INFINITY-UP

Art ,XR and Mobile Game Designer & Developer

5.0 2 Reviews
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INFINITY-UP is an XR and Full Stack Game Development company that offers development and publishing solutions from concept, and development to app discovery. We have worked on diverse projects with a global customer base. Offering years of experience across all major platforms including Browser, Facebook, IOS and Android games, etc. We are a trusted partner for top-tier mobile studios from around the world. 

Our passion for mobile solutions coupled with a dedicated team of expert mobile developers, engineers, and designers and a fluid process methodology has allowed us to create some amazingly immersive and fun games and innovative apps for our customers. We continue to push boundaries and help our customers achieve their dreams.

Certifications

Great Place To Work
NA
10 - 49
2019
Locations
Pakistan
PIA Main Boulevard, Lahore, Punjab 54770

Focus Areas

Service Focus

60%
20%
10%
10%
  • Game Development
  • AR & VR Development
  • Mobile App Development
  • Software Development

Client Focus

60%
30%
10%
  • Small Business
  • Medium Business
  • Large Business

Industry Focus

40%
20%
10%
10%
10%
10%
  • Gaming
  • Education
  • Advertising & Marketing

INFINITY-UP Executive Interview

Muhammad Faisal
Muhammad Faisal
Co-Founder
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Kindly share your feedback on how GoodFirms has been doing so far in increasing your visibility among potential clients.
These are still early days of INFINITY-UP on GoodFirms and we are trying to benefit maximum from this platform. We are using GoodFirms to get authenticated reviews from our clients and showcase our work. Our basic goal is to use this platform to show our previous clients’ level of trust in us along with the quality of premium services we provided in those projects.
Please introduce your company and give a brief about your role within the organization.
INFINITY-UP is a leading Full Stack Game Development company that specializes in providing end-to-end development and publishing solutions to clients from around the world. With a wealth of experience and expertise across all major platforms, including Browser games, IOS games, and Android games, INFINITY-UP has earned a reputation as a trusted partner for top-tier mobile studios.

At INFINITY-UP Game Studio, we believe in delivering high-quality, innovative, and immersive gaming experiences that captivate and engage players. Our team of skilled designers, developers, and project managers work closely with clients to bring their concepts and ideas to life, ensuring that every game we create is tailored to their unique vision and requirements.

With a global customer base and a portfolio of diverse and successful projects of different game genres such as Educational Games, Hyper Casual Games, Card Games Puzzle Games, Endless Runner Games, MMORPG, Action, and all other single and Multiplayer Gamification, Edtech and Fintech projects, Team INFINITY-UP is committed to excellence and innovation in game development. Whether you are a startup or an established studio, we have the experience and expertise to help you bring your game to the next level.

As the Co-Founder of INFINITY-UP, my role is to provide leadership, strategic direction, and vision to the company. I am responsible for overseeing all aspects of the company's operations, including business development, project management, finance, and human resources.

Some of my key responsibilities include setting the company's goals and objectives, developing and implementing strategies to achieve those goals, and ensuring that the company is financially stable and profitable. I also play a critical role in building and maintaining relationships with clients, investors, and other stakeholders.

In addition to these responsibilities, I am also responsible for fostering a positive company culture and ensuring that all employees are aligned with the company's mission and values. I provide guidance and mentorship to my team and help them grow and develop their skills and expertise.

Overall, as the Co-Founder of INFINITY-UP, my role is to drive the company's growth and success and ensure that it remains competitive in a rapidly evolving industry.
What is the story behind starting this company?
Being Game Developers for quite some time, we felt that something was missing in our career. We were not feeling satisfied with the quality of work we were doing and wanted to feel proud of our gaming creations hence we started INFINITY-UP with the objective of providing quality products that are engaging and fun to use. As someone who is passionate about gaming and technology, we saw potential in our country's talent pool and identified gaps in the services and products department that we believed we could fill. We wanted to turn our dream of creating our own games and building a business into a reality, and starting our own company was the best way to achieve that goal. Ultimately, We wanted to make a positive impact in the gaming industry and provide users with an enjoyable and memorable experience through our products while also creating more and more employment opportunities for our youth and being able to give back to the community.
What is your company’s business model–in-house team or third-party vendors/ outsourcing?
Our company's business model includes a mixture of both in-house teams and remote teams. This means that some employees work on-site in our office, while others work remotely from different locations. By having both in-house and remote teams, we can leverage the strengths of both and create a more scalable and efficient workforce.

