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Verified Profile
GTE Localize is a business translation company for businesses internationally. Our key offerings include translation, localization, and subtitling services in 100+ languages.
With a team of industry experts who have garnered long experience, GTE Localize was officially established in 2017. We have three branches in the United States, Singapore, and Vietnam with an extensive network of over 1.800 native linguists to further enhance our capabilities across the globe.
Over the years, GTE Localize has become a go-to translation partner for hundreds of business clients around the world and has achieved a high client satisfaction and retention rate as a result of our constant dedication and hard work.
Further, we’re an ISO 17100:2015 & ISO 9001:2015 certified company and a part of the Globalization & Localization Association (GALA), European Language Industry Association (Elia), and ProZ – the biggest international industry associations.
Locations
Singapore
68 Circular Road, #02-01, 049422, Singapore,
Singapore,
Singapore
049422
+65-81894438
United States
2345 Yale Street,
East Palo Alto,
California
94306
+18053351052
Vietnam
229 Tay Son,
Ha noi,
Hanoi
100000
(+84) 842 555 800
Featured Review
Monica Wong, Business Process Manager at Bio-Rad Laboratories
Posted on Mar 27, 2023
We are happy to have found GTE Localize and have good working experience
Review Summary
We have quite a number of documents to translate into Simplified and Traditional Chinese, and we have good experience with GTE. Bruce is very responsive and professional. He is always there to assist and accommodate to our urgent requests. We are happy to work with GTE and would use them again in future.
What service was provided as part of the project?
Translation Services
What is it about the company that you appreciate the most?
Bruce is very fast in response, even after normal office hours.
What was it about the company that you didn't like which they should do better?
Overall experience is good, nothing that I didn't like them.
Focus Areas
Service Focus
- Translation Services
Client Focus
- Large Business
- Medium Business
- Small Business
Industry Focus
- Business Services
- Financial & Payments
- Advertising & Marketing
GTE Localize Executive Interview
Brian Dao
CEO
Please introduce your company and give a brief about your role within the organization.
GTE Localize is a fast-growing translation and localization agency, providing comprehensive services for all major languages in the world. We also offer other language services including Media Localization, Interpretation, and Data Collection and Annotation.
At the beginning of our journey, GTE Localize focused on translation and localization services for all Southeast Asian languages and other major Asian languages. After 5 years, we have grown quickly from a regional agency to a global one through continuously expanding our network of reliable linguists to cover Asian, European, and South American languages.
By 2021, GTE localize has three offices in Singapore, Vietnam, and Indonesia, with about 40 full-time staff and a network of 1000 native linguists around the globe.
Our clients are global companies with businesses in multiple foreign markets. With our constant hard work, GTE Localize has become a go-to language service partner for hundreds of B2B clients worldwide and 80% of our clients come back to us after our initial contract has been completed.
Personally, I am the CEO of the company. Regardless of my title, I have been managing multiple roles during the last 4 years, including PM, Account Manager, Sales, and Marketing Manager. I don’t think it’s something strange for a young company like us in which the leader has to roll up the sleeves and cover any gap in the operation. Of course, I have also been in charge of the big picture along the way, including establishing a strategy and supervising the entire company. However, the CEO part only accounts for my biggest workload recently when the operational team has been quite mature.
At the beginning of our journey, GTE Localize focused on translation and localization services for all Southeast Asian languages and other major Asian languages. After 5 years, we have grown quickly from a regional agency to a global one through continuously expanding our network of reliable linguists to cover Asian, European, and South American languages.
By 2021, GTE localize has three offices in Singapore, Vietnam, and Indonesia, with about 40 full-time staff and a network of 1000 native linguists around the globe.
Our clients are global companies with businesses in multiple foreign markets. With our constant hard work, GTE Localize has become a go-to language service partner for hundreds of B2B clients worldwide and 80% of our clients come back to us after our initial contract has been completed.
