Groove Jones

Tara Wilson Agency partnered with Groove Jones to transform a top tech organization’s smartphone training into an immersive and engaging experience. The goal was to move beyond traditional methods and create an interactive WebAR game that seamlessly integrated key phone features into a fast-paced, face-controlled challenge.

The Humane Society of the United States and Humane Society International announced that after 70 years, they would be rebranding to Humane World for Animals. Groove Jones collaborated with FlyteVu to produce a striking video to launch the new name and campaign. The guerrilla-style, immersive faux OOH campaign blended reality with cutting-edge CGI. The goal? To create a dynamic video featuring a Bengal tiger’s paw tearing through a teaser billboard with the numbers 2.14.25, revealing the new campaign video and a new name.

Dallas-based artist Alli Koch of Alli K Design, known for her floral mural work found across the U.S., partnered with Groove Jones to create an immersive augmented reality (AR) experience at the Dallas Arboretum. Titled Blooming Pathway, the goal was to extend the impact of the mural beyond static visuals, transforming it into an interactive, digital experience that engages visitors while maintaining the integrity of the original artwork.

Invesco QQQ worked with Groove Jones to create a standout activation for their upcoming financial conference events. The challenge: craft an interactive experience that is as innovative as the Invesco QQQ ETF fund itself and educates attendees about the product’s benefits. The solution: the Race for Innovation game is a dynamic multiplayer racing experience inspired by the highs and lows of financial performance.

Angelo State University (ASU) has teamed up with award-winning creative technology firm Groove Jones to create two cutting-edge augmented/mixed reality (AR/MR) applications designed to revolutionize student learning in biology and chemistry. This fall, the AR apps are being piloted in ASU’s freshman-level Principles of Biology and junior-level Organic Chemistry courses. 

Rapport’s Impact and National Experiential powered by Groove Jones joined forces with LEGO to deliver a jaw-dropping dose ofWOW to their latest “Play Is Your Superpower” OOH campaign event. Together, we brought LEGO’s vibrant world to life with two epic, larger-than-life animated video projections. These immersive experiences captivated audiences at not just one but TWO iconic US landmarks: the historic Vanderbilt Hall in New York City’s Grand Central Station and the showstopping 136-foot-tall Ovation Archway in Hollywood, California.

Acme Innovation worked with Groove Jones to create a never-been-done-before interactive experience for Scooby-Doo fans and Warner Bros. Discovery. The project brings the beloved characters Scooby-Doo and Shaggy to life through an interactive web app, allowing fans to create personalized Mystery Inc. style avatars and immerse themselves in the original Scooby-Doo classic adventure, “What A Night for a Knight.”

Motive, a Project Worldwide agency, teamed up with Groove Jones to develop a dynamic mobile web photo experience for Pepsi, promoting the Paramount Pictures film Gladiator II. This interactive experience gave users an exciting way to transform into a Roman Gladiator or Royal Emperor. Users could upload or snap a photo, select from custom options, and receive a personalized composite image as their Gladiator II avatar, ready to share with friends and family.

Groove Jones worked with TH Experiential and Episode Four to create multiple digital touchscreen experiences for Invesco QQQ at the 2024 NYC Wine & Food Festival, highlighting the “Recipe for Innovation” series. The “Recipe for Innovation” experience aimed to blend the artistry of food with Invesco’s commitment to forward-thinking ideas, celebrating the companies in the Invesco QQQ ETF through a unique, tech-driven culinary challenge.

Groove Jones worked with TH Experiential and Episode Four to create a captivating, interactive experience for Invesco QQQ‘s activation at the NYC Wine & Food Festival in Brooklyn. The goal was to merge the world of culinary creativity with Invesco’s innovative spirit by developing a two-player interactive game, “Recipe for Innovation,” hosted by James Beard Winner Chef Kwame Onwuachi.

