HeyInnovations

Maxidom.rs is a DIY retail startup in Serbia that set out to revolutionize the industry with an omnichannel shopping experience. 

Client’s goal. Maxidom.rs envisioned becoming the first-choice brand for professional craftsmen and home improvement experts. The brand’s key competitive advantage would be in strong online presence, as opposed to its competitors who weren’t focusing on selling online. That was an opportunity for Maxidom.rs, and they needed a reliable IT partner to realize that opportunity. 

Business challenges. We’ve partnered with the Maxidom.rs team and helped them tackle several challenges. First, the website had to be a custom solution so that the company could add new services and features without relying on third parties like Shopify. Second, there was a requirement for a clean and intuitive design to catch the customer’s eye and edge out the competition. Finally, all had to be done under a deadline tied to the offline store opening.

The outcome. As a result, we built an MVP of an e-commerce website for Maxidom.rs, helping them sell their products, attract customers, and provide high-quality services online. In this project, our team was responsible for benchmarking, UX/UI design, backend and frontend development, integration with the ERP and CRM, pre-release testing, and post-release maintenance.

Project features

• Predictive search
• Price calculators
• Clean and intuitive design
• Personalization based on profession
• Integration with ERP and CRM (Salesforce)
• SEO admin panel for promoting products

Sportmaster is a major retailer of sporting and outdoor equipment in Eastern Europe. They have been developing their digital ecosystem together with HeyInnovations. As a part of our collaboration, we had to redesign and refine its mobile app to boost its omnichannel sales, improve user experience, and address non-product customer needs. 

In the result, the sales conversions grew by 14% in iOS and 10% in the Android versions. The average ticket increased by 15%, and the App Store and Google Play ratings improved from 4.2 to 4.8.

Project features

1. Super app comprises several custom modules that adapt to different designs and new app integrations.

2. Refreshed visual style with bold typography and signature color palette.

3. New brand illustrations for navigation and empty states.

4. Product cards with editorial photos and 360° item viewing.

5. Separate page with non-product extra services.

Scentbird is a U.S. based perfume and cosmetics subscription service that mails out 3+ fragrances or beauty products of a client’s choice each month. When they were a startup, they approached us to create an app that would facilitate purchasing perfumes online and make the digital shopping experience as close to real-life as possible. The company then completed the Y Combinator Program and won YC funding for further development. 

Unique note-by-note scent description

To make perfume shopping faster and easier, we broke down the scents and described them note-by-note with beautiful illustrations and animations in the app. We also added filters that allow searching for fragrances based on specific ingredients.

Home screen recommendations

We placed everything for a quick and convenient fragrance selection right on the home screen: new arrivals, bestsellers, perfume of the month, and personal recommendations.

Ratings and reviews to help make the final decision

The app displays user ratings and reviews describing the key parameters: intensity, character, occasion, seasons, properties, or complexity. 

Easy subscription management

Users can start, customize, pause, and renew the subscription in just a few taps. They get started by specifying their preferences in the onboarding and go on to choose a personalized plan. The app remembers and safely stores users’ payment details and delivery addresses to ensure a stable monthly delivery with no interruptions or pauses.

TONS is a food delivery service from Kuwait. They turned to HeyInnovations to develop an Android app for customers and shoppers, as well as to improve the pilot iOS version that they already had. The apps had to support English and Arabic languages, and offer an online payment solution, as local legislation does not allow linking bank cards.

TONS Customer app

1. Catalog with filters by product categories, vegan, vegetarian, organic, and keto foods.

2. Online item replacing if the selected item is out of stock.

3. In-app barcode reader and automatic geolocation.

4. Online tracking of shopping and delivery.

5. In-app currency for users to pay for orders and receive refunds.
    

TONS Shopper App

1. Records the beginning and the end of the shopper’s shift.

2. Allows shoppers to notify customers about promotions.

3. Lists all incoming orders and delivery time. 

4. Displays shopping lists for each order.

IZI is a super app targeted at younger audiences. It combines online banking, food delivery, movies, and lifestyle services. The IZI team approached us to develop super app design and prototype, API documentation, and iOS and Android apps in just 4 months. 