Our company generally prefers to handle projects completely in-house, without involving third-party vendors or outsourcing tasks to others because we are strongly committed to maintaining the quality and timeline of our work, and ensuring that we as a company have full control over the development process.

Overall, our company's business model is flexible and adaptable to the needs of different projects, while also prioritizing quality and efficiency in the development process.
How does your company differentiate itself from the competition?
As an XR and Full Stack Game Development Company, INFINITY-UP differentiates itself from the competition in several ways:
  1. Comprehensive Development Solutions: INFINITY-UP provides end-to-end development and publishing solutions, from concept and design to development and deployment. This means that clients can work with INFINITY-UP at every stage of the game development process, ensuring a seamless and integrated experience.
  2. Diverse and Global Customer Base: INFINITY-UP has worked on diverse projects with a global customer base, including top-tier mobile studios from around the world. This broad experience and global reach give INFINITY-UP a unique perspective and insight into the game development industry.
  3. Focus on Quality and Innovation: INFINITY-UP is committed to delivering high-quality, innovative, and immersive gaming experiences that captivate and engage players. This focus on quality and innovation is reflected in the company's portfolio of successful projects and its reputation as a trusted partner for top-tier mobile studios.
  4. In-House and Remote Teams: INFINITY-UP has a flexible business model that combines in-house teams and remote teams. By having both in-house and remote teams, the company can leverage the strengths of both and create a more scalable and efficient workforce.
Overall, INFINITY-UP differentiates itself from the competition by offering comprehensive development solutions, serving a diverse and global customer base, focusing on quality and innovation, and having a flexible and adaptable business model.
What industries do you generally cater to? Are your customers repetitive? If yes, what ratio of clients has been repetitive to you?
INFINITY-UP caters to a variety of industries. While the company's core expertise lies in gaming and mixed reality, its services are applicable to a wide range of industries including education, finance, human resources, healthcare, entertainment, and more.
In terms of customer retention, INFINITY-UP has a high rate of client retention, with more than half of clients returning for more projects because we as a company have built strong relationships with our clients and they are satisfied with the quality of work and services provided by us.

The ratio of repetitive clients to new clients can vary over time and depend on various factors such as market trends, competition, and client needs. However, the fact that the company has a high rate of repeat business is proof that INFINITY-UP has a strong reputation in the industry and is successful in meeting client needs and expectations.
Please share some of the services that you offer for which clients approach you the most for.
We offer a wide range of services that cater to the diverse needs of clients. However, here are some of the most popular services that clients approach us for:
  1. Game Design and Development: INFINITY-UP offers end-to-end game design and development services that cover everything from conceptualization to deployment. The company has experience in developing Mobile Games (Android Games, iOS Games), and browser games for all platforms.
  2. UI/UX Design: The company offers UI/UX design services for games and XR experiences. These services are critical for ensuring that games and XR experiences are user-friendly, intuitive, and engaging.
  3. 2D/3D Art and Animation: Our team of skilled artists and animators provides high-quality 2D/3D art and animation services for games, XR experiences, and other applications.
  4. Gamification: The company specializes in using gamification techniques to make various applications more engaging and effective. This service is particularly popular in industries such as education, simulations, finance, human resources, and healthcare. We have developed a number of games in Unity, Unreal, PlayCanvas(HTML5 Games), and other popular game engines.
  5. Metaverse and Web 3.0: With all the Web 3.0 and NFTs buzzing around, Our Team has exceptional expertise in Browser game development. We have delivered HTML5 games to global leaders, offering a diverse collection of games across multiple genres to millions of users.
  6. Quality Assurance: INFINITY-UP provides comprehensive quality assurance services to ensure that games and XR experiences are bug-free, stable, and perform well.
Overall, these are some of the most popular services that clients approach us for. However, the company is also experienced in providing many other services related to game development and XR and can provide customized solutions tailored to specific client needs.
What is your customer satisfaction rate according to you? What steps do you take to cater to your customer’s needs and requirements?
To cater to customer needs and requirements, we focus on clear and effective communication with clients throughout the game development life cycle. This approach ensures that clients are aware of each and every step of the progress made during game creation, and their feedback is incorporated into the development process which ensures that 100% of our clients are satisfied with the quality of work we provide them.

