At EL Passion we build digital products for startups, established businesses and corporations worldwide, mainly in the United States and Europe: Germany, Norway, and Sweden. We cooperate with fast-moving companies in Healthtech, Digital Entertainment and Business services industries.
We are a custom software development studio with extensive experience in developing Web Apps, PWAs & feature-rich native (iOS & Android) & cross-platform (React Native) mobile apps.
Over 12years in the business gave us time to master our processes and become fluent in true Agile product development.
Please introduce your company and give a brief about your role within the organization.
EL Passion is an Agile design & development agency with 12 years of experience in the market. We build web, mobile, and cross-platform apps that scale and change the rules of the game. With more than 400 projects under our name, including Polaroid, Booksy, Docplanner, Lifeness, and Runwell, our expertise focuses on health tech, hospitality, entertainment, and B2B services products. I am the CEO of EL Passion and together with the team, we were able to reshape the company in 2020 to fit the new market standard and further expand our services to offer Webflow development and Agile Project Management services on demand.
What is the story behind starting this company?
EL Passion was established in 2011 by programming enthusiasts and maintaining this energy has always been a predominant criterion for EL Passion’s growth, recruiting, and delivering projects. We strive to continually expand our competencies in the area of design, development, and Agile delivery to provide the best possible results for our clients, and do so in the most efficient manner. Our internal tools continue to streamline the design & development work we do for our clients, and our most recent internal AI project (08.2023) proves yet again we’re not slowing down in the research of new ways of doing that and adapting to the constantly changing market landscape.
What is your company’s business model–in-house team or third party vendors/ outsourcing?
We are an in-house team of 60+ experts in areas of design, development, and Agile project management. We take pride in our recruitment process which allows us to get access to the best of the best talent out there. Our Designers and developers work in small self-managed teams that enable us to solve arising issues and manage project risks more quickly and efficiently. Thanks to their experience of working on projects together before, we are able to significantly speed up the work and reduce any communication obstacles. When we work with external partners it is always a company from our curated list that is adjusted and well-fitted with our workflow and can maintain our quality standards.
How does your company differentiate itself from the competition?
There’s a sea of agencies out there, but if I had to describe EL Passion I’d mention three crucial elements of our workflow: self-managed teams, true Agility, and building products holistically. We’re an agency where you bring us what you have and we just make it work, from the strategy phase, up to the development and maintenance.
Thanks to our approach, self-managed teams, and Agility we’re able to focus on both: the nitty-gritty of the project while still seeing the big picture. This has proved to be an efficient approach and it has worked for our clients as they continue to get funding and new users to enhance their products further. And this is, I feel, always the best promo for our services.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
Our expertise lies in the industries of healthtech, entertainment, B2B services, and hospitality. We have a portfolio of long-term clients from those industries, e.g. Lifeness, Polaroid, Betterworks, and Runwell. Thanks to our experience and teams’ domain knowledge in these areas, we are able to build products from scratch, but also jump in at a later stage of the product development to expand it or serve as a team extension to your internal team.
Please share some of the services that you offer for which clients approach you the most for?
We are able to help you define, design, and develop the project from scratch, but also approach a project at every stage of the product development. Think of us as a one-stop shop for all things software development. Thanks to the diverse talent we have available, we are able to pretty much always find a good fit for the problem our clients face. We also offer tech, design, and Agile delivery consultations, because sometimes underlying issues make it difficult to pinpoint the exact challenge.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
Wanting to constantly improve our customer experience, we do measure customer satisfaction in every project and the newest number is 96%. Some of the things that clients usually mention are quick risk management, fast response to obstacles, and offering alternate solutions. We are able to achieve this through regular checkup calls, we call them “pulse checks” to actually be aware of any problems, or questions that clients might have. In the long run, this improves communication and allows everyone to be on the same page with the project and project decisions.
What kind of support system do you offer to your clients for catering to their queries and issues?