We created the prototype and designs from scratch, and in 4 months, released the beta-versions of iOS and Android apps in stores. In the following months, we made several updates and performed a scheduled project handover to the client’s in-house team.

Project features

1. Lifestyle services as mini-apps: multi-gym membership, restaurant booking, movies, food delivery, and appointment scheduling.

2. Fresh and funky app design with colorful bubbles.

3. In-app banking services.

Nimb created a safety ring with a panic button that allows sending alerts to user’s select contacts in case of emergency. The company wanted to develop an app that would work as a communication medium for Nimb users and turned to HeyInnovations. In the end, the ring, and the app that we created for it, raised $537k of Kickstarter investment and got 3k pre-orders.

The ring development went simultaneously with the app, so we had to follow each new ring version and adapt to its new functionalities on the go. The final version of the app featured:

1. Customizable safety circle of people who user wants to contact in case of emergency.

2. Coordination chat with user location and background noises from the scene shared live.

3. Connected emergency and rescue services.

4. User profile and personal medical record.

5. In-app Nimb Ring store.

Parklook is a Bristol-based digital startup for finding and booking street parking. They contacted us to develop a convenient mobile application that would provide communication between drivers and up-to-date location sharing.

Project features

1. Cash reward from the app for sharing information on free parking spots.

2. Two user scenarios: drivers can book and rent out parking places.

3. Custom car avatars to help drivers recognize each other faster.

4. Voice assistant to help search for parking while driving.

Motify is a video online training service that reached HeyInnovations to create a fitness ecosystem. We had to develop a one-stop mobile application that would have everything for a healthy lifestyle—from a calorie counter to workouts and motivation. The app was listed in Women’s Health Top 30 Workout Apps and got 1 million downloads.

Project features

1. User onboarding that helps shape user workout feed and recommendations.

2. Social media-like user profile to find gym buddies and share achievements.

3. In-app calorie counter and weight tracker synchronized with health apps.

4. Scheduling and having personal workout sessions with trainers.

5. Workout calendar with notifications before sessions.

In 2018, Shape engaged us to build a mobile MVP that would allow visualizing furniture in the interior and ordering the selected pieces. Together, we created an augmented reality app for fitting and ordering furniture. The client tested it at furniture exhibitions and, after positive feedback, went on to develop the app in-house.

Project features

1. Extensive furniture catalog with filters for a faster search.

2. Realistic 3D models of each item in the catalog for near real-life visualization.

3. Comparing and combining several items at once to order entire sets.

4. Useful recommendations and articles to engage users and increase LTV. 

Sportmaster is the largest sporting goods retail chain in Eastern Europe. Together with HeyInnovations, they have been developing their own digital ecosystem. One of the recent projects that we did for them in this collaboration was the redesign of the Sportmaster website. As a result of our work, the new website saw a 12% higher conversion rate and a 15% increase in average ticket.
 

Project features

1. Pop-up question prompts to learn user preferences and tailor recommendations.

2. Refreshed visual style with adjustable color block design and dynamic typography.

3. Gamified registration form that rewards bonuses for each completed line.

4. Personalized home screen based on user location, interests, and goals.

5. Professional product shots and looks for inspiration.

6. Sectioned catalog for easy navigation and search.

Leroy Merlin is one of the biggest European home improvement retailers with 464 stores worldwide. They contacted us to create a mobile app that would become a new sales and communication channel for customers who preferred online shopping. 

Onboarding at first launch

We added a simple onboarding flow upon the first launch to show the user around the interface.

Comprehensive catalogs 

All items are cataloged into item categories with filters by price, name, brand, type of room, and availability online. 

Product cards

Each item in the catalog has a product card with detailed product information, reviews from buyers, and questions about the item.

Barcode search

The built-in barcode scanner reads the item barcode and returns a set of similar goods available through the app, and keeps it in the search history to be accessed later.

Online shopping and delivery

In the app, users can pay for the goods and order delivery to their doorstep. The product card indicates whether the selected item is available online or in the store only, and shows locations with the selected items in store.

Shopping lists and routes

The app allows compiling shopping lists to make sure users buy everything they need and makes routes to the closest Leroy Merlin stores based on the user's location.

