Creative Navy

Experts in UX-UI design

5.0 12 Reviews
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We are a UX design agency based in the UK. Over the course of almost a decade we have supported our clients in creating digital products that people value. Every time we have tailored the design process to fit the mix of opportunities and constraints they were faced with. We have worked in both private and public sector engagements, with established brands and startups. This extensive experience enables us to offer a deeper level of support. The clarity and focus we bring to UX design comes from a team of senior designers with specialized roles, spanning from highly complex user research to straightforward digital design. This expertise is applied for mobile apps (iOS, Android + others), the web and native applications (macOS, embedded, devices).

Certifications

ISO 9001:2015
$50 - $99/hr
10 - 49
2010
Locations
United Kingdom
Regent Street 2017, London, London W1B 3HH
+442081441594
Germany
Rudi-Dutschke 23, Berlin, Berlin 10969

Focus Areas

Service Focus

60%
40%
  • Web Designing (UI/UX)
  • App Designing (UI/UX)

Client Focus

40%
30%
30%
  • Small Business
  • Large Business
  • Medium Business

Industry Focus

15%
10%
10%
10%
10%
10%
35%
  • Information Technology
  • Automotive
  • Consumer Products

Creative Navy Executive Interview

Dennis Lenard
Dennis Lenard
CEO
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Please introduce your company and give a brief about your role within the company?
Creative Navy is a UX/UI agency, and we work on a wide range of human-computer interaction projects, not just web and mobile applications, but also embedded systems and native software. We're not a large organization, but all our people are senior designers. Focus on excellence and delivery of challenging projects is what defines us.

At Creative Navy, we practice evidence-based UX/UI design – part of our team is formed of people with backgrounds in cognitive science and ergonomics. My role is to create the right habitat for these highly skilled designers to be able to deliver for our customers. This is not always easy, because the challenges our customers bring to us are unique in every case, but it is great to be able to rely on people who have dealt with the impossible many times before.
What was the idea behind starting this organization?
When Creative Navy started ten years ago, there were very few UX/UI agencies out there. There were all sorts of designs and development businesses, but hardly any of them had a genuine focus on UX/UI design. So Creative Navy was born from this context, to become a leader in the field of UX/UI through discussion.

We noticed early on that the design practices and methods that work in advertising or commercial design, do not apply to design interactions in applications or software. The focus here is on ergonomics, not on persuasion. This designed has a tradition in modernism and in the deliberate pursuit of making things more useful. This is where cognitive science comes in, because most of what we know about how people think and expect to interact with an object, be it physical or abstract, comes from a rich tradition of research.
So, the idea of Creative Navy was to apply the concept of ergonomics design to the digital industry, to create more useful and enjoyable digital applications.
What are your company's business model–in house team or third party vendors/ outsourcing?
We do everything in-house, and this is important because most of our staff have been with us for a very long time. The types of projects we do at Creative Navy require senior designers with considerable experience in highly demanding projects. This also means that the team routines and processes we follow must be second nature to everyone.
This type of synergy can only come from a substantial commitment that manifests by everyone being in-house. Forming this type of bond with an outsourcing partner is close to impossible because it takes a long time to, and usually, businesses don't have such overlapping long term goals. When we work as a close-knit team, the human element makes us more aligned and attentive to each other's needs.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
What sets Creative Navy apart from other UX/UI agencies, is the size and high level of expertise. Other agencies that are larger than us and have highly valuable knowledge distribute it across a large team that is made up of more junior designers. Thus, customers can't get the focus the best people for their project.
With Creative Navy, customers get a highly focused team of senior designers who have been together on many challenging projects. Thus, we can deliver better solutions faster, and most customers report that they genuinely feel an uplift in their product development cycle, even when the project is complicated, or all the technical limitations appear impossible to overcome.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repeated to you?
Given the diversity of the UX/UI design projects we do, Creative Navy doesn't have an industry focus. We have worked with customers in industries such as automotive, national security, finance, manufacturing, consumer applications, and many others. Many of our customers sit in between sectors, where there is room for innovation. A lot of the UX/UI design projects we work on are enterprise or B2B, but we also work on many projects that cater to consumers or with mixed models.
Mention the parameters which are most essential for you to in developing a web design.
The types of UX design projects we do at Creative Navy are either complex or challenging and therefore, we have to devise a design strategy that fits the details of the customer and their strategic role. However, generally, there are a few parameters that affect our thinking, in a precise mix that is unique to every design project:
- The people who use the application with their roles, cognitive abilities, goals, purposes, and expectations;
- The context the system is being used is essential in many projects, especially when it comes to UX design for embedded systems that are not a regular web or mobile app;
- The business goals of our customer – this does include not only the notion of monetization but also operational capabilities to support individual customer experiences, strategic milestones in the development of their digital product, timelines and so on;
- The tasks that users have to perform are a factor in and of itself because the UX/UI layer of a digital product is a place where the needs of different stakeholders converge and what people do in the digital environment is a sort of mediation between those needs;
- The technical constraints are sometimes vital because we work on many projects that are cutting edge and push the boundary of what is technically feasible.