We stay in touch with the client throughout the entire cooperation, so they are able to voice their opinions in real-time as the project progresses. But before kicking off the project we also organize the work in a thought-through manner and it is pretty much always a custom setting. When the project logic needs it, we do offer our Tech Team Leads support and Agile Project Management to ensure seamless cooperation and fast, satisfactory delivery.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
We work in a Time and material model that allows us to maintain a true Agile delivery of projects for our clients. What it means in simple words is that you pay for the work and the expertise of the hired teams and, as opposed to the Waterfall model, you are not constrained by set-in-stone requirements you need to have prepared before the project kickoff. Agile and Time and material models are better adjusted for software development environments as they give you space to react to changes and project risks in a more flexible way and in real-time. We do, however, offer fixed prices on Webflow projects, which are, by nature easily manageable
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If not, on what minimum budget you have worked for?
Our minimum budget for full-scope projects involving the design & development of a web or mobile app is a minimum of $80-100k. But we also offer our support as separate services, so the prices can vary.
What is the price range (min and max) of the projects that you catered to in 2022?
In 2022 our projects’ ranged between $80k up to $200k.
Where do you see your company in the next 10 years?
Wow, 10 years is definitely a long time, especially for the tech sector that grows and develops at a speed unseen before in any other industry, I think. What I hope for EL Passion is that we maintain our software development services leader position and continue to learn, test new things, and move in the right direction to offer our clients the best possible services out there.
EL Passion Clients & Portfolios
Key Clients
EY VCO
Runwell
Polaroid
Lifeness
Varner
Femtasy
Nixa
Mothership
Benefit System
View Portfolio
Runwell - Building a Management Platform
$100001 to $500000
100 weeks
Business Services
Building a Management Platform for Hospitality Businesses
From the very beginning, we have been instrumental in helping the Runwell team bring their vision to life.
Runwell is a game-changing app that revolutionizes how hospitality businesses like pubs, hostels, and restaurants operate. By organizing and streamlining administrative work, Runwell allows business owners to dedicate their time and energy to their customers, their core value. With a funding of €2.8M from Innovation Norway and private investors, Runwell launched its first public beta in September 2022, followed by the release of the app's first public version in February 2023.
We have played a crucial role in the development of Runwell, empowering businesses to navigate the challenges of paperwork and administrative tasks while optimizing their overall operations.
Deliverables
- 3 apps (main app, display app, admin app)
- Anonymous sign in to display app based on generated code
- Permissions system shared between BE & FE using CASL
- Stripe integration and in app functionalities restrictions based on selected plan
- Typeform integration allowing to take courses by employees
Lifeness, an award-winning Norwegian healthcare startup, sought to revamp their web presence to match their growing international recognition. They needed a fast, modern, and easily-manageable website that could be handled internally by their communications team. We were tasked with selecting the best technology and process for the project.
Working closely with Lifeness, we conducted a workshop with the client to establish the initial information architecture and carefully reviewed the startup's brand guidelines and vision. Through iterative steps of wireframing, UI design and Webflow development, a visually engaging website was created, optimized for minimal content. The site passed audits for SEO and accessibility, consistently achieving top scores in Lighthouse reports.
To improve the user experience, we used native Webflow features along with F'insweet Attributes, Weglot for content internationalization and custom code. The results included full UI design files, Webflow design with CMS configuration, and Weglot dashboard for content internationalization.
With our expertise and collaboration, Lifeness now boasts a modern and SEO-optimized website, providing a solid foundation for their continued growth and success in the healthcare industry.
BenefitSystems offers a benefits program with many sports facilities for employees. Benefit Systems approached EL Passion and requested a sports facility research toolaudit, recommendations from our team and enhancement of their existing solution.
Our UX & UI experts conducted a UX audit and redesigned the search tool in order to ensure it is a useful and intuitive product that users will love.
During the kick-off, we met with the client's team responsible for the search tool creation and received insight into the way the tool should work. Next, we proceeded with the analysis of the current solution in order to draft the scenarios for usertesting.
We conducted 5 tests of the proposed solution with active Multisport users to identify the main areasforimprovement. Based on the results of these tests our team provided Benefit Systems with recommendations and possible solutions. EL Passion designers prepared the clickableprototype presented to the client. After consultations and introducing some changes, our UX & UI team started working on the VisualDesign phase of the project.
As a result of the efficient work of our experts, the client received a detailed audit of their initial version of the search tool as well as recommendations and ready-to-implement solutions to streamline the product. EL Passion Team provided Benefit Systems with the enhanced user experience of their search tool and a beautiful user interface.