Public Standard approached Groove Jones with the challenge of designing an eye-catching branding moment for featuring the Lufthansa crane as they introduced Lufthansa Allegris to the USA in Chicago. Lufthansa invited industry partners, stakeholders, and top customers to an exclusive event to get a closer look at the personalized product experience now flying between Munich and Chicago O’Hare.

For this Halloween season, Spirit Halloween hired Groove Jones to create an immersive in-store experience that takes shoppers on a journey through the eerie and thrilling world of the Carnevil.

Building on the success of previous collaborations with the in-store retail team, this year’s project elevated the experience with new Holofan hologram animations designed to captivate and spook visitors as they enter the Carnevil Fun House of Mirrors oversized in-store displays.

Charles Schwab recently launched Schwab Investing Themes™ as a new approach to investing. Schwab Investing Themes™ enables investors to choose from a variety of themes comprised of a basket of relevant stocks that can be customized. To introduce Schwab Investing Themes™ in a big way, TRG worked with Groove Jones to build an OOH campaign that included a series of augmented reality (AR) murals and anamorphic 3D billboards.

Jennifer Mien Mien Lin LLC partnered with Groove Jones to bring their new interactive sculpture, “Be Still & Still Moving,” to life. We created a comprehensive brand identity, photo-realistic 3D renderings, and marketing materials for this project. We also built a state-of-the-art WebGL website to showcase this unique art piece—a futuristic tree symbolizing hope and resilience amidst the chaos of city life. The physical art installation will be built in Miami, Florida, in late 2024.

Groove Jones worked with Advantage Unified Commerce to create an immersive Augmented Reality (AR) experience to support Keebler’s new campaign with the latest Despicable Me movie. The experience is to drive engagement and enhance the promotional campaign for the Find the Mega Minion Fudge Stripes Cookies.

ServiceNow worked with Groove Jones to design an exciting guest activation for their annual Knowledge 2024 Event, highlighting their client, the National Hockey League (NHL). This activation engaged attendees by transforming them into NHL athletes through a personalized video game called Shot Challenge.

Invesco QQQ wanted an interactive and technology-driven fan experience to highlight their sponsorship at this year’s NCAA Final Four Men’s and Women’s Championships. Groove Jones worked with their agency, 160Over90, to design and develop an experience so sports fans could see and feel what it’s like to be on the court where they can recreate a moment during a pivotal NCAA championship game. Invesco QQQ is the Official ETF of the NCAA and March Madness.

Revolution Marketing worked with Groove Jones to create the AI Aura Photo Experience for Method, a body care products brand under SC Johnson, to engage music fans at this year’s Coachella event.

Groove Jones worked with AT&T to create a 30-second video ad for their recruitment campaign, displayed on the Discovery District Media Wall in Dallas, Texas. The ad aimed to position AT&T as a top employer using anamorphic video techniques for a 3D visual effect on a digital billboard, enhancing viewer engagement and brand visibility.

Groove Jones worked with Freddie Georges Production Group (FGPG) to design and develop a series of interactive applications for Cars Commerce at the National Auto Dealers Association (NADA) event in Las Vegas.

Groove Jones worked with our long-time client, Toyota Motor North America (TMNA), to create a stunning WebGL immersive experience that allows customers to explore and view the new Mirai fuel cell electric vehicle (FCEV). What makes FCEVs unique is that they use hydrogen to produce electricity via a fuel cell to power the vehicle.

In collaboration with HLK Agency and Bayer Crop Science Group, Groove Jones created an innovative augmented reality (AR) experience to demonstrate how high winds impact traditional corn versus Preceon™ Smart Corn System short-stature corn hybrids.  This interactive platform complements a print campaign and serves as a centerpiece at tradeshow events.

Groove Jones worked with the American Heart Association (AHA) to develop a virtual reality (VR) application aimed at teaching teenagers and adults the lifesaving skill of Hands-Only CPR and the proper use of Automated External Defibrillators (AED).