At Creative Navy, we have to be mindful of all these factors when creating the UX/UI design for a digital product.
What key aspects do you keep in mind while developing a web design to enhance its usability?
The parameters above have to be kept in mind when designing. In essence, the design is a decision-making process that takes stock of all parameters that affect an interactive system. In the process of UX design (and also UI design), we actively integrate research and data that we interpret with the help of insights and models from cognitive science. We use principles of ergonomics and how the human mind works to create more intuitive and efficient interactions. This is something that defines Creative Navy.
What are the key factors that you consider before deciding the cost of a website design?
Ultimately the cost of a project is determined by complexity, which can manifest in many ways: it can be the breadth of an application in terms of features and modules, but it can also be an application with very few features but with a large number of user types or limitations. At Creative Navy, we work out dependencies and consequences of design decisions and then always do our best to simplify the user experience.
This process of making the complicated simple requires large amounts of effort, including research, exploring alternatives, testing and defining conceptual aspects of the digital product. This is what determines the cost of a UX/UI design project at Creative Navy.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions, etc.)
Usually, we work in sprints that are tied to a project plan and milestones, so payments are related to both these aspects. The projects we work on at Creative Navy don't have a straight forward solution that is obvious from the start, so fixed pricing doesn't work. However, we do give highly reliable estimates for each milestone ahead, and we work closely with our customers to control cost.
Do you take in projects which meet your essential budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
We don't have a minimum budget, and given how involved everyone in the team is in what we do, the most critical factor for us is how exciting a project is and if we can work well with a customer. At Creative Navy we haven't turned down anyone because they were not willing to commit to a minimum spend, but we have turned down customers whom we thought would not be able to handle what is required to get their digital product off the ground.
We work with large corporations or state entities, but we also work with one-person startups quite regularly. One of the fun aspects of what we do is that we get a chance to meet people who are smart and come up with ideas that no corporations could have ever invented.
Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
GoodFirms is an excellent place for potential customers to find out more about Creative Navy and to compare us to other businesses. We like the ethos it inspires and is glad to be part of it.

Creative Navy Clients & Portfolios

Mobile application design
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Mobile application design
  • Mobile application design screenshot 1
  • Mobile application design screenshot 2
  • Mobile application design screenshot 3
  • Mobile application design screenshot 4
Not Disclosed
4 weeks
Business Services

Employees use this app to report workplace incidents. We created the user experience for the product, expressed as clickable prototype. We also dressed it up with an initial UI design to showcase it to investors. 

Finance App Design
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Finance App Design
  • Finance App Design screenshot 1
  • Finance App Design screenshot 2
  • Finance App Design screenshot 3
  • Finance App Design screenshot 4
Not Disclosed
98 weeks
Financial & Payments

This design is a mobile banking app of the new fintech wave. We provided iterative UX and UI design in a sprint based collaboration model. We worked module by module continuously feeding the development pipeline. 

Creative Navy Reviews

5.0 12 Reviews
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Selena Dacosta

Project management application

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000

Review Summary

Working with Creative Navy was a great experience. They delivered a library of user experience concepts for us to implement in our project management application. They were very quick to understand how our product works and the opportunities it presents to users. They produced well rounded ideas that really make our product more user friendly and help us make the best of the strenghts it has.

What service was provided as part of the project?

App Designing (UI/UX)

What is it about the company that you appreciate the most?

Very professional designers who care about the product they work on.

Jordan Yeates

I would recommend Creative Navy

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000

Review Summary

We hired Creative Navy to create a design concept for a mobile app to be used for marketing purposes. I really liked the creativity of the design and that the proposals they created were very well reasoned and researched. We got a lot of value and will work with them again.

