Geomotiv

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A Trusted Tech Partner for Global Expansion

Geomotiv is an ISO 90001 certified company. We are a US-based custom software development and IT staff augmentation company with 14+ years of proven experience in the US and European IT markets. Since 2010, we have been providing international talent for projects in EdTech, eCommerce, Adtech, Linear and OTT TV, and other domains. 
Our company delivers the easiest way to engage and onboard a diverse workforce and manage paperwork, compliance issues, and payment pipelines on the client’s behalf. We are ready to fill your immediate project needs with specialists of any tech stack or seniority level:

  • Developers
  • Big Data engineers and architects
  • DevOps and Cloud engineers
  • Testers and QA engineers
  • Business analysts
  • UX/UI specialists
  • Project managers

Currently, we operate successful distributed teams comprising more than 100 technical experts on board, with 8+ years of remote work experience in the industry. In addition, our company provides a vast tech stack (Java, Node.js, Python, PHP, JavaScript, AWS, etc.) for projects of any complexity.

We’d be happy to support your global expansion and provide expert resources for your next project. 

You may drop us a note at [email protected] or call us at +15717487688 for a free project consultation.

Certifications

ISO 9001:2015
$25 - $49/hr
50 - 249
2010
Locations
United States
700 N. Fairfax suite 614, Alexandria, Virginia 22314
+15715597486
Portugal
Rua Viriato 27-3A, Lisbon, Lisbon 1050-234
+351300528405
Armenia
14 Paronyan St., Bln. 6, Yerevan, Yerevan 0009

Focus Areas

Service Focus

20%
20%
20%
20%
20%
  • Mobile App Development
  • Web Development
  • Software Development
  • E-commerce Development
  • Big Data & BI

Client Focus

90%
10%
  • Medium Business
  • Small Business

Industry Focus

20%
20%
20%
15%
10%
10%
5%
  • Advertising & Marketing
  • E-commerce
  • Enterprise

Geomotiv Executive Interview

Sergey Lobko-Lobanovsky
Sergey Lobko-Lobanovsky
CEO
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Please introduce your company and give a brief about your role within the company.
Geomotiv is a software development company. We specialize in delivering web and mobile apps, as well as enterprise and SaaS solutions.

It’s worth mentioning that at the same time, we have deep niche expertise in such verticals as AdTech and Streaming Video (OTT services). We also actively develop our software development expertise in the Healthcare domain.

At this stage, I am mainly responsible for strategic planning and the company’s advancement in general. Although, at various stages of the company’s growth, I had the opportunity to work in different capacities - as an engineer, a business consultant, and even a DevOps.

Now the company is growing, and we always welcome new people aboard. My priority is to provide every newcomer access to the knowledge accumulated by me through the years of working on different projects. New employees should also accept the values that have emerged within our company. That is why, among other things, I dedicate much attention to the optimization of internal processes and communication with top managers.
What was the idea behind starting this organization?
We came into AdTech with a small team with successful experience in high-load application development and Big Data. It was a deliberate decision, as we wanted not only to develop software but to solve specific problems of our clients in the first place. We evaluated our technical expertise, contrasted it to the list of industries where it would have the highest worth, and went for AdTech. And so we’ve been tightly linked with the industry for seven years already. 
Although we had developed software before, this is the exact moment I consider the dawn of Geomotiv.
What is your company’s business model–in-house team or third party vendors/ outsourcing?
We keep our specialists with niche expertise only in-house. Depending on the needs of a particular client, we often apply a perfect blend: in-house plus contracted resources, and of course, we take into account the individual wishes of our clients. For some of them, co-located teams are essential, so we don’t offer contracted resources in that case. Other clients prioritize the ETA  of ramping up the team and launching the project over other things. In this case, the clients usually approve of having remote engineers on the team. As one of our clients says, “I don’t care where the engineers come from as long as you guys do it fast and in a cost-effective way.” Which we do, haha.
How is your business model beneficial from a value addition perspective to the clients compared to other companies’ models?
If a client is after one of our expert areas, our advantage is the necessary expertise. Many other companies don’t have a distinct specialization and take on every project in a row. We, in our turn, have deep knowledge in AdTech and several other industries, which has become our added value.
What industries do you generally cater to? Do you have loyal customers?
As I’ve already outlined the major industries we cater to, let me add here that we also have sound experience in MarTech, Logistics, Hospitality, and FinTech.
Yes, we do have loyal customers, and we value them a lot. 90% of our customers have been working with us for more than two years. Some of them even switched the companies for which they worked and continued collaborating with us on new projects.
Mention the objectives or the parameters critical in determining the time frame of developing software.
Initially, it is necessary to define clearly the project objectives. Everyone should be on the same page about project goals. I mean both the engineers and also clients. Sometimes it can be difficult for the client to formulate the project objectives on their own.