3M worked with Groove Jones to demonstrate the hanging capabilities of Command™ Brand in a captivating manner. The goal was to use augmented reality to help inspire consumers with what they can hang from Command™ Damage-Free Hanging Solutions, highlighting the hook’s strength and utility. The desired outcome was to enable users to virtually hang various items on different surfaces using the Command™ 10 lb X-Large Utility Hook and be demonstrated at CES.

Be Pro Be Proud (BPBP) continues working with Groove Jones to create immersive VR experiences with their mobile tours to recruit the next generation of today’s skilled workforce. This VR experience will be originally part of the Arkansas BPBP Tour and eventually be integrated into other state tours.

The University of South Florida and Innovative Education Studios, a subset of the University, worked with Groove Jones to enhance their online course content through the creation of 3D environments for virtual productions. The objective was to capture and then digitally re-create locations of the USF campus for the college to use as backgrounds with their Volumetric Stage.

Groove Jones had the privilege of working with the Special Angels Investments, LLC 501(c)(3)  to create an immersive and educational experience http://zioncemeteryrememberance.com/ centered around Zion Cemetery in Tampa, Florida, the oldest known African American Cemetery in the city.

The University of South Florida and Innovative Education Studios, a subset of the University, worked with Groove Jones to enhance their online course content through the creation of 3D environments for virtual productions. The objective was to capture and then digitally re-create locations of the USF campus for the college to use as backgrounds with their Volumetric Stage.

Encore Worldwide, LLC, a full-service experiential marketing agency, worked with Groove Jones to create an engaging, interactive concert experience – Lysol Air-Aoke. The goal was to enhance their customer’s activation and introduction of new Lysol products at the Music Midtown Festival in Atlanta, GA, and then later at the People’s Choice Country Music Awards at the Grand Ole Opry in Nashville, Tennessee.

Constellation Brands worked with Groove Jones to expand upon the award-winning interactive Dia de los Muertos mural we had previously created for them in 2019. The initial mural’s success came to life through Augmented Reality. The goal was to build a digital world inspired by the mural, allowing users to explore and engage with the traditional holiday celebration in a revolutionary format.

Groove Jones, a leading creative technology company, worked with the Spirit Halloween creative team for the fourth time to produce spooky holograms for their newest in-store displays!

FC Dallas went on a nostalgic journey with their Retro Burn Night celebration at a recent match with Atlanta United FC. This event was a tribute to the club’s past, featuring Dallas Burn legends Paul Broome, Jeff Cassar, and Chad Deering, who set the stage with a ceremonial shield ignition before the match. The night also held even more excitement as fans could join the game in a virtual experience created in collaboration with Groove Jones. Throughout Toyota Stadium, fans were encouraged to enter the virtual game with the XR Avatar Scanner, a volumetric scanner that creates a digital double of you in seconds.

This year, FC Dallas once again collaborated with Groove Jones to bring their popular AR mural to life. The mural will not only be at Toyota Stadium but also be installed at Dallas Love Field Airport.

Groove Jones had the extraordinary opportunity to bring Launch Agency’s client, Baylor Scott and White Health’s campaign “Goals Start Here”, to life through an innovative AR experience. The experience is based on a creative concept that features Jake Oettinger, goalie of the Dallas Stars, whose inner voice – his “Motivotter” is used to help inspire fans on their personal health journey.

Through Groove Jones’s design and development, the AR experience places Jake Oettinger as your personal Hype Man, who helps people achieve their goals in real life by showing up in selfie videos or photos that users take. 

The Groove Jones team developed a digital double of Oettinger in the form of a mini-AR Jake. Only it isn’t actually Jake: It’s his inner voice, which is named Motivotter, a combination of his nickname “Otter” and “motivation.” 

The experience allows users to place Motivotter on any surface, next to anything they’ve achieved or want to achieve. Like eating healthier, working out more, walking their dog—you name it, Motivotter is there celebrating your victories with cheers, back flips, and a variety and dance moves.

