Glorium Marketing

Introduction

The client’s business is a startup. It is a comparatively new business process automation solution for medical equipment providers. Being a modern, intuitive cloud SaaS that helps significantly increase the productivity of any size HME and DME business, it deserves to get its place among the current niche market leaders.

They have reached our team, as they suffered from poor brand awareness and, thus, lack of leads. A well-organized sales department was ready to process more leads than they generated by directly contacting the prospects. So, their team highly needed inbound marketing.

Problem

The client had no marketing team, and the CEO and sales director provided all the activities. Ultimately, they had only a small website with basic information; it was poorly structured and difficult to perceive. LinkedIn was the only channel for reaching prospects.

Solution

Lead generation wasn’t the project’s prime goal, and we had time to set up everything correctly. So, we started with the marketing strategy development with all the attendant activities, such as market research (including conducting online interviews with their customers) and defining the product’s place in it, which allowed us to fit it the best according to the target audiences’ requirements and expectations.

After having a complete picture of the project, we created a website concept that combined marketing, sales, and SEO to shorten the time a visitor takes to investigate the landing pages and decide before requesting the product’s demo.

After the design and development stage, a simple but innovatively attractive (startup-kind) website was published in place of the old one. The new version looks completely different compared to what the competitors have. Not only does it have a fresh and exciting design, but it also includes more precise information about the functionality and apparent advantages.

Results

Since we had started from the ground up, the preparation took approximately more than a month.

We received the first qualified lead four hours after the PPC campaign started.

Every day, the client’s brand appears for more than 10,000 people that might be potential customers. So, now, when reaching out to prospects, their sales team doesn’t have to explain what product they are representing.

UPD: Over the past year, our client’s solution has established itself as the market’s fastest-growing startup

• Inbound leads increased by 56.6%
• Total website traffic saw a growth of 78.5%
• Organic traffic surged by 120%
• Average session time expanded by 30%

Introduction

The following case study outlines a lead generation project for a call center software startup that provides complex cloud solutions for medium and large-size companies’ contact centers and sales teams.

The project involved the development of a marketing strategy, a new website design, international SEO, content marketing, SMM, and PPC campaigns. The project’s key objectives were to increase brand recognition, generate leads, improve visibility in organic search, and establish a local presence in the US and several other countries.

Challenges

The main challenge was to generate leads for a complex cloud solution that offers VoIP, CRM, messengers, email, and other functions. The market is highly competitive, with world leaders like Talkdesk, Zendesk, and others. The company needed to establish its brand and generate leads from organic traffic to reduce acquisition costs.

Solution

The project began with developing a marketing strategy that included a new website design and development, US SEO first and a few other countries later, PPC campaigns, social media marketing, and content marketing. The website was designed to be user-friendly and visually appealing, with clear calls to action and informative content. The global SEO strategy included keyword research and optimization for various countries, languages, and cultures. The PPC campaigns targeted specific keywords and audiences in different countries, which helped to increase brand recognition and generate leads.

The social media marketing strategy involved creating and sharing engaging content on various social media platforms, including LinkedIn, Twitter, and Facebook. The content marketing strategy included blog posts, whitepapers, and infographics that provided valuable insights and information to the target audience.

Results

Our efforts paid off in a big way, as our client’s online presence grew from virtually nonexistent to an average of 50 brand requests per month. Furthermore, we were able to set up a lead generation system that resulted in an average of 30 leads per month, a significant increase from the previous average of 5.

The lead generation project was a success, with the following achievements:

Recognition: The company’s competition rate strengthened in front of world leaders such as Talkdesk, Zendesk, and others. The brand was launched in several countries around the world, including Germany, Spain, Brazil, Portugal, and others.

Lead Generation: The website generated up to 20 leads per week from organic traffic alone. The PPC campaigns also generated leads from targeted audiences in different countries.

Visibility: 50% of the keywords from the semantic core were in the organic Google TOP-10 in six months after the new website launch. This helped to increase the company’s visibility in organic search and attract more leads.

Local Presence: The company established 10 localized websites in different countries and one for a specific service. This helped to establish a local presence in various countries and improve brand recognition.

Introduction

Our client operates as a parenting platform and a community of mom influencers that assist customers in discovering the finest family deals within the US market. Additionally, companies have the opportunity to target their audience and market their kid-centric products and services. The primary goal is facilitating the connection between families and businesses, thus generating success for all parties involved.

Challenge

Much like any other startup, our client is striving for rapid growth. The success of this type of venture heavily relies on the number of users and companies that join the platform. To achieve this, the owners have adopted a sales-driven strategy, supported by their superficial marketing insights, without seeking the input of marketing specialists. This approach involves extensive outbound efforts and incentivizes users to invite new participants and companies to the community. However, the lead-generation process has been challenging, time-consuming, and difficult to manage, resulting in irrelevant or unqualified B2B leads.

Solution

In order to accelerate the platform growth, the activities were separated into two main directions: inbound marketing and email campaigns. During the preparation phase, we defined the existing market and possible demand for the platform’s capabilities. Next step – commercially attractive landing page creation: the concept – design – development.

