folio3

WE'LL HELP YOUR COMPANY GET TO THE NEXT LEVEL

5.00/5 (1 Reviews)
About folio3
Folio3 is a California based software development company that helps entrepreneurs and large corporations build innovative, world class software solutions by providing offshore application development and support.
NA
250 - 999
2005
United States, Bulgaria
folio3
WE'LL HELP YOUR COMPANY GET TO THE NEXT LEVEL
5.00/5 (1 Reviews)
1 Review
Client Reviews
Anthony LaPine, MS MBAReviewed on 6/1/20
Folio3 Exceptional
Role: Chairman at Hiplink Software
Reviewed on 6/1/20 by Anthony LaPine, MS MBA
Role: Chairman at Hiplink Software
Folio3 Exceptional
I have been a customer of Folio3 for almost 15 years. They have provided me with outstanding development work. They are my engineering department and all development is done by them. Some of my team have been with me for those 15 years. Extraordinary that a company can retain personnel that long. Can't say enough good things.
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Other details
Services:
Software Development
Project Status:
Completed
Services

Enterprise Applications, Mobile Apps, Mobile Games, Websites & Web Applications, Social media Platforms & Applications, NetSuite Development, Dynamics AX, Microsoft SharePoint Solutions, SaaS Solutions

Focus
Service Focus
Discussions
 If you have an eye for details, you must have noticed how every social media platform has integrated video features lately. The reason video marketing has become one of the prominent elements for a digital marketing strategy is its widespread outreach and engagement value. This is why 87% of online marketers leverage on it to reap maximum ROI. Not just that, this is also a cost-effective way as the majority of the smartphones have 4k video recording functionalities. Did you know that 92% of mobile video viewers share videos with others? This surge is because these videos are packed with a high-shareability factor and ensure remarkable engagement. Be it a landing page, a product page on the e-commerce website, or social media – video boosts the conversion rate by 80%.In the era of live-streaming and short-lived videos, the audience does not pay much heed to the images and description. They like to “watch” how a product will add value to their lives. Therefore, 70% of small and medium businesses publish videos on Instagram and Facebook.Here are some of the strategies to be followed in video marketing:Spread positive message Videos are a powerful way to spread a positive message about a brand, products, a social cause, community, and services. You can make how-to clips, reviews by customers/ambassadors, immersive 360-degrees, BTS (behind the scene), and demonstration videos. These videos act as a catalyst in the buying process.  With that, try to strengthen the community with your videos. For example, many brands in COVID-19 started making conversational videos, shared tips regarding WFH and preventive measures. Follow a video frameworkHere you need to outline which element you would highlight in the brand’s story. These primary elements of the video framework align well with the end-goal of the brand and take a customer on a visual journey.Character: A person who shares the same values as your target audienceConflict: showcase the pain points of a customer – issues/problems they are facing.Quest: here the brands introduce the offerings. Resolution: You assure how your products/services can solve the issue. The videos should be mobile-friendlyMore than 72% of the videos are watched using smartphones, so the brand must utilize all the devices – laptop, tablets, mobiles to improve the reach. The content should appear consistent on all the devices – big or small. Always include CTA and takeaway, so that the audience come back to your page again. Final wordsAs per HubSpot, 90% of customers said that videos have a great impact on their final decision of buying a product. So, publish compelling videos to reach your target audience and achieve your goals.
 If you have an eye for details, you must have noticed how every social media platform has integrated video features lately. The reason video marketing has become one of the prominent elements for a digital marketing strategy is its widespread outreach and engagement value. This is why 87% of online marketers leverage on it to reap maximum ROI. Not just that, this is also a cost-effective way as the majority of the smartphones have 4k video recording functionalities. Did you know that 92% of mobile video viewers share videos with others? This surge is because these videos are packed with a high-shareability factor and ensure remarkable engagement. Be it a landing page, a product page on the e-commerce website, or social media – video boosts the conversion rate by 80%.In the era of live-streaming and short-lived videos, the audience does not pay much heed to the images and description. They like to “watch” how a product will add value to their lives. Therefore, 70% of small and medium businesses publish videos on Instagram and Facebook.Here are some of the strategies to be followed in video marketing:Spread positive message Videos are a powerful way to spread a positive message about a brand, products, a social cause, community, and services. You can make how-to clips, reviews by customers/ambassadors, immersive 360-degrees, BTS (behind the scene), and demonstration videos. These videos act as a catalyst in the buying process.  With that, try to strengthen the community with your videos. For example, many brands in COVID-19 started making conversational videos, shared tips regarding WFH and preventive measures. Follow a video frameworkHere you need to outline which element you would highlight in the brand’s story. These primary elements of the video framework align well with the end-goal of the brand and take a customer on a visual journey.Character: A person who shares the same values as your target audienceConflict: showcase the pain points of a customer – issues/problems they are facing.Quest: here the brands introduce the offerings. Resolution: You assure how your products/services can solve the issue. The videos should be mobile-friendlyMore than 72% of the videos are watched using smartphones, so the brand must utilize all the devices – laptop, tablets, mobiles to improve the reach. The content should appear consistent on all the devices – big or small. Always include CTA and takeaway, so that the audience come back to your page again. Final wordsAs per HubSpot, 90% of customers said that videos have a great impact on their final decision of buying a product. So, publish compelling videos to reach your target audience and achieve your goals.

 

If you have an eye for details, you must have noticed how every social media platform has integrated video features lately. The reason video marketing has become one of the prominent elements for a digital marketing strategy is its widespread outreach and engagement value. This is why 87% of online marketers leverage on it to reap maximum ROI. 

Not just that, this is also a cost-effective way as the majority of the smartphones have 4k video recording functionalities. Did you know that 92% of mobile video viewers share videos with others? This surge is because these videos are packed with a high-shareability factor and ensure remarkable engagement. Be it a landing page, a product page on the e-commerce website, or social media – video boosts the conversion rate by 80%.

In the era of live-streaming and short-lived videos, the audience does not pay much heed to the images and description. They like to “watch” how a product will add value to their lives. Therefore, 70% of small and medium businesses publish videos on Instagram and Facebook.

Here are some of the strategies to be followed in video marketing:

Spread positive message 

Videos are a powerful way to spread a positive message about a brand, products, a social cause, community, and services. You can make how-to clips, reviews by customers/ambassadors, immersive 360-degrees, BTS (behind the scene), and demonstration videos. These videos act as a catalyst in the buying process.  With that, try to strengthen the community with your videos. For example, many brands in COVID-19 started making conversational videos, shared tips regarding WFH and preventive measures. 

Follow a video framework

Here you need to outline which element you would highlight in the brand’s story. These primary elements of the video framework align well with the end-goal of the brand and take a customer on a visual journey.

Character: A person who shares the same values as your target audience

Conflict: showcase the pain points of a customer – issues/problems they are facing.

Quest: here the brands introduce the offerings. 

Resolution: You assure how your products/services can solve the issue. 

The videos should be mobile-friendly

More than 72% of the videos are watched using smartphones, so the brand must utilize all the devices – laptop, tablets, mobiles to improve the reach. The content should appear consistent on all the devices – big or small. Always include CTA and takeaway, so that the audience come back to your page again. 

Final words

As per HubSpot, 90% of customers said that videos have a great impact on their final decision of buying a product. So, publish compelling videos to reach your target audience and achieve your goals.

Contact information
us
folio3
941 E Charleston Rd Palo Alto, Charleston, South Carolina 29401
United States
4083654638
bg
folio3
49 Bacho Kiro Street, Sofia 1000, Sofia, Sofia 1000
Bulgaria
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