The client was a German startup on a mission to revolutionise audio content market targeted at women in the DACH countries. They wanted to develop a progressivewebapp with a subscription-based audio streaming service with erotic stories.
In order to recognise the needs of femtasy, we proposed them a session of two workshops: DesignWorkshop and ScopingSession.
The first workshop was focused on analysing the target audience through empathy maps and reviewing the client's research findings. We created 2 personas for femtasy's users and defined a high-level customerjourney for the application. To finish the session with tangible outputs for the next stages of the project, we conducted a Design Studio. We focused on the most problematic areas from the user's perspective - steps in the journey which could be difficult mostly on an emotional level.
During the second workshop, EL Passion team worked on a detailed customer journey, where all the steps were listed, along with decisiontrees and prioritisation for future steps. Within a couple of productive hours, we have built the initial product backlog for 3 versions of the application, trying to prioritise the features to provide maximum value for the users.
Both workshops allowed us to leverage the client's knowledge and our expertise to kick-start the project with a solid foundation and a sharp focus in mind. It helped us cutthetime spent on establishing the details of the cooperation, user journey and let us start working on first screens straightaway.
32000+ orgasms achieved. Over 140 stories and growing 5 every week.
Joystream is a blockchain platform operated by its users.
EL Passion's task was to create a full brand identity reflecting the brand's joyful spirit, feeling of community and freedom.
At the very beginning, the client came to us for a test-run. We conducted a designworkshop that helped us to get a better understanding of the platform, its assets and tech challenges. This showed us that the product so unique requires a fully individual approach. We created a powerful branding from scratch, combining symbols of the ancient culture with modern technologies. In the next steps, we sketched an unusual logo, illusrations, and iconography using mosaic and geometrical patterns. Creating a branding palette we applied three primary colors: white, blue and black that indicate key values of the company.
Not only have we designed a full brandidentity but we also had a chance to incorporate it into a new & refreshed Landing Page for the platform.
To ensure smooth front-end delivery, a front-end developer was consulting the project already during the UX/UI design phase. When the design assignment was finished, he started working on the project full-time. On the front-end, we used static site generator Gatsby and hosted the website on Netlify. To meet all Joystream's requirements regarding UI we utilized Storybook for creating component library and Enzyme for snapshot testing.
The whole team delivered a fully-functional and modern website for Joystream. The product got positive feedback both from the business owners and final users.
An inspiring healthtech initiative brought to life by EL Passion. We worked with Mednavi from the idea’s inception to a fully-featured product.
We began the cooperation with a 2-day design workshops & a scoping session that allowed us to establish a clear MVP fulfilling both, the client’s business requirements and users’ needs. A clear vision elicited during the workshops smoothed out the UX design process, key for the product launch’s success. The goal was to develop an intuitive and hassle-free platform that provides complex and relevant information in a straightforward and uncomplicated way.
In the design phase, ELP provided Mednavi with a completebrand identity & guidelines and website design mockups which were then transformed into a fully-functional website by our Back-end and Front-end developers.
Booksy is an application for finding, scheduling, buying, and managing appointments in the beauty space. With more than 2.5 million bookings per month, it is the world’s biggest application of this kind. A SaaS app complements the customer-facing application (booking app) for the beauty businesses’ management (business app).
What have we accomplished?
- A complete UX and UI redesign of a business application; the goal was to implement a consistent user experience throughout the application. - Improved usability, including navigation and listing search patterns in the booking web app
- optimizing the listings page for SEO
- co-creation of a new booking app for iOS
- providing an intuitive and consistent look and feel for an app with a large number of screens that grew quickly and piecemeal
- creating a stable application that could handle a large number of users without compromising performance
Sharefox enables companies to build new businesses related to renting and sharing resources. Their rental booking management platform is their core service.
We assisted Sharefox in the completeredesign of the tool. Thanks to user testing & design research, we were able to fix the key users' pain points of the previous versions of the product.
The plan was simple: to enable Sharefox to provide booking services and do it with an intuitive and accessible tool for the users, so they do not have to create another spreadsheet ever again.
