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Verified Profile
Established in 2016, Crynet is one of the oldest and most respected blockchain marketing and PR agencies in the industry. We provide comprehensive, end-to-end solutions for blockchain projects, from the initial idea stage to expanding well-established businesses. 🚀
Locations
Czech Republic
Staré Město, Prague,
Prague,
Praha
10000
Focus Areas
Service Focus
- Blockchain Technology
- Other Services
Client Focus
- Small Business
Industry Focus
- Other Industries
- Banking
- Industrial
Crynet Executive Interview
Sergey Golubev
Managing Partner
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Please introduce your company and give a brief about your role within the organization.
CryNet Marketing Solutions is a cutting-edge blockchain agency that breaks away from traditional organizational structures by operating as a Decentralized Autonomous Organization (DAO). This structure offers unparalleled benefits such as enhanced transparency, democratic decision-making, and elimination of hierarchical bottlenecks, which translates into superior value for our clients. As the managing partner, my role is about shaping the strategic direction of our company and ensuring our services stay ahead of the curve.
Our mission is not just about keeping pace with the latest trends in blockchain, cryptocurrency, DeFi, and NFTs. Instead, it's about anticipating future trends, crafting bespoke solutions for our clients, and setting new industry standards. Moreover, CryNet is at the forefront of exploring the convergence of AI and blockchain, a dynamic area that promises to redefine the technological landscape. At CryNet, we don't merely adapt to the future; we are committed to shaping it through continuous innovation and a steadfast dedication to our client's success.
What is the story behind starting this company?
CryNet's journey began in 2016 with an audacious vision to disrupt the blockchain world. Our goal was not about rapid expansion or claiming market share, but rather about crafting a new paradigm. We were driven by the belief that we could do things differently, and more importantly, better. We focused on building a team of the best professionals in the field, a team that shared our passion for innovation and our commitment to excellence.
Today, CryNet is more than just a blockchain agency; it's a global network of exceptional professionals, each contributing their unique expertise towards our shared vision. We have grown into a global agency that is capable of serving clients from various industries, thanks to our decentralized structure and the deep industry knowledge of our team members. Moreover, we are proud of our roots in blockchain crowdfunding. Our success in this area has given us the confidence to venture into new territories and take on bigger challenges.
What are your company’s business model–in house team or third-party vendors/ outsourcing?
CryNet's business model is not just a structure; it's a philosophy centered around decentralization, collaboration, and adaptability. We've harnessed the power of a global network of exceptional professionals, each bringing unique skills and insights to the table. Our approach allows us to stay agile and responsive in the face of rapidly evolving market dynamics.
While we conduct all key operations in-house to ensure consistency and quality, we also believe in the transformative power of collaboration. We strategically partner with external contractors, tapping into their expertise to add value to a project and create solutions that are innovative and customized. However, decentralization doesn't mean disorganization. Our business model is not just about doing business; it's about forging partnerships and building a community that is driven by a shared vision of excellence and innovation. We believe this approach is key to delivering maximum value and achieving the best possible outcomes for our clients.
How does your company differentiate itself from the competition?
CryNet distinguishes itself in the competitive landscape of blockchain agencies not merely through the services we provide but how we provide them. We don't follow trends; we set them. We differentiate ourselves through our ability to attract top-tier talent from around the globe. Our team is composed of industry-leading professionals who bring a wealth of experience, knowledge, and creativity to the table.
But what truly sets us apart is our customer-centric approach. We don't offer one-size-fits-all solutions; we work closely with our clients to understand their unique needs and tailor our services accordingly. In a digital world teeming with blockchain agencies, CryNet emerges as a trailblazer with a unique approach that combines technical expertise with strategic thinking and a deep commitment to customer satisfaction.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
At CryNet, we started off by assisting startups in their blockchain crowdfunding efforts. This was a crucial period in our evolution, helping us establish a solid foundation in the blockchain space. As the digital landscape started shifting, we recognized the potential of emerging technologies like AI and DeFi. This realization led us to expand our services to cater to these sectors, allowing us to provide our clients with innovative solutions that are tailored to their unique needs.
