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Enterprise Applications, Mobile Apps, Mobile Games, Websites & Web Applications, Social media Platforms & Applications, NetSuite Development, Dynamics AX, Microsoft SharePoint Solutions, SaaS Solutions
Saanvi SinghContent Writer and Social Media Strategist
Answered on Tuesday October 20, 2020 02:22 PM
If you have an eye for details, you must have noticed how every social media platform has integrated video features lately. The reason video marketing has become one of the prominent elements for a digital marketing strategy is its widespread outreach and engagement value. This is why 87% of online marketers leverage on it to reap maximum ROI. Not just that, this is also a cost-effective way as the majority of the smartphones have 4k video recording functionalities. Did you know that 92% of mobile video viewers share videos with others? This surge is because these videos are packed with a high-shareability factor and ensure remarkable engagement. Be it a landing page, a product page on the e-commerce website, or social media – video boosts the conversion rate by 80%.In the era of live-streaming and short-lived videos, the audience does not pay much heed to the images and description. They like to “watch” how a product will add value to their lives. Therefore, 70% of small and medium businesses publish videos on Instagram and Facebook.Here are some of the strategies to be followed in video marketing:Spread positive message Videos are a powerful way to spread a positive message about a brand, products, a social cause, community, and services. You can make how-to clips, reviews by customers/ambassadors, immersive 360-degrees, BTS (behind the scene), and demonstration videos. These videos act as a catalyst in the buying process. With that, try to strengthen the community with your videos. For example, many brands in COVID-19 started making conversational videos, shared tips regarding WFH and preventive measures. Follow a video frameworkHere you need to outline which element you would highlight in the brand’s story. These primary elements of the video framework align well with the end-goal of the brand and take a customer on a visual journey.Character: A person who shares the same values as your target audienceConflict: showcase the pain points of a customer – issues/problems they are facing.Quest: here the brands introduce the offerings. Resolution: You assure how your products/services can solve the issue. The videos should be mobile-friendlyMore than 72% of the videos are watched using smartphones, so the brand must utilize all the devices – laptop, tablets, mobiles to improve the reach. The content should appear consistent on all the devices – big or small. Always include CTA and takeaway, so that the audience come back to your page again. Final wordsAs per HubSpot, 90% of customers said that videos have a great impact on their final decision of buying a product. So, publish compelling videos to reach your target audience and achieve your goals.
If you have an eye for details, you must have noticed how every social media platform has integrated video features lately. The reason video marketing has become one of the prominent elements for a digital marketing strategy is its widespread outreach and engagement value. This is why 87% of online marketers leverage on it to reap maximum ROI. Not just that, this is also a cost-effective way as the majority of the smartphones have 4k video recording functionalities. Did you know that 92% of mobile video viewers share videos with others? This surge is because these videos are packed with a high-shareability factor and ensure remarkable engagement. Be it a landing page, a product page on the e-commerce website, or social media – video boosts the conversion rate by 80%.In the era of live-streaming and short-lived videos, the audience does not pay much heed to the images and description. They like to “watch” how a product will add value to their lives. Therefore, 70% of small and medium businesses publish videos on Instagram and Facebook.Here are some of the strategies to be followed in video marketing:Spread positive message Videos are a powerful way to spread a positive message about a brand, products, a social cause, community, and services. You can make how-to clips, reviews by customers/ambassadors, immersive 360-degrees, BTS (behind the scene), and demonstration videos. These videos act as a catalyst in the buying process. With that, try to strengthen the community with your videos. For example, many brands in COVID-19 started making conversational videos, shared tips regarding WFH and preventive measures. Follow a video frameworkHere you need to outline which element you would highlight in the brand’s story. These primary elements of the video framework align well with the end-goal of the brand and take a customer on a visual journey.Character: A person who shares the same values as your target audienceConflict: showcase the pain points of a customer – issues/problems they are facing.Quest: here the brands introduce the offerings. Resolution: You assure how your products/services can solve the issue. The videos should be mobile-friendlyMore than 72% of the videos are watched using smartphones, so the brand must utilize all the devices – laptop, tablets, mobiles to improve the reach. The content should appear consistent on all the devices – big or small. Always include CTA and takeaway, so that the audience come back to your page again. Final wordsAs per HubSpot, 90% of customers said that videos have a great impact on their final decision of buying a product. So, publish compelling videos to reach your target audience and achieve your goals.
If you have an eye for details, you must have noticed how every social media platform has integrated video features lately. The reason video marketing has become one of the prominent elements for a digitalmarketing strategy is its widespread outreach and engagement value. This is why 87% of online marketers leverage on it to reap maximum ROI.
Not just that, this is also a cost-effective way as the majority of the smartphones have 4k video recording functionalities. Did you know that 92% of mobile video viewers share videos with others? This surge is because these videos are packed with a high-shareability factor and ensure remarkable engagement. Be it a landing page, a product page on the e-commerce website, or social media – video boosts the conversion rate by 80%.
In the era of live-streaming and short-lived videos, the audience does not pay much heed to the images and description. They like to “watch” how a product will add value to their lives. Therefore, 70% of small and medium businesses publish videos on Instagram and Facebook.
Here are some of the strategies to be followed in video marketing:
Spread positive message
Videos are a powerful way to spread a positive message about a brand, products, a social cause, community, and services. You can make how-to clips, reviews by customers/ambassadors, immersive 360-degrees, BTS (behind the scene), and demonstration videos. These videos act as a catalyst in the buying process. With that, try to strengthen the community with your videos. For example, many brands in COVID-19 started making conversational videos, shared tips regarding WFH and preventive measures.
Follow a video framework
Here you need to outline which element you would highlight in the brand’s story. These primary elements of the video framework align well with the end-goal of the brand and take a customer on a visual journey.
Character: A person who shares the same values as your target audience
Conflict: showcase the pain points of a customer – issues/problems they are facing.
Quest: here the brands introduce the offerings.
Resolution: You assure how your products/services can solve the issue.
The videos should be mobile-friendly
More than 72% of the videos are watched using smartphones, so the brand must utilize all the devices – laptop, tablets, mobiles to improve the reach. The content should appear consistent on all the devices – big or small. Always include CTA and takeaway, so that the audience come back to your page again.
Final words
As per HubSpot, 90% of customers said that videos have a great impact on their final decision of buying a product. So, publish compelling videos to reach your target audience and achieve your goals.