Moreover, the company's commitment to building long-term relationships with clients allows us to understand clients' needs and requirements better. This understanding helps us deliver personalized and effective solutions that meet client's needs and exceed their expectations.

INFINITY-UP also takes a selective approach to projects, ensuring that we only take on projects that we are confident we can handle completely. This approach helps us maintain quality and ensures that clients receive the highest level of service.

Overall, INFINITY-UP's focus on clear communication, understanding of client needs, selective approach to projects, and commitment to building long-term relationships with clients are key factors that contribute to the company's high customer satisfaction rate.
What kind of support system do you offer to your clients to cater to their queries and issues?
We offer a comprehensive support system to our clients to cater to their queries and issues. We understand that effective communication is a key factor in ensuring customer satisfaction, and as such, we provide several channels for clients to reach out to us.

Clients can contact us through email, phone, or live chat. Our customer support team is highly responsive and knowledgeable, ensuring that clients receive quick and accurate responses to their queries and issues.

Moreover, we provide regular progress reports to clients throughout the game development life cycle, giving them visibility into the project's status and any issues or challenges encountered. This level of transparency allows clients to stay informed and involved in the development process, ensuring that their feedback is taken into account.

In addition, we have a dedicated quality assurance team that ensures that all deliverables meet the highest quality standards. This team performs rigorous testing to identify and fix any bugs or issues that may arise, ensuring that the final product is of the highest quality and meets the client's needs and requirements.

Overall, INFINITY-UP's comprehensive support system, responsive customer support team, regular progress reports, and dedicated quality assurance team all work together to ensure that clients receive the highest level of service and support.
What kind of payment structure do you follow to bill your clients? Is it Pay per Feature, Fixed Cost, or Pay per Milestone (could be in phases, months, versions, etc.)
INFINITY-UP follows a mixture of payment structures depending on the project and the client's requirements. The most popular payment structure used by us is pay per milestone, which involves breaking down the project into several milestones and billing the client after each milestone is completed. This payment structure ensures that the client only pays for completed work and has more control over the project's progress.
In addition to pay per milestone, we also offer fixed-cost billing, where the client agrees to pay a fixed price for the entire project. This payment structure provides clients with more certainty regarding the project's cost and allows them to budget accordingly.

Pay per hour is another popular method of payment that we use in those sorts of projects where the scope is not defined and clients want to work as long as they do not meet a certain level of satisfaction.

Another payment structure used by us is pay-per-feature, which involves billing the client for each feature added to the game. This payment structure allows clients to customize the game to their specific needs and requirements.

 Another payment method is to pay for a team on a monthly retainer for as long as you need. This team can be of a single developer to as many as are required by our clients.
Overall, we are flexible in our approach to payment structures and tailor them to meet clients' specific needs and requirements. This approach helps build long-term relationships with clients by ensuring that they receive high-quality services at a fair price.
Do you take in projects which meet your basic budget requirement? If yes, what is the minimum requirement? If not, on what minimum budget you have worked for?
INFINITY-UP is a company that focuses on quality over scale. While the company has the capacity to undertake large-scale projects, it is committed to delivering high-quality services regardless of the project's size. The company believes that the impact it creates through its work is more important than the scale of the project.

Our services are accessible to a broad range of clients, and the company works with projects ranging from $5000 upwards to millions. We do not discriminate based on the size of the project, and we take the same approach to each project, providing high-quality services that meet clients' needs and requirements.

