Infinity Media

Dabble was a bootstrapped startup when we started working with them. It was created by a solo entrepreneur/developer who set out to create a better software for novel-writing. We were contracted to help drive registration to their free trial and subsequently drive new subscriptions. When we joined, the best registration CPAs on branded Google Ad campaign were around $3.50 with Facebooks being $25+. Conversions from subscriptions were extremely low and thus, subscription CPAs were $200+.

Infinity Media started by designing and implementing all new landing pages for registrations, sales, upgrade pages, and more. Then we created an email nurturing campaign for new users who registered with the goal of driving engagement with their trial(the users who engaged with the trial upgraded at a 300% rate compared to the ones who did not). With intuitive audience segmentation, we were able to nurture and educate trial users on how the software works, add credibility via reviews/news coverage, showcase the differentiators and value propositions, and ultimately increase trial to subscription conversion rate. Once we were comfortable with this rate, we built out data-driven campaigns on both Facebook & Adwords to drive trial users. After consistent testing and optimization we were able to cut registration CPAs down to $0.98 on Facebook and $1.25 on Adwords while scaling volume. After significant landing page optimizations and Facebook retargeting we were also able to drive subscription CPAs under $25. We have currently drove over 1k new subscriptions which have a lifetime value of $150.

Fairway America is a successful real estate fund. With this campaign they were looking to generate more leads for high net worth individuals who could possibly invest with their fund. They have virtually no social presence and had attempted social media marketing unsuccessfully in the past. They were looking to drive brand awareness, leads, and ultimately fuel their longer-tail sales efforts. Their main goal was getting qualified leads into their system at under $10 CPL (cost per lead).

After starting with Fairway America, Infinity Media implemented it’s 3-step streamline lead generation approach. We first set up the paid traffic acquisition efforts via Facebook & Adwords campaigns. Then we set up the email campaign to compliment the paid traffic and ultimately nurture, educate, and drive brand awareness (the sales process involved hundreds of thousands of dollars per transaction so email marketing and establishing a relationship was extremely important). Lastly, we created multiple landing page funnels in order to test the best approach to driving leads. After significant testing and iterations through various parts of the funnel, offer, and value proposition, we were able to develop a funnel that converted over 55%! We were able to drive the cost per lead to under $2 CPL, ultimately contributing over 4,700 quantified high net worth leads.

Kutting Weight was an established e-commerce brand on Amazon specializing in weight loss sauna suits. They had carved out a nice niche on Amazon, but had no presence on their site. Their goals were to parlay their success from Amazon onto their own platform/site in order to own their customers, reduce liability to Amazon and their policies, increase their average order value by reducing the Amazon fees, and ultimately growing their business. When we engaged with Kutting Weight, they had been on Shopify for about 2 months and were generating about 8k in monthly sales with growth goals of about 10% per month.

After starting with Kutting Weight, we implemented our 5-step comprehensive e-commerce growth marketing approach. We first worked to maximize the site’s conversion rate before we started spending ad dollars. After significant improvements & enhancements, we were able to increase the site conversion rate from 1.25% to well over 3.75%. Then, we set up our paid traffic acquisition on both Facebook & Adwords. We complimented the paid efforts by setting up and managing their organic social media across Facebook, Twitter, Instagram, & Pinterest. Last, and most importantly, we implemented an email campaign to compliment the traffic acquisition efforts in order to nurture, educate, and drive conversions for new visitors as well as leverage existing customers for return purchases. After our 2 years of working with Kutting Weight we were able to drive monthly revenues from the initial $8k/mo to over $750k/mo on Shopify.

Christ For All Nations had a huge September event that they needed to promote. They were doing promotion on Facebook & Adwords to drive traffic to a landing page and register for an event, yet their own internal efforts were not performing well. Their goals were to gain 2,000 registrations at under a $30 CPR (cost per registration).

After re-architeching their campaigns on Adwords & Facebook, we were immediately able to reduce initial cost per registration from over $70 to under $30 within the matter of days. After a significant amount of testing & data-driven optimizations, we were able to drive down the CPR even further over the life of the campaign to under $8 while maintaining a 5% conversion rate. Ultimately, we were able to bring in well over 4,000 registrations amassing over $364k in revenue.

WeatherFlow Tempest was a small company with a B2B presence in the weather community. They were interested in launching their new innovative product to consumers via a crowdfunding platform. After a successful Kickstarter campaign, we were tasked with raising funds on Indiegogo. WeatherFlow Tempest had initial goals of a 3X ROAS (return on ad spend) and wanted to maximize volume as much as possible.

In collaboration with our marketing partners at Russell Marketing, we were able to implement and execute Facebook ad campaigns initially at around $300 ad spend per day while maintaining 3X ROAS. After significant testing & data-driven optimization we were able to scale the campaign to well over $1.8k ad spend per day. At the same time, we were able to increase the initial ROAS to almost 6X, significantly maximizing their profitability. At the conclusion of the campaign, after almost $120k in ad spend, WeatherFlow Tempest has amassed over $681k with over 2,300 backers directly as a result of the Facebook campaign. In total the campaign has generated over 3,200 backers and over $2.14 Million giving them a huge opportunity to launch their product into the mass market in the near future!

Infinity Media started with DayAxe from Day 1 (technically day -30). It started with a comprehensive validation test, which returned strong market demand in a variety of markets. This officially green lit DayAxe from a project into a company.

From then, Infinity Media was instrumental in creating and optimizing a website experience focused on maximizing the conversation rate and average order value. Once these were at a profitable threshold, Infinity Media set up our 3 step approach – driving traffic from Facebook & Google Ads, optimizing the website funnel for conversions, and pairing email & SMS marketing to drive brand awareness, education, and conversion. Recently, after 4 years of profitability DayAxe was successfully acquired.