EL Passion

Millward Brown is a global market research corporation focused on advertising effectiveness, strategic communication, media and brand equity research. Millward Brown provides constant monitoring of the popularity of different parties and presidential candidates. They are routinely quoted in the nationwide news and newspapers. Two or three months before an election it is Millward Brown that everybody talks about.

The company's default technological stack was .NET and PHP for smaller projects. After consulting with us, the customer agreed to try out Ruby on Rails. In fact, they performed a small experiment - executing the same sprint backlog with 3 different technologies: .NET, PHP and Ruby.

Not only was the Ruby sprint the sole winner when it comes to delivering all planned scope, but it was also the one to deliver extra scope!

Benefit Systems offers a benefits program with many sports facilities for employees. Benefit Systems approached EL Passion and requested a sports facility research tool audit, recommendations from our team and enhancement of their existing solution.

Our UX & UI experts conducted a UX audit and redesigned the search tool in order to ensure it is a useful and intuitive product that users will love.

During the kick-off, we met with the client's team responsible for the search tool creation and received insight into the way the tool should work. Next, we proceeded with the analysis of the current solution in order to draft the scenarios for user testing.

We conducted 5 tests of the proposed solution with active Multisport users to identify the main areas for improvement. Based on the results of these tests our team provided Benefit Systems with recommendations and possible solutions. EL Passion designers prepared the clickable prototype presented to the client. After consultations and introducing some changes, our UX & UI team started working on the Visual Design phase of the project.

As a result of the efficient work of our experts, the client received a detailed audit of their initial version of the search tool as well as recommendations and ready-to-implement solutions to streamline the product. EL Passion Team provided Benefit Systems with the enhanced user experience of their search tool and a beautiful user interface.

The client was a German startup on a mission to revolutionise audio content market targeted at women in the DACH countries. They wanted to develop a progressive web app with a subscription-based audio streaming service with erotic stories.

In order to recognise the needs of femtasy, we proposed them a session of two workshops: Design Workshop and Scoping Session.

The first workshop was focused on analysing the target audience through empathy maps and reviewing the client's research findings. We created 2 personas for femtasy's users and defined a high-level customer journey for the application. To finish the session with tangible outputs for the next stages of the project, we conducted a Design Studio. We focused on the most problematic areas from the user's perspective - steps in the journey which could be difficult mostly on an emotional level.

During the second workshop, EL Passion team worked on a detailed customer journey, where all the steps were listed, along with decision trees and prioritisation for future steps. Within a couple of productive hours, we have built the initial product backlog for 3 versions of the application, trying to prioritise the features to provide maximum value for the users.

Both workshops allowed us to leverage the client's knowledge and our expertise to kick-start the project with a solid foundation and a sharp focus in mind. It helped us cut the time spent on establishing the details of the cooperation, user journey and let us start working on first screens straightaway.

32000+ orgasms achieved. Over 140 stories and growing 5 every week.

Check out more details on our website: https://www.elpassion.com/projects/femtasy

Joystream is a blockchain platform operated by its users.

EL Passion's task was to create a full brand identity reflecting the brand's joyful spirit, feeling of community and freedom.

At the very beginning, the client came to us for a test-run. We conducted a design workshop that helped us to get a better understanding of the platform, its assets and tech challenges. This showed us that the product so unique requires a fully individual approach. We created a powerful branding from scratch, combining symbols of the ancient culture with modern technologies. In the next steps, we sketched  an unusual logo, illusrations, and iconography using mosaic and geometrical patterns. Creating a branding palette we applied three primary colors: white, blue and black that indicate key values of the company.

Not only have we designed a full brand identity but we also had a chance to incorporate it into a new & refreshed Landing Page for the platform.

To ensure smooth front-end delivery, a front-end developer was consulting the project already during the UX/UI design phase. When the design assignment was finished, he started working on the project full-time. On the front-end, we used static site generator Gatsby and hosted the website on Netlify. To meet all Joystream's requirements regarding UI we utilized Storybook for creating component library and Enzyme for snapshot testing. 

The whole team delivered a fully-functional and modern website for Joystream. The product got positive feedback both from the business owners and final users.

An inspiring healthtech initiative brought to life by EL Passion. We worked with Mednavi from the idea’s inception to a fully-featured product.

We began the cooperation with a 2-day design workshops & a scoping session that allowed us to establish a clear MVP fulfilling both, the client’s business requirements and users’ needs. A clear vision elicited during the workshops smoothed out the UX design process, key for the product launch’s success. The goal was to develop an intuitive and hassle-free platform that provides complex and relevant information in a straightforward and uncomplicated way. 

In the design phase, ELP provided Mednavi with a complete brand identity & guidelines and website design mockups which were then transformed into a fully-functional website by our Back-end and Front-end developers.

WP Player is a highly configurable video component.

Wirtualna Polska is one of the largest Central European web portals and one of the leaders in offering new services on the market. When WP got a licence from the National Broadcasting it clearly defined its commitment to video production. The lifestyle of their users requires the materials to be accessible from any mobile device, putting the stability and availability in the first place. The project with which EL Passion was involved in is probably the biggest mobile project of this type in Poland, as well as in Central Europe.

The biggest challenge was to build a highlyconfigurable component capable of working in various conditions, with differenttypes of screens and devices, showing ads with multiple ad networks.

The team utilised the best practices to maximum. We covered the code with extensive test suite (almost 100% code coverage) and built a demo app for usertesting. Our Android team prepared a very minimalistic documentation, as tests and example app served as a great reference themselves. Now the component is being used in a wide range of the WP Group applications, resulting in millions of install working seamlessly without one crash since day 1.

Docplanner is an app available in 25 countries in multiple languages. But it is not only the language that differs. Depending on the region, Docplanner apps offer different sets of features. Our goal was to deliver the iOS and Android apps together with the Docplanner mobile team as fast as possible.

To deal with numerous combinations of language settings and features, we built one code base that is configured depending on the country’s requirements and so multiple compatible app versions can be created quickly. All the versions of the app are constantly monitored by CI (continuous integration) servers.

As fast delivery was crucial for the client, the collaboration process needed to be quick and smooth. Our mobile development team kept in constant contact with the Product Owner (Head of Mobile Development at Docplanner). Thanks to an effective decision process, we delivered high-quality apps on time.
For more details check out: https://www.elpassion.com/projects/docplanner

Aspireboard is a platform that designers use to collect and organise inspirations by taking snapshots and grouping them on dashboards. All of the shots and collections are stored in the cloud and accessible across all devices: Windows, Mac, Android or iOS. 

As the service is accessible on all devices, it was crucial to deliver outstanding user experience for all of them. Another challenge we had to face was to design functional and beautiful dashboards that stored large amounts of data. Especially that Aspireboard’s users are the designers themselves.

On top of the Ruby on Rails backend, we created an AngularJS frontend application. It supports live page changes and integrates with Rails’ CRUD-style controllers. We used Masonry and Mousetrap libraries to create the best user experience. Our team decided to develop native apps covering the most popular devices. We also created an Aspireboard OS X client application for MacBooks and iMacs.

When it comes to usability, we focused our attention on readable graphic elements: graphs, charts and pictograms. We used a flat design style because it works best for the presentation of data. Due to a large amount of data presented, the interface uses the entire screen surface. It also adapts to various resolutions. We highlighted the use of the most important elements by introducing different shades of red.