Our flexible payment structures also make it easier for clients with smaller budgets to access high-quality game development, design, and gamification services that help them get the funding required for the additional development of the projects. INFINITY-UP is committed to delivering value to its clients, regardless of the project's size or budget.
What is the price range (min and max) of the projects that you catered to in 2022?
My company has catered to projects ranging from small-scale indie games to larger-scale projects for established companies in the gaming industry in 2022. Our pricing would typically depend on the specific requirements of the project, such as the type and number of features, the level of customization, and the expected timeline. We offer competitive pricing that is flexible and affordable for clients. One of the smaller projects we worked on was priced at around 5000$ and the biggest project we got a chance to be a part of was to provide development services to “Supercell” for their “Clashiversary” event. The budget for this specific launch was in millions and it was a valuable experience where we gained a lot of knowledge and skills while working as a part of their Clashiversary team.
Where do you see your company in the next 10 years?
Given our track record of providing high-quality game development and design services, we believe that the company will continue to grow and expand its operations in the coming years. With the increasing demand for gaming, simulation, and gamification services, we will expand our portfolio of services to include other emerging technologies such as Virtual and Augmented Reality. We will also expand our global reach, working with clients from different parts of the world and partnering with other companies to provide comprehensive solutions to our clients. We are also aiming to invest in research and development to keep up with the latest trends and innovations in the gaming industry.

We will continue to prioritize quality, innovation, and customer satisfaction, which we believe will continue unlocking new pathways for us to become a leading player in the game development and gamification industry in the coming years.

INFINITY-UP Clients & Portfolios

Key Clients

  • STC
  • Supercell

Ludo Icon Design
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Ludo Icon Design
  • Ludo Icon Design screenshot 1
Not Disclosed
Ongoing
Gaming

INFINITY-UP designed an Icon for a Ludo Game and the final icon reflected the passion and dedication of the INFINITY-UP team. It was a perfect blend of nostalgia and modernity, paying homage to the traditional Ludo game while showcasing the innovative features of their digital version. The design was not only visually appealing but also conveyed the excitement and entertainment Ludo offered.

CLASH
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CLASH
  • CLASH screenshot 1
Not Disclosed
13 weeks
Gaming

SuperCell celebrated 10 year anniversary i.e. Clashiversary of Clash of Clans by releasing Mini Games inside Clash of Clans. The campaign was to release one Mini game from Arcade Games to Digital Era. It was "Clash From the Past". 
We developed "Clash" Arcade game, which was released inside Clash of Clans on the anniversary. These mini-games were played 170M+ times in a short span of the campaign.

Disclaimer: Supercell reserves all the rights and we worked on the development in collaboration with their team.

Poker Game Design
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Poker Game Design
  • Poker Game Design screenshot 1
$0 to $10000
3 weeks
Gaming

INFINITY-UP Assisted with the UI design and artwork for the Poker Mobile Game for the Client. The client provided a rough idea of the concept and INFINITY-UP provided the Game Art that satisfied the client.

Bärchen Run
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Bärchen Run
  • Bärchen Run screenshot 1
$0 to $10000
5 weeks
Gaming

Select any of the adorable character and start your runner experience. Enjoy the unique super power of each character in the levels.

A runner game with different attractive environments to complete the campaign and earn coins.

Kings of Arab
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Kings of Arab
  • Kings of Arab screenshot 1
$10001 to $50000
52 weeks
Gaming

Join other players worldwide as you build your city, maintain your castle, defend your base, and compete in epic wars!

Train your troops and heroes to attack other palaces.

Build your resource and defense buildings.

Forge alliances and work together with fellow kings.

Poker Heart
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Poker Heart
  • Poker Heart screenshot 1
Not Disclosed
5 weeks
Gaming

Poker Heart provides it users a unique experience of playing 4 different modes of Online Multiplayer Poker within a single game. No Limit Texas Hold’em, Play Omaha, 6+ and Open-face Chinese Poker provide different experiences and skills. Users have their own unique account where their data is stored in the firebase databases. Guest users can also play the game without social features. Players enjoy in game chat and banter to mess with others’ mind. Users can make their own club and others can join them to get socially interactive and play with the community. A hand strength meter remind players about the win chances. Players can do the In-App purchases from the store to buy the game currency. 

