Dossier Media

Business Objective (Emlid):  Emlid provides high quality, versatile survey and mapping equipment at a fraction of the cost of traditional products.  Emlid’s previous paid media efforts have provided insufficient performance and lacked the D2C e-commerce results the brand was anticipating.

Strategic Approach (Dossier Media): Dossier Media provided a complete revamp of the brand’s paid media campaigns with our thorough analysis of wasted ad spend and re-establishing all campaign analytics.  We’ve seen immediate success, as our optimized campaign saw a 331% increase in ROAS vs. the previous campaign average (9.4 vs. 2.9 ROAS) within the first month.

Results:

• 331% Increase in Return On Ad Spend within the first month.
• 2nd strongest month of all-time Emlid e-commerce sales with the launch of our paid media support.
• Corrected analytics and tracking capabilities.

Client Quote: ‘It's great to see this ROAS - kudos to Dossier Media for getting these campaign results!"

Business Objective (Chamberlain): Chamberlain Realty is one of the largest real estate brokerages based in Oklahoma. Entering the year, there was push to recruit real estate brokers to the firm while nearly doubling the headcount.

Strategic Approach (Dossier Media): Revamped the paid media strategy from mainly digital efforts to a hybrid mix of localized traditional media as well as paid search and paid social. The approach was to saturate target markets with large format and premium OOH, while continuing to leverage key paid social and paid search tactics.

Results:

• 44% Increase in leads captured vs. the previous campaign average.
• 28% Reduction in Cost Per Lead vs. previous campaign average.
• 73% Increase in unique users downloading respective recruitment guides.

Client Quote: ‘We’ve been extremely satisfied with the level and quality of work that Dossier Media has provided!’

Business Objective (PEAK): PEAK Home Performance serves as one of the largest home services companies based in Colorado. Their historical paid media support proved inefficient, with drastically inefficient cost per leads from consumers in-need of home or commercial service repairs or replacements.

Strategic Approach (Dossier Media): Revamped their paid media efforts but refocusing the budget allocation, re-developing campaign targeting, bidding strategy, conversion events, and ad structure. As a result, Dossier Media was able to accomplish a 62% reduction in cost per lead.

Results:

• 62% Reduction in cost per lead vs previous campaign historical average.
• 52% Increase in conversion rate vs previous campaign historical average.
• Implemented complete end to end tracking (from impression > click > lead > revenue).

Client Quote: ‘I know I speak for everyone at PEAK when I say we love the work and have nothing but rave reviews, and we are all really satisfied with the output of this whole project.'

Business Objective (Belmero): Belmero is a leader in SaaS implementation for ERP and supply chain management. Their marketing goal is purely to generate a stream of qualified leads via paid media efforts. They’ve approached Dossier Media in an effort to significantly optimize their paid media support and improve overall cost-per-lead.

Strategic Approach (Dossier Media): Developed a revised paid media strategy, while completely rebuilding their SEM structure. As a result, Dossier Media was able to accomplish a 58% reduction in cost per lead, while maintaining budget consistency.

Results:

• 58% Reduction in cost per lead vs previous campaign historical average.

• 130% Increase in conversion rate vs previous campaign historical average.

• Full analytics revamp, enabling a complete understanding of user behavior.

Client Quote: Working with Kurt has been nothing short of a five-star experience! Friendly, always on time, and very knowledgeable with what he's doing. The results have been noticeable and beyond expectation!

Business Objective (Dispelix): After a recent round of funding, Dispelix sought to begin scaling
their customer acquisition while establishing the brand as a leader within the Augmented Reality
space. Their goals included increasing quality traffic to site and lead volume, establish their
presence on social platforms, increasing investor awareness, and supporting recruitment efforts.
Prior to working with Dossier Media, they've had very limited marketing exposure.

Strategic Approach (Dossier Media): As a first-time advertiser, Dossier Media implemented a multi-phased approach which established their paid media presence across several key platforms while aligning with each business objective.

Results

• 223% Growth in monthly followers on Linkedin company page and currently the fastest growing page within the AR/VR competitive set.
• 222% Increase in Monthly Site Traffic
• 74% Of users who are driven to site via Paid Media efforts, serving as the strongest contributor in new and engaged users.

Client Quote: 'Dossier Media is an amazing partner!! Dossier is doing great things and I sincerely
appreciate all their help and the education along the way."

Business Objective (Space Foundation): For over 40 years, Space Foundation hosts the worlds largest symposium which brings together over 10,000 of the top minds in Space education, research, business, engineering, etc. from across the world. After a year of dwindling attendance, Space Foundation needed to revise their marketing strategy.

Strategic Approach (Dossier Media): We’ve conducted a thorough strategic revamp which highlighted key markets to target, completely new launch strategy and integrated paid media plan, as well as end-to-end conversion tracking. As a result, revenue skyrocketed +42% year-over-year.

Results:

• 42% Increase in year- over-year revenue.
• 68% Increase in engagement with Space Symposium site (driven from paid media traffic).
• Implemented cross- platform conversion tracking.

Client Quote: Excellent work by Kurt and team to help get our marketing efforts back on track!