Gunshop Commerce

Customer Acquisition & Engagement

In the firearms industry every effective marketing strategy focuses primarily on generating leads, acquiring customers, garnering repeat business from current customers, and finding new channels and means of engaging with the people who support your products and your brand. Our industry-focused strategies are primed to tap into the mindset of customers in the online firearms industry.

Content & SEO Services | Firearms Marketing

The GSC team are Content Marketing, SEO experts in planning and crafting optimized content that reaches the right audience and delivers the best response. With our best-in-class Firearms SEO strategy, content delivery, and social media management, we will get your products and info in front of as many new customers as possible - and track the data to provide your business with the means to most effectively capitalize on your content efforts.

Social, Email & PPC

While content and SEO are the foundation of our marketing strategies, we also run targeted campaigns through social media, email marketing, and (if your products are allowed!) paid advertising. While many PPC programs exclude guns and firearms, some gun parts and accessories can be marketed in this way. GSC has the knowledge and talent to help you understand the most effective strategies to deliver the best bang for your buck with your marketing dollars.

Marketing Automation

Conceptualizing, planning and implementing an omni-channel marketing approach is only half the battle - the other half is putting in the necessary man hours to sustain it. With our suite of cutting edge marketing automation tools, we can ensure ongoing routine touchpoints through email, social and other actions - and track all the data that helps inform you on where your business is succeeding and growing online. 

True Custom-Built Website Development

At GSC, we don't rely on any common, open-sourced eCommerce platforms. Through our proprietary Bullzeye CMS, we have a spec-built website engine that is designed to power the exact features and functions required for a top-end firearms website.

Customized Product Data Imports

Through our Bullzeye Data Pump, we have a powerful product import utility that can be customized and configured to ingest product data from any file format or API. Our engineers can work with your product management or sourcing teams to develop a product import routine that is tailored to work for your business. Whether it's importing product exports direct from manufacturers or distributors, or connecting to another software system like an ERP, we can build the right solution to get your products on our website in a fast and effective way.

Future-Proof Support

We provide our Bullzeye CMS through a Software-as-a-Service model. Bullzeye is the website engine that powers every site Gunshop Commerce builds, markets and supports. We continually invest in the Bullzeye website platform to build new features, stay up to date on performance and security, and to ensure fast pages and a great customer experience. With Bullzeye, your website will never become old or obsolete. We keep you running in top shape for the long term