For example, we had a client come to us and state that they needed to have a DSP developed. Later it turned out that 90% of their inventory was used in direct campaigns. So the real problem was to manage campaigns efficiently, not to buy traffic from third-party resellers. It's not a problem. Our solution consultant can help solve it. Sometimes we also ask our clients to involve other key stakeholders in the discussion in order not to skip important details.

Having determined the project goals, our business analyst starts working on project requirements. Together with the solution consultant, they define the architectural and functional aspects of the future application and pick the tech stack.

At this stage, the functional specification is the deliverable, which we provide to the client for further approval. We work with the client on their feedback and adjust the spec.

Next, when applicable, we propose design options to the client and prepare prototypes of the future solution.

All these stages are critical for a correct estimation. And they have to be conducted before starting the implementation. Our goal is to help the client and, at the same time, to speed up the process and reduce potential future friction.

It is also worth mentioning that we often deal with complex and long-term projects (usually north of 1 year), and they entail some hefty development! In this case, we tend to provide a preliminary estimate of the scope of work for each phase separately.
How much effort in terms of time does it go into developing the front end and back end of software?
It mainly depends on the project’s target audience.

If it's an internal project, for example, an enterprise software platform, then we can invest less time in the front end. This is because when a customer implements a new solution in the organization, they usually can train the staff to use the new system. So the scenarios in which the user doesn’t utilize the functionality properly can be avoided. This doesn’t mean that UI/UX don't matter here. My point is that you don’t need to design for numerous use cases, which can be highly unlikely.

Quite the opposite situation is when we deal with software products such as B2C web/mobile applications or B2B SaaS platforms. In these cases, front end development can take up to 70% of the effort. We need to design for multi-variant use cases to meet the expectations of the user base. This is crucial as it dramatically affects the user-to-customer conversion rate. If the user finds the application counterintuitive to use, they are more likely to turn to your competitors. That is why such projects usually require more effort for the UX and front end.

To sum up, both front and back end parts are of the same importance for the project.
What are the key parameters to be considered before selecting the right framework for developing software?
It depends primarily on the project itself and what we deal with from the start. 
If we talk about developing from scratch, then we select the technologies taking into account future software features and the individual wishes of the customer, such as the time to market, scalability, load, data processing, and so on.

Apart from that, we try to choose technologies with established ecosystems like community, frameworks, libraries, and tools. Thus, we do our best to protect the customer from potential future issues. New technologies don’t always stay afloat for a long time. The trends come and go, but the software built on that technology remains and has to be supported. As a result, it may be difficult and expensive to find specialists for maintaining and improving such solutions.

Sometimes the clients approach us with existing software and ask to implement new features or optimize the legacy code. In such cases, we can’t ignore the original tech stack.

And some clients are just looking for specialists with experience in particular technologies.
Which languages and frameworks do you prefer to use in the development of software?
Although we have a fairly extensive tech stack, I would like to highlight the following: Backend - Java(Spring), NodeJS, Python (Django, Flask), PHP; 
Front-end - JavaScript, Angular, React, TypeScript. 
For Big Data processing, we use Scala and Python as well as the Spark and Hadoop ecosystems.
What are the key factors that you consider before deciding the cost of the software?
Though we are guided by tried and true methods to assess effort and pricing, we often have to explain to our customers that the cost to develop the same project can vary from $10,000, $50,000, to $150,000. I mean, you can get the same set of functionality at each price level, but the quality and completeness will differ significantly. And I have to stress that it won't be a flaw on the vendor side. Cheap, fast, qualitative -- choose any two, as they say.