60-Foot Tall Lil Nas X Hologram Projection for League of Legends Worlds Championship

The largest tournament in the League of Legends calendar, LoL Worlds 2022, just wrapped, and National Experiential brought on Groove Jones to help kick off the event at a media event held in the historic Fisherman’s Wharf in San Francisco.

The animation featured Lil Nas X, who initially appears cloaked in the LoL Worlds Flag and then reveals himself as he peers out from underneath the flag before he begins to dance high above the buildings near the Fisherman’s Wharf.

Case Study - https://www.groovejones.com/60-foot-tall-lil-nas-x-hologram-projection-for-league-of-legends-worlds-championship/

George P. Johnson worked with Groove Jones to bring to life an interactive AR scavenger hunt inspired by Nissan’s “Thrill Driver” national television campaign. In the television commercial, Eugene Levy transforms into an action hero when he experiences the thrill of driving a Nissan.

Full Case Study - https://www.groovejones.com/nissan-launches-thrill-seekers-ar-scavenger-hunt-at-the-new-york-auto-show/

FC Dallas brought on Groove Jones to help them kick off the season with a new fan experience. Soccer fans of all ages got the chance to step inside our XR Avatar Scanner. They were then scanned and transported onto the pitch at Toyota Stadium, where they got to make the game-winning goal! Check out the video below to see another guest’s scan integrated into the gameplay action.

Full Case Study - https://www.groovejones.com/fc-dallas-get-in-the-game-xr-avatar-volumetric-scanner-fan-experience/

Charles Schwab has one of the coolest trophies on the PGA Tour. Sam Burns, the winner of the 2022 Charles Schwab Challenge, earned $1,512,000 of an $8.4 million purse, his name on the Leonard Trophy, and a handsome red tartan jacket, but he also received the keys to a custom rebuilt 1979 Firebird Trans-Am.

Groove Jones worked with the Charles Schwab R&D  team, Non-traditional activations team, Media Team, Sponsorships Team, and their agency Episode Four to bring an AR experience that highlights the technical and custom upgrades on the Schwab Firebird.

Full Case Study - https://www.groovejones.com/schwab-firebird-ar-experience-for-the-charles-schwab-challenge/

BASF’s agency, VMLY&R wanted Groove Jones to help them create an exciting Arcade game and online digital engagement that farmers could play and learn about Teraxxa. They wanted to play off the classic arcade games in the look, feel, and technology for the game. Think Galaga. Centipede. Donkey Kong. Old school 8-bit arcade stuff.

Case Study - https://www.groovejones.com/teraxxa-game-pits-farmers-against-wireworms-in-webgl-game-over-experience/

Virtual 360 interactive worlds to explore and learn about Salesforce customer success stories. Included multiple locations to learn about solutions. The site worked on both desktop web and mobile web.

Full case study - https://www.groovejones.com/salesforce-webgl-threejs-online-experience/

Upshot Agency worked with Groove Jones to create an AR experience for Constellation Brands’  Victoria Dia De Los Muertos campaign. The experiences allow consumers to bring a series of custom bottle labels to life in celebration for the annual Mexican holiday. Groove Jones designed the experience to work with WebAR.

Full Case Study - https://www.groovejones.com/victorias-dia-de-los-muertos-web-ar-campaign/

Callaway Golf used A.I. (Artificial Intelligence) and Machine Learning to create the new MAVRIK line of drivers, fairway woods, hybrids and irons. This tech influenced approach to a clubhead design and prototyping inspired the marketing team to tap into the power of AR (Augmented Reality) to demonstrate the new features and designs of the MAVRIK line.

Full Case Study - https://www.groovejones.com/callaway-golf-launches-in-store-ar-promotion/

Corona has done it again and has produced a 2020 limited-edition sneaker release. The Corona team worked with sneaker designer Jake Danklefs, to create 12 custom pairs of shoes that incorporate branding elements from both Corona and the Texas Longhorns. These were made to celebrate the partnership between the two organizations!

Groove Jones was brought on board to create a web-based AR portal experience that allowed sneakerheads and college fans the chance to win a pair.

