Fulcrum is a design & development agency focused on working with HealthTech startups. We build MVP & digital products for many startups from US & Europe, taking care of each product as if it’s our own.
Why you will love working with us?
- Startup synergy (iterative, agile workflow)
- Healthtech Expertise (HIPAA & GDPR) & security best practices
- Focus on UX (User Experience at the heart of what we do)
- 100% transparency during the projects
- Lightning-quick & never-stopping communication with the clients
- Highest security level (100% intellectual property always stays with clients).
Fulcrum Numbers:
- 50+ successful projects
- 4 000 000+ users worldwide
- 70+ professionals on board
- featured on Awwwards, Behance, Dribbble
- top-rated on Clutch, Upwork, GoodFirms
- clients from the US, Europe (the UK, Germany, Belgium, Norway etc), Israel, the UAE & much more.
Services we provide:
- Product Discovery
- MVP development
- UX/UI Design ((UX research, UX audit, illustrations, wireframing, prototyping)
- Product Development (for web, mobile & desktop applications)
- QA & Support
Our main domains:
- Healthcare
- Marketplaces
- Social Networking
- Information technology
Clients love our designs. Check them out:
- Behance: https://www.behance.net/fulcrumrocks1
- Dribbble: https://dribbble.com/fulcrum_design
Our website: https://fulcrum.rocks
Or you can always drop us a line here: [email protected]
Focus Areas
Service Focus
- Software Development
- Mobile App Development
- Web Designing (UI/UX)
Client Focus
- Small Business
- Medium Business
Industry Focus
- Healthcare & Medical
- Business Services
- Education
Fulcrum Executive Interview

I believe that in future outsourcing will be based on sharing both risks and results. I see it as a way to find your technical partner that wants and does the best for your business: finds a perfect team, offers top-notch solutions and supports you till your full success.
That’s what I founded Fulcrum for. We help entrepreneurs achieve their goals. By always being there for them. By having all the technical issues on us. Simply by becoming a reliable technical partner, who cares about their product 24/7.
1. Fixed price. Client pays a set price for the project.
2. Time & Material. The team works on an hourly rate.
Fulcrum Clients & Portfolios
Key Clients
- Zuri Fertility
- Merecedes-Benz Ukraine
- Bloss
- BUFF
- British American Tobacco
- flipMD























