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Please introduce your company and give a brief about your role within the company?
enAct eServices provide best-in-class solutions when it comes to the mobile app and website development. We enrich businesses with our expertise and skills. We enhance our client's complete experience of project development with efficient QA and hence deliver flawless mobile apps and websites.
At enAct, we have an expert team of over 50 IT professionals who have a great passion for code with innovative thinking processes, develop quality work, focus on Usable and Maintainable Code, have an analytical approach with deep and broad technical experience. Our key expertise includes- Fitness Industry, On-demand service, travel industry, etc.
I’m the CEO and Founder at enAct eServices. My primary role in business is building a company that can solve business problems with innovative technologies using the most advanced ones. Besides customer satisfaction, I make sure that our working staff is loving our company profile and getting a flexible atmosphere to work. The customer will love your company only if the working staff love it. I also look after the corporate and financial development aspects, lead decisions, and strategies that foster our growth.
What was the idea behind starting this organization?
The idea was to help businesses succeed using our capability to develop top-notch software solutions and providing value to our clients in the form of managed services instead of just software developers’ hours. We want to provide quality technological development and support to any people around the globe at a reasonable cost.
What are your company’s business model–in house team or third party vendors/ outsourcing?
To ensure the A+ level quality of our work, our strategy from the inception was to create all work internally. For that, we've built our strong and rich experienced internal team. We have an experienced and dedicated team of developers and designers having min 5-7yrs of experience. At enAct eServices, we hold one goal above all others: 100% client satisfaction. Our in-house team upholds the highest standards for project planning and execution, and we’re dedicated to building the perfect website/app for the company on-time and on-budget.
How is your business model beneficial from a value addition perspective to the clients compared to other companies' models?
As we are following the in-house business model for our projects, we are getting beneficial from a value addition perspective to clients as all our teams are working together in-house instead of relying on some other vendors. On a day-to-day basis, we do project management via Basecamp and JIRA and development is done using Agile methodology so as to make sure that small test builds are shared on a regular basis. This considerably cuts down on any errors and makes sure that a quality product is delivered.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
The moment your customers become loyal to your company; your business reaches new heights right from there. Our clients come from various aspects of the business. We have worked with healthcare, fitness-based industries, self-employed individuals, big corporates, budding entrepreneurs, and food sectors, to name a few. We had a great time working with all of them. 5 out of 7 clients are repetitive, and some of them are still with us for more than four years or so.
Mention the objectives or the parameters critical in determining the time frame of developing a mobile app.
Time frame is solely based on the scope of work, quality, complexity, and exigency to go live. We always analyze the customer’s requirements in detail and then provide project specifications and timeline with 99% accuracy, measured with our highly efficient tools to calculate it.
It is very important to be on the same page about the required features/functionality of the product, selected development technologies/frameworks/approaches from the initial level to provide the quality results expected by happy clients. We also take into account the budget and customer’s expectations in terms of timing. Happy Client is Everything to us!
How much effort in terms of time goes into developing the front end and back end of a mobile app?
There are several factors that determine the time frame we set for an app project. These include the number of available functionalities, their level of complexity, and design. The design elements can be very time consuming, but we always aim to give a realistic time estimate from the outset. Roughly for basic applications of 15-20 screens, it goes from 6-8 weeks to complete.
What are the key parameters to be considered before selecting the right platform for a mobile application?
Features, functionality, and project budget are key parameters. You can use different paths to reach the same result. It is completely based on the complexity, requirement, and budget of a client. Mostly we prefer to proceed with native platforms for both android and iOS application development as it is robust and scalable when compared to the hybrid. We also provide support in hybrid platforms depending on the budget of clients. We are using Flutter and react-native to develop mobile applications.
Which platform do you suggest your clients to begin with when they approach you with an idea (Android or iOS) and why?
The success of mobile applications depends on the development part but more important than that it depends on the target audience and the location. If the target audience is from the west (the US, Canada, etc) and budget is the concern, then I recommend the iOS platform first as the users base for the same is comparatively higher as compared to Android users. On the other hand, the users are from the African continent or Europe then it is vice versa.
Android or iOS, Native or Hybrid — which platform is best to use to build your app? What are your recommendations?
Native is always our first preference and considered as best, if the client's budget and timeline allow him to push, even sometimes we absorb the cost to help them develop something of their choice with native technology as it is robust and scalable and we wish to collect customers rather than funds always. Hybrid or Cross-platform is a great compromise if you want to deliver your app to the market quickly and for a reasonable price. For startups or MVPs with quick turnaround times, hybrid is usually the tool of choice. Best is always Native!!
What are the key factors that you consider before deciding the cost of a mobile application?
Scope, complexity, quality, budget, timeline, and client’s expectations are the key factors in deciding the cost of the app. We provide cost estimation depending on the above factors. Other key factors that influence deciding the cost are features, functionality, customization of visuals, platforms for publishing the application, back end infrastructure, availability and requirement of the team, maintenance of application and specific requirements of clients.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)
Preferable is to be billed hourly on the basis of scope. Otherwise, it is also a cumbersome situation that depends on the scope of the project and the client’s preference. If the scope of work is clear then we calculate it using our enrich tools by multiplying the estimated number of hours with an hourly rate(hourly rate varies for the project on the basis of complexity of work). After finalizing the fixed cost of the complete project, we split the scope of work into "milestone" payments, as this is the win-win approach for both client and us. So, we divide all the payments to coincide with particular stages of app development(feature by feature).
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, on what minimum budget you have worked for?
There are clients with different budgets. We've not set any particular minimum budget yet but roughly what I remember so far the minimum budgeted project we have picked is $5k USD. We gladly help customers with any budget expectations to collect the number of clients for our pocket because of the competitive market but it should correspond to actual hours spent.
What is the price range (min and max) of the projects that you catered to in 2019?
The price range of delivered projects in 2019 varies from a minimum of $8k in USD to the highest budget of $200k in USD and still going on.
Which business model do you suggest to your clients enabling them to generate revenue from mobile applications? Why?
The best model according to me is the in-app purchase model, which is performing best right now in the market from the point of view of generating revenue. Secondly, I prefer to go with the freemium model. Such applications come with some free features with an option to upgrade and unlock more powerful features by paying a fair amount of fee. The most obvious one is displaying advertisements. Applications in this category too, have an in-app purchase option where users pay the money to go ad-free.