Decode House

Campaign Overview

Ampere Vehicles aimed to promote their eco-friendly scooter under the campaign theme #HarGullyElectric. To meet this objective, we partnered with top influencers from the automobile and sustainability sectors, who provided honest reviews and feedback on the new Ampere Nexus. The influencers shared their experiences in a way that resonated with the brand's environmentally conscious audience, boosting the visibility of the campaign.

Objective

Drive awareness and engagement for the launch of Ampere Nexus, a family-friendly electric scooter, through integrated branded content.

Challenges

Partway through the campaign, Ampere decided to adjust the posting schedule, requiring influencers to be on hold for an extended period. To ensure a smooth execution despite the changes, we maintained transparent communication between the brand and influencers, keeping all parties informed about the updated deadlines. This approach allowed us to manage the expectations of both the creators and the brand, resulting in a seamless, hassle-free campaign.

Results

The campaign successfully delivered high-quality content with significant reach and engagement, reinforcing the brand’s objective of promoting electric mobility. By balancing flexibility and transparency, we ensured timely content delivery and maximized engagement across all influencer platforms.

Campaign Overview

The campaign aimed to reinforce the purity of Saffola Honey, particularly targeting the North Indian market. To deliver the brand's message in a relatable and impactful way, we selected Pankaj Tripathi as the face of the campaign. His strong connection to his roots and authentic persona aligned perfectly with the brand’s values. We kicked off the campaign with a fun and engaging ad shoot featuring the celebrity, followed by strategic influencer collaborations in the digital space. Influencers from diverse niches supported the campaign by amplifying the message of Saffola Honey’s authenticity, creating further reach and engagement online.

Objective

Create awareness about the purity and authenticity of Saffola Honey.

Challenges

No challenges mentioned

Results

The combination of a beloved celebrity and well-selected influencers allowed us to capture the attention of the target audience, driving significant awareness for Saffola Honey’s key qualities of purity and trust. The campaign successfully resonated with consumers and strengthened the brand’s position in the health and wellness market.

The first store of this esteemed company dated back to the 1950s in South Bombay when it was known by the name of R D Zari Emporium. Back then, the Hand Embroidery Co established itself in Mumbai as one of the best saree retailer from all over the country and drew many loyal customers due to their benevolent and amicable nature. But later, its founder Suraj Punjabi decided to take his passion of dealing with grandiose variety of garments one step forward and gift the city of Mumbai one of the most reliable and infallible Hand Embroidery companies- The Hand Embroidery Co.

We have been associated with the founder since the time when transformation of R D Zari Emporium into The Hand Embroidery Co was only an idea. The founder wanted a strong, vigorous and tenacious brand identity so that the target audience always remain adhered to this company and attract others too. Hence, we approached the Hand Embroidery Co with an aim to engender a bold, commendable and estimable symbol that was familiar and immediately discernible. We projected the entire idea to a visual language that stiffened the brand and evolved a sophisticated technology vibe through the icon/illustration style. Hence, we created a modern-classic brand with an incentivizing design that permeated all aspects of marketing.

Introduction

Started as an Unani pharmaceutical company in India, Hamdard was founded in the year 1906 by Hakeem Hafiz Abdul Majeed in Delhi. The main objective behind establishing this pharmaceutical company was to serve mankind with herbal toxin-free products. From a small clinic, Hamdard became a household name under the sacred supervision of its owner who was also a renowned physician.

After a detailed conversation with the team of Hamdard, we identified their demands and requirements. Since Hamdard is a legacy brand, the youth may or may not be aware of this brand and its benefits. Hence, they wanted to showcase their brand’s quality, heritage, and health benefits with the help of influencer marketing so that influencers can create relevant content and it can reach the target audience. They were focused on increasing the brand’s awareness, purchase intent, and credibility and put their strong faith in us to achieve the same. 

They shared briefs for Hamdard Khaalis spices, Hamdard Olive oil, Hamdard Mustard Oil, Hamdard Saffron, Hamdard Rooh Afza, Hamdard Squash, and Hamdard Naariyal Pani. We then in no time fabricated unique yet effective influencer marketing strategies and suggested showcasing their heritage brand using multiple campaigns with the help of influencers of different genres such as Mom Vloggers, Mixologists, Homemakers, TV celebrities, and Lifestyle vloggers. Moreover, we also targeted different states for different Hamdard products to increase brand awareness more and more. However, we also made sure that the campaigns are not state-specific and thus, focused on running multiple campaigns so that it reaches people from all spheres and zones.

Mom vloggers promoted various Hamdard drinks that are refreshing and can be consumed by people of all age groups. Similarly, our Mixologist influencers used Hamdard products to prepare a wide range of refreshing and soothing mocktails. TV celebrities, homemakers, and chefs used Hamdard Khaalis spices in various types of dishes and created some amazing, mouth-watering recipes and shared them using reels on Instagram. 

Our trusted influencers left no stone unturned to establish Hamdard as a reliable as well as preferred choice for consumers who are genuinely concerned about their health and want to acquire healthy food habits by consuming natural and authentic products. Our primary aim was to redecorate this heritage brand and escalate its relevance among people of all age groups.

The influencer marketing campaign proved to be immensely successful and played a crucial role in increasing the brand’s visibility, awareness, and audience reach. As a result, our influencers were flooded with millions of followers and viewership who got attracted to Hamdard as the products seemed to be relevant to them. Our campaigns stimulated positive brand sentiment that eventually reached the target audience and constructively exhibited Hamdard’s products and the benefits associated with the help of influencer marketing, therefore, delivering palpable results. Besides, these campaigns also fortified the usefulness of influencer marketing when it comes to promoting a particular brand.

Introduction

Safaar is considered to be one of the finest and most trustworthy travelling agencies that has its roots in Mumbai, Maharashtra. After having a detailed conversation with the team of Safaar, we learned that they didn’t want his company to be projected as just another travelling agency that provides a basic description of holiday packages with prices to be displayed. Rather, they wanted to come up with a fresh, crisp, and innovative strategy in the world of travel agencies, offering an out-of-the-ordinary service to the audience and attracting them in a very unique way.

Their process of holiday package planning is quite unique because they consider the following factors: the number of days, budget, number of people, and time of the year. Besides, they also wanted to understand the reason for travelling such as some people want to go for a romantic trip, some opt for a devotional trip and some others may want a trip that can challenge their adrenaline hormones, in order to create customised packages accordingly.

We then suggested creating a website with a detailed yet impactful description of traveling destinations to attract the audience. Moreover, we also focused on establishing a strong brand identity and a proper SEO strategy. We successfully gained their trust and started creating SEO-friendly content.

After a detailed research, we found out that the places that they selected to be displayed on their website were very unique and unexplored yet. Solely based on the content and pictures, we decided to redesign the website so that the potential clients could witness the beauty of the unexplored places and go through the content at the same time.

Our strategy proved to be fruitful as people started recognizing Safaar as a distinctive travelling agency that ultimately boosted the call to action. We helped Safaar to stand out in the crowd, fetch the limelight and fortify its position as one of the most demanded travelling a