Coremeta

Alcatel Mobile

Revamping Alcatel’s digital presence through a comprehensive project encompassing User Experience design, User Interface design, development, and ongoing maintenance.​

Coremeta had the privilege of partnering with Alcatel to revamp their digital platform. Our expert team focused on transforming their user experience (UX) and user interface (UI) design to create an engaging and intuitive interface. We implemented cutting-edge development techniques to ensure a seamless and efficient website. 

Additionally, our dedicated team continues to provide ongoing maintenance and server updates, ensuring optimal performance and user satisfaction. This project showcases our commitment to delivering exceptional results that align with our client’s objectives.

Low website traffic and truncated average visit duration

Alcatel is committed to delivering innovative, feature-rich, and consumer-oriented experiences that simplify technology for electric devices. We offer a diverse portfolio of value-packed products equipped with the latest popular and trendy technology. As the mobile purchase landscape has shifted away from traditional offline channels, Alcatel has adapted to the competitive environment by establishing e-commerce platforms.

However, as an international enterprise managing over 30+ websites across different countries and regions, we understand the challenges of effective website management. Complex and tangled websites can hinder the willingness of internet users to browse and spend time on our platforms, leading to a decline in sales performance.

At Alcatel, we recognize the importance of seamless and user-friendly website experiences. We are committed to streamlining our online presence, ensuring that our websites are easy to navigate and optimized for enhanced user engagement. By eliminating website complexities, we aim to create a smooth and enjoyable browsing experience that drives sales and boosts customer satisfaction.

Streamlining International Websites for a Unified Experience

To address the challenge of managing multiple international websites, Alcatel embarked on a project to revamp and unify its web presence. The focus was on simplifying the website structure by merging overlapping pages and creating a cohesive design language.

By consolidating its mother site and implementing a user-friendly UX and UI design, Alcatel aimed to enhance the browsing experience and attract higher volumes of website traffic. Additionally, our team provided comprehensive website hosting and maintenance services to ensure smooth operation and timely resolution of technical issues.

Increased Site Engagement and Browsing Time

The digital transformation efforts yielded positive results, with visitors spending significantly more time on the Alcatel official website. On average, site visitors now spend an additional 2 minutes exploring the content, which is five times longer than before the revamp.

This extended browsing time indicates the success of the website renovation in capturing user interest and driving higher volumes of website traffic. With more visitors dedicating time to product browsing, enhanced website performance contributes to improved sales performance and customer engagement.

Custom Themes & Seamless Functionality with AEM

As a digital agency, we understand the importance of creating websites that not only reflect the essence of a brand but also provide seamless user experiences.

For TCL Mobile, we took on the exciting challenge of designing custom themes for each mobile phone, harmonizing their unique design elements and color schemes to captivate visitors and enhance brand engagement.

To bring TCL’s vision to life, we harnessed the capabilities of Adobe Experience Manager (AEM), an enterprise-level web solution that ensures unparalleled performance and scalability. Our team of skilled professionals worked diligently to craft a user-friendly and visually stunning website that showcases TCL’s mobile devices and functionalities in the most captivating manner.

At Coremeta, we are committed to pushing the boundaries of creativity and innovation. Join us on this journey as we continue to deliver exceptional digital experiences that elevate brands like TCL Mobile to new heights of success.

The Creative Process for TCL Mobile Web Design

At Coremeta, we embark on a remarkable journey with TCL Mobile, where our digital expertise meets their brand vision to create mobile web experiences that leave a lasting impact. As a digital agency, we recognize the significance of tailoring each mobile phone’s design to resonate with its target audience. To achieve this, we draw inspiration from TCL’s brand guidelines and assign captivating themes to each device, making them stand out in the market.

Brand Guideline Alignment

Our first step is to dive deep into TCL's brand guidelines, understanding their core values, aesthetics, and target audience. This initial phase sets the foundation for crafting unique web experiences that reflect the essence of TCL Mobile.

Theme Ideation

Armed with insights from the brand guidelines, our creative minds brainstorm a range of themes that will encapsulate the personality and aspirations of each mobile phone. Themes like "Young and Rainbow," "Mediterranean," "Gold and Luxury," and more are conceptualized, ensuring that each device speaks directly to its intended audience.

User Experience Design

As we envision the user journey for each mobile phone, our UX designers strive to deliver seamless interactions and intuitive navigation. The challenge lies in seamlessly integrating the diverse themes while ensuring consistent usability across all devices.

Interface Design

With themes in place, our UI designers work meticulously to craft captivating interfaces that capture the essence of each theme. From color palettes and typography to iconography and layout, every element is carefully curated to evoke the intended emotion and response from users.

EKCC 360 Panorama VR Solution

At Coremeta, we are proud to have collaborated with the East Kowloon Cultural Centre (EKCC) to create an extraordinary 360 Panorama solution.

With a focus on enhancing cultural experiences, we designed and developed a bespoke 360 Panorama technology that immerses visitors in the rich heritage and artistry of the EKCC.

This custom solution offers a seamless and captivating 360-degree experience, allowing visitors to explore and engage with the centre’s cultural offerings like never before.

Through our innovative approach, we aimed to bring the essence of EKCC to life, fostering a deeper connection between visitors and the cultural treasures within the centre.

Immersive 360 VR Panorama to Engage Artistic Excellence

As East Kowloon Cultural Centre (EKCC) embarks on its journey towards becoming a premier cultural destination, Coremeta is proud to introduce an innovative solution that promises to revolutionize artistic engagements. 

Leveraging the power of Virtual Reality (VR), our bespoke 360 VR Panorama aims to create captivating experiences for different orchestras, repertory troupes, pop stars, and diverse audiences alike. Despite being under construction, EKCC is already preparing to showcase artistic excellence like never before, and our immersive VR technology serves as the perfect catalyst.

Our 360 VR Panorama invites artists and audiences to explore an interactive virtual world that brings performances and cultural offerings to life. With seamless 360-degree views, visitors can delve into rehearsals, performances, and behind-the-scenes glimpses, fostering a deeper connection and appreciation for the arts. This cutting-edge platform enables EKCC to transcend geographical boundaries, making it possible for global audiences to partake in the cultural extravaganza from the comfort of their own spaces.