GS4B

PROJECT GOALS: Promotion of a new insurance product on the Ukrainian market – DOCTOR TAS (insures against oncology and heart disease). Increasing sales.

PROJECT RESULTS: A qualitatively rendered set of works on our part increased the recognition of the DOCTOR TAS product among the Target Audience and increased the number of conversions.

For 6 months of work on the Instagram page, created from scratch, the percentage of engagement has increased, thanks to high-quality and interesting content, and the number of subscribers has increased by 702 people.

PROGRESS:

1. Even at the stage of getting to know the project, we understood that the topic of the product was quite serious, so it was necessary to develop a concept for promoting the product that would not alienate the target audience.

2. We have introduced a character – DOCTOR TAS, which appears in the Content. We also developed useful topics for posts related to health.

3. Since the product is new, we understood that in order to work, we need to involve bloggers and launch high-quality targeted advertising, as a result of which we received potential leads from customers.

4. In order to increase the loyalty of the target audience, we have developed various health-related infographics: “Healthy Eating Plate”, “Breast Cancer”, “Doctor TAS Family Product”.

5. Also, we worked out infographics in Stories so that they are not only useful, but also interesting to read.

Case: https://gs4b.com/tas-life-smm-case/

COMPANY NICHE: Accessories & Art Projects

PROJECT GOALS: Prepare Instagram profile for advertising. Develop a visual concept.

WORK DONE:

1. Drawing up recommendations for maintaining a profile;

2. Improvement of the logo;

3. Development of icons for highlights and actual Stories;

4. Development of the visual concept of the feed;

5. A selection of references for the design of the feed;

6. Photo shoot with accessories for feed.

Case: https://gs4b.com/pomponpouf-smm-case/

PROJECT GOALS: Increase the number of conversions and new customers.

PROJECT RESULTS: As a result of paid and free promotion methods, in 5 months of work, it was possible to increase the number of subscribers by 1400 people on Instagram and 1100 people on Facebook, get Leads (applications) from mailing lists and advertising and increase the percentage of engagement of the Audience on the pages.

WORK DONE:

1. Having made an analysis of the Target Audience (TA) and competitors, it was decided to optimize the pages on Instagram and Facebook. The high-quality packaging of the profile made it possible to increase the loyalty of the target audience, to give an understanding of which segment the company works with and which services are most popular.

2. In order to increase the number of hits and raise the coverage on the Instagram page, a major work was carried out with top Opinion Leaders.

3. Thanks to paid promotion methods and a launched mailing list, we managed to get high-quality leads.

Case: https://gs4b.com/bourbon-lifestyle-management-smm-case/

PROJECT GOALS: Increase the number of applications through the site, be in the TOP-10 for the main requests.

PROJECT RESULTS: Compared to last year, traffic increased by 343%. According to the main key queries, the site is in the TOP-10.

SERVICES:

Domain age – 5 years 8 months

Promotion region: Kyiv

External optimization: monthly work is carried out to increase the reference mass. Crowd marketing and link placement in new, unique articles is used.

During SEO work, unique content is constantly published in the Blog. Multilingualism on the site was also connected. This made it possible to increase the number of key phrases by which the site can be found in the search engine.

Also, new cities are gradually added to the site, in which the client also began to provide insect extermination services.

Case: https://gs4b.com/unichtozhytel-seo-case/

PROJECT GOALS: Increase the number of traffic from search engines, be in the TOP-10 for the main queries, increase the number of online entries through the site.

PROJECT RESULTS: For 4 months of work, traffic from organic issuance increased by 56%. According to the main key queries, the site is in the TOP-10.

SERVICES:

Domain age – 9 years

Promotion region: Kyiv

Subject: medicine

External optimization: monthly work is carried out to increase the reference mass. Crowd marketing and link placement in new, unique articles is used.

On the graph on the left, we see that the dynamics of link building is not linear and may cause suspicions among PS.

During the SEO work, a complete check of the link mass was performed, the anchor list and “bad” links were rejected. Next, we work on building a natural, linear dynamics of link building.

Throughout the time of site promotion, the Client actively cooperates with an SEO specialist. Thanks to this, we get unique and professional texts that are regularly published in the Blog.

Work has been carried out to improve the usability of the site:

– Checked the performance of all forms;

– Added lead generation forms to articles;

– Added relinking for the convenience of site users.

