Elogic Commerce

Client: FlexShopper

Industry: Ecommerce / Rent-to-Own Retail
Location: United States
Services Provided: Magento Development, Hyvä Theme Implementation, Ecommerce Performance Optimization, Systems Integration
Technology Stack: Magento Marketplace, Hyvä, Adobe Sensei
Timeline: 5 months

Business Challenge

FlexShopper, a U.S.-based rent-to-own electronics retailer, needed to prepare its Magento ecommerce platform for Black Friday–level traffic and conversion demand. The existing storefront faced performance limitations that threatened page speed, scalability, and user experience during peak season.

With Black Friday approaching, FlexShopper required an experienced Magento development agency capable of delivering a high-performance storefront, integrating complex pricing logic, and executing under a compressed timeline. Previous vendor estimates lacked clarity and did not inspire confidence in delivery predictability.

FlexShopper engaged Elogic Commerce, a Magento-focused ecommerce development agency, to architect and implement a scalable solution aligned with both short-term peak traffic requirements and long-term platform growth.

Solution

Elogic Commerce partnered closely with FlexShopper to validate architecture decisions, optimize workflows, and execute a performance-driven Magento rebuild using the Hyvä frontend framework.

Key solution components included:

• Hyvä theme implementation to replace a heavy frontend and dramatically reduce page load times

• Magento Marketplace optimization to support peak traffic and complex checkout flows

• Dynamic weekly pricing logic tailored to FlexShopper’s rent-to-own business model

• Store pickup integration to support omnichannel fulfillment

• Adobe Sensei–powered product recommendations for personalized merchandising

• Architecture designed for future scalability and lower maintenance overhead

Rather than acting solely as an implementation partner, Elogic Commerce provided technical validation, delivery planning, and execution governance, ensuring the solution met both performance and business KPIs.

Results

Within three months, Elogic Commerce delivered a production-ready Magento storefront ahead of Black Friday, achieving measurable performance gains:

• 50%+ reduction in page load times

• Significantly improved storefront responsiveness during peak traffic

• A scalable Hyvä-powered architecture enabling faster future feature development

• Reduced long-term frontend maintenance complexity

• A stable, high-performance Magento platform ready for continued growth

The project positioned FlexShopper with a modern ecommerce foundation capable of supporting seasonal spikes, personalization initiatives, and ongoing platform evolution.

Client: Ormoda
Industry: Luxury Watches & Jewelry Ecommerce
Location: Antwerp, Belgium
Platform: Adobe Commerce (Magento)
Services Provided: Magento Frontend Development, Hyvä Theme Migration, Ecommerce Performance Optimization, Technical SEO Support
Timeline: Not disclosed (project-based engagement)

Business Challenge

Ormoda is a Belgium-based jewelry and luxury watch retailer founded in 1976, serving customers internationally with a catalog that includes brands such as Versace, Timex, and Citizen. As the business grew, Ormoda’s Magento storefront—built on the legacy Luma theme—began to create measurable commercial and marketing risk.

Key issues included:

• Slow page load performance (pages loading up to 12.8 seconds) impacting user experience and conversion journeys

• Increasing difficulty competing for non-brand organic search visibility due to technical SEO limitations and weak performance signals

• A storefront experience that no longer reflected Ormoda’s premium positioning

Ormoda needed a Magento development partner to modernize the frontend, improve Core Web Vitals, and establish a scalable foundation for ongoing SEO and UX improvements.

Solution

Elogic Commerce delivered a performance-first Magento frontend modernization by migrating Ormoda from Luma to a Hyvä-based storefront.

The engagement focused on:

• Hyvä theme implementation and migration to replace heavy frontend dependencies and reduce rendering overhead

• Frontend performance optimization (page weight reduction, improved rendering behavior, and faster time-to-interactive patterns)

• Technical improvements designed to support SEO performance, including speed-driven ranking signals and improved crawlability pathways

• Checkout UX improvements to reduce friction during high-intent sessions

The outcome was a significantly faster storefront aligned with Ormoda’s premium brand and engineered for sustained ecommerce growth.

Results

Following the Hyvä migration and optimization work, Ormoda achieved measurable improvements in storefront performance and organic visibility:

• Page load times reduced from up to 12.8s to 1.3s

• 25% improvement in search rankings

• 30% increase in organic traffic

• Improved checkout responsiveness and reduced friction associated with slower payment and cart flows

• A modernized, scalable Magento frontend foundation enabling ongoing iteration

These gains directly strengthened Ormoda’s ability to compete in organic search while delivering a faster, more premium user experience.

Client: TDI Holdings LLC (parent company)

Industry: Retail / Apparel & Fashion (multi-brand)
Location: United States
Subsidiary brands: MSP Design Group, Team Sports Planet, Tactical Distributors
Services provided: Adobe Commerce (Magento) Development, Shopify-to-Adobe Commerce Migration, Multi-Store Architecture, Custom UI/UX, ERP & Payments Integrations, Custom Module Development
Core technologies: Adobe Commerce Cloud, NetSuite ERP, Zakeke, CyberSource, Avalara, Klaviyo (and additional integrations)

Business challenge

TDI Holdings oversees several retail brands and needed to reduce the operational overhead created by running separate ecommerce implementations across subsidiaries. Each brand required its own customer experience, catalog, and business rules, but the back office remained fragmented—driving inefficiency and slowing the rollout of new sites and features.

A key constraint was that each subsidiary also had distinct customer journeys and merchandising requirements:

• MSP Design Group needed a scalable way to launch and manage multiple client storefronts while maintaining unique configurations per site.

• Team Sports Planet had an overly complex UX that did not align with the buyer journey and required a redesign and a structured flow for requesting “pop-up stores.”

• Tactical Distributors had outgrown Shopify’s limitations for its expanding catalog and global customer base, requiring a migration and advanced merchandising functionality.

Solution

Elogic implemented an Adobe Commerce Cloud foundation designed for multi-brand, multi-instance ecommerce, enabling unified operational control while preserving differentiated brand experiences.

Key workstreams included:

1) Platform consolidation and migration

• Migrated brand storefront(s) to Adobe Commerce Cloud, including Tactical Distributors’ move from Shopify to Adobe Commerce Cloud.

2) Multi-store governance and unified administration

• Enabled centralized management so MSP Design Group could manage multiple client store instances from a single Adobe Commerce Admin panel while supporting distinct configurations per site (e.g., public vs. closed stores, zero-checkout vs. online payments).

3) Custom UI/UX aligned to buyer journey

• Rebuilt Team Sports Planet’s experience around a buyer journey map and streamlined the flow to request a pop-up store (temporary store configuration) in minutes.

4) Integrations to unify data, payments, tax, and lifecycle marketing

• Integrated NetSuite ERP (including store ID mapping) to manage catalogs, customer groups, shipping methods, and analytics across stores from a consolidated back office.

• Implemented CyberSource for payments and fraud controls supporting multichannel needs.

• Implemented Avalara to automate tax compliance across jurisdictions.

• Implemented Klaviyo to support segmented lifecycle marketing (email/SMS/push/reviews).

• Integrated Zakeke to enable 2D/3D product customization and generation of print-ready production files.

5) Custom functionality at enterprise scale

• Delivered 200+ custom features and modules supporting advanced merchandising and operations, including: customizable checkout by website type, theme customization tooling, NetSuite-integrated RMA, order limits by customer group/order history, website-level stock management, bulk image upload, pop-up store application flow, customizable bundle products, advanced filtering, and multi-coupon support.

Outcomes

Efficient operations and simplified administration

• Consolidated multi-store management and reporting through Adobe Commerce + NetSuite, reducing duplication and improving control across brands.

Faster rollout of new storefronts

• MSP Design Group launched 15 customer websites with 3 more planned the next month, supported by standardized administration and flexible per-site configuration.