Following the publication of the landing pages, our team initiated paid campaigns using Google Search and Google Display ads, along with email marketing. We conducted numerous tests using various combinations of headlines, descriptions, visuals, and targeting settings to determine the most effective approach while removing those that were either too costly or irrelevant.

Our email campaigns were executed using two types of contacts provided by the client: opt-in contacts who were already aware of the brand, and completely “cold” contacts who had no prior knowledge about the platform.

Results
Throughout the 3-month project, the Glorium Growth Team generated approximately 1000 high-quality leads within a freemium model. Most registered businesses on the platform expressed interest in paid services, resulting in a monthly revenue increase of approximately 20-25% for the client.

Email Marketing

We processed more than 10K cold contacts, ensuring their validity and accuracy. The list was properly segmented for better targeting and messaging. We also took all the necessary steps to prevent our accounts from filtering. The results were as follows:

• Average open rate – 41.8%
• Average click rate – 2.5%
• Average conversion rate – 5.5%

Over half of all leads came from (bulk)Email Marketing channel.

Introduction
A SharePoint Intranet is essential for organizations with 50-100+ employees, aiming to enhance communication, collaboration, engagement, and secure information exchange.

Our client, a Gold Microsoft Partner specializing in custom software development, has chosen to promote their proprietary corporate intranet software. The product includes a freemium option tailored for companies with fewer than 50 employees.

Challenges
Our client, a leading provider of intranet solutions in the former CIS market, set out to establish their brand in the US. Lacking a dedicated marketing team for this project, they partnered with Glorium Marketing to guide their entry. Given the crowded nature of the US intranet market, the main challenge lied in building a successful omnichannel strategy and achieving growth within tight timeframes.

Solution
In collaboration with the client, we meticulously crafted a comprehensive marketing strategy, including market research, the concept creation, complex website design, PPC campaigns, SEO plan, email marketing and content production.

To distinguish our client’s product from competitors, we highlighted its unique features and benefits, such as an AI chatbot, user-friendly workflow, task manager, social newsfeed, and various other collaboration tools.

We also created separate campaigns for the features and tools that were sought as independent solutions. Moreover, we developed a clear and consistent brand message that highlighted the client’s commitment to excellent customer service and support.

Results
The main achievement is the client’s sales team was consistently engaged in providing product demos and selling monthly subscriptions, primarily at the $500 and $1000 price points.

Our digital marketing efforts generated 50-60 leads, eliminating the need for cold outreach and enabling more targeted sales.

Among the other outcomes for the client were the following:

• Website traffic experienced a substantial increase, with regular visits reaching around 2,000 per month after nine months of collaboration.
• The brand achieved heightened recognition, evidenced by prospects actively searching for the product name (at least 40-50 requests per week) rather than just the solution (intranet).
• Our client also gained expert authority, attracting even students seeking such information as intranet advantages and disadvantages.

Activities

We designed an omnichannel strategy based on an informative website that showcased the product’s complexity and the variety of features essential for large businesses. To bring the relevant traffic, our action plan consisted of several components:

• PPC campaigns on Microsoft Ads, targeting users who work within the Microsoft environment and use Bing as their main search engine.
• An SEO strategy that involved keyword research and grouping based on the product features and tools, as well as creating comprehensive and engaging content for prospects who were curious about specific functions or intranets in general.
• Email marketing campaign for both opt-in contacts and cold outreach to thousands of potential clients, such as information officers, HR directors, and CEOs, who were unfamiliar with our brand.

Introduction

Our client, a medical billing software startup, just reached an MVP phase. They struggled to gain market visibility due to a lack of online presence and weak lead generation.

They approached us intending to increase their brand recognition and generate more leads. Our team took on the challenge and developed a comprehensive plan that leveraged the latest digital marketing techniques to drive traffic to their website and convert visitors into leads.

Challenges

Our client faced several challenges in growing their medical billing software business. They had minimal marketing experience and lacked the resources to recruit a dedicated marketing team. Additionally, their website did not attract any traffic and therefore generated no leads. This lack of online presence was a major obstacle to their growth.

Solution

Once we had gathered all the necessary marketing information, our team conducted thorough market research and developed an effective positioning strategy.

Our next step was immediately optimizing our client’s website for commercial and search engine purposes, creating high-quality content that would engage their target audience.

To meet the needs of each identified target group, we created simple yet effective landing pages.

Finally, we launched a targeted digital marketing campaign that utilized a combination of paid and organic tactics to drive traffic to our client’s site.

Results
Our efforts paid off in a big way, as our client’s online presence grew from virtually nonexistent to an average of 50 brand requests per month. Furthermore, we were able to set up a lead generation system that resulted in an average of 30 leads per month, a significant increase from the previous average of 5.

Our team’s comprehensive approach to digital marketing allowed us to help our client grow their medical billing software company from a struggling startup to a thriving business with a strong online presence and consistent lead generation. By leveraging the latest digital marketing techniques and developing a tailored strategy, we were able to help our client achieve their goals and establish themselves as a major player in the medical billing software industry.