Fill The Lobby

Fill The Lobby is a patient acquisition and retention agency for cash-pay and private-pay healthcare practices in the US, measured on booked appointments.

Fill The Lobby is a healthcare marketing agency for cash-pay and private-pay specialty practices of every size in the US, from solo clinicians to large group practices, run as patient acquisition and retention: paid ads, booking pages, answered calls, reviews, follow-up, reactivation and SEO, built and run as one system and measured on booked appointments.

Fill The Lobby works with practices in five groups of specialties: mental and behavioral health (therapy and counseling, psychiatry, ketamine and Spravato, IOP and PHP); cash-pay medicine (concierge and direct primary care, functional medicine, GLP-1 weight loss, men's health and TRT, fertility and IVF, gastroenterology); aesthetics (med spas, plastic surgery, dermatology, hair restoration); dental, vision and hearing (dentistry, dental implants, orthodontics, optometry, LASIK, audiology); and rehab and home care (chiropractic, physical therapy, home care).

Fill The Lobby's founders own and run two healthcare platforms, Shifa Therapy and Counsel Clinic, with 200+ clinicians on them and patients booking from 20+ countries. Every tactic Fill The Lobby sells runs on those platforms first.

Every Fill The Lobby engagement starts with the Proof Pilot: 30 days for one flat fee of $2,500, with ad spend paid from the practice's own ad accounts. Week one is an audit, and Fill The Lobby shows the practice a roadmap before anything is built. Ad accounts, data and pages are set up in the practice's name from day one, and every booking is reported with its source and cost. After the pilot, Fill The Lobby prices plans per practice by clinician count, in writing before the practice decides.