That said, there is generally nothing strange or unnatural when your prospective vendor asks you about the project budget. Knowing this allows managing the client’s expectations appropriately.

If we talk specifically about project estimation, we take into account the following: the target platform (web/mobile), focus (enterprise/SaaS), expected load, UI/UX impact with regard to the list of features, business priorities, external constraints, for example, the release date set by the top management and so on.
What kind of payment structure do you follow to bill your clients?
We bill the clients mainly on the T&M and Dedicated Team models. With T&M, there's a monthly LAR and invoice that the client reviews and pays. With a Dedicated Team, every specialist has a fixed monthly rate.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If no, what was a minimum budget you have worked with?
In this respect, we don’t adhere to strict rules. Before deciding on a potential new venture, we prefer to hear out the idea or the need of the client. After all, the project may be small-scale at the start, but exciting and promising in the future.
What was the price range (min and max) of the projects that you catered to in 2018?
Back then, the cost of a project ranged from $50,000 to $500,000.

Geomotiv Clients & Portfolios

Savveo, Programmatic TV Advertising Exchange
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Savveo, Programmatic TV Advertising Exchange
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$50001 to $100000
100 weeks
Advertising & Marketing

About the Client

Our client was an advertising company with an online marketplace designed to provide advertisers with easier options to compare, purchase, and track linear TV ad campaigns. 

Goal

Our main goal was to build a custom TV media selling product that automated the sales processes on television ad companies’ side and allowed them to grow sales team smoothly without incurring significant management overhead. That solution was meant to be used by third-party media buyers and TV station groups.

Work Description

As a first step, we accumulated and analysed the customer’s business requirements. With that, we defined a suitable technology stack, which comprised AWS, Java, and JavaScript as core technologies. We proceeded with inventory service integration; we used Videa and WideOrbit. After that, we developed a custom DMP to hold and process first and third party inventory sales data over the last few years. Using historical data allowed us to design and implement highly accurate custom algorithms for automated media plan generation and programmatic execution of campaigns. 

It was an engagement for full-cycle product development, thus prototyping, design, development, quality assurance, deployment, and DevOps services were part of it. 

Results

Geomotiv automated the dealmaking process conducted by the client’s agency cutting down the time spent on each deal. As a result, a major part of media planners’ work was performed automatically, which boosted the overall team performance by 50% and allowed them to focus on other areas.

Adoppler, Trusted Marketplace Technology
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Adoppler, Trusted Marketplace Technology
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$100001 to $500000
52 weeks
Advertising & Marketing

About the Client

Based on its accumulated experience, Geomotiv founded its product subsidiary Adoppler (www.adoppler.com) in 2017 in order to provide faster time-to-market for the companies in the TV sector through the use of programmatic technologies. Adoppler was tasked with developing a full-stack programmatic AdTech platform (Trusted Marketplace) that would facilitate the media buying and selling process.

Goal

Develop a programmatic platform that would help clients to avoid legacy approaches and take into account both sides of the media buying process in a secure and transparent environment for AdTech transactions based on the Trusted Marketplace technology.

Work Description

As a first step, the platform became an RTB exchange that could interact with programmatic buyers and sellers based on the OpenRTB protocol. Later on, SSP capabilities were added. To achieve the possibility to conduct direct deals through a programmatic pipe, the Adoppler team built support for PMP and PG deals. Then, DSP capabilities were added. At this stage, the Trusted Marketplace made it possible to manage advertisers, their campaigns, and creatives. And finally, Adoppler developed an advanced reporting tool that added a full-stack AdTech functionality to the system. 