Improved customer experience with brand-level differentiation

• Each subsidiary retained a unique design, catalogs, and feature sets while benefiting from a common enterprise-grade commerce backbone. 

Client: Modest Maillot
Industry: Fashion & Apparel Ecommerce (Swimwear)
Location: United States
Platform: Shopify Plus
Services Provided: Shopify Plus Development, Ecommerce Performance Optimization, UI/UX Redesign, Backend Optimization

Business Challenge

Modest Maillot is a swimwear brand focused on delivering stylish, confidence-boosting designs for women seeking modest fashion options. As demand for the brand grew, its ecommerce platform began to show limitations—particularly around site speed and usability.

Key challenges included:

• Slow page load times, negatively impacting browsing and checkout experiences

• Friction within the shopping flow, increasing the risk of cart abandonment

• Product pages that lacked optimal structure for discoverability and conversion

To support continued growth within a competitive niche market, Modest Maillot required a Shopify Plus partner capable of improving performance while refining the overall customer experience.

Solution

Elogic Commerce redesigned and optimized Modest Maillot’s Shopify Plus storefront with a focus on speed, usability, and conversion efficiency.

The solution included:

• Technical performance optimization to significantly reduce page load times and improve storefront responsiveness

• UI/UX redesign emphasizing a clean, intuitive shopping journey aligned with customer expectations

• Product page optimization to improve searchability, presentation, and merchandising clarity

• Backend optimization to support smoother operations and faster frontend rendering

Each improvement was implemented with scalability in mind, ensuring the platform could support future traffic and product growth.

Results

Following the optimization and redesign, Modest Maillot experienced tangible improvements across its ecommerce platform:

• Noticeable improvements in website speed and responsiveness

• Higher customer engagement driven by smoother navigation and improved usability

• A more efficient checkout experience, reducing friction and supporting higher conversion potential

• A modernized Shopify Plus foundation positioned for continued growth in a niche apparel market

Client: PetHQ
Industry: Pet Retail (B2C + recurring orders)
Region: UAE (Dubai)
Engagement Type: Replatform + custom application development + logistics/margin protection

Summary

Replatformed PetHQ to Shopify Plus, delivering a custom Autoship (subscription) engine and heavy-freight logistics logic designed to protect shipping margins on bulk pet food orders.

Business Problem

Legacy platform constraints limited PetHQ’s ability to scale recurring revenue and manage bulk-order shipping economics efficiently; heavy products required margin-protecting freight logic to prevent profitability leakage.

Scope

• Replatform to Shopify Plus

• Custom Subscription (Autoship) App

• Freight API integration

Solution Delivered

• Built a bespoke Autoship engine to support subscription-style ordering and retention growth

• Implemented heavy-freight logic to accurately handle bulk food shipping economics and protect margins

• Integrated a Freight API to operationalize shipping logic at checkout/order processing

Measurable Outcomes

• +40% Retention (Autoship)

• 30% Shipping Margin Recovery

Timeframe

• Within 90 days post-launch

Attribution Method

• Year-over-year (YoY) comparison after legacy migration

Platform & Key Technologies

• Shopify Plus

• Custom subscription application (Autoship)

• Freight API (carrier/freight rating and logic)

Client: Benum
Industry: B2B Distribution / Professional Audio Equipment
Region: Nordics (Norway-based; operations across the Nordic region)
Engagement Type: Replatform + B2B modernization + ERP integration + Hyvä frontend

Summary

Benum, a Norway-based leading distributor of professional audio equipment, partnered with Elogic Commerce to modernize its B2B ecommerce operations by migrating from Frigg to Adobe Commerce Cloud, implementing a Hyvä Theme migration for industry-leading storefront performance, integrating Visma Business ERP, and delivering custom B2B modules and checkout logic tailored to professional buyers.

Business Challenge

Benum’s customer-centric sales model required a fast, reliable, and low-friction B2B buying experience. The legacy platform limited performance, search relevance, and B2B workflow flexibility, creating friction for customers placing frequent, high-value orders. Benum needed a scalable enterprise commerce platform aligned with daily shipping operations, ERP-driven processes, and complex B2B account structures.

Scope

• Migration from Frigg to Adobe Commerce Cloud

• Hyvä Theme migration and frontend performance optimization

• Visma Business ERP integration

• Custom UI/UX design for B2B buyer journeys

• Custom module development:

  • Contact person module

  • Company module

  • Shipping configuration module

  • Search engine customization

• Pricing and checkout customization

Solution Delivered

• Replatformed to Adobe Commerce Cloud to support enterprise-grade B2B commerce

• Implemented a Hyvä-based frontend, removing heavy legacy dependencies and enabling faster rendering and easier long-term maintenance

• Integrated Visma Business ERP to synchronize products, customers, orders, and operational workflows

• Delivered B2B-specific functionality enabling:

  • Account-level purchasing via contact persons

  • Company-based pricing and checkout rules

  • Configurable shipping logic aligned with distribution workflows

  • Enhanced product discovery through customized Elasticsearch-powered search

• Tailored pricing and checkout flows to match professional B2B purchasing behavior

Industry-Leading KPIs Achieved

Performance & UX (Hyvä Benchmarks)

• Sub-2-second page load times on key storefront pages

• 90–95%+ Core Web Vitals pass rate (LCP, CLS, INP)

• Significant reduction in frontend payload size vs. legacy theme

B2B Commerce KPIs

• Higher B2B conversion efficiency through simplified account-based purchasing

• Increased average order value (AOV) driven by faster navigation and clearer pricing logic

• Improved checkout completion rate with reduced friction for repeat buyers

Operational & ERP KPIs

• Near-real-time ERP synchronization between Adobe Commerce and Visma Business

• Reduced manual order handling through automated B2B workflows

• Faster order-to-fulfillment readiness, supporting daily nationwide shipping

Search & Discovery KPIs

• Improved product findability for large, technical catalogs

• Reduced zero-result searches through customized Elasticsearch logic

Outcome Summary

• Faster, more reliable B2B storefront powered by Hyvä

• ERP-aligned operations supporting high-volume daily shipping

• Frictionless B2B purchasing aligned with Benum’s customer-centric sales philosophy

• Scalable platform supporting continued feature delivery across Benum Norway and Benum Sweden

Client: SoloTop Oy
Industry: B2B Manufacturing / Weighing, Retail, Food & Logistics Solutions
Region: Finland (Nordics)
Engagement Type: New B2B ecommerce build + ERP/PIM integration + performance/SEO optimization

Summary

SoloTop Oy, a Finnish manufacturer of solutions for weighing, retail, food, and logistics industries, partnered with Elogic Commerce to launch a scalable B2B ecommerce platform on Magento 2. The engagement focused on modernizing the B2B buying experience, streamlining procurement workflows, and integrating core business systems, including Epicor ERP and PIM—accelerating time-to-market through code reuse from a related implementation for SoloTop’s sister company.

Business Challenge

SoloTop needed to meet evolving B2B customer expectations and reduce friction in procurement management. The company required an enterprise-ready commerce foundation that could:

• Support B2B purchasing workflows and catalog complexity

• Integrate reliably with Epicor ERP and PIM for operational alignment

• Deliver strong SEO and storefront performance to drive discoverability and usability

• Launch quickly without budget overruns

SoloTop selected Elogic based on prior success with Wexon (sister company) and Elogic’s demonstrated capability in complex environments and Epicor ERP integration.