Personally, I am the CEO of the company. Regardless of my title, I have been managing multiple roles during the last 4 years, including PM, Account Manager, Sales, and Marketing Manager. I don’t think it’s something strange for a young company like us in which the leader has to roll up the sleeves and cover any gap in the operation. Of course, I have also been in charge of the big picture along the way, including establishing a strategy and supervising the entire company. However, the CEO part only accounts for my biggest workload recently when the operational team has been quite mature.
What is the story behind starting this company?
It’s pretty simple. Back in 2017, I had been in this industry for about 3 years and had worked for 2 different language agencies. I realized that the industry was a suit for me, and it had great potentials. However, some values I was seeking at work could not be found at those 2 companies. Thus, I decided to go ahead and build something on my own.
What is your company’s business model–in house team or third-party vendors/ outsourcing?
Actually, we’re combining the two models. GTE Localize has both a team of senior in-house linguists to handle frequently requested language pairs and a network of 1200+ freelance translators from all over the world to meet clients’ diverse requests for languages, services, and deadlines. All our linguists are required to have at least 5 years of experience working full-time as a translator. In fact, the average years of experience of our in-house translator team are 8.2 years.
How does your company differentiate itself from the competition?
Personally, I think differentiation is not a very common strategy in this industry. For us, we differentiate ourselves by outperforming the competitors. When a client thinks about GTE Localize, they think about an agency with a very high level of quality and deadline compliance. At the same time, we do our best to be competitive at price. Overall, it’s still the classic tri-angle: Quality-Deadline-Cost, but we push each element to the maximum for our clients.
Quality
You need two things to make up high quality: good input – or qualified linguists in our case, and good process – or a strict project management procedure.
Besides working with a team of 5-year+ experienced in-house and freelance linguists, we conduct a QA round by XBench for 100% of our projects. For big projects or projects from key clients, we also include an internal LQA round by a third linguist. The cost of the spot QA check or the internal LQA round is absorbed by GTE Localize (not clients) to bring clients with the best quality translations.
We also improve our service quality by providing frequent evaluation and training for linguist teams as well as operation teams (sales, project managers, and vendor managers).
Deadline Compliance
We built a system for our team to efficiently track and follow deadlines for all projects. On this system dashboard, 2 hours before the deadline, the projects’ color turns yellow to remind our team of the upcoming deadlines. Projects delivered on time or ahead of the deadline are in green. Those delivered late are in red.
The system also automatically generates the KPI, and we monitor to make sure less than 2% of projects are late. In fact, the data is normally around 1%.
Price Strategy
GTE Localize’s price strategy is not to provide clients with the cheapest rates in the market. Instead, we offer value-for-money services to ensure that you receive the best value for every dollar you spend on us.
To make it a reality, we do not outsource any jobs to other agencies but only work with freelance translators or in-house translators. The costs for sales and marketing are minimized while the existing client’s return rate and growth by the high production quality are maximized. We also take advantage of technology to cut costs for clients.
Quality
You need two things to make up high quality: good input – or qualified linguists in our case, and good process – or a strict project management procedure.
Besides working with a team of 5-year+ experienced in-house and freelance linguists, we conduct a QA round by XBench for 100% of our projects. For big projects or projects from key clients, we also include an internal LQA round by a third linguist. The cost of the spot QA check or the internal LQA round is absorbed by GTE Localize (not clients) to bring clients with the best quality translations.
We also improve our service quality by providing frequent evaluation and training for linguist teams as well as operation teams (sales, project managers, and vendor managers).
Deadline Compliance
We built a system for our team to efficiently track and follow deadlines for all projects. On this system dashboard, 2 hours before the deadline, the projects’ color turns yellow to remind our team of the upcoming deadlines. Projects delivered on time or ahead of the deadline are in green. Those delivered late are in red.
The system also automatically generates the KPI, and we monitor to make sure less than 2% of projects are late. In fact, the data is normally around 1%.
