Glorium Marketing

Introduction

The client’s business is a startup. It is a comparatively new business process automation solution for medical equipment providers. Being a modern, intuitive cloud SaaS that helps significantly increase the productivity of any size HME and DME business, it deserves to get its place among the current niche market leaders.

They have reached our team, as they suffered from poor brand awareness and, thus, lack of leads. A well-organized sales department was ready to process more leads than they generated by directly contacting the prospects. So, their team highly needed inbound marketing.

Problem

The client had no marketing team, and the CEO and sales director provided all the activities. Ultimately, they had only a small website with basic information; it was poorly structured and difficult to perceive. LinkedIn was the only channel for reaching prospects.

Solution

Lead generation wasn’t the project’s prime goal, and we had time to set up everything correctly. So, we started with the marketing strategy development with all the attendant activities, such as market research (including conducting online interviews with their customers) and defining the product’s place in it, which allowed us to fit it the best according to the target audiences’ requirements and expectations.

After having a complete picture of the project, we created a website concept that combined marketing, sales, and SEO to shorten the time a visitor takes to investigate the landing pages and decide before requesting the product’s demo.

After the design and development stage, a simple but innovatively attractive (startup-kind) website was published in place of the old one. The new version looks completely different compared to what the competitors have. Not only does it have a fresh and exciting design, but it also includes more precise information about the functionality and apparent advantages.

Introduction

The following case study outlines a lead generation project for a call center software startup that provides complex cloud solutions for medium and large-size companies’ contact centers and sales teams.

The project involved the development of a marketing strategy, a new website design, international SEO, content marketing, SMM, and PPC campaigns. The project’s key objectives were to increase brand recognition, generate leads, improve visibility in organic search, and establish a local presence in the US and several other countries.

Challenges

The main challenge was to generate leads for a complex cloud solution that offers VoIP, CRM, messengers, email, and other functions. The market is highly competitive, with world leaders like Talkdesk, Zendesk, and others. The company needed to establish its brand and generate leads from organic traffic to reduce acquisition costs.

Solution

The project began with developing a marketing strategy that included a new website design and development, US SEO first and a few other countries later, PPC campaigns, social media marketing, and content marketing. The website was designed to be user-friendly and visually appealing, with clear calls to action and informative content. The global SEO strategy included keyword research and optimization for various countries, languages, and cultures. The PPC campaigns targeted specific keywords and audiences in different countries, which helped to increase brand recognition and generate leads.

The social media marketing strategy involved creating and sharing engaging content on various social media platforms, including LinkedIn, Twitter, and Facebook. The content marketing strategy included blog posts, whitepapers, and infographics that provided valuable insights and information to the target audience.

Introduction

Our client operates as a parenting platform and a community of mom influencers that assist customers in discovering the finest family deals within the US market. Additionally, companies have the opportunity to target their audience and market their kid-centric products and services. The primary goal is facilitating the connection between families and businesses, thus generating success for all parties involved.

Challenge

Much like any other startup, our client is striving for rapid growth. The success of this type of venture heavily relies on the number of users and companies that join the platform. To achieve this, the owners have adopted a sales-driven strategy, supported by their superficial marketing insights, without seeking the input of marketing specialists. This approach involves extensive outbound efforts and incentivizes users to invite new participants and companies to the community. However, the lead-generation process has been challenging, time-consuming, and difficult to manage, resulting in irrelevant or unqualified B2B leads.

Solution

In order to accelerate the platform growth, the activities were separated into two main directions: inbound marketing and email campaigns. During the preparation phase, we defined the existing market and possible demand for the platform’s capabilities. Next step – commercially attractive landing page creation: the concept – design – development.

Following the publication of the landing pages, our team initiated paid campaigns using Google Search and Google Display ads, along with email marketing. We conducted numerous tests using various combinations of headlines, descriptions, visuals, and targeting settings to determine the most effective approach while removing those that were either too costly or irrelevant.

Our email campaigns were executed using two types of contacts provided by the client: opt-in contacts who were already aware of the brand, and completely “cold” contacts who had no prior knowledge about the platform.

Introduction

Our collaboration SaaS client was a relatively unknown startup with no brand recognition or established customer base. They were looking to gain a foothold in the market and compete with well-established brands. The complexity of the project stems from the inclusion of advanced functionalities that simplify and optimize various internal processes such as communication, collaboration, engagement, and secure information exchange.

They have reached our team, as they were suffering from poor brand awareness and, thus, lack of leads.A well-organized sales department was ready to process more leads than they generated by directly contacting the prospects. So, their team highly needed inbound marketing.

Challenges

The client faced several challenges, including a lack of brand recognition, a crowded market, and limited resources to invest in marketing. They needed a strategy that would differentiate them from competitors and attract potential customers.

Solution

We worked closely with the client to develop a comprehensive marketing strategy to differentiate them from their competitors and help them gain brand recognition. Our strategy included targeted digital marketing campaigns, comprehensive SEO, email marketing, and content production.

To differentiate the client’s brand from competitors, we highlighted their collaboration SaaS’s unique features and benefits, such as AI chatbot, user-friendly workflow, task manager, social newsfeed, and many other collaboration tools. We also developed a clear and consistent brand messaging strategy that emphasized the client’s commitment to customer service and support.

Introduction

Our client, a medical billing software startup, just reached an MVP phase. They struggled to gain market visibility due to a lack of online presence and weak lead generation.

They approached us intending to increase their brand recognition and generate more leads. Our team took on the challenge and developed a comprehensive plan that leveraged the latest digital marketing techniques to drive traffic to their website and convert visitors into leads.

Challenges

Our client faced several challenges in growing their medical billing software business. They had minimal marketing experience and lacked the resources to recruit a dedicated marketing team. Additionally, their website did not attract any traffic and therefore generated no leads. This lack of online presence was a major obstacle to their growth.

Solution

Once we had gathered all the necessary marketing information, our team conducted thorough market research and developed an effective positioning strategy.

Our next step was immediately optimizing our client’s website for commercial and search engine purposes, creating high-quality content that would engage their target audience.

To meet the needs of each identified target group, we created simple yet effective landing pages.

Finally, we launched a targeted digital marketing campaign that utilized a combination of paid and organic tactics to drive traffic to our client’s site.