Collecting user feedback

We added a feedback form for users to share their impressions about the app and suggest improvements.

Olimp is a platform that understands and caters to the specific needs of freight carriers and warehouse managers. Together with HeyInnovations, they developed a website that connects drivers and warehouses to save transportation time and reduce carbon emissions.

Business challenge

The founders came up with the idea of Olimp when they faced difficulties searching for short-term warehousing as a truck company.

They noticed that when rejected at delivery, drivers had to find a stopover point for their freight. Having no special service for that, they would spend hours trying to find and book a suitable warehouse location on the Internet.

Warehouses also felt the lack of a digital solution: they didn’t have a platform, other than the Internet search, where they could promote their services, connect with carriers, or monitor their workflow.

Olimp founders realized that, and contacted HeyInnovations to develop a handy digital tool for searching, booking, and managing warehouse visits right on the go.

Key tasks

• Develop a digital platform that would allow drivers to find and book warehouses on demand.
• Implement a safe and reliable authentication mechanism to create a network of trusted users.
• Create a database of warehouses with key services and features for better search.
• Develop a CRM system for warehouses to manage bookings and connect with drivers.

How we tackled the tasks

• Adaptive web design for quick start and easy access from all devices
• Designed registration forms in compliance with laws and regulations
• Convenient warehouse search to help drivers find relevant services
• Clear operations for better user experience and higher retention
• CRM system for warehouses to manage capacity and optimize revenue

Outcomes

Together with Olimp, we brought a brand-new solution for the logistics industry. We kept the usual functionalities of an online booking platform and added industry-specific features to deliver a clear and efficient user experience.

McDonald’s approached us to help them develop a learning platform for their trainees and employees. We created a game-based digital portal that imitates a real-life McDonald's kitchen and allows learning the menu, and meal preparation processes. 

Project features

1. Recreated real-life kitchen environment.

2. Up-to-date menus, ingredients, and preparation instructions for employees.

3. Gamified learning process to achieve maximum efficiency.

4. Switching between training, beginner, and pro modes.

5. Adjustable difficulty and timing to complete a level.

6. Game rewards and points that transfer to real-life bonuses.

Jaguar Land Rover approached us to develop an app for their Priority Club clients. The app had to represent the premium services entitled to the Priority Club members, and provide extra help for drivers.

Project features

1. Personal profile with general vehicle information, service booking and history, and vehicle manual.

2. Map with partner services and official Land Rover retailer locations.

3. User-friendly interface with all the essentials on the home screen.

4. Land Rover parts and accessories search and info.

5. Road assistance in case of breakdowns.

6. In-app car payment calculator.

After the launch of the Jaguar Land Rover app for Priority Club members, Jaguar asked us to adapt the app to their touchscreen systems, so that users could start it right on the car display. 

We had to integrate the app with the Bosch mySPIN system, which was a difficult task, since the car system could only connect to a device after verifying the vehicle license and identification number.

Project features

1. Adapted app interface that goes in line with mySPIN guidelines and keeps the Jaguar brand style.

2. Bigger font and buttons, fewer pictures, and only key functions displayed while driving.

3. Full app functionality is available when the car stops.

4. Easy app launch with a USB cord.

Our task was to create a brand-new visual style for ABBYY OCR mobile applications. The new visual guidelines had to follow the company’s brand book and at the same time offer a fresh look at the design of the applications. 

Project features 

1. Individual color schemes for each app in the ABBYY OCR line.

2. Common font to achieve a unified visual style.

3. Unique animated onboarding to introduce users to the key functions. 

4. Recommendations for illustrations and overall app layout.

5. Images and screenshots for promotion in stores.

Baristika is a coffee shop created to deliver freshly brewed specialty coffee to clients across business centers. It operated in a ghost kitchen format, meaning that there was no front of house, and the orders were delivered directly to the customers’ desks. For this project, we developed an all-in-one management platform comprising five different services. The platform processed 150 daily orders with a 15-minute delivery, and brought HeyInnovations a new client interested in the same technology.

Customer App and Website

Our main focus here was to provide easy ordering and tracking processes. With that in mind, we implemented: 

1. Ordering system that requires only an address, card number, and customer’s phone number.

2. Saving data to use for the next orders. 

3. “Repeat My Previous Order” button to reduce ordering to just one tap. 

