging the expansive reach of meta ads to connect with a broad audience.

Although the ultimate goal remained focused on driving sales and achieving a positive return on ad spend (ROAS), the primary emphasis of the campaign was to construct a robust foundation of brand awareness.
 

EXECUTION /

Impactful & creative ad sets.

Prior to launching our Meta Ads, we undertook a comprehensive research and analysis phase to obtain a better understanding of the target audience.

Following this groundwork, the campaign creation phase ensued. This included first and foremost, the creation of the actual ads - ad visuals and copies. We took a great care in this process, as the ads themselves lay the groundwork of the entire campaign performance.
 

Ongoing optimisations.

Subsequently, we delved into the campaign setup. Leveraging insights learned from our seasonality analysis, we narrowed in on specific geographic targets. This targeting strategy underwent further optimisation as campaign results and data began to accumulate.
 

IMPACT /

After our Instagram and Facebook ad account management, several notable benefits emerged, including:

• 1.02% CTR Achieved

• 2.23 ROAS Achieved

• 1600+ in Traffic

CLIENT TESTIMONIAL /

"Confetti exceeded all expectations. Professionalism, transparency and good results."

Antonio Filipe Teixeira
Owner of Real Portuguese Wine