iMart.pro Agency

1. Introduction

Project Overview: As an SEO expert, We were responsible for developing and promoting a new online store for a metal construction company in Germany. The project involved creating an SEO-friendly website from scratch with the aim of achieving strong search engine visibility and driving traffic.

Objectives:

• Develop an SEO-friendly website from the ground up.
• Achieve top 10 Google search rankings for key product pages.
• Increase overall traffic to the website.
• Expand the total number of indexed keywords in Google.

2. Project Goals

Primary Goals:

• Build a website that is optimized for SEO to ensure strong visibility in search engine results.
• Rank the website's main product categories within the top 10 of Google search results in Germany.
• Boost overall traffic to the site through effective SEO strategies.

Secondary Goals:

• Establish the new domain as a credible source in the metal construction industry.
• Expand the range of keywords for which the site ranks, ensuring broad visibility across relevant search terms.

3. Challenges

New Website and Domain: The project required the creation of a completely new website and domain, which presented challenges in establishing initial credibility and authority with search engines.

SEO Architecture: Building an SEO-friendly architecture from the start was critical, including site structure, navigation, and internal linking.

Keyword Research: Conducting thorough keyword research to identify the most relevant and high-impact search terms was essential for achieving visibility in a competitive market.

High-Quality Content and Metadata: Ensuring that all pages had optimized content and metadata to align with targeted keywords and improve search rankings.

Link Building: Implementing an effective off-page SEO strategy to build the domain’s authority through backlinks from reputable sources.

4. Solutions Implemented

SEO-Friendly Website Development:

• Collaborated closely with web designers and developers to create a site architecture optimized for SEO.
• Provided detailed technical SEO recommendations, including URL structure, internal linking strategies, and mobile optimization.
• Oversaw the web development process to ensure all SEO best practices were integrated from the beginning.

Keyword Research and Content Optimization:

• Conducted extensive keyword research to identify high-relevance search terms for the metal construction niche in Germany.
• Developed optimized metadata (titles, descriptions, H1-H2 tags) for all key pages to improve search engine visibility.
• Provided content guidelines to ensure the creation of SEO-friendly content that resonates with the target audience.

Link Building:

• Developed and executed a targeted link-building strategy focused on acquiring high-quality backlinks.
• Secured guest posting opportunities on relevant industry blogs to build authority.
• Listed the website in reputable company directories to improve its online presence and credibility.

5. Achievements

Search Engine Rankings:

• The primary keyword cluster “Französische Balkone” achieved top 3-10 rankings in Google Germany.
• The newly developed website reached the top 10 Google rankings for main category keywords, establishing a strong online presence in the industry.

Traffic Growth:

• The implementation of SEO strategies resulted in a significant increase in traffic, driving more potential customers to the website.

Keyword Index Expansion:

• The number of indexed keywords for the website expanded, enhancing the site’s visibility across a broader range of search terms.

6. SEO Services Provided

• Keyword Research: Identified the most relevant and high-impact keywords to target.
• Competitor Analysis: Analyzed competitors to understand market positioning and identify opportunities.
• On-Page SEO: Optimized website content and structure for better search engine performance.
• Website Pre-Creation Audit: Conducted a thorough audit to ensure the website was SEO-ready before launch.
• Off-Page SEO (Link Building): Built a strong backlink profile through strategic link-building efforts.

7. Conclusion

The successful creation and promotion of the metal construction online shop in Germany highlights the importance of integrating SEO best practices from the initial stages of website development. Through strategic keyword research, content optimization, and link-building efforts, the website quickly established itself as a competitive player in the market, achieving top rankings and significant traffic growth. This case study demonstrates how a well-planned SEO strategy can drive success for new online businesses in competitive industries.

1. Introduction

Project Overview: Kratki.ua is a specialized online store offering a wide range of fireplaces, stoves, and accessories from a single brand. The project faced interruptions due to the war in Ukraine in 2022 but resumed active SEO efforts in May 2023.

Objectives:

• Attract a significant number of potential customers across Ukraine, focusing on those interested in the specific brand.
• Overcome the challenges of promoting a monobrand store in a market dominated by multi-brand stores and large marketplaces.
• Improve the store's visibility in search engines and boost organic traffic.

2. Project Goals

Primary Goals:

• Enhance online visibility by achieving top 10 Google search rankings for key product-related queries.
• Increase website traffic, with a focus on organic search.
• Optimize website structure and content to better meet the needs of both search engines and users.

Secondary Goals:

• Address the limitations of promoting a single brand and the absence of certain popular product categories.
• Establish Kratki.ua as a leading online destination for fireplaces in Ukraine.

3. Challenges

Monobrand Limitation: The store exclusively sells products from one brand, limiting the range of keyword queries.

Product Category Gaps: The brand does not offer certain popular product types, such as electric fireplaces, reducing potential traffic.