Docplanner is an app available in 25 countries in multiple languages. But it is not only the language that differs. Depending on the region, Docplanner apps offer different sets of features. Our goal was to deliver the iOS and Android apps together with the Docplanner mobile team as fast as possible.
To deal with numerous combinations of language settings and features, we built one code base that is configured depending on the country’s requirements and so multiple compatible app versions can be created quickly. All the versions of the app are constantly monitored by CI (continuous integration) servers.
As fast delivery was crucial for the client, the collaboration process needed to be quick and smooth. Our mobile development team kept in constant contact with the Product Owner (Head of Mobile Development at Docplanner). Thanks to an effective decision process, we delivered high-quality apps on time. For more details check out: https://www.elpassion.com/projects/docplanner
WP Player is a highly configurable video component.
WirtualnaPolska is one of the largest Central European web portals and one of the leaders in offering new services on the market. When WP got a licence from the National Broadcasting it clearly defined its commitment to videoproduction. The lifestyle of their users requires the materials to be accessible from any mobile device, putting the stability and availability in the first place. The project with which EL Passion was involved in is probably the biggestmobileproject of this type in Poland, as well as in Central Europe.
The biggest challenge was to build a highlyconfigurablecomponent capable of working in various conditions, with differenttypes of screens and devices, showing ads with multiple ad networks.
The team utilised the best practices to maximum. We covered the code with extensivetestsuite (almost 100% code coverage) and built a demoapp for usertesting. Our Android team prepared a very minimalistic documentation, as tests and example app served as a great reference themselves. Now the component is being used in a widerange of the WP Group applications, resulting in millions of install working seamlessly withoutonecrash since day 1.
As a startup company we were looking for an experienced development partner. With ElPassion we found the perfect one. All employees speak English very well. The design and development team works very organized and with modern project management methods. As a customer we had a full overview about our project all the time. We are very happy and proud of the results – our web portal and a fully developed app in iOS and Android. We can recommend ElPassion to everyone for app and web development.
What service was provided as part of the project?
App Designing (UI/UX), Mobile App Development, Web Development
What is it about the company that you appreciate the most?
Honest and reliable management. High level developers and designers. Very fair and personal business conduct.
chris redie
Posted on Feb 27, 2020
El Passion a fantastic full-stack app development team
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Review Summary
El Passion is a fantastic design and development partner. They have helped co-design and build the application that serves our needs and our customers. The team is always available to help out, and their developer staff are knowledgable and friendly. I would highly recommend El Passion for any full-stack development project you have!
What service was provided as part of the project?
Mobile App Development, Software Development
Paul Jamil, Founder & CEO at Pivotflow
Posted on Sep 17, 2019
Great for MVP & Extending team
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Project Detail
$50001 to $200000
Review Summary
I run a product development company that builds and manages 5 different services. Over the years I've used ElPassion to MVP new projects before hiring and onboarding new devs and designers for a project that might not take off. We've also used ElPassion to extend our team when we're behind on meeting a project deadline. Their quality of work is great. I highly recommend them and will continue using their help.
What service was provided as part of the project?
Software Development, App Designing (UI/UX)
What is it about the company that you appreciate the most?
Pricing and quality of work
What was it about the company that you didn't like which they should do better?
Speed
Jakub Kozłowski
Posted on Sep 11, 2019
EL Passion - professional and efficient yet not stiff
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Review Summary
Without their passionate approach we would be stuck with some of our ideas without a clue how to build a workaround efficiently, so I’m fully prepared to say that those people live up to their brands name on every field needed in software development. There are a lot of product houses to choose from on the market but guys from EL Passion propose standards way above average.
What service was provided as part of the project?
Web Designing (UI/UX), Web Development
Mateusz Mikulski, Head of Mobile at DocPlanner
Posted on Sep 19, 2018
Perfect people to build Your product
Rating Breakdown
Quality
Schedule & Timing
Communication
Overall Rating
Project Detail
$10001 to $50000
Review Summary
We were building our mobile apps with El passion, and they provided great developers, with great understand of our product and goals, I couldn't recommend them more :)
What service was provided as part of the project?
Mobile App Development
What is it about the company that you appreciate the most?
Product development understanding and agile approach to problem solving