Groove Jones

BASF’s agency, VMLY&R wanted Groove Jones to help them create an exciting Arcade game and online digital engagement that farmers could play and learn about Teraxxa. They wanted to play off the classic arcade games in the look, feel, and technology for the game. Think Galaga. Centipede. Donkey Kong. Old school 8-bit arcade stuff.

Virtual 360 interactive worlds to explore and learn about Salesforce customer success stories. Included multiple locations to learn about solutions. The site worked on both desktop web and mobile web.

Upshot Agency worked with Groove Jones to create an AR experience for Constellation Brands’  Victoria Dia De Los Muertos campaign.

The experiences allow consumers to bring a series of custom bottle labels to life in celebration for the annual Mexican holiday.

Groove Jones designed the experience to work with WebAR.

Callaway Golf Launches In-Store AR Promotion for new MAVRIK Clubs Designed with an A.I. Supercomputer

Callaway Golf used A.I. (Artificial Intelligence) and Machine Learning to create the new MAVRIK line of drivers, fairway woods, hybrids and irons. This tech influenced approach to a clubhead design and prototyping inspired the marketing team to tap into the power of AR (Augmented Reality) to demonstrate the new features and designs of the MAVRIK line.

Four months before the MAVRIK product launch, the Callaway team reached out to Groove Jones to work with them to integrate an in-store AR campaign.

We wanted to show the features of the new MAVRIK Driver and Irons in a compelling way. AR allowed us to highlight all the technology inside the new MAVRIK line of products in an exciting new way.”
– Pete Avery
Director of Retail Marketing
Callaway Golf

Visualizing Product Features through the Power of AR

The new MAVRIK line needed to visualize the A.I. and Machine Learning results in an easy and intuitive way to the customer. The AR experience showcases the two main MAVRIK lines – Drivers and Irons.

MAVRIK Driver AR

• New A.I.designed Flash Face for Robust Speed and Optimum Spin
• High-strength, high-speed FS25 Titanium Maximizes Boundary-pushing Design
• Unconventional Forgiveness from New A.I.-designed Face Design
• New High-speed Cyclone Shape
• Unparalleled Sound & Feel from Acoustic A.I.

MAVRIK Iron AR

• Industry-leading Ball Speeds from Flash Face Cup Technology
• Optimal Launch from Tungsten Energy Core
• Pure Feel from Urethane Microspheres
• Premium Components

TAKE THE MAVRIK CHALLENGE – In-Store Product Launch and Customer Activations

AR was integrated to support the product launch in over 1,200 stores where golfers shop – in-store signage and promotions were part of the product release. We utilized QR-Codes and messaging at various touchpoints in the store.

Signage at the front of the store entrance showcased the MAVRIK product along with the Trade-In Bonus promotion and a QR-Code marker on all of the promotional materials. Signage was also placed in and around the fitting bays and the retail product shelves.

In larger stores with fitting bays, the promotion drove customers to demo the MAVRIK Standard, MAVRIK MAX, and MAVRIK Sub-Zero driver against any driver in the store. Customers who took part in a fitting received a custom made MAVRIK ball-marker which also included a QR-Code to activate the AR experience.

AR Promotion – No App Needed

Simply click – https://www.ar.callawaygolf.com or scan the QR-Code above.

The Groove Jones team leveraged the latest in WebAR technology to create the experience. Customers were instructed to scan a QR-Code or use AR.CallawayGolf.com to activate the AR experience. Custom designed QR-Codes were created with the look and feel of the MAVRIK messaging and tone. By scanning the QR-Code with your camera, it easily takes the customer to the experience. With no App to download.

After activating the web page, the customer can then place an oversized 3d view of the MAVRIK Driver. An animation displays the driver with 4 interactive hot spots that can be activated by tapping on them. When tapped, an animation helps visualize the interior of the driver head and gives the customer a view of the A.I. designed features. The customer has controls to rotate, flip, and take photos of the driver head.

For customers interested in the MAVRIK Irons, there is a button to activate an AR experience created specifically for them. It includes similar AR features as the driver experience.