Results

A horizontally scalable system was developed and then tested in production with peak loads up to 20K QPS. The work was accomplished on time in compliance with all requirements declared and industry standards involved. As a result, the first version of the product was successfully introduced into international markets.

Trusted Insight, Text Mining Software Platform
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Trusted Insight, Text Mining Software Platform
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$10001 to $50000
26 weeks
Financial & Payments

About the Client

Trusted Insight is a large California-based company founded in 2009. It provides one of the fastest-growing networks, content hubs, and software platforms used by institutional investors. Their editorial management software for journals, media organizations, publishers, content makers, and other market players has disrupted the industry. They worked with more than 200 partners worldwide and had 20,000 active users monthly.

Goal

The idea was to create a pipeline that could pull articles from the Internet and yield the extracted knowledge. The pipeline was conceived to consist of steps, or components. The extracted knowledge was to be saved into a database and then arranged for possible use. Each component consumed and produced data items of certain type.

Work Description

We divided the projected system into three main modules and dealt with each one separately:

  1. Retrieval
    Perform periodic and/or real-time data retrieval from external data sources through available APIs and HTML content scraping techniques.
  2. Processing
    Analyse, categorise, and store the retrieved data in a manner most efficient for end user presentation.
  3. API Presentation
    A set of RESTful services that allow the front-end to consume available data on a per-user basis.

Results

The technical solution we delivered allowed the client to significantly reduce the amount of manual labor done by their content team and optimize their efficiency by 300%. As a result, the client was able to reduce operational expenses and redirect resources to other projects.

Traveling Spoon, Travel Industry Application
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Traveling Spoon, Travel Industry Application
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$10001 to $50000
13 weeks
Hospitality

About the Client

Travelling Spoon is a California-based startup that provides travelers worldwide with authentic food experiences granted by local hosts. The customer operates in a number of countries across Asia, Europe, Africa, and South America. It is a large and experienced market player with extensive press coverage. The client’s policy presupposed close cooperation with the hosts, and the ambassador system they developed allowed them to provide a high level of quality and safety.

Goal

The customer wanted to build an app that would connect travelers and hosts worldwide and provide a quick match based on filters and travelers’ requirements. Booking and payment systems were supposed to be refined to support large numbers of real-time users. The client wanted to have a new app UI design, Facebook login authentication option, and robust dashboard.

Work Description

The app was unlike any other, so accurate business requirements were of prime importance. Such a project required a specific technology stack. As a result, the app was built based on JavaScript, Ruby, PostgreSQL, and other technologies. Our team worked in close contact with the client through all the development stages from business requirements analysis to QA and production deployment.

Results

Within two years of our cooperation, we provided full project support. We extended initial functionality and added user feedback driven features, such as new payment systems integration and referral bonuses. Our solution increased the number of monthly active users three times and helped the client to launch in new countries.

BBG, Tech Partner for WordPress Development Projects
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BBG, Tech Partner for WordPress Development Projects
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$10001 to $50000
26 weeks
Designing

About the Client

The client is BBG, a Chicago-based award-winning interactive agency with over a decade of experience in design, development, strategy, and hosting. 

Goal

The client needed a tech partner that would understand their business needs and provide additional manpower to handle ongoing projects. Ideally, it would be a team of professional web engineers with previous WordPress, WooCommerce, and Shopify plugin integration and development experience and excellent communication skills.

With our backup, the client wanted to help brands grow and excel on the market, address their technical needs, and reduce time-to-market for their digital products. Together, we aimed at creating a partnership that could help brands stand out on the market and put them above the pack.

Work Description

The project had started prior to engaging with Geomotiv, and the team had to smoothly join in. The envisioned software had pre-defined functionality that our team was tasked with implementing keeping in mind the agreed-on schedule. Our team immediately jumped into the process and followed the scope of work as required by the project: 

  • WordPress CMS development

  • Technology integration

  • API integration

  • PHP

  • Technology audit and estimation

  • Backend development

Results

A fully-integrated website with easy navigation and a user-friendly interface. We continue to implement all the required functions by integrating disparate operations into a single centralized system. Geomotiv’s expertise has been vital for driving web and mobile traffic for the client since the website went live. The client also reported a solid boost in conversion rates.

