Folio3 is a California based software development company that helps entrepreneurs and large corporations build innovative, world class software solutions by providing offshore application development and support.
I have been a customer of Folio3 for almost 15 years. They have provided me with outstanding development work. They are my engineering department and all development is done by them. Some of my team have been with me for those 15 years. Extraordinary that a company can retain personnel that long. Can't say enough good things.
Enterprise Applications, Mobile Apps, Mobile Games, Websites & Web Applications, Social media Platforms & Applications, NetSuite Development, Dynamics AX, Microsoft SharePoint Solutions, SaaS Solutions
Millions of websites are registered on Google almost every day. With the ever-increasing competition, it is quite challenging to secure the first position in SERPs. Google’s algorithms are updated on a regular basis to deliver the best possible results to the users. A few updates are lined up for 2021, according to which a business must plan its marketing strategy.Some of the best tips to be updated with Google's algorithm are listed below:Go For Featured SnippetCurrently, SEO has evolved from just securing the first position to enhancing the user experience. Google has come up with this feature where a user can read a snippet of the content on the search page itself called as position “0”. It has been observed that featured snippets receive more clicks. So, optimizing website contents for google featured snippets fetches better traffic than 1st search position.Secure WebsitesSecured websites is not a direct ranking factor, but it indirectly does affect ranking of a website on SERPs. When a new user gets the warning sign on the browser, they are high chances that they will abandon the site. This can affect the bounce rate of a website, which in turn impacts search rankings.Using an HTTPS protocol instead of HTTP protocol ensures to gain the trust of the audience as it uses encrypted data for secure communication.High-Quality Relevant ContentHigh-quality content is an essential aspect in SEO. A website with high-quality content boosts customer interests thereby helping it secure a higher rank on SERPs. For a website to rank on top of the search pages in 2020-2021, the content must be relevant enough to match the customer search query. Hence, the tactic of keyword stuffing will no longer work!Pro SEO Tips: Users must now target keywords and the related key phrases.On-Page SEOOn-Page is the driving force of any SEO project, and some of the few must-dos that would help a website secure its rank are as follows:TITLE: The title of the site must contain the targeted keyword.Description: It must basically summarize the webpage. Include targeted keywords in it.URL: SEO friendly URL structure must be used. The URL must contain short keywords and should not exceed 3 to 4 words.Header Tags: Header tags are used to optimize the headings with H1, H2, H3 tags. The header tags provide the structure to a page and make it easier for google robots to crawl and search for the content.Image ALT: Images (alt tag for images with keywords) and infographics basically displays the alternate text for an image in case the image is not displayed. NAP Optimization: NAP stands for Name, Address, and Phone Number, and is used for Local SEO. The website must be optimized with NAP information in the header or footer of every page to boost the rankings.Page SpeedThe page speed is another significant aspect that will require attention in 2020-2021. A fast loading website grabs the user's attention, and they ideally spend more time on such sites. The users do not much appreciate a slow-loading website. On encountering such a website, they skip the site and immediately jump to a competitor website. This will lead to a high bounce-rate thereby affecting the website rankings on SERPs. It would be best if the website speed is optimized as per the page speed insights of Google.OFF Page SEOOne of the most popular search engines Google seeks Expertise, Authoritativeness, Trustworthiness in websites. Google identifies a site as trustworthy and authoritative by analyzing the number of reference links from relevant websites. The reference links can be obtained through guest posts, blogs, posts on social platforms, content sharing, and various other techniques.Final Words:SEO algorithms keep on changing annually. A business needs to be updated with these trends and algorithms to maintain their website rankings. If a website is not updated according to the changing trends, it would not appear on top of SERPs. Hence, today being continuously active and up-to-date with the SEO factors and google algorithms is vital for any entrepreneur.