Fulcrum Reviews
- All Services
- Software Development
- Web Designing (UI/UX)
- Mobile App Development
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
They’ve been a great help and we are able to finish the project on time.
Review Summary
What was the project name that you have worked with Fulcrum?
Lookinar
Describe your project in brief
Fulcrum provided development support in helping an AR/VR agency deliver a mobile app for one of their clients. They designed and created a backend that renders 3D visualizations.
What is it about the company that you appreciate the most?
We love the quality of their code. They made sure to create a scalable product that works smoothly. We really appreciated their open culture. In fact we visited their office & we were impressed by their friendly, creative environment in the office. Their ideas were great - we implemented them in the project. They suggested a few features and our client liked them.
What was it about the company that you didn't like which they should do better?
Nothing comes to mind. They’ve been a great help and we are able to finish the project on time.
Fulcrum provided us with high-quality development and great project communication.
Review Summary
What was the project name that you have worked with Fulcrum?
Kifreez
Describe your project in brief
Our long-term customer came to us with a request to develop an MVP for a mobile web. We have already worked on a number of projects with this client, but we decided to engage Fulcrum for this project, since they had a pretty nice offering for their MVP development service.
What is it about the company that you appreciate the most?
I find it pretty cool how they were able to develop a scalable, usable MVP under tight timelines, sacrificing none of the quality.
What was it about the company that you didn't like which they should do better?
Fulcrum provided us with high-quality development and great project communication. I don’t see any particular areas for them to improve.
Fulcrum Rocks understood what our app did and made the development process easy.
Review Summary
What was the project name that you have worked with Fulcrum?
GusSkarlis
Describe your project in brief
My company hired Fulcrum Rocks to build out our mobile application. We researched vendors for about forty-five days before we selected Fulcrum Rocks.Fulcrum Rocks connected our web platform to our mobile app via API calls.My team worked with a project manager and three developers. Their communicative nature and quick response times met our needs.
What is it about the company that you appreciate the most?
Fulcrum Rocks understood what our app did and made the development process easy.
What was it about the company that you didn't like which they should do better?
The deadlines could’ve been tighter.
They are young and really engaged in both the tech and the solution created for us.
Review Summary
What was the project name that you have worked with Fulcrum?
Last Call
Describe your project in brief
Fulcrum created a new landing page for a website based on provided requirements. This involved creating a wireframe and then implementing agile design and development.
What is it about the company that you appreciate the most?
They are young and really engaged in both the tech and the solution created for us. I feel that they are on our side in this. The ability to be confident in pricing is something I have never experienced before. I think the pre-project setup is very productive as long as you are able to keep agility in the project execution.
What was it about the company that you didn't like which they should do better?
Difficult to do bigger changes in the middle of the project since we have more or less fixed the scope after the pre-project. I suggest having a buffer in the budget to use in case we find some bigger changes we want to do.
Their communication skills and the processes they have in place are incredibly well suited to startups.
Review Summary
What was the project name that you have worked with Fulcrum?
Hyfa
Describe your project in brief
After going through a discovery phase, Fulcrum worked almost completely from scratch to develop a React Native, cross-platform iOS and Android app that features direct in-app links to various niche products.
What is it about the company that you appreciate the most?
Their communication skills and the processes they have in place are incredibly well suited to startups. The team really gets what we are trying to do. They understand that we have massive time constraints and that this product is our baby. Their processes are brilliant, and they communicate incredibly actively. Those are their two main strengths.
What was it about the company that you didn't like which they should do better?
No, I have no suggestions. I would really be scraping the barrel if I answered this question. There are always areas people can improve but, to be honest, I really can’t complain because they’ve done a great job.
Fulcrum’s flexibility, which is especially suitable for a startup like us.
Review Summary
What was the project name that you have worked with Fulcrum?
Dee Dee Diamonds
Describe your project in brief
Fulcrum was hired by an online jewelry retailer to develop an e-commerce site. The team has initially prepared a product requirements document before working on the site's development.
What is it about the company that you appreciate the most?
First and foremost, we were impressed by Fulcrum’s flexibility, which is especially suitable for a startup like us. Their approach worked very well for us and it was totally pro-client. Overall, the website development was professional, proactive, and on schedule. It was more than we expected. For us – a startup that faces lots of unknown issues and problems – Fulcrum was a stable point in this project in terms of the development & following the timelines.
What was it about the company that you didn't like which they should do better?
They did their job with great professionalism and made us happy with the website they built. So far, I don’t see any considerable areas of improvement for Fulcrum.
Fulcrum is eager to get the job done and they are a lot faster than other development teams.
Review Summary
We worked in Figma, so they prepared the mock-ups and wireframes and we approved them and made any changes together. We have worked together for nine months now so they have quite a good idea of our long-term product vision. It is quite simple for us to communicate on new features and improvements.
In terms of development, Fulcrum built React Native apps for iOS and Android for the driving students, and they also built an iOS app for the driving instructors. With the student app, the student can arrange all the different driving lessons. They don’t choose the instructor, but they choose the timeslot, and then the system will assign them an instructor.
They select the pickup address, so they use both a calendar for booking as well as a Google Maps API for selecting the pickup address. Then the booking is forwarded and added to the instructor’s calendar.
They connected all the APIs. It is hosted on AWS, and they used SendGrid for the email confirmations before and after the lesson, as well as the Twilio API to send SMS and texts. They also integrated a European payment provider to charge payments and built our admin dashboard. We also have a simple but not constantly evolving analytics dashboard so we can see how the users interact with our app.
What was the project name that you have worked with Fulcrum?
Kör
What is it about the company that you appreciate the most?
First of all, for us in Norway, it is quite expensive to contract both developers and PMs, so the price is important for us because we are also a new company and we don’t have a lot of money to throw around and especially not to waste. Pricing wise, they are very good. They have a very good product vision, and they share our long-term goals. They are a young team, and I think they are hungrier than a lot of other developers that we talked to, especially compared to the local developers that we talked to. Fulcrum is eager to get the job done and they are a lot faster than other development teams.
What was it about the company that you didn't like which they should do better?
Not really. We haven’t had any situations where we needed to straighten them out so to speak. I don’t have any experience working with other remote teams like Fulcrum, so my comparison bar is not the best. From other people I have talked to who also worked with them, they seem quite happy. I am not sure what could have been done better or differently.
The thing that impressed me was the level of quality control and testing that they applied on their side.
Review Summary
What was the project name that you have worked with Fulcrum?
Vuc.it
Describe your project in brief
Fulcrum developed a web platform with JavaScript, React, and AngularJS. Following a discovery phase, they developed the MVP with user and admin interfaces. They did thorough testing and remain on retainer.
What is it about the company that you appreciate the most?
Their internal quality control process sets them apart. I assume they have the size to also tackle bigger projects. They have sufficient resources to add an extra developer when things get tight. They keep all of these resources together.
What was it about the company that you didn't like which they should do better?
For some of our questions, I wish the project manager had more technical expertise. There were many things she had to take back to the team. It wasn’t a problem; she just couldn’t give me immediate answers. I got the sense that she didn’t have a technical background, but it was okay in the end. As long as she had project management in her control, it was fine.

