“They brought more structure and clarity to our ecommerce marketing.”
We had already worked with another agency before IMP Marketing, so we were cautious about starting fresh with a new team. What stood out early was that they took time to understand what had worked previously instead of immediately scrapping everything. They reviewed our advertising accounts, Shopify store, customer journey, and how we were measuring results, then simplified the account structure and helped us establish clearer priorities. I appreciated their directness too—when something wasn't performing, they explained the issue plainly rather than dressing up the report. Once everything became more organized, it was much easier to see where our marketing budget was going and what needed to happen next.