Over the years, we have worked on a variety of exciting projects. These efforts have not only allowed our clients to achieve their goals but in many cases, exceed their expectations. Our commitment to delivering high-quality services has earned us a loyal client base, and we are proud to say that 40% of our new clients come through recommendations from our existing clients. In the future, we plan to continue exploring new frontiers in the digital world.
Please share some of the services that you offer for which clients approach you the most for?
At CryNet, we offer a wide range of services that are customized to meet the unique needs of each client. Our services span from blockchain PR campaigns, collaborations with crypto influencers, and product launches to social media management, community building, and DeFi and NFT marketing solutions. We also specialize in token sale marketing and provide national crypto marketing packages for specific regions, such as SEA, MENA, LATAM, CIS, and EU.
Our team of experts leverages their deep knowledge of blockchain technology and marketing strategies to deliver these services. We use cutting-edge tools and innovative techniques to ensure the highest quality of our services. Each project we undertake is executed with great attention to detail and a commitment to achieving our client's objectives.
Our dedication to our clients and our commitment to delivering exceptional services has led us to achieve remarkable results. We have assisted numerous clients in reaching their goals and have helped shape the blockchain marketing space. As we continue to grow and evolve, we remain committed to pushing the boundaries and exploring new possibilities in this dynamic field.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
CryNet operates in a global market, and we understand the intricacies of each region's unique landscape. Our markets are segmented into SEA, MENA, LATAM, CIS, and EU, and we approach each with strategies tailored to its particular cultural, economic, and regulatory conditions. For instance, the rapidly growing blockchain adoption in the SEA region necessitates strategies focused on education and awareness. This approach assists our clients in penetrating this burgeoning market.
We also recognize the power of local influencers and community leaders in shaping perceptions and driving adoption. As such, we place a strong emphasis on building relationships with these individuals and leveraging their influence in our campaigns. Our ability to adapt and evolve our strategies based on the unique needs of each market has enabled us to achieve significant success in these regions and deliver exceptional value to our clients.
What kind of support system do you offer to your clients for catering to their queries and issues?
Our support team consists of professionals with deep knowledge and understanding of blockchain technology. They have been trained to address a wide range of issues, from straightforward inquiries about our services to complex technical glitches that could impact a client's operations. Our team's expertise ensures that we can provide accurate and effective solutions to our client's problems. We have a robust multi-channel communication system, with email, phone, and live chat options available 24/7. Our aim is to ensure that our clients can reach us at any time and through any channel that they prefer.
We also leverage cutting-edge technology to enhance our support services. This includes an AI-powered assistant that can quickly respond to common queries, freeing up our human team to handle more complex issues. Our online knowledge base is another resource for clients, offering detailed guides and information at their fingertips. We're proud of the positive feedback we've received from our clients regarding our support services. They particularly value our swift response times, with most issues resolved within a few hours. We are committed to continuous improvement, regularly soliciting client feedback and using it to further enhance our support system.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
At CryNet, we understand that each project has unique needs and requirements. Therefore, we believe that a 'one-size-fits-all' approach to billing does not serve our clients best. Instead, we offer a flexible payment structure that is tailored to the specifics of each project. Depending on the nature and scope of the project, we may adopt a Fixed Cost, Pay per Feature, or Pay per Milestone model. In some instances, we might utilize a combination of these models to ensure the billing process aligns closely with the project's progress and our client's financial planning.
In the Fixed Cost model, we agree on a set price for the entire project. This model works well for projects with clearly defined scopes and timelines. The Pay per Feature model is ideal for projects where new features are being developed and added. Clients pay for each feature as it is completed, providing them with the flexibility to prioritize certain features based on their budget and needs. The Pay per Milestone model is often used for larger, long-term projects. Clients are billed as each milestone is achieved, making it easier for them to track progress and manage costs.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
Certainly, like any business, we have basic budget requirements to ensure we can dedicate the appropriate resources and expertise to provide the highest quality service to our clients. However, it's important to clarify that this minimum budget requirement can vary significantly depending on the specific needs of the project, its scope, complexity, and duration. To give a broad idea, our projects usually start at around $20,000. This is not a strict limit, but a guideline to ensure that we can meet our commitment to quality and excellence.