About the Campaign

The campaign was launched in 1,200 stores nationwide and can be found in retailers like Dick’s Sporting Goods, PGA Tour Superstore, Worldwide Golf as well as regional golf stores and golf courses around the Country.

The Groove Jones team were fantastic partners. We were able to execute the program in just a few months. With every new product, there will always be last-minute changes. The Groove Jones team was fast and helped us hit our goals. I highly recommend them!”
– Pete Avery
Director of Retail Marketing
Callaway Golf

Corona has done it again and has produced a 2020 limited-edition sneaker release. The Corona team worked with sneaker designer Jake Danklefs, to create 12 custom pairs of shoes that incorporate branding elements from both Corona and the Texas Longhorns. These were made to celebrate the partnership between the two organizations!

Groove Jones was brought on board to create a web-based AR portal experience that allowed sneakerheads and college fans the chance to win a pair.

Fans entered to win by playing an augmented-reality game found at a select website. The AR experience transported you to a Corona beach with palm trees, ocean sounds, and a bucket of ice-cold Corona’s between two Adirondack chairs. The iconic Corona beach scene.

#FindYourBeach

The objective was to find the octagonal Corona box hiding the custom shoes. Once they found them, the consumers tapped them to open the box and get a sneak peek of the shoes.

Once activated players 21 and up were able to enter for a chance to win a pair of shoes.

The sweepstakes and Augmented Reality experience were promoted at Texas Longhorns home football games and season-long in sports bars in the Austin area. Additional shoes were also shared with national Shoe Influencers, who posted unpacking videos and related images of the kicks.  Reviews and excitement were very positive, delivering a great Year 2 experience!

Learn more about WebAR – https://www.groovejones.com/web_ar/

Modelo Brings the Dia de Los Muertos (Day of the Dead) Celebration to Life with AR Campaign Generates 16.5% Increase in Sales in Markets

Celebrate Dia de Los Muertos this year with Modelo and augmented reality! Dia de Los Muertos is a celebration of life that honors the dead in Mexican culture. Dia de Los Muertos falls on October 31st and goes through November 2nd.

Groove Jones worked with the Constellation Brands Beer Division Southeast team to create a unique OOH and point of sale campaign that brings the Modelo art pieces to life through the power of AR. All you need is your phone to activate the experience.

The AR experience depicts traditional Dia de Los Muertos imagery with marigolds, an offrenda, candles, and a beautiful Katrina holding an ice-cold Modelo Especial.

The OOH campaign consisted of an oversized mural that resembled a hand-painted portrait of this scene. The mural is appearing at the following locations.

• Washington DC – 337 H Street
• Charleston, SC – 516 King Street
• Miami, FL – Option B 2534 N Miami Avenue
• Ft Lauderdale, FL – 801 NE 4th St Avenue

The Experience Generated Great Results

The campaign ran for 2 months and it secured some great KPIs for the client.

• 16.5% increase in sales in the markets where the campaign ran
• Generated over 180K social media impressions
• Average dwell time was 2-3 minutes
• Generated 7.2 million earned media impressions

OOH Campaign “Celebrate Life in the Present and Past”

Day of the Dead comes to life in many ways across the globe, but one thing the celebrations all have in common is rejoicing with the food, drink, music, artwork, and activities that lost loved ones enjoyed in life.

The campaign has one call to action – Bring the Mural to Life – visit ModeloMural.com. Participants that visit the site will unlock an eye-catching augmented reality experience by pointing their camera at the mural. Below is what the mural looks like when it is activated.

As you can see, the mural transitions from a traditional 2d image into an exciting three-dimensional image all through the lens of the user’s camera.

Ford Motor Company is Using a Gamified VR Experience to Demonstrate the New Co-Pilot360™ Safety Technology

We were asked by GTB and Ford to create an immersive and interactive VR experience for the public and press to get a firsthand look at the deep suite of Ford Co-Pilot360™ safety products. 

Consumers and the press got a chance to take a VR driving experience in the 2019 Ford Edge and Explorer vehicles, that took them on a journey from their home, a drive on a busy highway and then into the city. This five-minute interactive experience put them in a variety of scenarios where they faced numerous obstacles and hazards to demonstrate the safety technology.