4. In-app delivery time estimation to avoid delays. 

5. Booking algorithm that gives customers who purchased the last menu item in stock 6-minutes to place the order.

Barista App

With the barista app, we went for clear order tracking and handoff: 

1. The system notifies the barista upon a new order and indicates whether there is a courier available for the delivery. 

2. The app assigns orders from neighboring locations to one courier.

3. The system waits for 3 more minutes to fill all the cells in the courier’s bag, after which it changes status and moves to delivery.

Courier App

The courier app was created to alleviate routing and provide a swift coffee delivery without mishaps and confusions.

1. Sends push-notification to inform customers about delivery. 

2. Shows the courier the right cell with the order. 

3. Keeps track of promo codes and gifts that customers receive if a courier fails the order. 

Admin Panel

The admin panel controlled stock levels and accepted orders from all three Baristika locations.

1. Keeps the record of ingredients in stock.

2. Automatically blocks items in menu if one of the ingredients runs out.

3. Manages employee shift schedules and calculates wages.

4. Closes the kitchen in-app orders and in case of emergency.

5. Displays customer reviews.

SPORTLIFE is a chain of high-end fitness clubs that approached us to develop an app for their clientele and staff. Our main task was to create an application that would increase customer loyalty and motivate people to visit the gym more often. We studied the behavior of the gyms’ clients, and came up with engagement strategies to ensure more return visitors and renewed memberships.

Increasing loyalty through social interactions 

We created an in-app social network to help SPORTLIFE forge a community and connect workout buddies. Users can find friends, compete with other gym members in rating, and share their achievements. 

Motivating users to work out more

We implemented a rating system and visit statistics that allows members to track personal progress and compete with each other. Users get rating points for each visit to the gym and personal training. The higher the rating, the lower the membership price. As a bonus, the most active users get rewards based on their place in the season rating.

Custom app interface

We created a unique app interface where users choose what app services to display on their home screen and tab bar.

Managing the schedule

The app shows an up-to-date gym schedule with group workouts descriptions, as well as a user’s personal schedule with the selected workouts. Before each session, users get a push-notification to remind them of the upcoming workout. 

The app also allows making personal appointments with trainers and wellness specialists.

Payment and membership

We added a payment option that allows users to transfer money for personal training and pay for their gym membership in just one tap. The app displays all the relevant plan information so that users are always aware when it is time to prolong their membership.

Separate app for trainers

A separate app for trainers allows the gym staff to manage their schedule, connect with personal clients, record their progress, and track payments.

Ginza Project is a holding of 100+ restaurants located around the world. They reached out to HeyInnovations to develop an app, a website, and an admin panel to speed up order processing and optimize restaurant management. After the launch, 60% of all orders came from the app, and the overall chain turnout was 1.5 million monthly visitors.

Mobile app and website

1. Unconventional grid of different-sized product photos to represent the restaurants through the food.

2. Restaurant page as a mini-website with hours, menu, special offers, and table booking.

3. Product cards with full ingredient list, nutritional value, and the option to exclude ingredients and choose preferred preparation.

4. Automatic geolocation and map with Ginza restaurants in the user’s area.

Admin panel

1. Implemented customer statistics, order management, menu editing, and bonus system tracking.

2. Separate pages to manage individual restaurants.

3. Dashboards with detailed orders history.

Ginza Project is an international holding with over 100 restaurants. They approached us to create a mobile app for iOS that would ease restaurant booking and increase customer loyalty. We developed iGinza, an app for viewing, booking, and rating all the holding’s restaurants.

Project features

1. Users can book tables, leave reviews, and contact the quality management team.

2. Restaurant profiles with interior photos, opening hours, and promotions.

3. Map with all the restaurant locations in the user’s area.

4. Adding a restaurant to favorites to follow its special offers.

5. News feed with restaurant updates and promotions.

Doc+ approached us with a rather challenging task: we had three months to create a house call app for patients and doctors that would work like Uber, connecting registered users with healthcare providers. In 2016, Doc+ were testing new approaches and contacted us to help them develop an MVP of such a mobile application. 

