Digital Hunch
Fractional CMO marketing for B2B SaaS companies
Digital Hunch is a Fractional CMO agency serving growth-stage B2B SaaS companies. It works with bootstrapped and lightly funded SaaS businesses where the founder is still running marketing and growth has become difficult to scale. Rather than executing isolated tasks, Digital Hunch owns the entire marketing function — from ICP definition and positioning to funnel design, paid acquisition, lifecycle marketing, and revenue attribution. Each engagement pairs a Fractional CMO with dedicated channel specialists who operate in 2-week sprints aligned to strategy. The agency's model is built on four layers: Strategic Foundation, System Design, Execution, and Revenue Impact. Core services include fractional CMO leadership, paid acquisition, SEO and content, LinkedIn Ads, marketing strategy, and CRM marketing. Key integrations include HubSpot, Google Analytics, Google Ads, Meta Ads, Asana, and Slack. The goal is to help founders exit day-to-day marketing decisions so that growth becomes predictable and measurable.
Why Digital Hunch?
- Full ownership of the marketing function
- Purpose-built for B2B SaaS companies
- Focused on revenue attribution outcomes
Service Focus
Industry Focus
- Information Technology - 40%
- Advertising & Marketing - 20%
- Startups - 20%
- Business Services - 10%
- E-commerce - 10%
Client Focus
AI Tools & Purpose
Drafts copy, refines messaging, ICP research