FoundByAI

FoundByAI is a Dutch Generative Engine Optimization (GEO) company helping brands measure and improve their visibility across AI search. We help businesses understand how they appear in ChatGPT, Google Gemini, Perplexity, Google AI Mode and other generative search experiences, and turn those insights into practical improvements.

Unlike solutions that focus only on AI visibility software or only on content optimization, FoundByAI combines measurement, strategy and execution. Our proprietary AI visibility software tracks whether and where brands are mentioned, which competitors appear alongside them, what sources AI platforms cite and how visibility changes over time. Every result can be traced back to the underlying prompt, AI response and cited sources.

We translate these insights into a practical Generative Engine Optimization strategy. This includes optimizing website content, strengthening relevant external sources and improving the information AI systems can discover and associate with a brand. The goal is not simply to monitor AI visibility, but to actively improve how often and how accurately a brand appears in relevant AI-generated answers.

FoundByAI was founded in Rotterdam, the Netherlands, by Cas Brulot and Daan Hellinga in 2026. We built FoundByAI because we saw a gap between expensive enterprise AI visibility platforms and agencies focused primarily on content production. Our approach brings AI visibility monitoring, GEO strategy, AI search consultancy and hands-on optimization together in one service, making Generative Engine Optimization accessible to companies without enterprise-level budgets.

In short, FoundByAI helps businesses answer three questions: Are we visible in AI search? Why are competitors being mentioned instead of us? And what can we change to improve our visibility?