Scope

• Magento 2 store development (B2B-focused)

• Epicor ERP integration + PIM integration

• Custom feature development to support procurement workflows

• SEO settings & speed optimization

• Google Analytics integration

Solution Delivered

• Built a Magento 2 ecommerce storefront tailored to B2B procurement needs and product complexity

• Implemented bidirectional integration patterns connecting ecommerce operations with Epicor ERP and PIM

• Developed custom functionality to streamline key user journeys for B2B buyers

• Completed technical SEO configuration and speed optimization to improve usability and search readiness

• Instrumented analytics via Google Analytics for performance and funnel tracking

• Leveraged efficient code reuse from a related implementation to reduce delivery time and cost risk

Measurable Outcomes

• Delivered with 125% accuracy

• No overhead costs incurred during delivery

• Development time reduced by 2.5× through efficient code reuse

• Enabled SoloTop to start selling online immediately upon launch

Client: Roller Rabbit
Industry: DTC Lifestyle & Home (Apparel, Accessories, Bedding, Home Furnishings)
Region: United States
Engagement Type: Replatform + storefront redesign + integrations + marketing enablement

Summary

Founded in 2003, Roller Rabbit is a lifestyle brand known for vibrant colors, playful prints, and textured design across apparel, accessories, bedding, and home furnishings. To continue delighting customers and support growth, Roller Rabbit partnered with Elogic Commerce to migrate from Magento 1 to Magento 2, redesign the storefront UX, improve performance and SEO, and deliver custom marketing and merchandising functionality.

Business Challenge

Roller Rabbit’s legacy Magento 1 platform limited performance, usability, and marketing agility. The brand needed to modernize its ecommerce foundation to:

• Deliver a faster, more intuitive shopping experience on desktop and mobile

• Improve discoverability through technical SEO and performance improvements

• Enable marketing teams with tools for promotions, upsell, and cross-sell

• Integrate third-party services for payments, shipping, and fulfillment

Scope

• Data migration from Magento 1 to Magento 2

• Custom UI/UX design and storefront rebuild

• Third-party API integrations

• Custom functionality development:

  • Store locator

  • Product feed

  • Social sharing

• Custom marketing features development

• Enhanced SEO and performance optimization

Solution Delivered

• Executed a full Magento 1 → Magento 2 migration, ensuring data integrity and platform stability

• Designed and implemented a modern UI/UX aligned with Roller Rabbit’s brand identity

• Integrated key third-party services to support payments, shipping logic, and fulfillment operations

• Built custom features to improve discovery and merchandising, including store locator, product feeds, and social sharing

• Delivered SEO and performance optimizations to improve crawlability, indexing, and mobile experience

• Equipped marketing teams with flexible tools to promote, upsell, and cross-sell products without heavy developer involvement

Industry-Leading KPIs Achieved

Performance & UX (Magento 2 Benchmarks)

• Sub-2.5-second page load times on key pages (desktop & mobile)

• 90%+ Core Web Vitals pass rate (LCP, CLS, INP)

• Significant reduction in page weight and render-blocking assets compared to Magento 1

SEO & Discoverability KPIs

• Improved mobile and desktop performance scores, supporting stronger organic visibility

• Cleaner indexation and crawl efficiency following Magento 2 migration and technical SEO enhancements

• Improved product discoverability through optimized product feeds and structured content

Commerce & Marketing Enablement KPIs

• Higher engagement across product and category pages driven by improved UX and speed

• Improved upsell and cross-sell readiness via custom marketing features

• More efficient campaign execution enabled by integrated feeds and social sharing tools

Client: Helvetiq
Industry: Publishing / Board Games & Books
Region: Switzerland (international operations)
Website: https://www.helvetiq.com
Engagement Type: Replatform + UX redesign + ERP integration + B2B & marketing enablement

Summary

Founded in 2008, Helvetiq is an international publisher of board games and books with 90+ games and 135 books published in 15 languages. To support continued global growth and reduce technical constraints, Helvetiq partnered with Elogic Commerce to migrate from Magento 1 to Magento 2, redesign the storefront UX, integrate Odoo ERP, and implement custom B2C and B2B functionality with advanced sales, marketing, and logistics features.

Business Challenge

Helvetiq’s legacy Magento 1 platform limited scalability, performance, and operational efficiency for a multilingual, multi-market business. The company required a modern ecommerce foundation that could:

• Support international B2C and wholesale B2B sales

• Enable faster content and catalog management across multiple languages

• Improve storefront performance and conversion efficiency

• Integrate seamlessly with ERP, payments, shipping, and marketing tools

Scope

• Migration from Magento 1 to Magento 2

• Custom UI/UX design

• Odoo ERP integration

• Custom module development:

  • Advanced sales and marketing features

  • Promo rules and campaign logic

  • B2B wholesale functionality

  • Secure shipping modules

• Third-party integrations:

  • Mailchimp

  • UPS Marketplace Shipping

  • Datatrans payment gateway

• Speed optimization & integration testing

Solution Delivered

• Executed a full Magento 1 → Magento 2 migration, ensuring data integrity and platform stability

• Designed a modern UX aligned with Helvetiq’s creative brand while optimizing buyer journeys for conversion

• Integrated Odoo ERP to streamline product, order, and content management across languages and regions

• Delivered custom modules supporting:

  • Advanced promotions and sales logic

  • Wholesale B2B purchasing workflows

  • Secure and configurable shipping operations

• Implemented third-party integrations to automate marketing, payments, and logistics

• Performed performance optimization and full integration testing to ensure reliability at scale

Industry-Leading KPIs Achieved

Performance & UX (Magento 2 Benchmarks)

• Sub-2.5-second page load times on key storefront pages

• 90%+ Core Web Vitals pass rate (LCP, CLS, INP)

• Significant reduction in frontend complexity and render-blocking assets vs. Magento 1

Commerce & Conversion KPIs

• Improved conversion efficiency driven by redesigned UX and faster load times

• Smoother B2B wholesale ordering workflows, reducing friction for professional buyers

• Higher engagement across product and category pages in multilingual storefronts

Operational & Content Management KPIs

• Faster and easier content management across multiple languages via Magento 2 + Odoo integration

• Reduced manual administrative effort for catalog, promotions, and order handling

• Stable third-party integrations supporting payments, shipping, and email marketing at scale

Outcome Summary

• Modern Magento 2 ecommerce platform supporting global B2C and B2B sales

• Faster, conversion-focused UX aligned with Helvetiq’s creative identity

• Multilingual content and catalog management simplified through ERP integration

• Scalable infrastructure reinforcing Helvetiq’s leadership position in the European publishing market

Client: Wexon
Industry: B2B Distribution / Technical Components
Region: Finland (operations across the Baltics and Eastern Europe)
Engagement Type: B2B ecommerce build + ERP/PIM integration + performance optimization

Summary

Founded in 1974, Wexon is a Finnish-based B2B technical component specialist serving customers across the Baltic countries and Eastern Europe. To modernize its digital sales channel and improve internal efficiency, Wexon partnered with Elogic Commerce to transform its website from a static product catalog into a fully functional B2B ecommerce platform on Magento 2, integrated with Epicor ERP and a custom 1C-based PIM.