We expect our partnership to continue and grow in the future as we’ve managed to go beyond the client’s expectations. Our team implements the project deliverables ahead of schedule and completes the required milestones on time and budget.

PebblePost, Automated Mail Marketing Platform
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PebblePost, Automated Mail Marketing Platform
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$100001 to $500000
100 weeks
Advertising & Marketing

About the Client

Our client was a pioneer in a niche business segment related to digital-to-direct mail. They created a unique marketing platform with over 100 brand partners and a listing in ARF’s First Innovators A-List.

Goal

The client needed to rebuild their existing platform entirely as the business grew rapidly and the company needed a more scalable solution. The current platform was developed as a proof of concept and wasn’t designed for huge loads. In addition, the client wanted to utilize Big Data technologies to the project to ensure high performance and scalability.

Work Description

The client’s original solution was based on Python which didn’t provide enough scalability for the rising demand. The client wanted to rebuild the platform completely and implement new web features. At first, Geomotiv ran deep technological analysis and provided a new architecture plan. Our team decided on Big Data technologies such as Scala, Spark, and GraphX for the solution. The client didn’t stop the original project, so we were supporting it and creating another one at the same time. Later on we performed full data migration from the primary solution to the new one and then the client stopped the original project. Our web technologies stack comprised Java and Spring for back-end and React for front-end.

Our client had an agile (scrum) development approach and we were essentially an extension of the core team. The management process included three-week sprints, scrum meetings, backlog refinement, sprint planning, etc.

Results

Having partnered with Geomotiv, the client was able to rebuild their entire system to the new business requirements. A specialized Big Data stack helped ensure scalability and fault tolerance of the delivered solution, which original Python-based platform couldn’t provide. With that system, the client managed to reduce the costs of additional support and provide their users with a greater scope of services.

Rubicon Project, SSP and DSP Advertising Technology
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Rubicon Project, SSP and DSP Advertising Technology
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$100001 to $500000
100 weeks
Advertising & Marketing

About the Client

Rubicon Project is a large technology company with a focus on online media buying and selling. It was founded in 2007 and has become an invaluable partner to publishers, brands, content creators, and app developers ever since. Their robust solutions enable the world’s leading companies to transact efficiently and deliver seamless consumer experiences.

The company operated one of the largest real-time clouds and big data computing platforms, and also collected, processed, and reported on, billions of transactions every month. They created an internal service that analyzed a large amount of data through Hadoop and Apache Spark and fed the aggregated result to the reporting module.

Goal

The client’s core requirement was to upgrade the company product that was subsidiary in terms of revenue. The client didn’t want to waste the internal team’s time and reassign that task to them for specific reasons. The client preferred to develop a big data solution with the help of experienced 3rd party engineers.

Work Description

The client was a huge company and operated with large amounts of data, so at first the team defined a technology stack. We chose Java, Hadoop, and Spark as the tools most suitable for the client’s needs. We started with a small team that grew larger in the course of time. Nonetheless, the team retained close contact with the client and ensured high quality of the end product.

Results

Having partnered Geomotiv as a staff augmentation services vendor, the client was able to accelerate their staff recruitment three times and reduce their costs by 45%. It allowed them to increase their market share and ensure continued market access.

Natify, RTB Programmatic Advertising Platform for B2B
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Natify, RTB Programmatic Advertising Platform for B2B
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Not Disclosed
52 weeks
Advertising & Marketing

About the Client

Natify is a digital marketing company with DSP as their core product. It acts as an advertising ecosystem within their business model. The platform enables advertisers to purchase display ad inventory via RTB exchanges, obtain account- and cookie-based advertising targeting, and make key data sets integrations. Natify’s DSP enables brands to target users on Facebook, Google Adwords, and Native Display.