Efficient and Lean: Fulcrum Delivers Exceptional Results with a Cost-Effective Approach
Review Summary
What was the project name that you have worked with Fulcrum?
HOER.LIVE
Describe your project in brief
An electronic music platform broadcasting DJ sets, and Live acts 6 days a week
What is it about the company that you appreciate the most?
What we loved most about Fulcrum was their ability to deliver exceptional results while being incredibly nice and professional to work with. They seamlessly brought our project to completion, ensuring a positive and enjoyable collaboration. Their expertise, combined with their friendly approach, made the entire experience truly remarkable.
What was it about the company that you didn't like which they should do better?
We had such a positive experience with Fulcrum that there is honestly nothing we can think of that we liked the least.

Fulcrum has exceptional communication, professionalism, design and development experience. Would highly recommend!
Review Summary
Everything from the client onboarding work to the discovery and requirements gathering phase, to the timeline and design work to the final development follows a very professional and optimal process to give the right communication and thought partnership across the business and technical teams. I highly recommend Fulcrum for all of your software and app development needs.
What was the project name that you have worked with Fulcrum?
flipMD MVP to Full Product from scratch
Describe your project in brief
Launch a two sided marketplace (web) for physicians to find nonclinical consulting gigs in the US. flipMD (acquired by GoodRx) is a competitive marketplace where physicians can source and secure consulting side gig jobs coming from a broad range of clients across all major industries that need medical experts in their line of work. Clients set the parameters or their jobs, including a fixed-rate budget or hourly rate, to get bids from interested consultants. Consultants are hired for work based on credentials and availability. Collaboration is made easier through messaging tools. Payment and bookkeeping is made simpler and more secure through online money transfer at the point of hire, and release of funds upon approval of work.
What is it about the company that you appreciate the most?
Thoroughness in communication, documentation and following best practices for design and development.
Commitment to keeping timelines and budget requirements that align with the business objectives.
A willingness to dive deeper into the strategy of the business, user experience, revenue and branding goals beyond the technical requests sent.
What was it about the company that you didn't like which they should do better?
Nothing, they are honestly that good, they take feedback and critique very well if you ever need to course-correct.

Professional design and development services. Excellent project management and precise timeline
Review Summary
What is it about the company that you appreciate the most?
Flexibility with new features and accurate timeline for the project
What was it about the company that you didn't like which they should do better?
In some cases the QA quality was not as expected

Hi Illan, Thank you so much for your nice review and kind words! We are excited to work with New ProImage.
Working with the designer is great, everything is on time and the quality of work is spot on.
Review Summary
What was the project name that you have worked with Fulcrum?
Designing a website

Itamar, we really appreciate your feedback & hope for long and fruitful collaboration :)

Design & development of a website
Review Summary
During our partnership, Fulcrum managed to render all the features the client required in the website, still making it user-friendly and stylish. The development went really smoothly too, our client was satisfied with the project itself and mentioned great growth in conversion after the website was released. Great job!
What is it about the company that you appreciate the most?
Communication with clients on the top level. The way that they worked in-house is great, always meet the deadlines and provide additional talks if you don't understand something from a technology implementation view.
What was it about the company that you didn't like which they should do better?
Nothing, everything is great!

Viktor, thanks for the feedback. We're happy to be your partner!

The results of their work are impressive!
Review Summary
So far, the results of their work are impressive – we’re receiving positive feedback only regarding apps’ UI/UX. Users are enjoying the apps.
Working on the projects with Fulcrum appeared to be a pleasant & productive experience. They always knew what they did & did it the best way. Especially, I liked how smooth their design service is. They always considered our business needs to provide the designs which suit us best.
What was the project name that you have worked with Fulcrum?
UI/UX design for mobile apps

Oleh, thank you for sharing your feedback. We are always happy to deliver high-quality service to our partners.

Mobile App Project
Review Summary
What is it about the company that you appreciate the most?
React Native apps, design skills, project management style

Hugo, thank you for such feedback. We are happy to work on great projects together with our customers!
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