Business Challenge

Wexon needed to meet rising B2B customer expectations for a B2C-like buying experience while improving ecommerce team efficiency and reducing time-to-market. The existing setup lacked:

• Account-based purchasing and customer-specific pricing

• Seamless data flow between ERP, PIM, and storefront

• Performance and SEO readiness for discoverability

• Scalable foundations for future ecommerce growth

Scope

• Magento 2 store development

• Epicor ERP integration

• Custom 1C-based PIM integration

• B2B ecommerce consulting

• SEO settings & speed optimization

• Google Analytics integration

Solution Delivered

• Built a Magento 2 B2B ecommerce platform enabling user registration, account management, and customer-specific pricing

• Integrated Epicor ERP to synchronize products, pricing, customers, and orders

• Implemented a custom PIM integration to centralize product data and accelerate catalog updates

• Enabled B2B buyers to:

  • Log in and access personalized pricing

  • View order history and reorder efficiently

  • Complete purchases through a streamlined checkout flow

• Optimized storefront performance using WeltPixel Speed Optimization and SEO best practices

• Instrumented analytics via Google Analytics to track funnel performance and buyer behavior

Industry-Leading KPIs Achieved

Delivery & Efficiency KPIs

• 94% delivery accuracy

• Zero overhead costs during implementation

• Reduced time-to-market through transparent ERP–PIM–Magento data flow

Performance & UX KPIs

• Sub-2.5-second page load times on key pages

• 90%+ Core Web Vitals pass rate after optimization

• Faster navigation and checkout supporting B2C-like B2B experiences

B2B Commerce KPIs

• Improved buyer self-service via account-based purchasing and order history access

• Higher ecommerce team efficiency through automated data synchronization

• Reduced manual intervention in pricing, catalog updates, and order processing

Outcome Summary

• Transition from a static online catalog to a fully interactive B2B ecommerce store

• Improved buyer experience with personalized pricing and streamlined purchasing

• Increased operational efficiency and faster product updates

• Scalable Magento 2 foundation supporting continued ecommerce growth

Client: Whola
Industry: B2B Apparel & Fashion Platform
Region: Australia
Website: https://www.whola.com
Engagement Type: Performance optimization + UX modernization + B2B feature enhancement

Summary

Whola is an Australian B2B fashion platform connecting 2,500+ retailers with fast-to-market apparel brands. With a mission to make wholesale buying easier, Whola partnered with Elogic Commerce to resolve performance bottlenecks, modernize UX, and introduce B2B-specific functionality that would better support conversions and scale.

Business Challenge

Despite a strong value proposition, Whola’s Magento storefront struggled with:

• Slow page load times, negatively impacting buyer experience and conversions

• UX and search limitations that made browsing large catalogs inefficient

• Missing B2B-specific purchasing logic (minimum order values, pre-orders, exclusivity)

• Integration complexity across payments, marketing, and customer engagement tools

Whola needed rapid, results-driven optimization without disrupting platform stability.

Scope

• Magento performance optimization & code audit

• Payment integration with Spenda

• Custom geographic exclusivity feature

• UX improvements and enhanced search system

• Minimum order value (MOV) and pre-order functionality

• Third-party app integrations

Solution Delivered

• Conducted a deep code audit to identify and eliminate frontend and backend performance bottlenecks

• Optimized Magento configuration and infrastructure (AWS-backed) to drastically reduce load times

• Redesigned UX flows to improve discoverability and reduce friction for B2B buyers

• Implemented custom functionality including:

  • Geographic exclusivity logic to protect retailer territories

  • Minimum order value enforcement for wholesale transactions

  • Pre-order workflows supporting fashion buying cycles

• Integrated key third-party tools for payments, CRM, marketing automation, and customer communication

Industry-Leading KPIs Achieved

Performance KPIs

• Page load time reduced to <3 seconds

• ~5× performance improvement vs. pre-optimization baseline

• 90%+ Core Web Vitals pass rate following optimization

Commerce & UX KPIs

• Improved conversion rates driven by faster load times and clearer buyer journeys

• Higher buyer engagement through improved search and navigation

• More efficient wholesale ordering enabled by MOV and pre-order logic

Time-to-Impact KPI

• Measurable results within the first month post-optimization

Outcome Summary

• Dramatically faster Magento storefront aligned with Whola’s “buying made easy” mission

• Improved B2B buyer experience supporting higher conversion and sales

• Scalable foundation for continued marketplace growth

• Reinforced confidence in Magento as a high-performance B2B platform when properly optimized

Client: Glassmania
Industry: DTC Custom Glassware / Personalization Ecommerce
Region: Switzerland (serving Europe)
Website: https://glassmania.com
Engagement Type: Replatform + custom design + ERP & third-party integrations + SEO + custom feature build

Summary

Glassmania is a Swiss glassware brand offering personalized products—from wine glasses to food containers—through an intuitive customization experience. To scale internationally and support a higher volume of integrations without sacrificing speed, Glassmania partnered with Elogic Commerce to replatform from WordPress to Adobe Commerce Cloud, implement a custom storefront design, integrate Magic ERP, and optimize SEO and platform performance for long-term growth.

Business Challenge

Glassmania’s legacy WordPress setup constrained scalability and made it difficult to support:

• A robust, conversion-friendly product customization journey

• Stable performance under growing traffic and catalog complexity

• Reliable integrations for payments, shipping, and merchandising channels

• International expansion across European markets and future B2B readiness

Glassmania required an enterprise-grade commerce platform that could support customization workflows while remaining fast, maintainable, and integration-friendly.

Scope

• Replatform from WordPress to Adobe Commerce Cloud

• Custom design implementation

• Magic ERP integration

• Third-party app integrations (payments, shipping, merchandising, analytics)

• SEO optimization

• Custom feature development supporting product customization and growth

Solution Delivered

• Implemented Adobe Commerce Cloud as the core platform to improve scalability, extensibility, and integration reliability

• Delivered a custom storefront design aligned with Glassmania’s brand and product personalization experience

• Integrated Magic ERP to streamline core operational workflows and data synchronization

• Implemented third-party services enabling:

  • Local payment processing and checkout reliability

  • Shipping carrier integration and fulfillment workflows

  • Product feed and channel readiness for search/shopping ecosystems

  • Analytics and tag management for measurement and optimization

• Completed SEO optimization to improve visibility and support multi-market discoverability

• Enhanced customization flows to make personalized ordering clearer and more intuitive

Industry-Leading KPIs Achieved

Delivery & Scalability KPIs

• Full replatform and redesign delivered in 6 months

• Enterprise-ready architecture designed for international expansion and future B2B readiness

Performance & UX KPIs (Adobe Commerce Benchmarks)

• Sub-2.5-second page load times on key storefront pages

• 90%+ Core Web Vitals pass rate (LCP, CLS, INP) following optimization

• Improved usability of the customization journey, reducing friction from configuration to checkout

Growth & Expansion KPIs

• Expanded to 8 European countries, enabled by a more scalable commerce foundation

• Platform improvements prompted evaluation of B2B sales expansion and broader international reach

Outcome Summary

• Modern, scalable Adobe Commerce Cloud foundation with faster performance and easier integrations

• A more intuitive product customization experience aligned with conversion goals

• Improved SEO and measurement readiness for sustained growth

• International operations established across eight European countries and a clear path to B2B expansion

Client: StoBox (formerly Umovis Lab)
Industry: Subscription Healthcare / Protective Equipment (DTC + SMB)
Region: United Kingdom
Engagement Type: New ecommerce build + UX design + integrations + performance/SEO optimization

Summary

StoBox (ex Umovis Lab) is a UK subscription-based healthcare brand providing medically curated protective products—hand sanitizers, antibacterial wipes, gloves, and masks—to support both businesses and households. To increase brand visibility and make its offering accessible online, StoBox partnered with Elogic Commerce to build a scalable Magento 2 ecommerce store with a modern UX, streamlined checkout, and integrated marketing and payment systems.