Technical Issues: The website faced several technical challenges, including poor handling of language switching, duplicate category pages, and slow page load speeds.

Market Competition: The market is dominated by multi-brand stores and large e-commerce platforms like Prom, Rozetka, and Epicenter, making it difficult for a monobrand store to compete on broad keywords. Competitors often create regional landing pages to capture local traffic, a strategy initially resisted by the client.

4. Solutions Implemented

SEO-Friendly Website Development:

• Conducted a comprehensive technical audit to identify and rectify SEO-related issues, such as language switching problems and duplicate content.
• Improved site speed and optimized images to ensure better user experience and performance in Google’s PageSpeed Insights.

Keyword Research and Content Optimization:

• Conducted extensive keyword research focused on the brand's product line, ensuring all relevant keywords were targeted on product pages.
• Enhanced product listings by adding brand and product type information to titles, descriptions, and H1 tags. For example, a product originally titled "Chatel" was updated to "Cast Iron Stove-Fireplace Invicta Chatel 12 kW (6137-44)."
• Introduced content blocks like “Price” and “Buy” to improve relevancy and conversion potential of product pages.
• Developed specific templates for different product types to ensure all keywords and relevant details were consistently included across the site.

Content Strategy:

• Created and optimized filter and category pages, focusing on high-demand product types like fireplace inserts.
• Reworked existing content in the blog to align with SEO best practices, adding necessary keywords, improving structure, and increasing the length of articles to compete better for high rankings.

Link Building and Other Promotional Activities:

• Registered the business in high-traffic directories and mapping services to boost the site’s authority and backlink profile.
• Engaged in guest posting on local media, construction blogs, and related platforms to build high-quality backlinks and drive targeted traffic.

5. Achievements

Search Engine Rankings:

• 60% of targeted queries reached the top 10 in Google search results.

Traffic Growth:

• The site’s organic traffic increased by 2.3 times during the campaign.
• Monthly visits grew from an average of 2,100 to 4,900, despite fluctuations in market demand due to external factors like the war and energy crisis.

Improved User Engagement:

• Enhanced site structure and content led to a more user-friendly experience, contributing to higher conversion rates and better overall site performance.

6. SEO Services Provided

Technical SEO Audit: Identified and resolved key technical issues that hindered the website's SEO performance.

Keyword Research: Maximized visibility for the brand’s specific products by targeting relevant and high-converting keywords.

On-Page SEO: Improved the content and structure of product pages to better align with search engine algorithms and user expectations.

Link Building: Developed a strong backlink profile through directory listings and guest posts on high-authority platforms.

7. Conclusion

The SEO promotion of Kratki.ua successfully overcame the challenges of promoting a monobrand store in a competitive market. Through strategic keyword targeting, content optimization, and effective link-building efforts, the store significantly increased its visibility and traffic, positioning itself as a leading online retailer of fireplaces in Ukraine.

1. Introduction

• Project Overview: AKPP1.com.ua is a specialized auto repair service (STO) focusing on the repair of automatic transmissions. Located near Kyiv, in Sofiivska Borshchahivka, on the border with Vyshneve, the service center attracts car owners from all three cities. The business has been operating successfully for over 10 years, but the owners decided to expand their customer base through an online presence.
• Objectives:
  • Maximize the number of potential customers, particularly in Kyiv.
  • Increase the visibility and online traffic of the auto repair service through SEO.
  • Rank in the top 3 Google search results for key service-related queries.

2. Project Goals

• Primary Goals:
  • Develop an SEO-friendly website to enhance online visibility.
  • Achieve top 3 Google search rankings for targeted keywords.
  • Increase the organic traffic to the website and drive more qualified leads.
• Secondary Goals:
  • Strengthen the business’s local presence in Kyiv and surrounding areas.
  • Improve the conversion rate from website visits to actual service appointments.

3. Challenges

• Initial Challenges:
  • High competition in the auto repair market, especially in a large city like Kyiv.
  • Lack of strong online presence among competitors, which presented both an opportunity and a challenge in establishing the brand online.
  • The need to create a site structure that supports complex, specialized services while maintaining user-friendliness.
• Market Nuances:
  • The auto repair service is highly localized, meaning SEO efforts needed to focus on specific geographic areas.
  • The urgency of the service required that the website be optimized for mobile devices, as many potential customers search for auto repair services on their phones when issues arise.

4. Solutions Implemented

• SEO-Friendly Website Development:

  • Provided recommendations for website developers to create a technically sound and SEO-optimized site.
  • Developed a clear and efficient site structure that reflected the specific services offered, including different types of transmission repairs and services for various car brands.
  • Ensured the website design avoided overly long "SEO text" blocks, instead opting for concise, well-structured content that included necessary keywords.

