IMP Marketing

Our main issue was that paid advertising had become increasingly difficult to scale. Spending more wasn't consistently translating to proportional revenue growth, and we weren't sure whether the problem was our campaigns, creative, website, or offer. IMP Marketing took a broader approach than we expected. They reviewed our Meta and Google Ads accounts, but also dug into what customers did after landing on our store. Instead of immediately recommending budget increases, they analyzed our offer, website, conversion rate, AOV, and customer behavior to pinpoint whether the real bottleneck was inside the ad account or elsewhere in our funnel. This helped us separate advertising problems from conversion problems and gave us a clearer testing process. We now know what's being tested, why it matters, and what decision will be made based on the results. That structure has made our marketing much less reactive.

We had already worked with another agency before IMP Marketing, so we were cautious about starting fresh with a new team. What stood out early was that they took time to understand what had worked previously instead of immediately scrapping everything. They reviewed our advertising accounts, Shopify store, customer journey, and how we were measuring results, then simplified the account structure and helped us establish clearer priorities. I appreciated their directness too—when something wasn't performing, they explained the issue plainly rather than dressing up the report. Once everything became more organized, it was much easier to see where our marketing budget was going and what needed to happen next.