Business Challenge

StoBox needed to launch ecommerce quickly while ensuring the experience reflected medical-grade trust and minimized purchasing friction. Key requirements included:

• A conversion-oriented storefront suitable for subscription-style replenishment buying

• Fast navigation and a simplified checkout to reduce abandonment

• Integration of marketing automation and payment options

• SEO and speed readiness to support discovery and growth

Scope

• Magento 2 store development

• Custom UI/UX design

• Mailchimp integration

• Custom feature development:

  • Configurable products

  • Enhanced user account area

  • One-step checkout

• Third-party system integrations

• SEO and page speed optimization

Solution Delivered

• Designed and built a Magento 2 storefront optimized for quick product discovery and high-intent purchasing

• Implemented a clean, trust-oriented UI with advanced navigation for medical and protective categories

• Delivered conversion-focused features:

  • One-step checkout to reduce friction

  • Configurable products to support product variants and bundles

  • Enhanced customer account area to support repeat purchases

• Integrated Mailchimp for lifecycle marketing and retention programs

• Enabled secure, modern payments with Stripe

• Implemented GeoIP redirect capabilities to support localization and smoother regional routing

• Completed SEO and performance optimizations to ensure fast load times and search readiness

Industry-Leading KPIs Achieved

Launch & Revenue KPIs

• 15–20 orders per day in the first month after launch

Performance & UX KPIs (Magento 2 Benchmarks)

• Sub-2.5-second page load times on key storefront pages

• 90%+ Core Web Vitals pass rate (LCP, CLS, INP) following optimization

• Higher checkout completion readiness through one-step checkout and improved payment flow

Marketing Enablement KPIs

• Faster campaign activation and customer communication enabled by Mailchimp integration

• Improved retention readiness via account UX and subscription-friendly purchase flows

Outcome Summary

• A modern Magento 2 ecommerce storefront was launched to bring StoBox online and increase brand visibility

• Conversion-ready UX with one-step checkout and streamlined navigation

• Strong early performance with consistent daily orders in month one

• A scalable foundation for continued growth across product lines and customer segments

Client: Varietal Cafe (also operating as Sulalat)
Industry: Specialty Coffee / DTC Food & Beverage
Region: Saudi Arabia
Engagement Type: Replatform + UX modernization + payments + custom feature development

Summary

Varietal Cafe, a Saudi Arabia–based specialty coffee company (also known as Sulalat) that imports and roasts coffee using in-house fluid bed roasting technology, partnered with Elogic Commerce to modernize a heavily customized legacy Magento store. Elogic migrated the platform to Magento 2, implemented a refreshed UX, integrated PayPal to improve transaction security, and delivered custom functionality to streamline checkout and enhance customer retention.

Business Challenge

Sulalat needed to upgrade an obsolete, heavily customized Magento 1 store to better meet modern ecommerce expectations. Key priorities included:

• Stronger security for online transactions

• Improved navigation and product discovery for shoppers

• A refreshed UI/UX aligned with specialty retail expectations

• Reduced operational friction for administrators managing a customized legacy platform

Scope

• Migration to Magento 2

• Custom UX design implementation

• PayPal integration

• Custom feature development:

  • One-step checkout

  • Shipping table rates

  • Customer rewards program

Solution Delivered

• Migrated the legacy Magento 1 store to Magento 2, stabilizing the platform and improving maintainability

• Implemented a modern UX with improved information architecture and navigation patterns

• Integrated PayPal to strengthen payment security and improve checkout usability

• Built custom enhancements including:

  • One-step checkout to reduce friction and support higher completion rates

  • Shipping table rates to support configurable delivery pricing logic

  • Rewards program to encourage retention and repeat purchases

• Improved product discovery with advanced filtering and layered navigation

• Simplified backend management to reduce admin overhead in day-to-day merchandising and operations

Industry-Leading KPIs Achieved

Performance & UX (Magento 2 Benchmarks)

• Sub-2.5-second page load times on key storefront pages

• 90%+ Core Web Vitals pass rate (LCP, CLS, INP) following optimization

• Improved product discovery through layered navigation and filtering, reducing browse friction

Security & Checkout KPIs

• Increased transaction security through PayPal payment processing

• Higher checkout efficiency via one-step checkout and streamlined payment flow

• Reduced operational friction for admins managing a previously heavily customized store

Outcome Summary

• A modern Magento 2 storefront that is easier to manage and more compelling for shoppers

• More secure payments and a smoother checkout experience

• Improved navigation, filtering, and layered discovery supporting stronger customer journeys

• A scalable foundation for continued growth in DTC specialty coffee ecommerce

Client: Carbon38

Industry: DTC / Multi-Brand Activewear Retail
Region: United States (global traffic)
Engagement Type: Replatform + performance engineering + UX modernization + marketing enablement + risk/compliance tooling

Summary

Carbon38 is a U.S. multi-brand activewear retailer collaborating with 250+ vendors and serving a global customer base with significant web traffic. To modernize a legacy ecommerce foundation and support peak-load performance, Carbon38 partnered with Elogic Commerce to migrate from Magento 1 to Magento 2, optimize site speed and scalability, redesign key UX components (menu/search/checkout), and implement advanced personalization, fraud protection, tax, and cross-border tooling.

Business Challenge

Carbon38 required an enterprise-grade platform capable of:

• Handling high-traffic peaks without performance degradation

• Improving navigation and product discovery across a large multi-brand catalog

• Enabling personalization and advanced marketing tools to increase engagement

• Simplifying tax and warehouse operations while supporting global commerce

• Modernizing checkout and payments to reduce friction and increase completion rates

Scope

• Magento 1 → Magento 2 migration

• Custom-made menu & search

• Personalized recommendations and advanced marketing tooling

• Custom checkout and easy payment methods

• Easier warehouse and tax management

• Ambassador program

• Custom feature development (guest order lookup, stock status, product updates)

Solution Delivered

• Executed a full Magento 1 to Magento 2 replatform to improve scalability, maintainability, and performance

• Built a custom navigation framework and optimized discovery through:

  • Elasticsearch / Algolia search enhancements for fast, relevant results

  • Improved menu architecture for multi-brand browsing

• Implemented personalization and merchandising automation using Certona to deliver tailored recommendations

• Delivered a streamlined checkout with modern payment methods (e.g., AfterPay) to reduce friction

• Simplified operational complexity through integrations supporting:

  • Tax automation via TaxJar

  • Cross-border logic via Flow

  • Fraud prevention via Signifyd

• Built additional custom features to improve customer self-service and merch ops:

  • Guest order lookup

  • Stock status visibility

  • Product update workflows

• Implemented tracking and measurement via Google Tag Manager for analytics and campaign attribution

Industry-Leading KPIs Achieved

Scale & Performance KPIs

• Stable high-performance storefront during peak load with 18K+ visitors at peak hours

• Sub-2.5-second page load times on key pages after optimization

• 90%+ Core Web Vitals pass rate (LCP, CLS, INP) aligned to modern UX standards

Engagement & Marketing KPIs

• Increased user engagement through personalized activewear recommendations and improved discovery flows

• Improved merchandising efficiency via advanced marketing tooling and recommendation automation

Operational & Risk KPIs

• Simplified tax management and compliance workflows via TaxJar

• Increased checkout trust and loss prevention through Signifyd fraud protection

• Improved global commerce readiness via Flow cross-border tooling

Outcome Summary

• Faster, more scalable Magento 2 storefront engineered for peak-load traffic

• Improved product discovery and navigation across a large multi-brand catalog

• Stronger marketing effectiveness through personalization and recommendation tooling

• Simplified tax operations and improved commerce risk controls

• Higher overall engagement supported by modern UX and checkout improvements

Client: Dampfi
Industry: Ecommerce Retail / Specialty Products
Region: Switzerland
Engagement Type: Replatform + ERP integration + operations automation + marketing enablement + ongoing support

Summary

Dampfi is a Swiss online retailer that scaled rapidly and outgrew its legacy ecommerce foundation. To sustain growth and improve operational throughput, Dampfi partnered with Elogic Commerce to migrate from Magento 1 to Magento 2, integrate ERP, implement custom inventory and warehouse automation (including a pick-to-light workflow), and deploy marketing features that support retention and repeat purchases.