It's also worth noting that our primary focus is not on the budget, but on how we can provide the most value and help our clients achieve their objectives. We are committed to transparency and honesty in our pricing, and we work closely with our clients to establish a budget that aligns with their goals and provides a substantial return on investment.
What is the price range (min and max) of the projects that you catered to in 2022?
In 2022, the projects we catered to had a wide price range, reflecting the diverse needs of our clients and the variety of solutions we offer. Our projects started at around $50,000, which would typically cover the initial stages of blockchain integration, consultation services, and the development of simpler blockchain applications. On the higher end, our projects could reach up to $1 million. These projects often involved complex, multi-faceted solutions such as the end-to-end development of large-scale blockchain systems, comprehensive smart contract services, or the creation and launch of sophisticated DeFi platforms.
However, it's important to note that each project is unique, and the cost can vary depending on factors such as the project's scope, complexity, and duration. We always ensure that our pricing is transparent and fair, providing substantial value to our clients and aligning with their specific goals and budget. Our primary focus is on helping our clients succeed. We work closely with them to understand their needs and provide tailored, effective solutions that drive their business forward, regardless of the project's size or budget.
Where do you see your company in the next 10 years?
In the next decade, we see CryNet transcending the conventional role of a blockchain agency. As blockchain technology continues to advance and permeate sectors like DeFi, Edutech, Fintech, Metaverse, Gaming, and AI, the demand for specialized marketing and PR services will surge. Our goal is to shape the narrative around blockchain and its applications through strategic PR, helping to foster a broader understanding and acceptance of the technology. We plan to harness the power of AI in our operations to deliver smarter, more efficient services, while also capitalizing on the growing trend of NFTs. Our focus will be on supporting the growth of innovative projects, especially in the DeFi and NFT spaces, by offering tailored marketing and PR services. As we grow, we'll continue to prioritize client satisfaction, adapting our services to meet their evolving needs and expectations.
With regard to our global market strategy, we plan to carefully segment and target our market, focusing on regions where blockchain technology is gaining significant traction. We'll also continue to offer our national crypto marketing packages, tailoring them to the specific needs and characteristics of each market. Ultimately, our vision for the next decade is not just about growth but about making a significant contribution to the future of the blockchain industry. We're excited and prepared to play a pivotal role in this transformative journey.
Crynet Clients & Portfolios
Key Clients
- Etherscan
- Waves
- Bitmart
- PIF DAO
- Spheroid Universe
- Swissborg
- Ubex
- Equibank
- HOQU
- Lbank
- Bkex
- Certik
- Hackernoon
- CoinGecko
- Coinmarketcap
- huobi
Crynet Reviews
2 Reviews
- All Services
- Blockchain Technology
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
Listings and Partnerships Lead manager at Bitmart
Posted 3 months ago
Crynet Marketing Solution Review
Review Summary
Our collaboration with Crynet Marketing Solutions has been a journey marked by innovation, expertise, and in-depth industry knowledge. BitMart, being a prominent player in the crypto exchange domain, had high expectations, and Crynet team met them commendably. Their extensive experience with STO/ICO/IDO companies and unparalleled blockchain and crypto consulting prowess has been an added value and advantage in our mutual collaborations. Their profound understanding of the crypto landscape, coupled with their innovative support strategies and advising, played a significant role in the success of our partnered projects of our mutual clients. With a track record of 35+ successfully served TGE-Projects and having raised over $400M in total, our trust in their capabilities only strengthened over time.
What was the project name that you have worked with Crynet?