Millions of websites are registered on Google almost every day. With the ever-increasing competition, it is quite challenging to secure the first position in SERPs. Google’s algorithms are updated on a regular basis to deliver the best possible results to the users. A few updates are lined up for 2021, according to which a business must plan its marketing strategy.Some of the best tips to be updated with Google's algorithm are listed below:Go For Featured SnippetCurrently, SEO has evolved from just securing the first position to enhancing the user experience. Google has come up with this feature where a user can read a snippet of the content on the search page itself called as position “0”. It has been observed that featured snippets receive more clicks. So, optimizing website contents for google featured snippets fetches better traffic than 1st search position.Secure WebsitesSecured websites is not a direct ranking factor, but it indirectly does affect ranking of a website on SERPs. When a new user gets the warning sign on the browser, they are high chances that they will abandon the site. This can affect the bounce rate of a website, which in turn impacts search rankings.Using an HTTPS protocol instead of HTTP protocol ensures to gain the trust of the audience as it uses encrypted data for secure communication.High-Quality Relevant ContentHigh-quality content is an essential aspect in SEO. A website with high-quality content boosts customer interests thereby helping it secure a higher rank on SERPs. For a website to rank on top of the search pages in 2020-2021, the content must be relevant enough to match the customer search query. Hence, the tactic of keyword stuffing will no longer work!Pro SEO Tips: Users must now target keywords and the related key phrases.On-Page SEOOn-Page is the driving force of any SEO project, and some of the few must-dos that would help a website secure its rank are as follows:TITLE: The title of the site must contain the targeted keyword.Description: It must basically summarize the webpage. Include targeted keywords in it.URL: SEO friendly URL structure must be used. The URL must contain short keywords and should not exceed 3 to 4 words.Header Tags: Header tags are used to optimize the headings with H1, H2, H3 tags. The header tags provide the structure to a page and make it easier for google robots to crawl and search for the content.Image ALT: Images (alt tag for images with keywords) and infographics basically displays the alternate text for an image in case the image is not displayed. NAP Optimization: NAP stands for Name, Address, and Phone Number, and is used for Local SEO. The website must be optimized with NAP information in the header or footer of every page to boost the rankings.Page SpeedThe page speed is another significant aspect that will require attention in 2020-2021. A fast loading website grabs the user's attention, and they ideally spend more time on such sites. The users do not much appreciate a slow-loading website. On encountering such a website, they skip the site and immediately jump to a competitor website. This will lead to a high bounce-rate thereby affecting the website rankings on SERPs. It would be best if the website speed is optimized as per the page speed insights of Google.OFF Page SEOOne of the most popular search engines Google seeks Expertise, Authoritativeness, Trustworthiness in websites. Google identifies a site as trustworthy and authoritative by analyzing the number of reference links from relevant websites. The reference links can be obtained through guest posts, blogs, posts on social platforms, content sharing, and various other techniques.Final Words:SEO algorithms keep on changing annually. A business needs to be updated with these trends and algorithms to maintain their website rankings. If a website is not updated according to the changing trends, it would not appear on top of SERPs. Hence, today being continuously active and up-to-date with the SEO factors and google algorithms is vital for any entrepreneur.
Millions of websites are registered on Google almost every day. With the ever-increasing competition, it is quite challenging to secure the first position in SERPs. Google’s algorithms are updated on a regular basis to deliver the best possible results to the users. A few updates are lined up for 2021, according to which a business must plan its marketing strategy.
Some of the best tips to be updated with Google's algorithm are listed below:
Go For Featured Snippet
Currently, SEO has evolved from just securing the first position to enhancing the user experience. Google has come up with this feature where a user can read a snippet of the content on the search page itself called as position “0”. It has been observed that featured snippets receive more clicks. So, optimizing website contents for google featured snippets fetches better traffic than 1st search position.
Secure Websites
Secured websites is not a direct ranking factor, but it indirectly does affect ranking of a website on SERPs. When a new user gets the warning sign on the browser, they are high chances that they will abandon the site. This can affect the bounce rate of a website, which in turn impacts search rankings.
Using an HTTPS protocol instead of HTTP protocol ensures to gain the trust of the audience as it uses encrypted data for secure communication.
High-Quality Relevant Content
High-quality content is an essential aspect in SEO. A website with high-quality content boosts customer interests thereby helping it secure a higher rank on SERPs. For a website to rank on top of the search pages in 2020-2021, the content must be relevant enough to match the customer search query. Hence, the tactic of keyword stuffing will no longer work!
Pro SEO Tips: Users must now target keywords and the related key phrases.
On-Page SEO
On-Page is the driving force of any SEO project, and some of the few must-dos that would help a website secure its rank are as follows:
TITLE: The title of the site must contain the targeted keyword.
Description: It must basically summarize the webpage. Include targeted keywords in it.
URL: SEO friendly URL structure must be used. The URL must contain short keywords and should not exceed 3 to 4 words.
Header Tags: Header tags are used to optimize the headings with H1, H2, H3 tags. The header tags provide the structure to a page and make it easier for google robots to crawl and search for the content.
Image ALT: Images (alt tag for images with keywords) and infographics basically displays the alternate text for an image in case the image is not displayed.
NAP Optimization: NAP stands for Name, Address, and Phone Number, and is used for Local SEO. The website must be optimized with NAP information in the header or footer of every page to boost the rankings.
Page Speed
The page speed is another significant aspect that will require attention in 2020-2021. A fast loading website grabs the user's attention, and they ideally spend more time on such sites. The users do not much appreciate a slow-loading website. On encountering such a website, they skip the site and immediately jump to a competitor website. This will lead to a high bounce-rate thereby affecting the website rankings on SERPs. It would be best if the website speed is optimized as per the page speed insights of Google.
OFF Page SEO
One of the most popular search engines Google seeks Expertise, Authoritativeness, Trustworthiness in websites. Google identifies a site as trustworthy and authoritative by analyzing the number of reference links from relevant websites. The reference links can be obtained through guest posts, blogs, posts on social platforms, content sharing, and various other techniques.
Final Words:
SEO algorithms keep on changing annually. A business needs to be updated with these trends and algorithms to maintain their website rankings. If a website is not updated according to the changing trends, it would not appear on top of SERPs. Hence, today being continuously active and up-to-date with the SEO factors and google algorithms is vital for any entrepreneur.