• Keyword Research and Content Optimization:

  • Conducted a detailed analysis of the business, target audience, and competitive landscape to create a comprehensive semantic core.
  • Focused on relevant search queries, including service types (e.g., transmission repair, oil change), specific car brands, and geographic locations.
  • Designed content and page layouts to maximize user engagement and ease of navigation, incorporating FAQs, pricing information, testimonials, and thematic images.

• Local SEO and Link Building:

  • Registered the business in popular company directories and local maps to increase local visibility.
  • Published information about the auto repair service on specialized automotive directories and forums to attract additional traffic.
  • Implemented a guest posting strategy, writing expert articles for local blogs and media outlets to generate high-quality backlinks and drive referral traffic.

5. Achievements

• Search Engine Rankings:
  • 65% of the targeted queries reached the top 3 positions in Google search results within one year.
• Traffic Growth:
  • The website's organic traffic increased by 234% over the course of the year.
• Conversion Rate and Business Growth:
  • The number of customer inquiries tripled, and the volume of completed repairs increased by 190%.
• Market Impact:
  • The auto repair service became more recognizable and popular among car owners in Kyiv and nearby cities, leading to an expansion of the business’s operations and staff.

6. SEO Services Provided

• Keyword Research: Identified and prioritized high-relevance keywords to drive targeted traffic.
• Competitor Analysis: Assessed the competitive landscape to identify gaps and opportunities in the market.
• On-Page SEO: Optimized website content and structure to enhance search engine performance.
• Local SEO: Focused on increasing the business’s visibility in local search results, particularly in Kyiv.
• Off-Page SEO (Link Building): Built high-quality backlinks through directory listings, guest posts, and mentions in specialized forums.

7. Conclusion

The strategic SEO promotion of AKPP1.com.ua led to significant improvements in both traffic and conversions, with the auto repair service solidifying its position in the competitive Kyiv market. The case study demonstrates the effectiveness of a well-rounded SEO approach tailored to the specific needs of a localized, specialized service.

1. Introduction

• Project Overview: As an SEO expert, you were tasked with developing and promoting a new website for a beauty studio offering permanent makeup services in Bucharest, Romania.
• Objectives:
  • Develop an SEO-friendly website from scratch.
  • Achieve top 10 Google search rankings for key product pages.
  • Increase overall traffic to the website.
• Project Scope: The project focused on optimizing the website for the Romanian market, with a particular emphasis on Bucharest.

2. Project Goals

• Primary Goals:
  • Create a website that is optimized for SEO.
  • Ensure the site ranks in the top 10 Google search results for relevant keywords.
  • Drive significant traffic to the website from organic search.
• Secondary Goals:
  • Promote the brand within the local Romanian market.
  • Optimize user experience to improve conversion rates.

3. Challenges

• Initial Challenges:
  • Building a new website with SEO best practices from the ground up.
  • Conducting comprehensive keyword research for a market with different linguistic and cultural specifics.
  • Crafting high-quality, localized content.
  • Establishing an effective link-building strategy in a competitive market.

4. Solutions Implemented

• SEO-Friendly Website Development:

  • Collaborated with web developers to create a site architecture conducive to SEO.
  • Provided guidelines for technical SEO, including page layout and site navigation.
  • Ensured the website adhered to SEO best practices during development.

• Keyword Research and Content Optimization:

  • Conducted extensive keyword research to identify high-relevance terms in the Romanian language.
  • Developed content optimization strategies, including metadata (titles, descriptions, H1-H2 tags) and on-page SEO elements.
  • Created SEO-friendly content tailored to the Romanian market.

• Content Strategy:

  • Produced content initially in Russian and translated it into Romanian, ensuring cultural and linguistic relevance.
  • Developed a site structure aligned with the collected semantic core, focusing on local search behaviors.

• Link Building:

  • Registered the business with Google My Business and other local directories.
  • Implemented a link-building strategy that included guest posts on local blogs and backlinks from the client’s existing Kyiv website.
  • Created business listings on relevant local platforms to boost domain authority.

5. Achievements

• Search Engine Rankings:
  • Achieved top 10 Google search rankings for all tracked queries within 10 months.
• Traffic Growth:
  • Increased daily traffic to over 200 visitors.
• Cost Efficiency:
  • Reduced the cost per customer acquisition by 20%.
• Market Impact:
  • Established a strong online presence in the competitive beauty market in Bucharest.

6. SEO Services Provided

• Keyword Research: Identified and prioritized keywords for optimal search engine visibility.
• Competitor Analysis: Analyzed competitors to determine effective SEO strategies.
• On-Page SEO: Optimized site content and structure for better search engine indexing.
• Website Pre-Creation Audit: Ensured the site was SEO-friendly before going live.
• Off-Page SEO (Link Building): Developed a targeted link-building strategy to increase domain authority and search rankings.

7. Conclusion

Through strategic planning and execution, the beauty studio’s website achieved substantial visibility and traffic within 10 months. The case study highlights the importance of a tailored SEO approach, particularly when entering a new market with specific linguistic and cultural characteristics.