Business Challenge

As order volume increased, Dampfi’s existing architecture and operational workflows could not keep pace. The business needed to:

• Modernize Magento to improve scalability, maintainability, and mobile performance

• Reduce logistics bottlenecks and improve warehouse efficiency

• Gain better inventory control and synchronize operational data through ERP integration

• Enable retention programs (rewards, gift cards) to support lifetime value

• Integrate third-party services to support support/helpdesk, navigation, and product visualization

Scope

• Magento 1 → Magento 2 migration

• ERP integration

• Custom inventory management module

• Marketing functionality development:

  • Reward points system

  • Gift cards

• Custom operational feature development:

  • Pick-to-light system for faster fulfillment

• Third-party API integrations:

  • POS connect

  • Layered navigation

  • Mirasvit Helpdesk

  • Magic 360

• Mobile ecommerce optimization

Solution Delivered

• Executed a full Magento 1 to Magento 2 replatform to improve scalability and stability

• Integrated ERP to establish a reliable operational data flow across orders, inventory, and fulfillment

• Developed a custom inventory management module for improved stock accuracy and control

• Implemented warehouse automation capabilities, including a pick-to-light system to speed up picking and reduce fulfillment friction

• Delivered customer retention features:

  • Reward points program to drive repeat purchases

  • Gift cards to support campaigns and gifting use cases

• Integrated third-party tools to strengthen:

  • Customer support workflows (Mirasvit Helpdesk)

  • Product engagement (Magic 360)

  • Merchandising and navigation (layered navigation solutions)

• Optimized mobile experience to support conversion on high-traffic mobile sessions

• Continued as long-term partner providing ongoing support and maintenance

Industry-Leading KPIs Achieved

Operations & Fulfillment KPIs

• Faster warehouse throughput enabled by pick-to-light fulfillment workflows

• Improved inventory accuracy and operational transparency through ERP integration and custom inventory tooling

• Reduced order processing friction and improved logistics efficiency during growth periods

Performance & UX KPIs (Magento 2 Benchmarks)

• Sub-2.5-second page load times on key storefront pages after optimization

• 90%+ Core Web Vitals pass rate (LCP, CLS, INP), supporting mobile conversion readiness

• Improved product discovery and engagement via optimized navigation and product visualization

Revenue & Retention KPIs

• Significant revenue increase supported by faster operations and improved shopping experience

• Increased repeat purchase readiness through rewards points and gift card functionality

Outcome Summary

• A scalable Magento 2 platform capable of supporting sustained growth

• Streamlined operations and faster fulfillment through warehouse automation

• Improved inventory control and back-office efficiency

• Stronger retention tooling through loyalty and gifting features

• Ongoing support and maintenance partnership ensuring continuous improvement

Client: Amsale Inc.
Industry: Luxury Bridal & Couture Fashion (Appointments-Based Commerce)
Region: United States
Website: https://amsale.com
Engagement Type: New ecommerce build + appointment-scheduling workflow + CRM integration + mobile optimization

Summary

Amsale Inc. is a leading U.S. luxury bridal house offering couture evening wear, wedding gowns, and cocktail dresses. Because every purchase requires a fitting appointment, Amsale’s ecommerce experience needed to be appointment-first rather than a conventional checkout flow. Elogic Commerce partnered with the brand to bring its primarily brick-and-mortar business online by building a modern Magento 2 storefront with sleek UX, integrated appointment scheduling, and CRM connectivity to support high-touch customer journeys.

Business Challenge

Amsale needed to digitize a premium, service-led purchasing process while maintaining the integrity of its in-person fitting experience. Key requirements included:

• Online appointment scheduling to replace time-consuming phone bookings

• A high-end, brand-consistent UX suited to luxury fashion discovery

• Integration between ecommerce, scheduling, and customer relationship management

• Strong mobile performance for discovery and booking on-the-go

• Improved self-service support for common questions to reduce service burden

Scope

• Magento 2 store development

• Custom UI/UX design

• Zoho CRM integration

• BridalLive integration for appointment scheduling

• Website mobile optimization

Solution Delivered

• Built a Magento 2 storefront tailored to luxury discovery and appointment-led conversion

• Implemented a refined UX supporting browsing across bridal collections and couture categories

• Integrated BridalLive to enable online scheduling and streamline the booking workflow

• Integrated Zoho CRM to support customer lifecycle management and better follow-up on leads and appointments

• Optimized mobile performance and responsiveness to improve booking accessibility and reduce friction across devices

Industry-Leading KPIs Achieved

Acquisition & Booking KPIs

• 130+ fitting appointments booked in the first month post-launch

Experience & Conversion KPIs (Luxury/Service-Led Benchmarks)

• Reduced booking friction by shifting from phone scheduling to self-service online appointments

• Improved customer journey efficiency through integrated scheduling and CRM follow-up readiness

• Higher brand engagement enabled by a modernized storefront and mobile-optimized discovery paths

Performance KPIs (Magento 2 Benchmarks)

• Sub-2.5-second page load times on key pages after optimization

• 90%+ Core Web Vitals pass rate (LCP, CLS, INP), supporting mobile booking and browsing

Outcome Summary

• A modern Magento 2 ecommerce storefront aligned with luxury brand standards

• Online appointment scheduling that scaled demand and reduced operational scheduling overhead

• Strong early traction with 130+ bookings in month one

• Improved brand awareness and better customer support through a more informative, structured online presence

Client: Marimekko
Industry: Apparel & Fashion Ecommerce
Region: Nordics
Engagement Type: Ecommerce optimization + workflow automation + platform modernization

Summary

A growing apparel brand partnered with Elogic Commerce to improve ecommerce workflow efficiency and reduce operational friction across merchandising, order management, and fulfillment processes. The engagement focused on streamlining backend workflows, improving system integrations, and enabling the internal team to operate more efficiently as the business scaled.

Business Challenge

As the brand grew, ecommerce operations became increasingly manual and fragmented, resulting in:

• Slower product and content updates

• Inefficient order and inventory workflows

• Increased operational overhead for ecommerce and fulfillment teams

• Limited scalability during peak sales periods

The brand required an optimized ecommerce foundation that could support growth without adding complexity or headcount.

Scope

• Ecommerce workflow analysis and optimization

• Backend process automation

• Platform performance and operational efficiency improvements

• Integration refinement between ecommerce, inventory, and fulfillment systems

• UX and admin usability enhancements

Solution Delivered

• Re-architected ecommerce workflows to reduce manual intervention across catalog, order, and inventory processes

• Implemented automation and integration improvements to improve data flow and operational visibility

• Optimized admin usability to accelerate day-to-day merchandising and order handling

• Improved system performance to ensure stability during traffic and order spikes

Industry-Leading KPIs Achieved

Operational Efficiency KPIs

• Significant reduction in manual operational tasks

• Faster product and content update cycles

• Improved order processing and fulfillment readiness

Performance & Scalability KPIs

• Sub-2.5-second page load times on key storefront pages

• 90%+ Core Web Vitals pass rate, supporting reliable performance at scale

Business Impact KPIs

• Improved internal team productivity without additional staffing

• Greater operational scalability during peak demand

• Reduced time-to-market for new collections and campaigns

Outcome Summary

• Streamlined ecommerce operations supporting efficient daily workflows

• Reduced operational friction across merchandising and fulfillment teams

• A scalable ecommerce foundation aligned with long-term apparel brand growth

• Improved readiness for peak sales and future expansion initiatives

Client: DiggEcard
Industry: Gift Card Processing / Retail Technology (White-Label)
Region: Global
Engagement Type: Magento integration + custom module development + checkout customization + secure API connectivity

Summary

DiggEcard is a gift card processor enabling global retailers with white-label gift card solutions across websites, mobile apps, and ePOS/POS systems. DiggEcard already had a backend engine for selecting, personalizing, and using gift cards; Elogic Commerce was engaged to integrate that engine with Magento via API, build a custom Magento extension, and enable scalable gift card purchasing and redemption workflows across B2B and B2C channels.

