Development of a corporate identity for a ready-made meal delivery service from the Niyama restaurant chain.
Outdoor advertising
The logo and corporate colors must be used on outdoor billboards. Passers-by must correctly identify the brand when they first look at the billboard.
Display rules
The logo and corporate colors must be used on outdoor billboards. Passers-by must correctly identify the brand when they first look at the billboard.
Corporate colors and patterns
The combination of black and orange colors helps to focus on the product. The color contrast is especially pronounced in the geometric “tile”. The pattern is clear and recognizable. For the site and for printing, special, more saturated shades are used.
The process of creating packaging for sushi and rolls
For sets of different sizes, up to 7 different design options for branded boxes were created. The tasks of packaging design are to demonstrate the product, to convey important marketing information to the consumer. Demonstration of rolls is carried out using an open window on the lid. Promotions placed on the side walls and links to the restaurant application in the AppStore involve the client in active interaction with the company.
Sushi packaging options
The customer must have a choice. Therefore, we presented him with all 26 developed packaging designs, differing in volume, color scheme and logo type.
Technical subtleties
The boxes differ not only in appearance, but also in design - from a fully removable lid to a retractable body. There is also a mixed version with an opening in two directions.
Creating the perfect package
As a result, 8 types of boxes were selected - 4 with color printing plus 4 with color printing and a window. aThe decor contains the necessary marketing elements (promotions, logo, links) and bright patterns. The orange color in the design of the box is associated with one of the main ingredients of sushi and rolls - salmon, as well as with Japanese food in general. The design of the boxes is simple and practical, with a top-opening lid.
Burger packaging
The burger container has a logo and branded patterns. The same elements are on the wrapper of the dish. Thus, a single, recognizable style is preserved in the packaging. Information about the promotion and links to the application are also present on the box.
Pizza packaging
For another popular dish, similar boxes have been created in different styles - with variations of the pattern and logo. The main task is to organically place design elements on a wide, flat surface. Some examples are intentionally minimalistic.
Versions
8 types of design, taking into account the design of the box and the features of the corporate identity. In addition to the Niyama company logo, there is a partner logo on the lid.
Design options
When creating a design, it is important to make it practical and consistent with the design features of the package. Based on these requirements, the final version of the box was selected.
Brand collaborations
For pizza produced jointly with partner companies, variants of boxes in different styles were also developed. The main focus remains on Niyama's signature pattern and the general style of the restaurant.
Delivery packaging
Ready meals are delivered to customers in branded plastic containers. This is an important part of maintaining the identity of a company's products.
Designers have worked out all types of containers:
- gravy boats;
- tureens;
- salad bowls;
- hot packaging.
Corporate identity elements are printed on polyethylene stickers to simplify production. For soup tureens, the design is provided not only on the lid, but also on the entire surface.
About clothes
The courier is the face of the company. Therefore, the outerwear of the courier service employees is decorated in corporate colors.
Box for noodles "WOK"
Cardboard packaging for noodles, salads, Chinese and Japanese dishes. Made in two versions. Corporate colors are present.
T-shirt
The well-known expression “meet by clothes” is fully applicable to catering establishments. so we designed the uniforms of the employees. For couriers - a black branded T-shirt with a logo.
Shirt
Restaurant employees wear stylish black polo shirts with the company logo, orange collar and sleeve piping. Laconic solution in corporate colors.
Sticks
Traditional Asian cutlery is also part of the brand. Therefore, packaging in black, white and orange colors has been developed for them. Part of the space on the packaging is reserved for marketing information.