Goal

The main goal was to build a system that allowed digital advertising inventory buyers to manage multiple ad and data exchange accounts through a common interface. The client wanted Geomotiv to make a microservice-oriented app out of a large monolithic platform and also to increase performance, improve flexibility and scalability, implement a range of new features, and make the whole system easy to maintain.

Work Description

The core requirements were to refactor the ad server, adjust the DSP related tool set, implement a Control Panel with new interface and functionality, and integrate Facebook that added a feature to share ads programmatically between the Control Panel and Facebook Ad Account audiences.

Results

Geomotiv created a DSP designed to be used for programmatic B2B advertising. Partnering with Geomotiv, our client was able to significantly increase their customer base and cater to their needs better.

MedWhat, Smart Medical Assistant App
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MedWhat, Smart Medical Assistant App
  • MedWhat, Smart Medical Assistant App screenshot 1
$100001 to $500000
44 weeks
Healthcare & Medical

About the Client

MedWhat is a medical technology company with a team of doctors, data scientists, A.I. PhDs, and medical researchers from Stanford University. Based in Silicon Valley, they have been doing medical research for more than 7 years to improve patients’ health, prevent indeterminate diagnosis and medication, decrease human error, and improve medical services. They came up with an idea to develop a medical chatbot that could assist doctors and nurses and provide medical consultations, improve outcomes, and reduce operational costs and personnel expenditures. 

Goal

The client wanted to build a patient-centered solution to assist healthcare providers and reduce the human factor. It was supposed to be a chatbot able to provide the patient with relevant information based on their health records. The client planned to cooperate with three types of organisations such as health insurance offices, hospitals, and pharmaceutical companies, so the solution had to comply with their businesses as well.

Work Description

The team had experience in building similar solutions, so they had a ready strategy. The engineers decided to build the app on the basis of Artificial Intelligence and Machine Learning due to the specific requests by patients. The answers were provided based on the daily updated knowledge base, patients’ health records, and medical questions history.

Results

Together with the client, we managed to develop the entire project on time to help them continue the fundraising campaign for their startup.

Geomotiv Reviews

5.0 3 Reviews
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Андрей Шавель

Experienced Technology Partner

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Review Summary

I am the Director of Operations at a private medical center Sante. I got to know Geomotiv when we were looking for a strong engineering team for our project. The task was to develop a custom Healthcare solution with rich functionality and integrate it with the existing EHR system. The guys gave precisely what we needed - they understood our challenges and brought our exact product vision to life. The team was always available for a quick call whenever it was necessary. With Geomotiv’s help, we were finally able to increase the quality of our medical services and reduce ongoing expenses.

What service was provided as part of the project?

Software Development, Web Development

Eugene Nashilov

Chief Product & Marketing Officer

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Review Summary

Cooperation with Geomotiv was smooth and productive and we were pleased to have such a company as a partner. We needed to develop a solution for player churn prediction in the game. Geomotiv provided continual interactions with our team and helped define key features that would predict the churn. Thanks to their dedication, the project was completed on time.

What service was provided as part of the project?

Big Data & BI

David C Peterson

Thanks Geomotiv, for its unwavering commitment and has consistently proven itself to be a trusted partner.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$50001 to $200000
In Progress

Review Summary

I've worked with Geomotiv since 2013. 4 Years when I was at the Rubicon Project and am currently using them for the past 2 years at PebblePost. We work together in partnership to find excellent quality engineers in big data, high performance, high scale computing, and tiered web development. We utilize the engineers as a team extension which allows us to build our core team faster, get our products to market faster, and have near round the clock coverage of our systems. The engineers have good English, math, computing skills, and a great attitude in collaborating together. I will continue to use Geomotiv since they are an excellent partner and I would encourage anyone else who has similar needs to do the same.

What was the project name that you have worked with Geomotiv?

Geomotiv Trusted Partner

What service was provided as part of the project?

Software Development, Big Data & BI

What is it about the company that you appreciate the most?

Strong collaborative partnership to find, recruit, hire, and keep productive the best software engineers.