Geniusee

Challenge

From the beginning, Crave Retail was an Apple-first company with our mobile enterprise applications for retailers all built for iOS. "While this was suitable for most retailers in North America, retailers beyond North America seem to lean towards the Android environment. In early 2020, a multi-billion-dollar retailer was looking for our Interactive Fitting Room experience but insisted that they would only move forward if we could run on Android", - says Matthew Cyr, CEO and Co-Founder at Crave Retail. His company needed to find a reliable partner with rich experience across engineering, design, and a project management team to enable Crave Retail to build and deploy its solution within a few months.

Solution

For Crave retail Geniusee has developed 2 enterprise mobile applications that solve the double-sided problem for every shopper visiting the fitting room. The Fitting Room application allows shoppers to see every item in the fitting room with them, the ability to request new sizes and colors, and see outfit recommendations right from the fitting room. The Associate Application allows them to provide fast and personalized service to those shoppers making requests.

Results

As a result, retailers have seen the average basket size of shoppers visiting fitting rooms increase by over 22%. It’s pretty simple when you think about it; if you get more shoppers into the highest converting space in your stores - fitting rooms - with more items and offer the best customer service, shoppers will spend more. Some retailers have used Crave to identify that shoppers visiting fitting rooms spend over 30% more than shoppers who don’t and the percent of traffic going into fitting rooms. With these two data points, retailers can continuously improve and optimize fitting room performance.