The users attempted to react to the hazards and obstacles with a game controller to see how they measure up against the Co-Pilot360 technology. This was achieved by programming eye tracking into the experience to accurately understand which obstacles they noticed versus the ones that they missed.

These new DAT (Driver Assisted Technologies) are becoming an important part of your everyday life. This was the first time an automaker demonstrated the technologies in a side by side comparison, giving drivers a firsthand experience to test their abilities and compare against a DAT ride along.

• You will RIDE along and experience how the DAT systems work.
• You will get to REACT and compete against the new technology and test your reaction skills.
• Then you will get to REVIEW how your reactions compare with the new Ford DAT technology.

The Experience Begins When You Leave Your House

The VR experience begins as you leave your house. Participants are given a set of instructions and a brief overview of their goal – to make it into the city for an important meeting. After hearing the instructions, you must back up out of the driveway and then avoid any obstacles or distractions in the dark.

Some of the distractions you encounter are an early morning jogger and two deer that make their way into your path.

Once you leave your neighborhood you encounter crowded highway traffic. Along the way, you may see a speeding motorcyclist, oversized trucks barreling along the side of you, and a police patrol officer.

The Ford team loved the narrative story, which included a few “Easter Eggs” along the way.

Into the City

After you exit the speeding highway you enter a congested city street. This really puts the DAT systems and your observations skills to work. Here you encounter a few jump scares like a texting pedestrian that walks out into your path and a few aggressive drivers. At the end of the drive, you needed to parallel park in front of your destination at Groove Jones Records.

Gamifying the Experience

How did we gamify the experience? This was a first of its kind approach as we wanted to enhance the narrative experience by adding interactive and tracking features. First, we integrated the Oculus Go’s Controller as part of a tagging system, giving the participant the ability to pull the trigger when they detected any road hazards or obstacles along the ride.

We then qualified the tags, by tracking where the user was looking. This allowed the scoring system to ensure that when they tagged the obstacle or hazard, that it was actually in their FOV (Field of View).

This included seeing an object in your mirrors or through the rearview camera display. Since the Co-Pilot360 sensors had a much larger range of detecting objects, it was virtually impossible to beat the technology. This is important as we wanted to demonstrate how the DAT system gave you more visibility than a human driver could ever have.

Henkel Loctite Using VR for Training Employees and Educating Customers for Aftermarket Automotive Repairs

Groove Jones recently helped launch a new VR (Virtual Reality) training tool for Henkel Loctite as part of a Vehicle Repair Training and Application Center. The facility offers hands-on technical application training for automotive aftermarket products and collision repair products, and provide mechanics, collision repair and glass installer technicians with the tools and knowledge to make automotive repairs faster, safer, and more reliable.

The VR experience is a tool gives both employees and their customers the opportunity to work through a variety of use case scenarios. The experience then grades the user on how they performed, providing instant feedback for additional training and insight from a company expert.

VR Training Module

The VR experience tests the user on their knowledge of the unique products to accomplish the following aftermarket automobile repairs.

The experience always begins with instructing the user to put on their safety gear, which includes gloves and goggles before they can begin working on the cars.

The user is then tested on their knowledge of Loctite products to fix a variety of issues that they may face in real life. The experience starts with simple issues and then ramps up in difficulty with issues that take multiple steps to complete.

Below is an overview of the variety of interactions and modules developed for the training SIM.

1. Cylinder Sleeve – A connecting rod broke causing the piston to score the cylinder wall. The user will bore out the cylinder to accommodate a sleeve of proper dimensions. Once complete, the user must apply the correct product on the sleeve to accommodate for the gap and heat requirements of the engine.
2. Adjust Rocker Arm – Vehicle operators have heard tapping coming from the rocker arms. The user must retorque and use the proper product to prevent them from loosening in the future.
3. Fix and Reattach Loose Body Trim – There is a piece of the bumper lip that has cracked. It is made out of carbon fiber, so the user must repair the damage using a product to fill in the gap and then reattach it to the vehicle.
4. Fix Oil Leak Around Oil Pan – There is an oil leak coming from the pan. The user must drop the pan, clean away the remaining gasket, and apply to the circumference.
5. Fix Leaking Break Lines Due to Corrosion and Replace with New Brake Line – A repair is needed as a result of a leaking brake line due to corrosion. This must be replaced. The user must find apply the correct product and properly seal all fittings on the new brake line to prevent future leaks.
6. Replace Muffler – It appears the bolts on the exhaust coupling have rusted and cannot be removed by standard measures. Before the repair can be completed, the user must use Freeze and Release to loosen the bolts for removal. Since the previous installation of the bolts failed to use a lubricant to protect the assembly from rusting, the user must use the proper product to prevent this in the future before reattaching.

