Edufficient

Edufficient is the fastest growing results-driven performance advertising management agency specializing in higher education. Our objective is to facilitate long-term sustainable growth for colleges and universities through intelligent media buying, stringent compliance, detailed vendor management, innovative technology, drill down analytics and progressive methodology.

By serving as an extension of a school’s internal marketing team, we share their enrollment and start objectives and work with them to achieve their budgeted goals in the short and long terms. Founders, David Flack and Tom Ferrara key drivers in having shifted the industry from focusing on inquiry quantity to inquiry quality. Leading the way as pioneering advocates for clients rights to more transparent marketing processes.

They paved the way for schools to recover control of their online marketing efforts by instituting an inquiry management system based on the principles of accountability, compliance, and performance. All of these elements are prominent principles of CUnet now called Sparkroom, which was founded by David Flack and Tom Ferrara in 2003. The marketing strategies that were exposed to the industry through CUnet became widespread as more emphasis on performance became important.