We came up with a platform that served 60,000 people and processed up to 500 daily calls. After the app launch, Doc+ raised $5.5 million in a seed funding round and continued to work on the apps in-house.

Effortless registration for new users

The patient app has a simple registration form that requires only a phone number and basic contact info. Users can skip this step and complete the form when scheduling the first appointment.

Easy house call scheduling

The app allows calling doctors at any time of the day, both to the user’s location and to another person. Before confirming a visit, the app displays the doctor’s profile, rating, and qualifications.

Tracking and managing visits

Users can track the doctor’s location and see the estimated arrival time. They can cancel or postpone the visit by contacting the service’s hotline.

Feedback and rating

After the visit, users can give feedback on the specialist; their reviews are later used to calculate the doctor’s rating. The results of the doctor’s visit, prescriptions, and recommendations are stored in the app to help track the user’s medical history.

App for doctors

The doctors’ app works on Android devices and comes as a pre-installed application on the doctor’s tablet. It allows taking house calls and making a personal schedule, calculates the shortest route to the patient, and estimates the workload and pay.

Tubalytics is a digital platform for launching and monitoring YouTube ad campaigns. The Tubalytics startup team approached HeyInnovations to help them create an interface prototype and design concept. In 3 months, we determined the pain points of the target audience, and planned out the interface logic with a flat design concept to offer a most clear and convenient user experience.

Project features

1. Four types of data visualization: tables, infographics, tag clouds, and diagrams.

2. Minimalistic flat design that provides a smooth and clear workflow.

3. Visible premium features to motivate users to buy a subscription.

4. Data filters for convenient search and selection.

5. Onboarding and user help upon the first launch.

6. UI kit with all design elements used in the project.

We collaborated with igooods to create a user-friendly app for online grocery shopping that would be easier than going to stores. Our goal was to draw users from brick-and-mortar to shopping in the app and create two uninterrupted sales channels by connecting the app and the website. 

Project features

1. Synchronization with the catalogs and promotions of multiple hypermarkets to display relevant prices and special offers.

2. Unified cart on the website and in the app to create two sales channels.

3. Barcode scanner for convenient item search.

4. In-app tracking system that shows what goods were added or removed by the shopper.

5. Automatic registration process that does not require extra effort from users.

Orthaus Trailers is a Turkish company that builds and exports trailers, chassis, and dump trucks. They approached us to develop a new, functional website for their company that would support two languages and provide easy catalog search and cost calculation. 

Project features

1. User account that saves preferences and allows uploading credentials for the purchase.

2. Truck constructor that allows customizing trucks and trailers by adding and removing details.

3. Website interface localized for English and Turkish.

4. Price calculator to know the exact cost of the order.

We helped ZakaZaka to develop an app for food delivery and raise $1 million in a seed funding round. The app had over 150,000 yearly downloads and 30% more orders than the company’s website. 

Our major goal on this project was to provide a swift and effortless ordering system from 3000 restaurants with an exhaustive and clear food catalog.

Project Features

1. The app automatically determines user location upon the first launch and saves the data to the user's account for further orders.

2. Unencumbered ordering with no registration: users choose food, type their contact info before placing the order, and the app automatically saves it.

3. Filters by menu items for quick search and order.

Foodle is an international service that allows pre-ordering food from restaurants. When they were a startup, they contacted us to develop an app that would allow easy orders, in-app payment, and table booking.

Project features

1. Group ordering: users choose dished and pay for themselves, and the app places the total order for the table.
2. E-waiter with up-to-date menus for each restaurant to make ordering even faster.
3. Promotions and special offers from partners.

ArtPlay helps to relieve stress and meditate through art therapy. They approached us to develop a coloring app with 700+ coloring pages for adults, a separate section for kids, and a paid subscription.

Project features

1. 17 picture categories available online and offline, with sharing and saving options.
2. Users can color with a regular color palette, gradients, neons and patterns, and apply Instagram-like filters to the finished pictures.
3. Users scan their own sketches and convert them into a coloring page in the app.
4. Four different subscription plans with a free 7-day trial period.
5. Simplified coloring pages for kids.