Case: https://gs4b.com/smart-mrt-seo-case/

PROJECT GOALS: Website redesign and transfer to a new CMS without losing positions. Increase organic traffic.

PROJECT RESULTS: Increase organic traffic by 20% in 4 months of work.

SERVICES: CMS GS4B was chosen for work. The site has a structure that covers the semantic core as much as possible.

As part of SEO, the following work was carried out:

1. Collection and clustering of the semantic core, constant work on expanding the semantics of the site, creating new pages on its basis for medium and low-frequency queries;

2. Preparation of terms of reference for the elimination of some technical flaws on the site, including:

– Removal of internal links with 404 response code;

– Closing from indexing unoptimized filter pages;

– Removal of 301 redirects that direct to a page with a 404 response code;

3. Improving the quality of existing text content on the site. Revising the TOP of search results for specific types of goods, compiling technical requirements for a copywriter on its basis and writing texts for pages of categories of the site with low-quality or missing content;

4. Work on the development of the link profile of the site.

Case: https://gs4b.com/sanroom-seo-case/

PROJECT GOALS: Creation of an online car booking service with the possibility of online payment and free booking. The main emphasis was placed on usability – convenient location and segmentation of car categories.

PROJECT TECHNOLOGIES: Backend: Laravel; Frontend: Javascript frameworks Vue.js, Nuxt.js on the Node.js software platform; Server: Digital Ocean

FUNCTIONALITY:

– Elastic-search filters without page reload.

– Ability to prescribe SEO for regular pages and filter pages.

– Liqpay connection for online booking

– Free car booking

– Car catalog

– Additional services

– Multilingual

– Multicurrency

– Switch between pages without reloading

– Administrative panel with advanced features

Designed for travelers and seconded people, locally and for foreigners (the site is multilingual: Ukrainian, English and Russian).

Case: https://gs4b.com/gelb-dev-case/

PROJECT GOALS: Development of a CRM system for a center for volunteer psychological assistance to minors. It is intended for interaction between a coordinator and a psychologist, who is assigned an assignment for a minor child. At the same time, the administrator controls the entire interaction process and can correct it.

PROJECT TECHNOLOGIES: Backend: Laravel; Frontend: Javascript frameworks Vue.js, on Node.js software platform Server: Digital Ocean.

FUNCTIONALITY:

1. Administrator’s personal account

2. Coordinator’s personal account

3. Creation by an administrator of a coordinator

4. Authorization with password recovery

5. Creating, editing, deleting an assignment to a psychologist

6. Creation of a psychologist

7. Linking a psychologist to an assignment

8. Creating and changing the status of an assignment

9. Adding additional fields for assignments

10. Formation of an assignment in PDF

11. Printable type of assignment to a psychologist

12. History of actions of coordinators with assignments

13. Feedback between coordinator and administrator

14. Filters by assignments and psychologists

15. Smart Search

Case: https://gs4b.com/ukrainian-electronic-crm-dev-case/

Project goals: Development of a dating site for the foreign market, with the aim of monetization through the internal currency – coins. With the help of the internal currency, you can open special functionality and conduct unlimited communication with the user, view full information about his profile, and also give gifts.

Project technologies: Backend: Symphony; Frontend: Javascript frameworks Vue.js, Nuxt.js on Node.js software platform; Server: AWS (Amazon Web Services)

Functionality:

1. Registration on the site with password recovery.

2. User questionnaire with the ability to change information.

3. Likes (with pop-up notifications).

4. Favorites (with pop-up notifications).

5. Ignore list.

6. Technical user support.

7. Photo gallery, private photos.

8. Video gallery.

9. Standard and advanced search module.

10. Incoming and outgoing messages.

11. Online chat with a request for communication.

12. Video chat with advanced features.

13. Swipe module (similar to Badoo, Tinder).

14. Sending offline gifts (bouquets, toys, equipment, etc.).

15. SEO Blog.

16. Personal account of the agency

17. Statistical information for each of the roles.

18. Connection of payment systems.

Sockets for real-time notifications have been connected.

Created for:

1) General use by registered users.

2) For agencies that can register their agents, and they, in turn, contribute their user base (girls).

A referral program is provided to expand the project through potential online, offline users and agencies.

Case: https://gs4b.com/session-love-dev-case/