Fans entered to win by playing an augmented-reality game found at a select website. The AR experience transported you to a Corona beach with palm trees, ocean sounds, and a bucket of ice-cold Corona’s between two Adirondack chairs. The iconic Corona beach scene.

#FindYourBeach

The objective was to find the octagonal Corona box hiding the custom shoes. Once they found them, the consumers tapped them to open the box and get a sneak peek of the shoes.

Once activated players 21 and up were able to enter for a chance to win a pair of shoes.

The sweepstakes and Augmented Reality experience were promoted at Texas Longhorns home football games and season-long in sports bars in the Austin area. Additional shoes were also shared with national Shoe Influencers, who posted unpacking videos and related images of the kicks.  Reviews and excitement were very positive, delivering a great Year 2 experience!

Learn more about WebAR – https://www.groovejones.com/web_ar/

Modelo Brings the Dia de Los Muertos (Day of the Dead) Celebration to Life with AR Campaign Generates 16.5% Increase in Sales in Markets.

.Groove Jones worked with the Constellation Brands Beer Division Southeast team to create a unique OOH and point-of-sale campaign that brings the Modelo art pieces to life through the power of AR. All you need is your phone to activate the experience.

Full Case Study - https://www.groovejones.com/modelo_ar_dia_de_los_muertos/

We were asked by GTB and Ford to create an immersive and interactive VR experience for the public and press to get a firsthand look at the deep suite of Ford Co-Pilot360™ safety products. Consumers and the press got a chance to take a VR driving experience in the 2019 Ford Edge and Explorer vehicles, that took them on a journey from their home, a drive on a busy highway and then into the city. This five-minute interactive experience put them in a variety of scenarios where they faced numerous obstacles and hazards to demonstrate the safety technology.

Full Case Study - https://www.groovejones.com/ford_co-pilot360_vr/

Henkel Loctite Using VR for Training Employees and Educating Customers for Aftermarket Automotive Repairs

Groove Jones recently helped launch a new VR (Virtual Reality) training tool for Henkel Loctite as part of a Vehicle Repair Training and Application Center. The facility offers hands-on technical application training for automotive aftermarket products and collision repair products, and provide mechanics, collision repair and glass installer technicians with the tools and knowledge to make automotive repairs faster, safer, and more reliable.

The VR experience is a tool gives both employees and their customers the opportunity to work through a variety of use case scenarios. The experience then grades the user on how they performed, providing instant feedback for additional training and insight from a company expert.

VR Training Module

The VR experience tests the user on their knowledge of the unique products to accomplish the following aftermarket automobile repairs.

The experience always begins with instructing the user to put on their safety gear, which includes gloves and goggles before they can begin working on the cars.

The user is then tested on their knowledge of Loctite products to fix a variety of issues that they may face in real life. The experience starts with simple issues and then ramps up in difficulty with issues that take multiple steps to complete.

Below is an overview of the variety of interactions and modules developed for the training SIM.

1. Cylinder Sleeve – A connecting rod broke causing the piston to score the cylinder wall. The user will bore out the cylinder to accommodate a sleeve of proper dimensions. Once complete, the user must apply the correct product on the sleeve to accommodate for the gap and heat requirements of the engine.
2. Adjust Rocker Arm – Vehicle operators have heard tapping coming from the rocker arms. The user must retorque and use the proper product to prevent them from loosening in the future.
3. Fix and Reattach Loose Body Trim – There is a piece of the bumper lip that has cracked. It is made out of carbon fiber, so the user must repair the damage using a product to fill in the gap and then reattach it to the vehicle.
4. Fix Oil Leak Around Oil Pan – There is an oil leak coming from the pan. The user must drop the pan, clean away the remaining gasket, and apply to the circumference.
5. Fix Leaking Break Lines Due to Corrosion and Replace with New Brake Line – A repair is needed as a result of a leaking brake line due to corrosion. This must be replaced. The user must find apply the correct product and properly seal all fittings on the new brake line to prevent future leaks.
6. Replace Muffler – It appears the bolts on the exhaust coupling have rusted and cannot be removed by standard measures. Before the repair can be completed, the user must use Freeze and Release to loosen the bolts for removal. Since the previous installation of the bolts failed to use a lubricant to protect the assembly from rusting, the user must use the proper product to prevent this in the future before reattaching.