Products Used in the Experience

• General purpose threadlocker of medium bond strength. This threadlocker secures and seal bolts, nuts, and studs to prevent loosening due to vibration. The product works on all metals, including passive substrates such as stainless steel, aluminum and plated surfaces.
• Dual cure, acrylic dimethacrylate ester fluorescent threadlocker designed for the permanent locking and sealing of threaded fasteners.
• Flexible, gasketing material for use on rigid machined flanges
• High strength and high temperature resistant retaining compound.
• Very high strength fast cure retaining compound that is a high strength, high viscosity room temperature curing adhesive used to join fitted cylindrical parts.
• Cyanoacrylate adhesive is compatible with leather, paper, plastic, rubber and wood material
• Hhybrid ultra-fast adhesive is a two-component versatile instant adhesive that bonds together plastics, rubbers, and metals.
• Silicone sealant and cures on exposure to moisture in the air to form a tough rubber gasket.
• Anti-Seize Lubricant that is a heavy-duty, temperature-resistant, petroleum-based compound fortified with graphite and metallic flake.

About the Facility

The 2100 sq. ft customer facility is one of Henkel’s 11 Vehicle Repair Training & Application Centers around the world, that brings together best-in-class technical training with cutting-edge technology in a collaborative environment

AT&T has numerous development programs they use for recruitment purposes. In order to showcase and inform potential candidates about these programs, AT&T has created videos to tell each story. Groove Jones has been working with the AT&T College Recruiting team on the creation of several videos, which have been developed for VR (virtual reality) and shot in 360º.

The AT&T College Recruiting team uses these 360º videos at events around the US: career fairs, information sessions, and other campus recruitment events.

They wanted to create a VR application to combine these videos into a single virtual theater allowing students to interact with and view the content that most interests them.

Content is also accessible via the web so users can view online via a desktop or mobile device.

The AT&T VR HUB

The AT&T College Recruitment VR App serves as a hub to all of the rich video content that has been created. The individual video experiences can be launched via various controls within an AT&T branded world.

Included in the VR application are multiple 360º videos shot by Groove Jones featuring “Day in the Life” experiences at various locations within AT&T.

The experience helps the viewer see what life is like working at AT&T and allows them to step into the different locations and meet some of the people that work there.

We also incorporated several existing 2D videos including the Leadership Development Program, the Finance Leadership Development Program & locational videos for the Technology Development Program. These 2D videos help highlight the culture of working at AT&T with key messaging from teams around the country.

Development Programs highlighted in the App.

• B2B Sales Development Program
• Finance Leadership Development Program
• Technology Development Program
• Leadership Development Program

Taking design cues from the new Discovery District at the AT&T headquarters in downtown Dallas, Groove Jones designed an interactive video hub environment for users to explore and watch videos.

In this super futuristic hub environment, users can select one of the many videos to play simply by gazing at the play icon. Included in the environment are some “Easter egg” interactive elements that display AT&T’s 8 value pillars.

AT&T Locations Map

Inside the Technology Development Program, the experience is an interactive map of all the hub locations candidates can be placed. By looking at a location the viewer can launch videos from that location.

Each local team created a video to highlight their unique culture and work environment.

The program was created with AT&T University – https://www.att.jobs.

Groove Jones has worked with AT&T numerous times. Here are a few links to other programs.

AT&T Sports Marketing – https://www.groovejones.com/jordan_spieth_pebble_beach/

AT&T Sports Marketing – https://www.groovejones.com/att_winning_11_decision_day/

AT&T University Employee Training – https://www.groovejones.com/att_corporate_training_with_vr/