Direct Group

Direct Group is a leading media production and events management company based in Riyadh, Saudi Arabia, recognized as one of the Kingdom's foremost video production and exhibition management partners. Since 2013, we have helped brands and government entities grow, expand, and stand out through high-quality content and unforgettable live experiences.

In media production, we deliver end-to-end services — creative direction, cinematography, animation, and post-production — for commercials (TVC/SMC), brand films, and large-scale event coverage. Our work spans major national and international projects including Saudi National Day, AlUla Conference, Momentum, McDonald's, and Shop Qatar.

In events and exhibitions, we design and build standout activations and booths backed by our own 2,000 m² in-house wood factory, giving us full control over quality, customization, and delivery timelines for booth construction and stand fabrication. This integrated capability lets us manage projects end-to-end, from concept and content to fully built environments. We believe production is an art — and we craft every visual and physical experience with care, passion, and precision to exceed client expectations and market needs.