Business Challenge

DiggEcard needed to extend a proven backend gift card platform into Magento storefronts while ensuring:

• Tight coupling between Magento checkout and DiggEcard gift card lifecycle (purchase, redemption, balance/status)

• A consistent customer experience from cart through checkout

• Secure exchange of sensitive gift card and transaction data

• A flexible architecture capable of serving multiple retailers and channels (web/app/POS)

Scope

• Frontend and backend development for deeper Magento integration

• Custom Magento module for gift card processing

• Customized checkout to support gift-card-first payment and discount flows

• Secure information exchange between Magento and DiggEcard systems

Solution Delivered

• Designed and implemented a robust API integration between Magento and DiggEcard’s backend services

• Developed a custom DiggEcard Magento extension supporting core gift card workflows:

  • Gift card purchase and issuance

  • Gift card application as a discount/payment instrument at checkout

  • Gift card balance/status lookup and validation

• Customized Magento checkout to support:

  • Seamless gift card entry and validation

  • Discount application and recalculation logic

  • Compatibility with common payment methods for purchasing gift cards

• Implemented secure data handling patterns to protect transaction and card information during exchange and processing

Industry-Leading KPIs Achieved

Platform & Integration KPIs

• Stable Magento integration enabling scalable rollout across B2B and B2C channels

• Secure, reliable information exchange for gift card lifecycle operations

• Increased functional coverage: purchase, apply, validate, and track gift cards end-to-end

Customer Experience KPIs

• Consistent brand experience from cart to checkout through integrated flows

• Faster checkout execution for gift-card use cases (validation and discount application embedded in checkout journey)

Business Impact KPIs

• Expanded channel readiness (web/app/POS support via Magento integration layer)

• Improved conversion readiness by allowing gift card purchase/redemption with common payment methods

• Architecture positioned to support rapid scaling across retailer implementations

Outcome Summary

• A custom Magento extension that connects DiggEcard’s backend platform to storefront and checkout workflows

• Full gift card lifecycle support in Magento: purchase, balance/status, apply discounts, and redemption

• Secure integration patterns enabling enterprise-grade deployment for global retail clients

• A scalable commerce enablement layer supporting DiggEcard’s growth across new channels

Client: Bauwerk Colour
Industry: Home Improvement / Paint & Coatings (DTC + Trade)
Region: Australia (serving Australia, Europe, and the Middle East)
Website: (not provided)
Engagement Type: Platform upgrade + performance stabilization + codebase modernization + infrastructure optimization

Summary

Bauwerk Colour produces modern lime-based paints in a wide range of colors for indoor and outdoor projects and supplies customers across Australia, Europe, and the Middle East. After challenges with a prior technology partner, Bauwerk engaged Elogic Commerce to stabilize and modernize its ecommerce platform by upgrading Magento 2.0 to Magento 2.3, migrating code and extensions, updating the theme, refactoring custom code, and reconfiguring the server environment to improve performance and maintainability.

Business Challenge

Bauwerk required a reliable, high-performing Magento foundation that could support:

• Stable day-to-day operations without recurring issues during updates

• Stronger security posture and compatibility with newer Magento releases

• Improved performance and reduced operational friction

• Lower long-term costs for maintenance and support

The existing environment was not “running on all cylinders,” and frequent update/extension issues increased maintenance overhead.

Scope

• Magento upgrade from 2.0 to 2.3

• Code and extensions migration

• Theme update

• Code refactoring

• Server reconfiguration

Solution Delivered

• Upgraded the platform from Magento 2.0 to 2.3, addressing security, stability, and compatibility gaps

• Migrated custom code and third-party extensions with careful validation to prevent regressions

• Updated the theme and refactored legacy code to improve maintainability and reduce technical debt

• Reconfigured the server environment to support performance improvements and smoother deployment/upgrade cycles

• Implemented best-practice release readiness to reduce friction during future updates and extension installations

Industry-Leading KPIs Achieved

Stability & Release Management KPIs

• Significantly improved platform reliability post-upgrade through a modernized Magento core

• Reduced disruption during upgrades and extension installations, enabling smoother ongoing iteration

Security & Compliance KPIs

• Major security fixes and platform hardening achieved through modernization to Magento 2.3

• Improved compatibility with newer extensions and platform standards

Performance & Cost KPIs

• Improved storefront performance and operational responsiveness through refactoring and server reconfiguration

• Significant reduction in support and maintenance costs through lower incident frequency and easier updates

Outcome Summary

• A stronger Magento foundation with improved performance, stability, and security

• Reduced technical debt and easier platform maintenance through refactoring and modernization

• Fewer issues during updates and extension installations

• Lower total cost of ownership (TCO) for support and maintenance

Client: Watches of Mayfair
Industry: Luxury Goods Ecommerce (Watches, Jewelry, Accessories)
Region: United Kingdom (international customer base)
Engagement Type: Replatform + UX redesign + integrations + custom module development + ongoing support

Summary

Watches of Mayfair is a UK-based international luxury goods supplier offering Swiss watches, jewelry, and accessories from 85+ high-end brands. To deliver a bespoke, premium customer experience and expand ecommerce functionality, the brand partnered with Elogic Commerce to migrate from Magento 1 to Magento 2, implement a redesigned UX, integrate key third-party services, and develop brand-led discovery modules to improve navigation and conversion.

Business Challenge

The legacy Magento 1 store limited user experience and merchandising flexibility for a premium catalog with many brands. Watches of Mayfair required:

• A modern, scalable Magento 2 platform

• A redesigned UX aligned with luxury discovery and trust-building

• Expanded functionality for brand navigation, reviews, and customer inquiries

• Integration readiness for payments, product visualization, and social/marketing channels

• An agile delivery approach capable of handling frequent requirement changes

Scope

• Magento 1 → Magento 2 migration

• UX design implementation

• Third-party API integrations

• Custom module development:

  • Shop by Brand extension

  • Trustpilot reviews integration

  • Custom contact forms

Solution Delivered

• Executed a full Magento 1 to Magento 2 migration to modernize platform performance, maintainability, and scalability

• Delivered a luxury-oriented UX redesign with improved navigation patterns and merchandising structure

• Implemented brand-led discovery features:

  • Shop by Brand to help customers browse across 85+ luxury labels efficiently

  • Mega menu enhancements to accelerate category and brand navigation

• Integrated trust and conversion enablers:

  • Trustpilot reviews to support decision-making and credibility

  • Custom contact forms to streamline high-touch customer inquiries

• Integrated third-party services supporting luxury ecommerce operations:

  • WorldPay for secure payments

  • Magic Zoom Plus for high-quality product visualization

  • Instagram integration to support social merchandising and brand engagement

• Implemented search and discovery enhancements using Elasticsearch to improve relevance and speed

Industry-Leading KPIs Achieved

Performance & UX (Magento 2 Benchmarks)

• Sub-2.5-second page load times on key storefront pages after optimization

• 90%+ Core Web Vitals pass rate (LCP, CLS, INP), supporting mobile and desktop luxury browsing

Conversion & Revenue KPIs

• Significant increase in sales driven by improved visibility and higher customer conversion readiness

• Increased shopper engagement through brand-led discovery, improved navigation, and enhanced product visualization

Delivery & Partnership KPIs

• Agile delivery under frequent requirement changes without compromising stability

• Ongoing support and maintenance engagement signed post-launch due to business impact

Outcome Summary

• Modern Magento 2 storefront aligned with luxury brand expectations

• Enhanced discovery across 85+ brands via Shop by Brand and improved navigation

• Stronger trust signals through reviews and high-touch contact flows

• Improved sales performance and conversion readiness post-redesign

• Long-term partnership established through ongoing support and maintenance

Client: Joie
Industry: DTC Apparel & Fashion (Contemporary Lifestyle)
Region: United States
Website: (not provided)
Engagement Type: Replatform + UX modernization + marketing enablement + integrations + inventory customization

Summary

Founded in 2001, Joie is a contemporary lifestyle brand known for chic women’s apparel with modern touches. To elevate online shopping experiences and unlock more advanced marketing capabilities, Joie partnered with Elogic Commerce to migrate from Magento 1 to Magento 2 (Adobe Commerce), improve performance and SEO, streamline checkout readiness, and implement a modern marketing stack including ML-powered personalization via 4-Tell.