What service was provided as part of the project?

App Designing (UI/UX)

What is it about the company that you appreciate the most?

Strong on the creative side and deep research skills.

Lauren Bayley

Good delivery

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000

Review Summary

We are an automotive manufacturing company and we hired Creative Navy to deliver the user interface for our new generation of bus display controllers. They gathered requirements by reviewing our current systems, proposed a new architecture and create the user experience for us. The results were excellent, we received good feedback from user and the collaboration with developers was smooth. We implemented the designs in Crank and Creative Navy offer all the necessary support to our dev team.

What service was provided as part of the project?

App Designing (UI/UX)

What is it about the company that you appreciate the most?

they got it quickly and were independent

What was it about the company that you didn't like which they should do better?

nothing to add

Brian Streams

five stars

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000

Review Summary

We worked on a digital transformation project and their support was truly meaningful to what we were trying to achieve. Proactive attitude, great quality deliverables from start to finish.

What service was provided as part of the project?

App Designing (UI/UX), Web Designing (UI/UX)

What is it about the company that you appreciate the most?

Dedication to client needs and patience

What was it about the company that you didn't like which they should do better?

Overall communication in terms of updates

Olga Dimancescu

Outstanding creativity

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000

Review Summary

Creative Navy have designed the UX for our mobile app and we were excited when they presented it to us. They have applied creative thinking to our brief and taken our vision to a level of detail that we could have only hoped for.

What service was provided as part of the project?

App Designing (UI/UX)

What is it about the company that you appreciate the most?

creative thinking, visual design

Petra MllerDemary Dr

Fast and creative team

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000

Review Summary

The team are good experts in their field who provided us with valuable consultancy to find the best solution and they implemented it fast! Fun to work with them!!

What service was provided as part of the project?

Web Designing (UI/UX)

What is it about the company that you appreciate the most?

The fast responds, their creative proposals and easy communication

Andrei Lenard

Excellent and customized service

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000

Review Summary

We worked with Creative Navy to re-design the interface for a customer support software which was very cumbersome to use in the past. Using their experience and insights, they were able to find insightful solutions to our key issues, improving usability significantly. The project was delivered on time and in budget. Throughout the entire process we felt we were working with a true partner who understands our needs and our internal processes and is there when we have questions.

What service was provided as part of the project?

Web Designing (UI/UX)

What is it about the company that you appreciate the most?

True partnership with the clients. In-depth behavioral and design know-how. Very professional process

Cornelius Krentel

perfect work

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Review Summary

we like to work with Creative Navy. They deliver good and quick. One of the owners speaks german, so we don't hve misunderstandings.

What service was provided as part of the project?

App Designing (UI/UX)

Katarina Bartovicova

Very helpful and collaborative

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Review Summary

We (European Digital Rights) have been collaborating with Creative Navy for nearly 5 years and they are always responsive to our needs, questions and concerns. It is easy to work with them thanks to working quickly and meeting deadlines.

What service was provided as part of the project?

Mobile App Development

Horatiu Agarbiceanu

Fast turnaround

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000

Review Summary

Was impressed by their way of working and the patience with which they gather all the needful to produce fast results. Team always on to fill the gap with their insights/expertise on UI/UX. Would surely join hands on my next project

What service was provided as part of the project?

Web Designing (UI/UX)

Dan Nechita

Great team and world class UX/UI

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000

Review Summary

I have worked with the Creative Navy team on three national projects -- at the highest level, for projects involving heads of state and world-class investors. They are unmatched at UX/UI and a team of impeccable professionals.

What service was provided as part of the project?

Web Designing (UI/UX)

What is it about the company that you appreciate the most?

World class services and skills; high level of professionalism

Simon Angel

User Experience for B2B

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$10001 to $50000

Review Summary

We have hired Creative Navy to create a user experience for our B2B website, where customers log in manage the jobs they assign to us. We are very pleased with the result and we have noticed a sharp decrease in support inquiries, which was the stated goal. They have also respected our branding and delivered on time and on budget. Very pleased

What service was provided as part of the project?

App Designing (UI/UX), Web Designing (UI/UX)

What is it about the company that you appreciate the most?

The science based approach and methodic work manner.

What was it about the company that you didn't like which they should do better?

All fine.