Learning Littles
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Learning Littles
  • Learning Littles screenshot 1
Not Disclosed
11 weeks
Education

We have incorporated gamification into several educational activities aimed at young learners to teach them phonics and vocabulary. Numerous games, such as Snakes and Ladders, Bath Time Bubbles, and Shutter Click, are employed for gamification purposes. These activities are designed to cater to different learning styles, such as visual, auditory, and kinesthetic, to facilitate better learning and retention among children.

Household Chores
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Household Chores
  • Household Chores screenshot 1
Not Disclosed
4 weeks
Education

Household Chores is a learning activity for the kids to participate in the housekeeping with the parents.

It allows the users to select the right equipment to clean the particular section of the house. Household chores gives the kids a chance to perform cleaning in Kitchen, Bedroom and Outdoors.

XR Sports Website Landing
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XR Sports Website Landing
  • XR Sports Website Landing screenshot 1
Not Disclosed
1 week
Designing

We designed the Web Landing UI/UX for XR Sports website that is a Blockchain Web 3.0 Company. Metaverse ,NFT, Play to Earn , Social Games were the components that were covered.

Mushroom Bounce
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Mushroom Bounce
  • Mushroom Bounce screenshot 1
Not Disclosed
6 weeks
Gaming

In an ancient magical forest, everyone was living happily but one day, a giant barbarian werewolf and his bomber owl minion threatened and attacked all the cute little innocent animals. Now all the creatures are in danger and running for survival. Fortunately there is a kind bouncy mushroom that lives on the edge of safari forest and can bounce the animals into the safe village in the rescue operation. All the animals want to jump on mushroom but only you can control mushroom and make animals escape.

Modes:
The game contain levels as well as endless survival modes for the players to keep them entertained.
- Levels Mode
- Challenge Mode
- Time Mode

This game also has In-App purcahes and ad integration.

Think Like a Risk Manager
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Think Like a Risk Manager
  • Think Like a Risk Manager screenshot 1
Not Disclosed
6 weeks
Education

“What-If” and “Think like a Risk Manager” are the training activities initiative to create a different method for raising awareness for Risk Management among all corporate employees and we gamified the awareness messages to increase engagement. These activities train the workers in different scenarios and reduce HR burdens. Best performing users get promotions in the Leaderboard. The activity data is stored and analyzed to solve the real-life corporate problems that employees are facing.

INFINITY-UP Reviews

5.0 2 Reviews
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Yohami Zerpa

Excellent developer

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
Completed
Gaming

Review Summary

At least 16 game prototypes were completed in a short spawn of time. Was able to complete the tasks with minimal guidance, good communication skill and able to take feedback. Also showed leadership skills and teamwork.

What was the project name that you have worked with INFINITY-UP?

Game prototypes for Super Snappy

What service was provided as part of the project?

Game Development

Describe your project in brief

Faisal developed two game prototypes a week for a space of a few months. Was quick, efficient, self reliant and able to solve problems with minimal guidance. Was a pleasure to work with him.

What is it about the company that you appreciate the most?

Same as above

What was it about the company that you didn't like which they should do better?

No complaints.

Atif Shabbir

Excellent Team & Professional attitude with perfect communication. Highly recommended.

Rating Breakdown

  • Quality
  • Schedule & Timing
  • Communication
  • Overall Rating

Project Detail

$0 to $10000
Completed

Review Summary

We would love to refer this company for professional game development. They are very good at understanding & communication. They have great game artists, developers & problem-solving people.

What was the project name that you have worked with INFINITY-UP?

Spin to Win Game Development

What service was provided as part of the project?

Game Development

What is it about the company that you appreciate the most?

Responsiveness, professional attitude, & good communication. we will recommend them.

What was it about the company that you didn't like which they should do better?

Actually, everything was quite impressive & up to the mark that's why we didn't feel any issue.