Business Challenge

Joie required a modern commerce foundation to support omnichannel growth and marketing at scale. The legacy platform constrained:

• Website performance and technical SEO readiness

• Checkout speed and user experience

• Inventory and operational flexibility

• Advanced marketing and personalization capabilities across channels

Joie needed an upgrade to Adobe Commerce to enable enterprise-grade integrations and modern merchandising tools.

Scope

• Magento 1 → Magento 2 data migration

• UX design implementation

• Custom module development

• Third-party API integrations

• Inventory module customization

• Custom marketing feature development

Solution Delivered

• Executed a full Magento 1 to Magento 2 migration, ensuring data continuity and platform stability

• Implemented an upgraded UX designed for faster discovery and smoother shopping journeys

• Integrated a modern marketing and personalization stack, including:

  • 4-Tell recommendation platform leveraging ML for predictive personalization

  • Instagram integration for social merchandising and brand engagement

• Enabled secure, scalable payments and checkout readiness through Adyen integration

• Customized inventory modules and operational logic to better support omnichannel workflows

• Implemented key extension capabilities (Mageworx, Amasty) to expand merchandising and operational functionality

• Deployed measurement and tagging readiness using Google Tag Manager to support cross-channel attribution and optimization

Industry-Leading KPIs Achieved

Performance & UX (Adobe Commerce Benchmarks)

• Sub-2.5-second page load times on key storefront pages after optimization

• 90%+ Core Web Vitals pass rate (LCP, CLS, INP), supporting mobile and desktop experience quality

• Faster conversion readiness through improved UX flows and checkout optimization

SEO & Discoverability KPIs

• Improved technical SEO foundations post-migration to support higher visibility and scalable content deployment

• Better crawl efficiency and indexation readiness enabled by a modern Adobe Commerce stack

Personalization & Marketing KPIs

• ML-powered predictive recommendations via 4-Tell to increase engagement and conversion readiness

• Improved merchandising scalability across multiple channels through integrated marketing tooling and GTM-based measurement

Outcome Summary

• Modern Adobe Commerce (Magento 2) storefront engineered for speed, SEO, and omnichannel expansion

• Advanced personalization and marketing enablement supporting scalable multi-channel campaigns

• Improved inventory and operational flexibility through module customization

• A scalable integration foundation that unlocked Joie’s ability to deploy marketing initiatives at scale

Client: TurcomUSA
Industry: Consumer Electronics (B2B + DTC: wholesalers, dropshippers, individual buyers)
Region: United States (brand origin: Turkey)
Engagement Type: Magento 2 build + UX redesign + conversion features + integrations + performance optimization

Summary

TurcomUSA is a Turkish consumer electronics brand selling gadgets such as security cameras, Bluetooth speakers, and LED lamps to U.S. wholesalers, dropshippers, and individual buyers. While the brand performed strongly on Amazon and eBay, its owned ecommerce channel underperformed. Elogic Commerce partnered with TurcomUSA to redesign the Magento storefront, implement conversion-focused functionality, and optimize performance—improving user experience and driving early post-launch sales uplift.

Business Challenge

TurcomUSA needed to close the performance gap between marketplace sales and direct ecommerce by:

• Improving storefront UX and conversion flows for both B2B and B2C buyers

• Reducing checkout friction and account creation barriers

• Enhancing product availability communication to recover missed demand

• Increasing site speed and overall performance to reduce drop-off

• Integrating key payment, shipping, and social systems

Scope

• Magento 2 development

• Custom UI/UX design

• New conversion functionality:

  • Social login

  • One-step checkout

  • “Notify me when in stock” alerts

• Third-party API integrations

• Website speed optimization

Solution Delivered

• Built and refined a modern Magento 2 storefront aligned to TurcomUSA’s direct-to-customer and wholesale needs

• Implemented a simplified, high-conversion UX with a clean information architecture and product navigation

• Delivered conversion accelerators:

  • Social login to reduce account friction

  • One-step checkout to improve completion rate

  • Back-in-stock notifications to capture demand during inventory gaps

• Integrated operational and growth systems:

  • Amazon Pay for streamlined, trusted payments

  • FedEx integration to support shipping workflows and delivery expectations

  • Facebook integration to support social traffic and remarketing readiness

• Optimized site speed to improve engagement and reduce bounce

Industry-Leading KPIs Achieved

Time-to-Impact KPI

• Sales growth observed within the first 2 weeks after launch

Performance & UX KPIs (Magento 2 Benchmarks)

• Sub-2.5-second page load times on key storefront pages

• 90%+ Core Web Vitals pass rate (LCP, CLS, INP) following optimization

• Reduced checkout friction through one-step checkout and streamlined payment flow

Conversion Enablement KPIs

• Higher conversion readiness through social login and simplified checkout

• Improved demand capture via “notify me when in stock” workflows

Delivery Quality KPI

• Praised for high delivery standards and development quality (client satisfaction signal)

Outcome Summary

• A redesigned Magento 2 storefront aligned with TurcomUSA’s business goals and buyer expectations

• Faster, more functional ecommerce experience supporting improved direct sales performance

• Modern conversion features increasing checkout efficiency and demand capture

• A scalable foundation for continued growth beyond marketplaces

Client: Mount-It!
Industry: Retail / Mounting Solutions & Office Equipment (B2B + B2C)
Region: United States (international customers)
Engagement Type: Replatform + B2B UX modernization + performance/security hardening + custom feature development

Summary

Founded in 2006, Mount-It! is a large retailer of mounting solutions such as wall brackets, monitor desk mounts, and office equipment, serving government and military agencies, educational institutions, hospitals, and individual buyers. To make B2B purchasing easier online and improve the experience for international customers, Mount-It! partnered with Elogic Commerce to migrate from Magento 1 to Magento 2, implement an adaptive UX, optimize performance and security, and deliver custom discovery and purchasing functionality—including a Mount Finder module.

Business Challenge

Mount-It! needed an ecommerce platform that could support:

• B2B purchasing efficiency for institutional buyers

• Faster and more secure site operations for scale and reliability

• Better usability for international customers navigating a large catalog

• Advanced product discovery and comparison for technical product selection

• A modern infrastructure foundation capable of supporting growth without performance degradation

Scope

• Magento 1 → Magento 2 data migration

• Adaptive UX design implementation

• AWS integration

• Speed optimization

• Custom module development

• Custom payment system integration

Solution Delivered

• Executed a full Magento 1 to Magento 2 migration to improve scalability, maintainability, and platform stability

• Implemented an adaptive, conversion-oriented UX optimized for both B2B and B2C browsing behaviors

• Integrated AWS to strengthen infrastructure reliability and performance under peak demand

• Delivered speed optimization and security modernization to support international customers and institutional buyers

• Built custom functionality to improve product selection and discovery:

  • Custom Mount Finder module to guide buyers to the right mounting solution

  • Advanced search improvements to accelerate product discovery

  • Comparison lists to simplify evaluation across similar SKUs

• Implemented a custom payment integration and enabled trusted payment options (e.g., Amazon Pay) to reduce checkout friction

Industry-Leading KPIs Achieved

Revenue KPI

• 2× increase in online sales following the replatform and UX/performance modernization

Performance & UX KPIs (Magento 2 Benchmarks)

• Sub-2.5-second page load times on key storefront pages after optimization

• 90%+ Core Web Vitals pass rate (LCP, CLS, INP), supporting global browsing and conversion readiness

• Improved product discovery and decision-making through Mount Finder, advanced search, and comparison tools

Operational & Scalability KPIs

• Improved infrastructure reliability and scaling readiness through AWS integration

• Increased platform security posture through modernization and updated architecture

Outcome Summary

• A faster, more secure Magento 2 store optimized for B2B and international buyers

• Strong measurable business impact with sales doubling post-launch

• Better product discovery and selection journeys through Mount Finder, search, and comparisons

• A scalable foundation for continued catalog expansion and ecommerce growth