Products Used in the Experience

• General purpose threadlocker of medium bond strength. This threadlocker secures and seal bolts, nuts, and studs to prevent loosening due to vibration. The product works on all metals, including passive substrates such as stainless steel, aluminum and plated surfaces.
• Dual cure, acrylic dimethacrylate ester fluorescent threadlocker designed for the permanent locking and sealing of threaded fasteners.
• Flexible, gasketing material for use on rigid machined flanges
• High strength and high temperature resistant retaining compound.
• Very high strength fast cure retaining compound that is a high strength, high viscosity room temperature curing adhesive used to join fitted cylindrical parts.
• Cyanoacrylate adhesive is compatible with leather, paper, plastic, rubber and wood material
• Hhybrid ultra-fast adhesive is a two-component versatile instant adhesive that bonds together plastics, rubbers, and metals.
• Silicone sealant and cures on exposure to moisture in the air to form a tough rubber gasket.
• Anti-Seize Lubricant that is a heavy-duty, temperature-resistant, petroleum-based compound fortified with graphite and metallic flake.

About the Facility

The 2100 sq. ft customer facility is one of Henkel’s 11 Vehicle Repair Training & Application Centers around the world, that brings together best-in-class technical training with cutting-edge technology in a collaborative environment

AT&T has numerous development programs they use for recruitment purposes. In order to showcase and inform potential candidates about these programs, AT&T has created videos to tell each story. Groove Jones has been working with the AT&T College Recruiting team on the creation of several videos, which have been developed for VR (virtual reality) and shot in 360º.

The AT&T College Recruiting team uses these 360º videos at events around the US: career fairs, information sessions, and other campus recruitment events.

They wanted to create a VR application to combine these videos into a single virtual theater allowing students to interact with and view the content that most interests them.

Content is also accessible via the web so users can view online via a desktop or mobile device.

The AT&T VR HUB

The AT&T College Recruitment VR App serves as a hub to all of the rich video content that has been created. The individual video experiences can be launched via various controls within an AT&T branded world.

Included in the VR application are multiple 360º videos shot by Groove Jones featuring “Day in the Life” experiences at various locations within AT&T.

The experience helps the viewer see what life is like working at AT&T and allows them to step into the different locations and meet some of the people that work there.

We also incorporated several existing 2D videos including the Leadership Development Program, the Finance Leadership Development Program & locational videos for the Technology Development Program. These 2D videos help highlight the culture of working at AT&T with key messaging from teams around the country.

Development Programs highlighted in the App.

• B2B Sales Development Program
• Finance Leadership Development Program
• Technology Development Program
• Leadership Development Program

Taking design cues from the new Discovery District at the AT&T headquarters in downtown Dallas, Groove Jones designed an interactive video hub environment for users to explore and watch videos.

In this super futuristic hub environment, users can select one of the many videos to play simply by gazing at the play icon. Included in the environment are some “Easter egg” interactive elements that display AT&T’s 8 value pillars.

AT&T Locations Map

Inside the Technology Development Program, the experience is an interactive map of all the hub locations candidates can be placed. By looking at a location the viewer can launch videos from that location.

Each local team created a video to highlight their unique culture and work environment.

The program was created with AT&T University – https://www.att.jobs.

Groove Jones has worked with AT&T numerous times. Here are a few links to other programs.

AT&T Sports Marketing – https://www.groovejones.com/jordan_spieth_pebble_beach/

AT&T Sports Marketing – https://www.groovejones.com/att_winning_11_decision_day/

AT&T University Employee Training – https://www.groovejones.com/att_corporate_training_with_vr/