Holi Service

In 1976, the Holi Corporation was established by Dale W. Holifield. Not knowing what to name her business venture, Dale went to her mother for guidance. Her mother did three things: First, she named the corporation Holi (the first four letters of Dale’s last name). Second, she put the “holly leaves” above the “i” in Holi so the pronunciation would be recognized as “holly” and not “holy”. Lastly, she purchased for Dale a replica of a plaque that might have hung on the wagon of a peddler in the 19th century. On the plaque is written “Square Deal Peddler”.

From those three words came the mission statement of Holi:
Recruit the best possible applicants available and pay an honest wage, bill the client a reasonable rate and take a fair profit for the company (a “Square Deal”). The plaque still hangs in Dale’s office today.