Price Strategy
GTE Localize’s price strategy is not to provide clients with the cheapest rates in the market. Instead, we offer value-for-money services to ensure that you receive the best value for every dollar you spend on us.
To make it a reality, we do not outsource any jobs to other agencies but only work with freelance translators or in-house translators. The costs for sales and marketing are minimized while the existing client’s return rate and growth by the high production quality are maximized. We also take advantage of technology to cut costs for clients.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
GTE Localize offers translation and localization services for a wide range of industries, including life science, business, legal, engineering, manufacturing, IT & software, education, etc. For localization services, normally clients will have a frequent vendor and turn to them whenever a localization project arises. That’s also our case.
We are proud that 80% of our clients come back to us after our initial contract has been completed.
We are proud that 80% of our clients come back to us after our initial contract has been completed.
Please share some of the services that you offer for which clients approach you the most?
I’m sharing here in the order from the most frequent to the least:
Translation Services – for Asian, European, and South American languages.
Localization Services – for website, app, software, game, book, marketing, e-learning, technical, etc.
Media Localization Services – Transcription, Closed Captioning, Subtitling, Voice-over, and Dubbing.
Interpretation Services - Simultaneous Interpretation, Consecutive Interpretation, Remote Interpretation, and Escort Interpretation.
Data Collection and Annotation Services
Translation Services – for Asian, European, and South American languages.
Localization Services – for website, app, software, game, book, marketing, e-learning, technical, etc.
Media Localization Services – Transcription, Closed Captioning, Subtitling, Voice-over, and Dubbing.
Interpretation Services - Simultaneous Interpretation, Consecutive Interpretation, Remote Interpretation, and Escort Interpretation.
Data Collection and Annotation Services
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
Since the services we provide are quite repetitive, we don’t take satisfaction surveys too regularly. The service frequency may vary a lot due to the client's demands. Some clients have weekly or even daily requests. Many clients only order a few jobs per year. A rough estimation is that as long as they’re coming back to us, that means they’re satisfied with our support. Even better, we got recommendations from our clients from time to time. It can be both internal referrals, like one department or country office introduces us to the other branch. It also can be external referrals, like a client recommends us to another company. Or sometimes a contact person on the client-side changes her job, moves to another company and comes back to us as a new client.
What kind of support system do you offer to your clients for catering to their queries and issues?
Our teams of dedicated salespeople and project managers (PMs) are available to support clients with all queries and issues relating to prices, deadlines, process, linguistic and technical aspects of a project. For example, if clients have questions or additional requests regarding the translations, our PMs act as an intermediate to forward information to the assigned translators and find the best solutions for clients.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, Pay per Milestone (could be in phases, months, versions etc.)?
We provide quotations for clients based on the actual number of words or pages that need translating. If the work volume is hard to measure by words or pages, we charge per working hour. Sometimes, it’s a package including several services with different price units. For example, when you need to localize your website into a new language, we would charge per word for translating the text contents and charge per word to test if the final layout in the new language is all fine from the view of the web visitors. There’re certain metrics to calculate the price of our services, like what you can find from here. But to have the precise and official quotation, we recommend you to contact our Localization Consultant team.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If not, on what minimum budget you have worked for?
GTE Localize is open to all clients. There is no minimum budget required for a project. Whether clients have a few hundred words or hundreds of thousands of words, our team still treats the project with the utmost attention. The smallest bill is just somewhere around USD 15. If smaller volume, we even support the clients without charge (because it’s more costly to bill like $5 than waiving it). Our biggest bill as of now is about $300,000 for a project.
What is the price range (min and max) of the projects that you catered to in 2020?
Our rates range from $0.04 to $0.15 per word, depending on the language pairs, services, and areas of specialization.
Where do you see your company in the next 10 years?