Bitmart
Describe your project in brief
Founded in 2017, BitMart is a global cryptocurrency exchange that allows individuals and institutions to buy, sell, and trade over 1,000 cryptocurrencies, with over 9 million users in over 180 countries. In addition to advanced cryptocurrency spot and futures trading dashboards, BitMart offers a simple buy/sell crypto feature for beginners and a range of crypto-earning opportunities. Bitmart supports trading for over 1,000 digital currencies and tokens. BitMart provides a web-based digital asset trading and investing platform and a mobile app for Android and iOS. Experienced traders will find all the advanced features they need, combined with a long list of tradable assets.
What is it about the company that you appreciate the most?
Crynet stands out for its in-depth blockchain consulting expertise. Their dedication to creativity and innovation, tailoring solutions to clients' specific goals and objectives, is truly commendable. Their vast experience, as seen with their collaborations with different projects, adds to their credibility. Another notable strength is their global outreach with services tailored to different crypto markets like MENA, SEA, CIS, and more.
What was it about the company that you didn't like which they should do better?
While Crynet has many strengths, there is always room for growth in this ever-evolving crypto landscape. One potential area of improvement might be in expanding their on-ground presence in burgeoning crypto hubs around the world. As the crypto world evolves, ensuring continuous upskilling and training of their team in emerging technologies and trends can ensure they remain at the forefront.
CFA, CEO at PIF Nation
Posted 4 months ago
They build more in-depth relationships with clients to make sure all teams are fully aligned on goals and growth
Review Summary
Crynet has been in the business of crypto marketing and advertising longer than anyone else. Since 2016. They have built a custom suite of tailor-made crypto advertising solutions and made them available to all their clients, including our project.
Crynet measures success based on our project’ goals and objectives. We use data-driven metrics such as website traffic, token sales, conversion rates, and engagement rates to measure the effectiveness of crynet strategies and plans. They provided regular reporting and analysis to us to ensure that our project is achieving our goals.
They strategy in the marketing is the process of attracting new users, investors, community members, and more to blockchain-related products and services. Crynet is the most established agency specialized exclusively in the cryptocurrency industry. Marketing in the crypto industry is very different than marketing in other industries and since 2018, as we see they are leaders in the space.
Crynet measures success based on our project’ goals and objectives. We use data-driven metrics such as website traffic, token sales, conversion rates, and engagement rates to measure the effectiveness of crynet strategies and plans. They provided regular reporting and analysis to us to ensure that our project is achieving our goals.
They strategy in the marketing is the process of attracting new users, investors, community members, and more to blockchain-related products and services. Crynet is the most established agency specialized exclusively in the cryptocurrency industry. Marketing in the crypto industry is very different than marketing in other industries and since 2018, as we see they are leaders in the space.
What was the project name that you have worked with Crynet?
PIF Nation
Describe your project in brief
PIF Nation started as a small Axie Infinity guild previously named Play It Forward in 2020. As the world of blockchain gaming evolved, we expanded our portfolio and brought positive financial outcomes to gamers all over the Philippines. In 2022, we raised $6 million to support our mission and bring more players into the Metaverse. Today, PIF Nation provides a diverse range of games and opportunities for gamers to have fun and earn rewards while exploring the GameFi space. Our transformation towards PIF Nation emphasizes our core values of integrity, fun, and continued growth. From a humble Axie Infinity guild to a thriving gaming community, PIF Nation continues its journey with a renewed commitment to empowering gamers worldwide. In this land, every gamer has a place to call home.
What is it about the company that you appreciate the most?
Crynet is an agency built for modern digital businesses. They build more in-depth relationships with clients to make sure all teams are fully aligned on goals and growth. They are professional and practice oriented. They have strenght in SMM, Community management, national markets (SEA, Latam, MENA, CIS), Media PR and paid ads. They passion for crypto marketing is stronger than any other in the area.
What was it about the company that you didn't like which they should do better?
Not many. Maybe deep focusing in scrupulousness and impact of project development on appraved marketing plan.