iStudioDesign

Fitness Centar SPES is a women-only fitness studio based in Rijeka, Croatia, focused on structured training programs designed exclusively for women. The client required a modern, clear, and approachable website that presents training programs, strengthens brand identity, and simplifies communication with members.

The project included the design and development of a responsive WordPress website optimized for usability, performance, and local search visibility. The platform enables visitors to quickly understand available programs, access essential information, and contact the studio with ease.

Project Goals

• create a modern digital presence for a women-focused fitness studio

• clearly present training programs and services

• improve user experience and mobile accessibility

• strengthen local online visibility in Rijeka

• provide fast and reliable website performance

Key Features

✔ Women-Focused Design Approach
Visual identity and layout adapted to a female audience, emphasizing clarity, motivation, and accessibility.

✔ Structured Program Presentation
Clear content hierarchy allowing visitors to easily explore training options and services.

✔ Local SEO Optimization
Optimized structure, contact information, and location signals improve visibility in local search results.

✔ Performance Optimization

• fast loading pages

• optimized images

• responsive mobile design

• improved Core Web Vitals

Results

The new website provides a clear and professional digital presence tailored to a women-only fitness studio. The platform improves communication with potential members, strengthens local brand recognition, and supports long-term online visibility through SEO foundations.

Live project: https://rijeka.fitness

airbreath® OXYGEN is an international eCommerce project focused on delivering recreational oxygen products to global markets. The client required a fast, scalable and visually modern WooCommerce web shop capable of supporting multilingual audiences and international digital marketing campaigns.

The project was delivered as a complete digital solution including UX/UI design, multilingual implementation, technical SEO optimization and performance tuning.

Key objectives included building a scalable online store, improving brand visibility on Google, enabling international expansion and creating a strong technical foundation for long-term growth.

Key Features:

• Multilingual WooCommerce implementation (HR / EN)

• Custom UX/UI optimized for conversion and mobile users

• Technical SEO optimization and keyword strategy

• Google Ads campaign setup for international markets

• Performance optimization and Core Web Vitals improvements

• Hosting and security optimization

Technologies Used:

WordPress, WooCommerce, SEO optimization, Google Ads, caching systems, performance optimization.

Results:

The platform achieved stable growth in organic traffic and international visibility, generating several thousand monthly visits through SEO-driven content and targeted advertising campaigns. The website delivers fast loading speeds, strong usability and scalability for future expansion.

Live project: https://www.airbreath-oxy.com

Zavarivanje.info is a large-scale WooCommerce eCommerce platform developed for RAM Rijeka d.o.o., a Croatian company specialized in professional welding and industrial equipment.

The goal of the project was to create a fast, scalable and reliable online store capable of handling a complex product catalog with hundreds of technical products, variations and specifications while maintaining excellent performance and usability.

iStudioDesign designed and developed the entire system from the ground up using WordPress and WooCommerce, focusing on:

• advanced WooCommerce product structure and filtering for industrial buyers

• optimized user experience for fast product discovery

• high-performance hosting architecture

• server-level optimization and caching implementation

• SEO-ready structure for long-term organic growth

The platform was deployed on an optimized VPS environment with Redis object caching, database optimization and custom performance tuning, ensuring stable operation even under higher traffic loads.

The result is a professional industrial eCommerce solution that enables fast navigation, reliable purchasing and strong visibility in Google search results for welding and technical equipment keywords.

This project demonstrates iStudioDesign’s expertise in WooCommerce development, performance optimization and scalable WordPress infrastructure for demanding business environments.

Live project: https://zavarivanje.info/
Zavarivanje.info is a large-scale WooCommerce eCommerce platform developed for RAM Rijeka d.o.o...