A Trusted Tech Partner for Global Expansion/ Grow Your Team with a Trusted Tech Partner
Geomotiv is a US-based custom software development and IT staff augmentation company. Since 2010, we have been serving clients globally and providing international talent for projects in EdTech, eCommerce, Adtech, Linear and OTT TV, and other domains.
Our company delivers the easiest way to engage and onboard a diverse workforce and manage paperwork, compliance issues, and payment pipelines on the client’s behalf. We are ready to fill your immediate project needs with specialists of any tech stack or seniority level:
- Big Data engineers and architects
- DevOps and Cloud engineers
- Testers and QA engineers
- Business analysts
- UX/UI specialists
- Project managers
We’d be happy to support your global expansion and provide expert resources for your next project.
You may drop us a note at [email protected] or call us at +15717487688 for a free project consultation.
We are proud to be a part of many demanding projects and have achieved the reputation of a trusted and reliable partner for The Rubicon Project, PebblePost, MediaMath, Hiro, Venatus Media, Savveo, AdForm, Natify.io, Hiro-Media, Magnify Digital, Black Beacon, MedWhat, Churned.io, Traveling Spoon, Wagencontrol, Trusted Insight, Sante, Bright Bright Great, etc.
- Big Data & BI
- E-commerce Development
- Mobile App Development
- Software Development
- Web Development
- Medium Business($10M - $1B)
- Small Business(< $10M)
Geomotiv Trusted Partner
What is it about the company that you appreciate the most?
Strong collaborative partnership to find, recruit, hire, and keep productive the best software engineers.
Experienced Technology Partner
Chief Product & Marketing Officer
It’s worth mentioning that at the same time, we have deep niche expertise in such verticals as AdTech and Streaming Video (OTT services). We also actively develop our software development expertise in the Healthcare domain.
At this stage, I am mainly responsible for strategic planning and the company’s advancement in general. Although, at various stages of the company’s growth, I had the opportunity to work in different capacities - as an engineer, a business consultant, and even a DevOps.
Now the company is growing, and we always welcome new people aboard. My priority is to provide every newcomer access to the knowledge accumulated by me through the years of working on different projects. New employees should also accept the values that have emerged within our company. That is why, among other things, I dedicate much attention to the optimization of internal processes and communication with top managers.
Although we had developed software before, this is the exact moment I consider the dawn of Geomotiv.
Yes, we do have loyal customers, and we value them a lot. 90% of our customers have been working with us for more than two years. Some of them even switched the companies for which they worked and continued collaborating with us on new projects.
For example, we had a client come to us and state that they needed to have a DSP developed. Later it turned out that 90% of their inventory was used in direct campaigns. So the real problem was to manage campaigns efficiently, not to buy traffic from third-party resellers. It's not a problem. Our solution consultant can help solve it. Sometimes we also ask our clients to involve other key stakeholders in the discussion in order not to skip important details.
Having determined the project goals, our business analyst starts working on project requirements. Together with the solution consultant, they define the architectural and functional aspects of the future application and pick the tech stack.
At this stage, the functional specification is the deliverable, which we provide to the client for further approval. We work with the client on their feedback and adjust the spec.
Next, when applicable, we propose design options to the client and prepare prototypes of the future solution.
All these stages are critical for a correct estimation. And they have to be conducted before starting the implementation. Our goal is to help the client and, at the same time, to speed up the process and reduce potential future friction.
It is also worth mentioning that we often deal with complex and long-term projects (usually north of 1 year), and they entail some hefty development! In this case, we tend to provide a preliminary estimate of the scope of work for each phase separately.
If it's an internal project, for example, an enterprise software platform, then we can invest less time in the front end. This is because when a customer implements a new solution in the organization, they usually can train the staff to use the new system. So the scenarios in which the user doesn’t utilize the functionality properly can be avoided. This doesn’t mean that UI/UX don't matter here. My point is that you don’t need to design for numerous use cases, which can be highly unlikely.
Quite the opposite situation is when we deal with software products such as B2C web/mobile applications or B2B SaaS platforms. In these cases, front end development can take up to 70% of the effort. We need to design for multi-variant use cases to meet the expectations of the user base. This is crucial as it dramatically affects the user-to-customer conversion rate. If the user finds the application counterintuitive to use, they are more likely to turn to your competitors. That is why such projects usually require more effort for the UX and front end.
To sum up, both front and back end parts are of the same importance for the project.
If we talk about developing from scratch, then we select the technologies taking into account future software features and the individual wishes of the customer, such as the time to market, scalability, load, data processing, and so on.
Apart from that, we try to choose technologies with established ecosystems like community, frameworks, libraries, and tools. Thus, we do our best to protect the customer from potential future issues. New technologies don’t always stay afloat for a long time. The trends come and go, but the software built on that technology remains and has to be supported. As a result, it may be difficult and expensive to find specialists for maintaining and improving such solutions.
Sometimes the clients approach us with existing software and ask to implement new features or optimize the legacy code. In such cases, we can’t ignore the original tech stack.
And some clients are just looking for specialists with experience in particular technologies.
For Big Data processing, we use Scala and Python as well as the Spark and Hadoop ecosystems.
That said, there is generally nothing strange or unnatural when your prospective vendor asks you about the project budget. Knowing this allows managing the client’s expectations appropriately.
If we talk specifically about project estimation, we take into account the following: the target platform (web/mobile), focus (enterprise/SaaS), expected load, UI/UX impact with regard to the list of features, business priorities, external constraints, for example, the release date set by the top management and so on.