GTE Localize is a quite fast-growing company with an average growth of 100% per year, during the last 4 years. We have been evolving every week. So honestly speaking, it’s hard to say where we will be in the next 10 years. However, I do foresee some directions for our future:
1. Catching up with the market in terms of technology;
2. Expanding geographically to Europe and the U.S.;
3. Expanding vertically to more client industries. If we’re already in the industry, go deeper.
1. Catching up with the market in terms of technology;
2. Expanding geographically to Europe and the U.S.;
3. Expanding vertically to more client industries. If we’re already in the industry, go deeper.
GTE Localize Clients & Portfolios
Key Clients
- Abbott
- Exness
- Crypto
- Tiktok
- International Rice Research Institute
- RTB House
- Mitsubishi Electrics
- FUJIFILM
- Viessmann
- Airfree
- Kearney
- IBI Worldwide
- Endurance Learning
- University of Groningen
- Thermo Fisher Scientific
- Volk Optical
- APNIC
- Virgin Australia Airlines Pty
- dacadoo
- MyHeritage
- Digital Devotee
- Manulife
GTE Localize Reviews
21 Reviews
- All Services
- Translation Services
- Relevance
- Most Recent
- Rating: high to low
- Rating: low to high
Bich Ngoc Nguyen, Program Assistant at Plan International Vietnam
Posted on Nov 18, 2021
Great and reliable service
Review Summary
Despite urgent deadline and high demand on quality, GTE delivered a great service of translation. They responded to our feedback quickly and adjusted translation style as our requirement. Great job.
What service was provided as part of the project?
Writing Services
Ludwig Lyckeholm Uhlin, TitleSurvey Programmer at Q ONE TECH
Posted on Sep 13, 2021
Accurate and reliable
Review Summary
GTE is a professional translation agency that provides an amazing experience and reliable work. We were in need of several language translations with special request where it was crucial that some elements were not to be tampered with.
GTE has shown that they are up to any task and we will definitely work with them in the future.
GTE has shown that they are up to any task and we will definitely work with them in the future.
What service was provided as part of the project?
Software Development, Writing Services
What is it about the company that you appreciate the most?
Reliable, accurate, and have great communication
What was it about the company that you didn't like which they should do better?
Can't see anything that is in need of improvement
Anthony VAZQUEZ, General director at at LPS Pacifica CO., Ltd
Posted on Jun 14, 2021
Accurate translations for technical content
Review Summary
I asked GTE to translate my website (English to Vietnamese) which contains a lot of technical content relating to our industry (lightning protection) and they did a great job buy providing the appropriate vocabulary for our profession. Great experience
What service was provided as part of the project?
Writing Services
What is it about the company that you appreciate the most?
Fast and accurate
What was it about the company that you didn't like which they should do better?
No idea
Siew Woon Lee, Office Manager at at RTB House
Posted on Apr 21, 2021
Fast and Accurate Translation
Review Summary
We have engaged GTE for several times. Our requirement is to translate Vietnamese to English or vice versa. GTE delivered excellent translation works without failed. They are reliable, fast and accurate. My communication with GTE is hassle free and overtime we have built a strong rapport. I would definitely recommend GTE to anyone that required Vietnamese to English translation service.
What service was provided as part of the project?
Translation Services
What is it about the company that you appreciate the most?
Realiable, fast and accurate
What was it about the company that you didn't like which they should do better?
no. keep up with the good work.
Alice
Posted on Mar 23, 2022
The cooperation with your company is very happy and pleasant, looking forward to the future cooperation
Review Summary
GTE is a great LSP with fast responding and high-quality delivery, they're also a hard worker. Thank you GTE guys!
What service was provided as part of the project?
Translation Services
What is it about the company that you appreciate the most?
GTE Localize good responsive, can delivered job on time, and provide good services
Son Nguyen
Posted on Dec 31, 2020
Helpful & professional team
Review Summary
Very professional translation agency to work with, definitely look forward to next project.
What service was provided as part of the project?
Translation Services
What is it about the company that you appreciate the most?
Project managers were really helpful and nice to me. So, working with GTE is highly recommended.
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