Introducing Wordlift automated internal linking for PLP pages posed several challenges due to the rather vague specifics and context provided by Wordlift beforehand. Some of the key challenges were:
Vague Specifications: The project began with limited information and unclear specifications from Wordlift, making it challenging to define the exact requirements and expectations for the automated internal linking white paper. The team had to work with the available information and gather additional insights to understand the scope and goals of the project.
To overcome the challenges and successfully introduce Wordlift automated internal linking for PLP pages, the team followed a structured process:
Requirements Gathering: The team collaborated closely with Wordlift to gather additional details about the project’s objectives, specific requirements, and desired outcomes. This included understanding the technical capabilities and limitations of the existing websites and identifying the key areas for improvement.
Research and Analysis: In-depth research was conducted to explore the potential of the Wordlift solution and its impact on SEO for PLP pages. The team studied the product knowledge graph, analyzed the relationships between different categories and products, and identified the most effective ways to leverage this information for automated internal linking.
Design and Prototyping: Based on the research findings, the team designed a related links widget and created prototypes to visualize how the automation would work. Workflow diagrams were developed to illustrate the steps involved in generating semantically relevant links for PLP pages. The prototypes and diagrams served as valuable communication tools to convey the concept and gather feedback from stakeholders.
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